ResidentialBusiness

In the context of product development and project management, requirements are the specifications or characteristics that a product or project deliverable must have to meet government regulations, achieve business goals, or satisfy the expectations of customers, project sponsors, or any other stakeholder group that’s vested in the project. To satisfy these requirements, there are lots of tasks that must be done in order to deliver a final project. That includes the features, functions and so forth. Tracing those features can ensure that none slip through the cracks, a process that’s best completed by using a requirements traceability matrix. If you’ve never heard of a requirements traceability matrix and you’re managing a project or developing a product, you’ll need a crash course. We’re going to explain what requirements traceability is, how to make a requirements traceability matrix and explore the different types to help you ensure all of your project requirements are fulfilled. What Is a Requirements Traceability Matrix (RTM)? A requirements traceability matrix is the document used to track the requirements as it moves through the product development process. It’s the documentation that confirms that all product requirements have been fulfilled. It lists the requirements, tests, test results and any issues that may have come up over the course of testing that needs to be addressed to bring the project to a successful close. /wp-content/uploads/2022/08/Requirements-Traceability-Matrix-Template.png Get your free Requirements Traceability Matrix Template Use this free Requirements Traceability Matrix Template for Excel to manage your projects better. Download Excel File The requirements traceability matrix is a document that maps user requirements with test cases. The document captures all client requirements and traces those throughout the product development. This document is then delivered at the end of the software development life cycle. The main purpose is to ensure all requirements are accounted for and have been checked with test cases. No functionality should be left unchecked at the end of this process. Project management software helps you track every step of your product development and make sure you’re fulfilling your requirements along the way. ProjectManager is online software with features that help you track requirements in real time. Kanban boards can be customized for requirements tracing, providing transparency into each step and automation to move to the next status. Task approvals can be set to ensure that quality expectations are met throughout the process. Get started with ProjectManager today for free. /wp-content/uploads/2024/03/Kanban-manufacturing-order-management-task-card-open-cta-light-mode-1600x789.jpgProjectManager has kanban boards for requirements traceability. Learn more When to Use a Requirements Traceability Matrix (RTM) A requirements traceability matrix can be used anytime there’s a project that’s geared towards the production of a final deliverable that must meet stakeholder requirements. However, RTMs are mostly used in product and software development, as these industries involve the creation of complex products with lots of requirements, but they can be used for projects in other industries. As products become more complex, so do requirements, which are overseen by multiple individuals across departments in an organization as they go through the development process, which is why a requirements traceability matrix is a way for product development teams to keep track of these requirements and make sure they’re fulfilled. Not only that, but each decision made over the course of the project will impact the project’s requirements. For example, in many cases, stakeholders like clients or executives will add new requirements during the product development process, so having a tool to document requirements and understanding their impact is crucial. What Should Be Included In a Requirements Traceability Matrix? This crucial document consists of various parts. Below are various components to include in a requirements traceability matrix. Requirement General Information The requirements section consists of several details about the requirements themselves. They offer context and essential information that the project team will utilize. Requirement ID: A unique identifier for each requirement. Requirement Description: A clear and concise description of the requirement. Source: The origin of the requirement (e.g., stakeholder, document, regulation). Priority: The importance or urgency level of the requirement. Types of Requirement This section categorizes the requirements to keep them organized. It also helps with analysis. Business Requirements: High-level objectives that outline the product’s value and purpose. Business requirements help address market needs, specify the ideal outcomes and align with strategic goals. Functional Requirements: These are specific features or functions that the product needs to perform to meet user needs. It may include workflows, interactions or capabilities. Non-Functional Requirements: These include standards linked to the product’s operation as a whole, including its safety, quality or reliability. Technical Requirements: These requirements outline the needed systems, technologies or tools to create and support the product. It may include materials, manufacturing processes, integration with existing systems, etc. Regulatory Requirements: Regulatory requirements ensure the product complies with legal guidelines, industry standards and safety regulations. They help mitigate risks and protect users. Performance Requirements: These criteria measure how effective the product is under certain conditions including capacity, durability and speed. They ensure the product performs optimally. Usability Requirements: Conditions that improve the user experience by ensuring the product is not only intuitive but accessible and easy to use. They focus on the simplicity of the design and overall customer satisfaction. Maintenance Requirements: These guidelines ensure the product is functional and efficient throughout its life cycle. They include repairability, spare part availability, customer support, etc. Potential Risks In the potential risks section of the requirements traceability matrix, list the factors that could impact the fulfillment of a requirement. This could be resource restrictions, market uncertainties or technical challenges. The earlier these risks are identified, the better as it can help mitigate cost overruns, potential delays or failures. Requirement Status This is the current progress of a requirement such as draft, in progress, approved or completed. Information from the requirement status helps provide visibility into the development stages and brings light to potential bottlenecks. It also ensures that requirements are delivered within the defined timeline. Requirement Owner As the name suggests, the requirement owner is the individual or team who is responsible for ensuring a particular requirement is fulfilled. The requirement owner needs to clarify details, coordinate with other stakeholders and address issues to ensure the implementation is successful. Acceptance Criteria Acceptance criteria in a requirements traceability matrix are the measurable conditions that a requirement or deliverable needs to meet before it is considered complete. It ensures the alignment with the project goals, validates the quality and offers a clear basis for approval by stakeholders. Test Cases Test cases in a requirements traceability matrix provide detailed scenarios that help validate whether a requirement has been implemented successfully. The result ensures functionality, usability and performance that aligns with specifications. Requirements Traceability Matrix Example The best way to learn what a requirements traceability matrix works is to take a look at an example. The requirements traceability matrix example below shows three requirements that a software company is carrying out to improve the user experience for its product. As you can see in the image below this RTM shows a description of each requirement, their source, priority level, acceptance criteria, and all of the other elements that were previously outlined in this blog. /wp-content/uploads/2022/09/Requirements-Traceability-Matrix-Example.png Who Makes the Requirements Traceability Matrix? Multiple stakeholders typically collaborate to gather the requirements for an RTM. Common roles involved in the process include: Business analyst: Gathers and documents business objectives and needs. Project sponsors and stakeholders: Provide high-level strategic objectives and business goals. Product managers: Outline product features using market research, competitive analysis and customer feedback. Subject matter experts: Provide specialized knowledge to ensure compliance with industry standards or technical feasibility. End users and customers: Offer insights on pain points and desired features. Regulatory and compliance teams: Outline mandatory requirements to adhere to industry standards and laws. Engineering and development teams: Provide feedback on technical constraints, system capabilities and feasibility. Quality assurance teams: Suggest testable criteria to confirm that the requirements can be met. How to Create a Requirement Traceability Matrix (RTM) Used in software testing and product development, a requirements traceability matrix is an important tool to make sure you fulfill every user requirement. No project should be without one, which is why we’ll take you through a step-by-step guide to making your own requirements traceability matrix. 1. Identify Requirements The goal of a requirements traceability matrix is to track the user or stakeholder requirements for the project, and it’s easiest to list them on a spreadsheet. But an RTM can be used for a variety of things. For example, you can make sure your requirements have been tested or are compliant. You can also determine which requirements are impacted if something changes. Regardless, the first step is to define the types of requirements that will apply to the project and meet with stakeholders to get a more detailed description of each. Based on your goal, you’ll start to collect relevant artifacts that include at least the requirements, test cases, test results and issues. After you’ve collected the artifacts, you’ll want to get the most current requirements documents. Each requirement should have a unique ID number that doesn’t change, even if the requirement is reordered. Test cases also need to be defined and given a status. For example, they might be started, done or blocked. If the test fails, then whatever issues led to that failure should be detailed. 3. Create Requirements Traceability Matrix Now you’re ready to build the RTM. Use a spreadsheet and make four columns. Each column will be for an artifact. The first column outlines the requirements lists, the next has the tests and following that are the test results. You’ll also have a column for issues. This is the bare minimum and you can add more as needed for your project. For instance, a column that numbers each of the requirements would be useful. 4. Copy and Paste You’ve done the work and now you have to add it to the requirements traceability matrix. Simply add the requirements, test cases, test results (if you have them at this point) and issues to the spreadsheet. 5. Revive the RTM The requirements traceability matrix is a living document that’ll you’ll often reference for updates. As requirements change, so does the RTM. Some requirements might drop from the project or another test case may be added; all of these changes need to be reflected in the requirements traceability matrix. The requirements ID number, however, should stay the same even if the requirement is reordered or reused. Free Requirements Traceability Matrix Template for Excel Because you’ll be using the requirements traceability matrix throughout the project, it’s helpful to download our free RTM template for Excel. Once you’ve downloaded the free requirements traceability template for Excel, all you have to do is fill in the blanks to create a document of your requirements, tests and issues. /wp-content/uploads/2025/01/Requirements-traceability-matrix-template.png Benefits of Using a Requirements Traceability Matrix Requirements traceability comes with many benefits. For one, it ensures that each critical project requirement and the delivery of a viable product has been fulfilled. Tracking these variables over the life cycle of a project can be difficult over the product development life cycle, and having documentation solidifies that you’re not missing any vital points. Having the visibility of requirements traceability into requirements such as design, development, testing and support, minimizes negative outcomes and maximizes productivity. Other benefits include improving team efficiency, easier compliance with regulations and higher-quality products. Project management software helps you track every step of your product development and make sure you’re fulfilling your requirements along the way. Types of Requirements Traceability Matrices Now that we know what a requirements traceability matrix is and how to create one, let’s look deeper into the topic. There are three different types of requirements traceability matrix: forward traceability, backward traceability and bidirectional traceability. Let’s take a moment to define each. Forward Traceability The forward traceability matrix is used to see the requirements of the test cases. This allows for each of the requirements to have a test and also allows one to know that the project’s trajectory is positive. Backward Traceability Backward traceability maps the test cases with the requirements. This is done to avoid scope creep and going beyond the initial requirements without cause to do so. Bidirectional Traceability As you might guess, a bidirectional traceability matrix is one that combines the forward and the backward traceability in one document. This ensures that every requirement has a related test case. It’s clear how important a requirements traceability matrix is for project management. If you miss a requirement, you might not deliver what users want. Having a list of those requirements and being able to map them in whatever direction is best for your project ensures that all have been included. But you can also see that they involve a lot of work and manual labor to create, fill in and update. ProjectManager Helps Track Requirements ProjectManager is online project management software that allows you to track requirements in real time. Plan, schedule and track requirements all in the same tool. As teams implement and test requirements, everyone gets transparency into the process to ensure that nothing is neglected. Get Overview With Real-Time Dashboard Whenever you need a high-level view of the requirements and testing, you can look at our real-time dashboard. It automatically collects live data and crunches the numbers to show you six metrics in easy-to-read graphs and charts. Monitor your team’s workload, tasks and time while also checking on costs and more. Best of all, there’s no setup required. /wp-content/uploads/2024/05/portfolio-dashboard-screenshot-lightmode-1600x786.png Dive Deeper Into Data With Customizable Reports When you need more detail than the dashboard can deliver use our one-click reports. You can generate reports on status or portfolio status if you’re managing more than one project. But there are also reports on time, cost, variance and more. All can be filtered to report on only the data you want to see to help you make more insightful decisions. They can easily be shared to keep stakeholders updated. /wp-content/uploads/2023/01/Reports-Light-2554x1372-1-1600x860.png Our software helps you plan, schedule and track work in real time. Stay on top of changes with notifications and even comment and share files across departments. Everyone is always working on the same page which helps productivity. Add to that features for task and resource management and you have an all-around project management software. ProjectManager is award-winning project management software that helps you work more productively and track that work to stay on schedule. Connect teams, departments and even outside vendors to facilitate communication and keep everyone working better together. Join teams at NASA, Siemens and Nestle who use our tool to deliver success. Get started with ProjectManager today for free. The post How to Make a Requirements Traceability Matrix (RTM): Example and Template Included appeared first on ProjectManager. View the full article

Hong Kong. Its name inspires visions of a chaotic, jam-packed city with soaring skyscrapers, thick smog, endless noodle stands, big finance, and wild nights out. It’s one of my favorite cities in the world. The fast pace creates a sense of permanent change, and the crowds, multiculturalism, and food keep me continuously coming back. Oh, the food! I could sit bent over a noodle bowl all day long. Hong Kong is a busy city of 7.5 million inhabitants with one of the biggest hub airports in the world. It can be overwhelming for many visitors, especially those not used to crowded places. And, with so much to do in Hong Kong, many travelers scratch their head about where to start in order to get the most out of the trip. While you can visit the city within one or two days, it’s best to spend at least three days in Hong Kong. If you’re going to visit Macau, I’d add another day, so you’d need 4–5 days to really see the place. This four-day Hong Kong itinerary will help you organize your trip, steer you off the beaten path, and show you why Hong Kong is one of the most on-the-go cities in the world. Hong Kong Itinerary: Day 1 The Hong Kong Museum of History In order to understand a place, you must first understand its past. This museum lets you do just that. It provides an excellent overview of Hong Kong’s long and complex past. There are exhibits relating to the archaeology, social history, ethnography, and natural history of the region. It’s big, so allow about 2–4 hours for your visit. 100 Chatham Road South, Tsim Sha Tsui, Kowloon, +852 2724 9042, hk.history.museum/en/web/mh/index.html. Open Wednesday-Monday 10am-6pm (7pm on weekends). Admission is free but some special exhibitions may require a fee. Kowloon Park Head to Kowloon Island’s gigantic park that features a swimming pool, a fitness center, little ponds where you can watch ducks and other swimming birds, a Chinese garden, an aviary, and the Hong Kong Heritage Discovery Centre (not to be confused with the Hong Kong Heritage Museum; more on that museum below). There are also plenty of rest areas here where you can relax to escape the oppressive Hong Kong heat. Spanning 13 hectares (33 acres), it’s one of the best places to people-watch in the city. 22 Austin Rd, Tsim Sha Tsui, Kowloon, +852 2724 3344, lcsd.gov.hk. Open daily 5am-12am and admission is free. Street Markets in Mong Kok This area of Hong Kong has the largest and busiest markets in which to soak up the frenetic atmosphere, sights, and sounds of Hong Kong. The crowds and sellers really exemplify Hong Kong’s on-the-move essence. The two best markets for inexpensive souvenirs are the Ladies Market (bargain clothing, accessories, and souvenirs) and the Temple Street Night Market (flea market). The markets of Mong Kok are best reached by the Hong Kong MTR subway system, stations Yau Ma Tei, Mong Kok, and Prince Edward on the Tsuen Wan (red) line. The markets are open every day, starting around 11am–noon and closing in the late evening (times vary). Tsim Sha Tsui Promenade Stroll along the Tsim Sha Tsui waterfront and take in the breathtaking skyline view of Hong Kong Island. While you’re here, make sure to visit the Avenue of Stars, Hong Kong’s answer to the Hollywood “Walk of Fame,” where you can see the stars of Chinese and Western film alike. There are shops, restaurants, and, at night, a large outdoor market serving traditional Cantonese food alongside knockoffs and souvenirs. Come ready to haggle. Salisbury Road, Tsim Sha Tsui, Kowloon (next to the Star Ferry pier). Open 24/7. The Star Ferry The best way to get across the harbor from Kowloon Island to Hong Kong Island is via the Star Ferry, which showcases a fantastic view of the city skyline for only 4–6 HKD. Riding the ferry is a fun thing to do even if you aren’t using it for transportation! It’s one of my favorite activities. Star Ferry Pier, Kowloon Point, Tsim Sha Tsui, +852 2367 7065, starferry.com.hk/en/service. The ferry runs 6:30am-11:30pm every day, though they occur less frequently on weekends and holidays. Tickets start at 4 HKD during the week and 5.6 HKD on the weekends, while a four–day pass costs 50 HKD. Hong Kong Itinerary: Day 2 Ngong Ping 360 This cable car stretches over 5.7 kilometers (3.5 miles) from Tung Chung across the bay toward the airport and then onward to Lantau Island. The cable car gives you a panoramic view of the airport, harbor, and entire city before it travels through the surrounding mountains. The ride lasts about 25 minutes. When you get to the top, don’t miss the nearby Po Lin Monastery (a Buddhist monastery founded in 1906) and Tian Tan, a 34-meter (111-foot) bronze Buddha statue that sits on the top of the island’s peak. While Lantau Island is a bit touristy, the ride, views, and monastery make it worth the trip. 11 Tat Tung Road, Tung Chung, Lantau Island, +852 3666 0606, np360.com.hk/en. Open 10am–6pm on weekdays and 9am–6:30pm on weekends/holidays. A round-trip adult ticket for the cable car is 270 HKD for a standard cabin and 350 HKD for a crystal cabin (a cable car with a glass bottom floor). You can reserve tickets online in advance here. Take a Food Tour After the morning on the cable car and enjoying a killer view of Hong Kong, spend your afternoon taking a food tour. Hong Kong is a food-filled city (there are over 12,000 restaurants here!) and you’ll find a diverse range of cuisines from around the world. But without help, you’ll never find all the hidden local favorites. The following companies offer the best value tours: Hong Kong Foodie Tasting Tours Bigfoot Tours Secret Food Tours Expect to spend 770–900 HKD per person for a food tour. Rent a Junk Boat Junk boats — those classic boats with the large sail you see in any movie about Hong Kong — are a fun way to sail around the harbor on full-day and half-day trips. There is only one traditional junk boat left: the Dukling. It usually sails just on Saturdays and Sundays only, with tickets starting at 220 HKD. Another option is sailing on The Aqua Luna, a boat that was built in the traditional style in 2006. It sails much more frequently and offers a variety of cruises, from a dim sum cruise to an afternoon tea cruise. Tickets start at 270 HKD. In addition to these traditional-style junks or if you’re looking for more of a party boat vibe, you can also rent a boat with a large group of friends (15 or so people) or join a group cruise around the harbor. There are a ton of different options to choose from, from all-you-can-eat-and-drink boats with add-on water sports, massages, and DJ packages, to companies that let you just rent the boat and bring everything else yourself. Here are some recommended companies that offer affordable boat tours: Island Junks – They have a couple of cruise options and you can also charter your own if you’ve got the money! Saffron Cruises – This is a great option if you can put together a large group of 20–30 people. Hong Kong Itinerary: Day 3 Ping Shan Heritage Trail Located in the New Territories (the city’s less visited northern district), this trail will lead you past some of the most important ancient sights of the Tang clan. There are 14 historic buildings on the trail, including: Hung Shing Temple, The Tang Ancestral Hall, Yeung Hau Temple, Shrine of the Earth God, and the 15th-century Tsui Sing Lau Pagoda (Hong Kong’s only ancient pagoda). Just be aware that not all of the historic buildings on the trail are open to the public. Another option is the Lung Yeuk Tau Heritage Trail. It begins at the Taoist temple complex of Fung Ying Seen Koon and passes the walled villages of Ma Wat Wai and Lo Wai before ending at the 18th-century Tang Chung Ling Ancestral Hall. This part of Hong Kong is often skipped by tourists, and the trails, meandering through the city’s more rural region, are quiet and a welcome break from the giant metropolis of the downtown area. Ping Shan Trail: Sheung Cheung Wai, Yuen Long District, +852 2617 1959, lcsd.gov.hk. Lung Yeuk Tau Trail: 66 Pak Wo Rd, Fanling, Hong Kong, +852 2669 9186. Hong Kong Heritage Museum This museum showcases the city’s history and love of art. There’s a large exhibit about the New Territories and an opera house for performances. It fills in some of the blanks left from the Hong Kong History Museum and gives you a look at the artistic culture of the city. It’s also located near the beautiful Sha Tin Park and Shing Mun River, making the surrounding area just as interesting as the museum! 1 Man Lam Rd, Sha Tin, New Territories, +852 2180 8188, hk.heritage.museum/en/web/hm/highlights.html. Open every day but Tuesday 10am-6pm (7pm on weekends). Admission is free. Che Kung Temple Just across the river from the Heritage Museum, this temple is dedicated to Che Kung, a general during the Southern Song Dynasty (1127–1279) in ancient China who was known for stopping both uprisings and epidemics. This temple was built in his name during an epidemic in the 17th-century, and it is said that the epidemic ceased the day after its official dedication. The temple complex is always filled with people, so be prepared for crowds. The traditional architecture and intricate sculptures, including the large golden sculpture of Che Kung himself, make this worth visiting after you see the Heritage Museum. Che Kung Miu Road, ctc.org.hk. Open daily 8am-6pm. Hong Kong Itinerary: Day 4 The Peak Tram This tram, which has been in operation since 1888 (with several renovations since then) takes you to the top of the Peak, Hong Kong Island’s largest mountain, at 518 meters (1,700 feet). Upon exiting at the top, you’ll enjoy spectacular 180-degree views of the skyscrapers of Victoria Harbor, Kowloon, and the surrounding hills. It’s the best view of the city. Also at the top is the huge, wok-shaped Peak Tower with its viewing platform Sky Terrace 428, Madame Tussauds, and a variety of restaurants. Head away from this area and you’ll find many different trails to get into nature and see the city skyline from a bunch of different vantage points. When you’re done at the top, you can either take the tram or walk back down along the trails. No.1 Lugard Road, +852 2849 7654, thepeak.com.hk. Open daily 7:30am-11pm, with trams running every 15-20 minutes. A return trip is 108 HKD, while the same with entry to the sky terrace viewing platform is 168 HKD per person. Hong Kong Museum of Art This museum on the Tsim Sha Tsui waterfront is a fascinating and intriguing place. Established in 1962, it was the first public art museum in the city. There are both rotating temporary exhibitions as well as a permanent collection where you’ll find everything from Chinese ceramics, terra cotta, rhinoceros horns, traditional calligraphy, and Chinese paintings, to contemporary art produced by Hong Kong artists. Tsim Sha Tsui, Hong Kong, +852 2721 0116. Open Monday–Wednesday and Fridays 10am–6pm, weekends 10am–9pm. Admission is free (some special exhibitions have a fee). Lan Kwai Fong Nightlife LKF is the main nightlife and party area in Hong Kong and is filled with tons of bars, clubs, shisha (water pipes), and cheap drinks. Nights out here are wild — the street is always crowded, people get very drunk, and shots get handed out like candy. It’s rowdy, but if you want to see Hong Kong’s wilder side, this is the place to do it. Other Things to See and Do in Hong Kong Take a cooking class — Hong Kong is full of food. Why not learn how to cook some of it? This Hong Kong expat website has a list of 19 schools offering classes! Prices vary but expect to spend around 600–925 HKD per person. Go hiking — Hong Kong may be a densely packed city, but there is also scenic hiking in the outer mountains and islands. There are a lot of trails (especially in the undeveloped parts of the New Territories). The Hong Kong tourism board lists all the trails here. Visit Disneyland — If you’re on a family trip, or if you’re a backpacker in touch with your inner child, head to Disneyland. Hang out with Mickey Mouse and shake hands with sea creatures. (Tickets start at 668 HKD.) Day trip to Macau — The gambling mecca of Macau is a short boat ride away. For as little as 175 HKD, the 60-75–minute boat ride from Hong Kong’s ferry terminal will take you to this former Portuguese colony, where you can wander gigantic modern casinos, stroll historic streets lined with Portuguese-inspired houses, and dine on egg tarts, a famous local specialty. For more, here are my recommendations for the 23 best things to do in Hong Kong. *** In a city of almost 8 million people, there are countless things to see and do. One could fill weeks exploring Hong Kong’s many islands, markets, restaurants, sights, and nightlife and still not see it all. Though impossible to condense a city so vast into four days, this Hong Kong itinerary will help you experience the most Hong Kong has to offer in a short period of time! Book Your Trip to Hong Kong: Logistical Tips and Tricks Book Your Flight Use Skyscanner to find a cheap flight. It’s my favorite search engine because it searches websites and airlines around the globe so you always know no stone is left unturned. Book Your Accommodation You can book your hostel with Hostelworld as they have the biggest inventory and best deals. If you want to stay somewhere other than a hostel, use Booking.com as they consistently return the cheapest rates for guesthouses and cheap hotels. Two of my favorite place to stay is: The Mahjong Hop Inn For more places to stay in Hong Kong, this list has my favorite hostels in Hong Kong. Don’t Forget Travel Insurance Travel insurance will protect you against illness, injury, theft, and cancellations. It’s comprehensive protection in case anything goes wrong. I never go on a trip without it as I’ve had to use it many times in the past. My favorite companies that offer the best service and value are: Safety Wing (best for everyone) Insure My Trip (for those over 70) Medjet (for additional evacuation coverage) Looking for the Best Companies to Save Money With? Check out my resource page for the best companies to use when you travel. I list all the ones I use to save money when I’m on the road. They will save you money when you travel too. Want More Information on Hong Kong? Be sure to visit my robust destination guide on Hong Kong for even more planning tips! The post Hong Kong Itinerary: What to Do in 4 (or More) Days appeared first on Nomadic Matt's Travel Site. View the full article

There's something special about two people listening to the same music over earphones. It can be a movie, or a TV show, it doesn't matter. That scene in Begin Again, where Mark Ruffalo and Keira Knightley trade playlists with an old school headphone splitter, is etched into my memory. But the days of headphone jacks and audio splitters are behind us. Though not as romantic as tethering two people with a two-meter headphone cord, you can achieve the same results using AirPods, too, all without needing a specialized app. You can share music, movies, or anything you like to your friend or partner's AirPods, without fully pairing them to your iPhone. Share Audio using Control CenterThe most reliable way to share audio between two pairs of AirPods is using the playback controls in Control Center. First, connect your AirPods and keep them in your ears. Next, ask your friend to keep their AirPods case open, or to keep them in their ears as well. In the Control Center, open the Playback controls. Choose your AirPods from the bottom to open the Devices menu. Credit: Khamosh Pathak Here, choose the Share Audio button. Credit: Khamosh Pathak Now, as long as your friends' AirPods are open and available nearby, they will show up in the popup menu. If they don't, try pressing and holding the Pairing button on the back of their AirPods case. Once they show up, tap the Share Audio button. Credit: Khamosh Pathak Now both AirPods will be listed in the Devices menu, and you can independently control their volume levels from here. You can also press and hold the Volume slider in the Control Center to get two distinct sliders, one for each pair of AirPods. Credit: Khamosh Pathak. To disconnect your friends' AirPods, open the media playback screen in Control Center and tap on the "2 headphones" button to open the Devices view. Credit: Khamosh Pathak Here, uncheck the AirPods that you want to disconnect. Credit: Khamosh Pathak Temporarily connect nearby AirPods Credit: Apple To make this process simpler, Apple has integrated a new popup menu that shows up when near another pair of AirPods. If you've seen popups for connecting to an Apple Watch, or for sharing your Wi-Fi password, you'll be familiar with it. While your AirPods are already connected to your iPhone, bring your friends' pair near your device, and make sure that their case is open. After a short wait, you should see the popup menu. Because this is proximity related, you might need to try a few times to get the menu to show up—Apple is doing its best to prevent you from getting inundated with popups while on a train full of people listening to AirPods, so it's a little strict here. When the popup shows up, tap the Temporarily Share Audio button and press and hold the Pairing button on the back of your friends' AirPods case. Press Done, and now both pairs of AirPods should be connected to the iPhone. To disconnect, go to the Playback menu in Control Center, open the Devices menu, and uncheck the AirPods that you want to disconnect. View the full article

Estimated tax payments can be confusing, but they don’t have to be. Understanding the basics of estimated taxes and what you need to pay is key to making sure you stay in compliance with the IRS. Keeping up with estimated taxes throughout the year will help you avoid paying too much (or too little) come tax day. In this article, we’ll discuss when estimated taxes are due as well as how much you’re required to pay. What are estimated tax payments? Estimated tax payments are regular payments that individuals or businesses make to the government throughout the year to cover their anticipated tax liability. These payments are typically made quarterly in four equal installments and are estimated based on an individual’s or business’s expected income not subject to federal tax withholding minus deductions for the current year. Estimated tax payments are used to ensure that the tax owed is paid in a timely manner rather than as a lump sum at the end of the year, avoiding underpayment penalties. Who should make quarterly estimated tax payments? The Internal Revenue Service mandates that specific taxpayers make estimated tax payments on a quarterly basis to guarantee they contribute their fair share of taxes throughout the year. Below are the various categories of taxpayers obligated to pay estimated taxes: Self-Employed Individuals: If you are self-employed or run a sole proprietorship, you are required to make estimated tax payments if you expect to owe $1,000 or more in taxes for the year. Small Business Owners: Owners of small businesses, including S corporations, partnerships, and limited liability companies (LLCs), are required to make estimated tax payments if they expect to owe $1,000 or more in taxes for the year. Investors: Investors earning income from dividends, rental properties, capital gains, and other sources are required to make estimated tax payments if they anticipate owing $1,000 or more in taxes for the year. High-Income Taxpayers: Individuals with high incomes, such as those earning salaries, bonuses, and other taxable income, may need to make estimated tax payments to both state and federal authorities if they anticipate owing $1,000 or more in taxes for the year. When are estimated tax payments not required? Many businesses must make estimated quarterly tax payments during the year. However, there are specific situations in which estimated tax payments are not required. These situations include if a business: is expected to owe $1,000 or less for the year in taxes has zero income for a particular quarter was not operational for the full taxable year filed and paid their taxes on time for the previous year How do you calculate estimated tax payments? It’s important to calculate your estimated tax payments accurately to avoid underpayment penalties and interest charges from the IRS. There are two methods for calculating estimated tax payments: the annualized income installment method and the prior year safe harbor method. The Safe Harbor Method The safe harbor method provides a straightforward approach to calculating estimated tax payments and can help prevent penalties for underpayment. To utilize this method, take the lesser of either 90% of the current year’s total tax liability or 100% of the total tax liability from the previous year. Additionally, remember to include any credits claimed during the taxable period when calculating estimated tax payments. The Annualized Income Installment Method The annualized income installment method is more complicated than the safe harbor option but allows taxpayers to better account for any changes in income during their taxable period. With this approach, make four separate calculations at equal intervals during your taxable period. These calculations should include all sources of taxed income, credits awarded, and deductions made during each portion of your taxable period to accurately determine what amount needs to be paid for that quarter. What are the quarterly tax dates? Paying taxes can be a tricky process, especially when dealing with quarterly estimated tax payments. There are four different deadlines for estimated taxes throughout the calendar. Knowing these deadlines will help ensure that you pay your taxes on time and avoid any potential penalties. Here is an overview of the quarterly estimated tax payment deadlines: First estimated tax payment due Second quarter estimated tax payment due Third quarter estimated tax payment due Fourth quarter estimated tax payment due How do you make an estimated tax payment? Making estimated tax payments is a crucial step in avoiding underpayment penalties and interest charges from the IRS. Here are the steps to make an estimated tax payment: Determine your estimated tax liability The initial step in making estimated tax payments is to assess your anticipated tax liability for the year. You can calculate your estimated tax payments using one of two methods: the annualized income installment method or the prior year safe harbor method, to establish your estimated tax liability. Choose a payment method Once you have determined your estimated tax liability, you need to choose a payment method to make your estimated tax payment. You can make estimated tax payments online, by mail, or through a bank or financial institution. Make your payment After choosing your payment method, you can make your estimated tax payment. Be sure to include your business name, Employer Identification Number (EIN), and the tax year and quarter for which you are making the payment. If you are making a payment for a sole proprietorship, be sure to include your name and Social Security Number instead of a business name and EIN. Keep a record of your payment It’s important to keep a record of your estimated tax payment, including the date, amount, and method of payment, to ensure that you have proof of payment in case of any issues or questions from the IRS. What happens if a business doesn’t make estimated tax payments? If a business neglects to make estimated tax payments, the IRS may impose penalties for underpayment and charge interest on the outstanding amount. The longer the income tax goes unpaid, the greater the estimated tax penalty and the interest that will accumulate. This situation can lead to additional consequences such as tax liens, wage garnishments, bank levies, and asset seizures. To prevent these issues, it is crucial to ensure that estimated tax payments are made accurately and on time, ideally with the assistance of a tax professional. Do you have to pay estimated taxes quarterly? Estimate taxes are generally due on a quarterly basis. This means that estimated taxes must be paid four times each year – on the 15th of the fourth month (for Q1), the 17th of the sixth month (for Q2), the 16th of the ninth month (for Q3), and the 15th of the first month of the following year (for Q4). Taxpayers may also choose to make advance payments in order to reduce their tax burden at the end of the year. YOU MIGHT ALSO LIKE: tax deductions nondeductible expenses tax terms state tax websites Image: Envato Elements This article, "Estimated Tax Payments: What to Pay and When" was first published on Small Business Trends View the full article

When people tell me they hate Bangkok and don’t find a lot of things to do there, I totally understand. It’s a love/hate city that most people aren’t a fan of on arrival. In fact, when I first visited Bangkok in 2006, I despised the city and couldn’t wait to leave. It wasn’t until I lived in Bangkok that I really fell in love with it. Almost twenty years later, Bangkok is still one of my favorite cities in the world. It just takes a little time to get to know and love. Bangkok is not a city that opens itself up easily, and most people spend just a day or two here before leaving to go to the islands or the jungle. That said, there are a lot of things to do and see in Bangkok. Cheap things, expensive things, unique things, and outdoor things. Bangkok has a bit of everything. To help you plan your trip and make the most of your visit, below is my suggested itinerary for Bangkok. It will help you tackle this sprawling, hectic city in a way that gets you on and off the beaten track so you can peel back the onion that is Bangkok and discover why I love it so much. Bangkok Itinerary Day 1: Grand Palace, Khao San Road, & more! Day 2: Floating Market, Muay Thai Fight, & more! Day 3: Chatuchak Weekend Market, Lumpini Park, & more! Day 4: Bangkok Art and Culture Center, National Museum, & more! Other Things to See and Do: Museum of Siam, Lake Taco, & more! Bangkok Itinerary: Day One The Grand Palace, Wat Pho, and Wat Arun The first place you should visit in Bangkok is the Grand Palace (Royal Palace) and neighboring Wat Pho, home to the famous reclining Buddha and massage school. The Royal family doesn’t live in the palace (it’s only used for official state functions) and you can’t go into any of the buildings, but wandering the grounds and open temples is worth the visit. It’s beautiful and the craftsmanship in the architecture is amazing. Go first thing in the morning to avoid the crowds. Afterward, wander down the street to Wat Pho and the famous reclining Buddha (as well as the famous Golden Buddha). It’s the largest reclining Buddha statue in the country at 46 meters (150 feet) long. The Wat Pho complex fills a city block so while seeing the statues doesn’t take long, you could spend a solid hour wandering the maze-like temple grounds. Next, head across the river to Wat Arun (Temple of the Dawn). This is a gorgeous Buddhist temple on the Chao Phraya River opposite the Grand Palace. It has one main spire and four small ones and is so iconic that it’s on Thai money. From the top of the main spire, you get to see sweeping views of the city. It’s my favorite temple in Bangkok. If you want a deep-dive into the temple and palace, take a guided tour. You’ll learn about the history of each temple and the palace from an expert local guide who can answer all your questions and provide a much more nuanced experience. Note: When visiting these places, be sure to wear clothes that cover your legs and shoulders; it’s considered disrespectful to wear revealing clothes. That means no short skirts, no tank tops, nothing that shows your stomach, and no ripped pants. The Grand Palace is located on Na Phra Lan Road; royalgrandpalace.th/en/home. Open daily 8:30am-3:30pm. Admission is 500 THB. Wat Pho is located on 2 Sanamchai Road, Grand Palace Subdistrict, +66 083-057-7100, watpho.com/en. Open daily from 8am–7:30pm. Admission is 300 THB. Wat Arun is across the river at 158 Wang Doem Road, +66 2 891 2185. Open daily 8am–6pm. Admission is 200 THB. Take a River Cruise Take a tour of the Chao Phraya River, a relaxing and beautiful experience that shouldn’t be skipped. Don’t take an overpriced tour, though (they cost over 2,000 THB). You can ride the water taxi up and down the river for around 35 THB. Start at the central pier, go to the end, and come back. Presto! Instant tour for a fraction of the price! Tour More Temples Bangkok has a lot of beautiful temples. Hire a tuk-tuk driver to take you around for the day to see the temples. This is often the cheapest and most efficient way to see the temples throughout Bangkok. You can even split the cost with other travelers to save money. My favorite temples are: Wat Saket – The Golden Mount has an enormous, 100-meter-high, 500-meter wide chedi (mound-like structure containing Buddhist relics). This is one of my favorite temples in the city because of its beautiful golden temple and wonderful views of the city from its top. At the base of the mountain is an overgrown cemetery for 18th-century plague victims. Open daily 7am-7pm. Admission to the temple is free while the chedi costs 100 THB. Wat Benchamabophit – This temple is pictured on the back of the 5-baht coin. The white marble used to contrast the building was imported directly from Italy, and there is a unique blend of both Thai and European architecture and design. In the courtyard, there are 53 Buddha images representing every mudra (gesture) and style from Thai history. This makes it a good place to visually see how Buddha has been represented in Thailand over time. Open daily 8am-5:30pm. Admission is 50 THB. Just make sure your tuk-tuk driver doesn’t take you shopping along the way — drivers get kickbacks if they bring customers into certain shops. Ask your hotel/hostel staff for a reputable driver; they will likely know someone. Visit Khao San Road The backpacker capital of the world, this road (along with Soi Rambuttri) is a must visit! You’ll find endless bars, shops, street food, international restaurants, vendors, locals, and activities all day and all night. It’s also a popular spot on the weekend for Thais. I personally like the quieter Soi Rambuttri, but Khao San is an awesome place to sit outside and meet other travelers. It’s much more commercial than it used to be, but it’s still fun to explore! Planning a trip to Southeast asia? Get all my best travel tips along with these free guides: Travel Planning 10161 Savvy Travel TipsMy Favorite Companies to UseHow to Get Free Flights Enter your info below to get your FREE guides sent to you today! send me free tips! Bangkok Itinerary: Day Two Check out the Floating Market You can enjoy a half-day visit to the floating markets around the city (Khlong Lat Mayom and Taling Chan are the two most popular). It makes for a filling morning adventure and if you get there early you can avoid a lot of the crowds. Thaling Chan is the more touristy one so to avoid the hordes of tour groups, definitely get there early. They’re not the best place to shop, but they are great for people-watching and eating. Both markets can be visited by public transportation. I love the chaos, the smells, and the little ladies cooking and selling you various treats as they paddle by you. (You never leave hungry.) Explore Chinatown Chinatown in Bangkok is a culinary feast. You can go shopping here and buy lots of useless souvenirs, but what I love about this area is the food. On the chaotic vendor-lined streets, you’ll find a ton of vendors selling food you hardly see anywhere else in the city. This is a crowded and busy part of the city but one of my favorites. At night, the area is one of the best places in the city to get delicious seafood. Visit the Malls Okay, hear me out: Malls in Bangkok are more than just malls, they are social hubs (thanks in part to the air-conditioning) where people eat (mall food courts in Bangkok are delicious), drink at bars, see movies, sit at coffee shops, and even go bowling! A lot of life in the city happens in the malls and each has its own character. Here’s a list of the best malls in the city: Terminal 21 (88 Sukhumvit Road 19, +66 2 108 0888, terminal21.co.th) MBK Center (444 Phayathai Road, +66 2 853 9000, mbk-center.co.th) Siam Paragon (991/1 Rama I Road, +66 2 610 8000, siamparagon.co.th) Emporium (622 Sukhumvit Road, +66 2 269 1000, emporium.co.th) CentralWorld (999/9 Rama I Road, +66 2 640 7000, centralworld.co.th) Watch a Muay Thai Fight Muay Thai (a combat sport involving striking and clinching) is everywhere in Thailand and Thais take it very seriously. Fighters train for years. Don’t bother seeing the tourist Muay Thai fights on any of the islands. Instead, spend a night seeing an authentic match with world-class fighters in Bangkok at Rajadamnern Stadium, which can hold up to 8,000 spectators. There’s usually something going on every night so check the website. You can also catch fights at Lumpinee Boxing Stadium, which seats up to 5,000 people, on Tuesdays, Fridays, and Saturdays. Between the two stadiums, there are fights going on every night of the week. 1 Ratchadamnoen Nok Rd, +66 2 281 4205, rajadamnern.com. Tickets start at 1,500 THB. Bangkok Itinerary: Day Three Wander the Chatuchak Weekend Market The weekend market is one of the best things in Bangkok. It’s the size of many football fields and quite crowded. You’ll find everything and anything from authentic designer clothes to their fake counterparts to phones to knockoff movies to pets to backpacks to kitchenware. There’s a big dining area with great, cheap food. Don’t miss coming here. With over 15,000 stalls, it really does have everything! Kamphaeng Phet 2 Rd, +66 2 272 4813, chatuchakmarket.org. Open Saturday and Sunday 9am-6pm. Tour Jim Thompson’s House Jim Thompson was an American spy and silk merchant in Thailand during the ’50s and ’60s who vanished mysteriously in 1967 while in Malaysia. Some say he was lost or killed while hiking while others say he disappeared himself (he was a spy, after all). When he returned to private industry after the war, he almost single-handedly revitalized Thailand’s sinking silk industry. He made his home in the traditional Thai style, decorating it with beautiful teak wood and a surrounding garden. The tours feature a lot of history about Jim, the silk industry, and how and why Thais design their homes the way they do. 1 Khwaeng Wang Mai, +66 2 216 7368, jimthompsonhouse.org. Open daily 10am-5pm. Admission is 200 THB. Relax in Lumpini Park Lumpini Park is Bangkok’s Central Park. This sizable green space spans over 140 acres and is well worth a visit if you’re a people watcher. At all hours of the day, you’ll find people playing sports, walking, biking, practicing tai chi, or just relaxing. In a city that lacks much green space, you’ll probably crave a little wildlife after navigating all the traffic and vendors in this concrete jungle. Grab a book, pack a lunch, and come and lounge in the shade and watch the afternoon go by. It’s a nice change of pace from the hectic flow of the rest of the city (it’s a no-smoking area too). 192 Wireless Rd, +66 2 252 7006. Open daily 4:30am-10pm. Hang with the Hipsters on Soi Nana There are two areas in Bangkok called Soi Nana (one is a sex tourism hub), but the Soi Nana I’m referring to is a hip area for nightlife near the train station in Chinatown. This street is filled with tiny bars, cocktail lounges, and art exhibits in old-style Chinese homes left in their original style. Some of the best bars are Pijiu (Chinese beer bar), Teens of Thailand (first gin bar in Thailand), Ba Hao (four-floor Chinese-inspired bar), El Chiringuito (Spanish tapas), and 23 Bar & gallery (bar in an art space). It’s incredibly popular with young Thais and one of the coolest areas of Bangkok. Don’t miss it. Bangkok Itinerary: Day Four Visit the National Museum Opened in 1874 and established by King Chulalongkorn (Rama V), this museum focuses on Thai culture, with highlights that include a large collection of musical instruments, recorded music, ornate royal funeral chariots, and impressive wooden carvings. The museum isn’t very big and the signs aren’t very detailed, but the artifacts are interesting to look at. Na Phra That Alley, +66 2 224 1333, finearts.go.th/museumbangkok/. Open Wednesday-Sunday 8:30am-4pm. Admission is 200 THB. Take a Food Tour Bangkok has an incredible food scene and is one of the best foodie destinations in the world. The best way to learn about the food culture (while devouring some samples) is on a food tour. Bangkok Food Tours has a variety of tasty tours where you can try everything from street food to exotic fruits. Tours start from 1,650 THB. And for cooking classes, a half-day cooking class (including a market visit) costs around 1,345 THB. They’re a fun way to learn about the cuisine while learning new skills and recipes you can try when you get home. Enjoy an event at the Bangkok Art and Culture Center This contemporary arts center highlights and hosts art, music, theater, film, design, and cultural events in its exhibition and performance spaces. Opened in 2007, the BACC hosts cultural events in its exhibition and performance spaces. There is also an art library, cafe, gallery, craft shop, and book store here too. In a city that lacks a real art scene, this is an enriching place to see some local art. Check the website to see what’s going on during your visit. 939 Rama I Road, +66 2 214 6630-8, en.bacc.or.th. Open Tuesday-Sunday 10am-8pm. Admission is free though events cost money. See the website for pricing and tickets. Other Things to See and Do in Bangkok Have more time in the city? Here are some other things to see and do in Bangkok: Museum of Siam This museum uses a variety of media to explore the origins of the Thais and their culture. Opened in 2007, there are displays, movies, and multimedia that cover culture, history, Buddhism, war, and the making of modern Thailand. It’s an interactive and educational little museum housed in an old 19th-century European-style building that not a lot of tourists visit. 4 Maha Rat Rd, +66 2 225 2777. Open Tuesday-Sunday 10am-6pm. Admission is 100 THB. Wakeboard at Lake Taco If you want to get out of the city and have some adventure, head to the outskirts of Bangkok for some wakeboarding (riding on a short board while being pulled by a motorboat). This is a popular thing to do with expats and though I never did it, my friends always said it was a fun time. The lake is just 40 minutes away so it’s an easy activity to do whenever you need a break from the city. thaiwakepark.com. A 90-minute beginner session costs around 395 THB. Calypso Ladyboy Show This ladyboy show is actually a good cabaret show that attracts a variety of visitors. It’s Bangkok’s version of Moulin Rouge. There’s glitz, glamour, and spectacle — everything you’d expect from a cabaret show in Bangkok. Calypso Cabaret, founded in 1988, is the best place to see a show in the city. Playhouse Cabaret and Golden Dome Cabaret are two other reputable venues that host fun performances as well. 2194 Charoenkrung 72-76 Road, Warehouse #3, +66 2 688 1415, calypsocabaret.com. Performances are at 7:45pm and 9:45pm and tickets start at 900 THB. Day Trip to Ayutthaya Ayutthaya (pronounced ah-you-tah-ya) was founded around 1350 and was the second capital of Thailand (it was the capital before it relocated to Bangkok). Unfortunately, the city was destroyed in 1767 by a Burmese attack and there are only ruins and a few temples and palaces still left standing. A UNESCO World Heritage Site, it’s home to the summer palace and tons of breathtaking and unique temples. Since it’s so close to Bangkok, it’s a very popular day-trip destination for tours. While lots of companies offer trips, it’s so easy to get to that you should simply go on your own by train. Train tickets cost around 130 THB, with the journey taking 1.5 hours each way. To really learn more, take a guided tour. They’re just 1,300 THB and are a great way to learn about this UNESCO site. *** Contrary to popular belief, there’s more to see and do in Bangkok than just temples, shopping, and traffic. It’s a city whose charm emerges slowly once you get off the beaten path. While you can see the highlights in a couple of days, with four or five days you can start to peel back the layers of this chaotic city and start to see why Bangkok really is one of the best destinations in the world. But don’t just take my word for it. Use this post as a guide and learn to love the city the way I did. I promise you won’t be disappointed! Get the In-Depth Budget Guide to Thailand!My detailed 350+ page guidebook is made for budget travelers like you! It cuts out the fluff found in other guidebooks and gets straight to the practical information you need to travel around Thailand. You’ll find suggested itineraries, budgets, ways to save money, on and off-the-beaten-path things to see and do, non-touristy restaurants, markets, bars, safety tips, and much more! Click here to learn more and get your copy today. Planning a Trip to Southeast asia Get all my best Southeast Asia travel tips & free planning guides sent straight to your inbox send me the free guides Book Your Trip to Bangkok: Logistical Tips and Tricks Book Your Flight Use Skyscanner to find a cheap flight. They are my two favorite search engines because they search websites and airlines around the globe so you always know no stone is left unturned! Book Your Accommodation You can book your hostel with Hostelworld as they have the biggest inventory and best deals. If you want to stay somewhere other than a hostel, use Booking.com as they consistently return the cheapest rates for guesthouses and cheap hotels. For more hostels, here is a complete list of my favorite hostels in Bangkok. If you prefer to stay in a hotel, these are my favorite hotels in Bangkok. And if you’re wondering what part of town to stay in, here’s my neighborhood breakdown of Bangkok! Don’t Forget Travel Insurance Travel insurance will protect you against illness, injury, theft, and cancellations. It’s comprehensive protection in case anything goes wrong. I never go on a trip without it as I’ve had to use it many times in the past. My favorite companies that offer the best service and value are: Safety Wing (best for everyone) Insure My Trip (for those over 70) Medjet (for additional evacuation coverage) Looking for the Best Companies to Save Money With? Check out my resource page for the best companies to use when you travel. I list all the ones I use to save money when I’m on the road. They will save you money when you travel too. The post Visiting Bangkok: My Suggested 3-5 Day Itinerary appeared first on Nomadic Matt's Travel Site. View the full article

Google Ads recommendations often spark debate among advertisers. While some are highly situational and require careful consideration, others can actively harm your account’s performance. However, some recommendations offer valuable insights or significantly improve results when applied effectively. This article explores the most common recommendations: Those that should be ignored because they typically do more harm than good. Those worth evaluating for the insights they provide. Those that are almost always worth using to optimize your campaigns. Recommendations I always ignore Some recommendations are so poor that they are instant dismissals. On rare occasions, one might be useful. However, spending hours looking through them all to find a single good one is a waste of time. Optimize your budgets Google is good at math. Their automated bidding generally works well. However, it seems they can’t do math regarding budgets. Raising your budget by $46,200 per week to receive $35,600 more in conversion value is a quick way to go out of business. After reviewing all 50 of these recommendations, I found that every single one would have caused a significant drop in ROAS or doubled the CPAs. In some cases, the CPAs were 10 times higher. That’s why I always ignore budget recommendations. Add broad match keywords Broad match has its place, but only after carefully evaluating your account. No one should blindly use this match type because it was a recommendation. If your lost impression share budget is greater than 10%, and you primarily use exact and phrase match, adding broad match usually worsens your performance. Your bid strategy dictates how well broad match will work for a campaign. You must evaluate your bid strategy before using broad match. Choosing to use broad match is decided by performance, bid methods, and budget. Your overall strategy will determine your choice to use or skip broad match, not an automated recommendation. Dig deeper: Automated bidding in Google Ads: How to get the best results Remove redundant keywords At first glance, this seems like a good recommendation. You have almost the same keyword multiple times, so removing the duplicates can make your account easier to manage. However, removing these keywords causes Performance Max to trump your search campaigns. Since search campaigns have higher conversion rates than PMax campaigns, this recommendation often results in fewer conversions. This is another recommendation you can always ignore as it can only hurt your performance. Dig deeper: Why advertisers should reassess Google Ads recommendations Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. Always evaluate Some Google Ads recommendations are always worthy of evaluation. These are my favorite recommendations that cause me to examine the account in more detail. Remove conflicting negative keywords Keyword conflicts occur when one of your negative keywords is blocking one of your keywords from showing. These are always worth fixing, though fixing doesn’t always mean removing the negative keyword. Sometimes, it involves pausing the keyword instead. Unfortunately, Google doesn’t check negative keyword lists for conflicts. In about 90% of accounts I review, lists older than five years contain at least one conflict, and sometimes even thousands. Many people ignore this recommendation because they want to temporarily block a keyword or aren’t sure if they want to show for it or not. However, these keywords can still receive impressions and clicks. If the search term matches your keyword and the negative keyword isn’t in the search term, the keyword can still show an ad. This means you are showing for keyword variations but not the keyword itself. These should always be examined and action taken to pause the keyword or remove the negative keyword. Make your headlines and description more unique I don’t care about ad strength since lower ad strength ads often outperform higher ad strength ads. I also ignore the recommendation to add more headlines. Fewer headlines reduce the potential combinations, increase the data for each ad combination, and often improve your CTR and conversion rates. However, most of the RSA recommendations are useful. The recommendation to make your headlines and descriptions more unique often means you: Have too many headlines related to the keywords in the ad group. Don’t have enough CTAs, USPs, or benefit statements in your ads. Adding a variety of assets generally improves both CTR and conversion rates. When you see the recommendation to make your headlines more unique, examine your headline assets. Then, make the necessary adjustments to ensure you are using a variety of headlines and not just headlines related to your keywords. If you get a recommendation to include popular keywords in your headlines but already have two or three headlines with keywords from your ad group, it may indicate your ad group has too many disparate keywords. In this case, consider splitting your ad group into smaller ones. Review your keywords and check if your headlines match them well. If some keywords aren’t well represented in the ad, move them to a new ad group with more relevant headlines. Always use Some recommendations are always worth using. These are usually related to missing keywords, ads, or extensions. Add extensions to your ads Accounts grow and change, and it’s easy to miss something. Almost everyone wants to use the sitelink and callout ad assets. When I see this recommendation, I generally add the appropriate ad extension. There are some exceptions, such as a recommendation to add the call extension to an ecommerce account. Most accounts want to use several extensions, so it’s worth examining when you see a missing extension recommendation. Disapprovals Ad extensions or ads that have been disapproved don’t show. It’s a good idea to examine your disapprovals and fix them so they can be displayed. These are straightforward recommendations. View what is disapproved, fix it, and resubmit it for approval. The best way to see your top recommendations The repair category offers the most useful recommendations, but the card view makes it difficult to identify which campaigns or accounts need the most attention. Switching to the table view provides a clearer, at-a-glance overview of all your campaigns or accounts. The table view will show your campaign or account and the number of ad groups without ads, keywords, or other disapprovals. The table is highly efficient, allowing you to spot issues, address them, and move on to the next campaign. Among Google’s recommendations, the repair category is the most valuable to review regularly. Decoding Google Ads recommendations for smarter ad management Overall, Google Ads recommendations often have a poor reputation, as many seem designed to push advertisers to spend more or surrender control over their accounts. This has led many advertisers to tune them out entirely. However, hidden within these recommendations are valuable insights that can genuinely improve performance. The next time you encounter a recommendation, don’t dismiss it outright. Instead, evaluate it carefully to see how it could benefit your account. View the full article

The next phase of AI evolution looks set to be focused around agents: AI bots that can not only chat to you and draw pictures, but also carry out tasks on your behalf. These new AI tools won't just be able to tell you about the best hotels close to your next vacation destination—they'll be able to make the reservation for you. These kinds of multimodal agents are being worked on by Google, OpenAI, and others, and now Perplexity has announced Perplexity Assistant for Android (as per The Verge, Perplexity says iOS doesn't give apps the necessary hooks into the operating system for an iPhone version to be possible right now). You can find the assistant in the main Perplexity app for Android, and it's available to use whether you're using Perplexity for free or paying for a subscription. You'll see a pop-up ad for Perplexity Assistant in the app which you can tap on to enable it, or you can find it by tapping your profile picture (top left), then Enable assistant. During the setup process, you'll be asked to set Perplexity Assistant as the default assistant on Android, instead of Google Assistant or Google Gemini. This is the same process as it is for setting any other default assistant, and you'll be directed to the right screen: It means you can launch Perplexity Assistant with whatever the assistant shortcut is (like a long-press on the power button). When the assistant is active, you can use your voice to interact with it or give it commands, or tap the keyboard icon in the lower right corner to type instead. There are no settings to manage, but there is a button in the lower left corner for switching to camera mode, which lets you ask Perplexity Assistant about anything in your surroundings. You'll need to set Perplexity Assistant as your default assistant. Credit: Lifehacker What you can do with Perplexity Assistant Perplexity hasn't been overly forthcoming in terms of what you can actually do with its new assistant, but it has mentioned booking dinner (via OpenTable), playing songs (in Spotify and YouTube), calling cabs (through Uber), drafting emails, and setting reminders. You can see a few examples here. It's worth experimenting with to see what it can and can't do on your phone. You can ask for directions to a good coffee shop nearby, for example: Perplexity Assistant will search the web for recommendations, ask you to make a pick, then load up Google Maps. It's debatable whether that's any faster or more convenient than just doing the whole process through Google Maps, but it works reliably well. I was also able to call up songs and playlists in Spotify, though again, Spotify's built-in search tools do all this pretty well anyway. It's not an omnipotent digital assistant yet, however—if you ask Perplexity Assistant to order you something on Amazon, it'll just direct you to the relevant listings pages. Spotify is one of the apps Perplexity Assistant can control. Credit: Lifehacker Another test I ran was getting Perplexity Assistant to draft an email apologizing for being late, and with a task like this, the generative AI capabilities can be useful. The assistant found the right contact, composed a short email with my apologies, and loaded a draft in the Gmail app, ready to go—though if you really are sorry about a recent lack of punctuality, it's probably a better idea to actually write out the apology yourself. It's more evidence of where AI assistants are heading, but they're going to need to be granted the relevant hooks into other apps—like OpenTable and Spotify—in order to work properly. They're also going to need to be reliable and accurate enough to gain the trust of users, which has traditionally been a problem for AI: You don't want your AI-booked dinner recommendations to be for the wrong week or in the wrong city, for example. View the full article

We may earn a commission from links on this page. Super Bowl LIX kicks off on Sunday, Feb. 9 at 6:30 p.m. ET. This year, the game is being broadcast by Fox with a pregame show starting at 2 p.m. ET and game coverage at 6 p.m. ET. Even if you don't have cable, there are a few ways, both paid and free, that you can watch all the action live from Caesars Superdome in New Orleans. Watch free on TubiThe game—as well as pre- and post-game coverage—will be streaming on Fox-owned Tubi for free, with 4K available on some devices (including Roku, Fire TV, Android TV, and Apple TV). You do need to sign up for a Tubi account, but no credit card is required. Tubi also includes the NFL Channel for supplemental Super Bowl content. Sign up for a live TV streaming serviceThere are a handful of streaming services with live TV that include Fox. Before signing up, check the channel listings for your zip code to confirm Fox is available in your local market. DirectTV Stream: $87 per month for the Entertainment plan, 5-day free trial FuboTV: Currently $60 per month for the Essential plan with promo, 7-day free trial for new customers Hulu + Live TV: $83 per month, 3-day free trial (includes ads on Hulu) YouTube TV: Currently $73 per month with promo, 5-day free trial for new users Sling TV (in limited markets): $23 per month When signing up for a free trial, make sure you know when you'll be billed for a paid subscription and cancel before your trial expires. The game will be available in 4K for FuboTV and YouTube TV subscribers (included in the free trials but at an additional fee or at a higher tier with paid plans). The Spanish-language broadcast will be on Fox Deportes and Telemundo, which are also available on most live TV streaming services. Watch over the airAnother free (ish) way to get the game is with over-the-air (OTA) TV. Of course, this requires you to invest in a digital TV antenna and have a place to put it that gets good reception. You should check the FCC's reception map to see what signals are available in your area and try your antenna out before game day. Your mileage may vary, so if you want a stress-free watch experience, this probably isn't the best option. Other ways to watch the Super BowlYou can also watch the game via the Fox Sports app if you already pay for Fox with a cable or satellite package or one of the live TV streaming services listed above. The game will also stream through the NFL+ mobile app—a subscription costs $7 per month. View the full article

More small businesses are now online, which requires shipping items to their customers near and far. This means ensuring the safety of each item during shipping with suitable packing material. Bubble mailers protect the item you ship, so they arrive at their destination safely. Another benefit of using a bubble mailer is that they are an easy and cost-effective way for your business to protect your merchandise. While boxes provide added protection, bubble mailers can offer similar protection for small items without added cost. The key is to ship items with bubble mailing bags that do not require heavy-duty protection because they have their limitations. Maybe you’ve spent hours researching the type of mailer to use, take a look at our list of the best bubble mailer for the next time you need to ship an item to your customers. Bubble Mailer Vs. Poly Mailer Bubble and poly mailer bags have become increasingly popular in the eCommerce shipping industry, and for good reason. They offer a cost-effective, lightweight, and more durable option compared to cardboard boxes, as they occupy less space in carrier trucks, which helps reduce shipping costs. However, what are the main differences between bubble mailers and poly mailers? Poly mailers? Poly mailers are polyethylene plastic envelopes. They withstand dampness, stretch while resisting tearing, and are extremely light. They are popular shipping materials. Bubble mailers? Bubble mailers are paper envelopes with cushioning on the inside to protect things during transit. Like other poly mailers, they come in a variety of sizes and colors. However, they are bulkier, less flexible, and more expensive than poly mailers. Bubble Mailer Vs Bubble Wrap Select a high-quality bubble mailer to guarantee the safety of delicate items or to provide added peace of mind when mailing. Below is a brief overview of the distinctions between bubble mailers and bubble wrap: Bubble Wrap Bubble wrap is a flexible, transparent plastic material designed for packing fragile items. It features regularly spaced, protruding air-filled hemispheres (bubbles) that offer cushioning and protection for delicate objects. Bubble Mailer Bubble mailers are made of paper on the outside and lined with Bubble Wrap on the inside. They provide additional protection for fragile things. The size of the bubbles will vary based on the product. The bigger the bubbles, the more secure your cargo. (And the stronger the pop!) How Does Bubble Mailer Protect Your Package? Your items are susceptible to bumps, drops, moisture, and tears during transportation. Bubble and padded mailers will protect your fragile from damage during transit. The bubble envelopes are made of bubble wrap on the inside, which provides air-filled cushioning in the event of a bump or a fall. The larger the air bubbles, the more protected the items will be during transportation. Best Bubble Mailers Getting your products to your customers without any dings, dents, and damage is absolutely critical. For a long time now, many sellers have used bubble wrap and mailers to protect delicate items during transit. However, for ultimate protection, you need to make sure you get the best mailers. Here is a breakdown of some of the best options on Amazon. UCGOU Black Poly Bubble Mailer Pack Top Pick: This is one of the most reviewed bubble mailer products on Amazon, with 10,261 ratings. The UCGOU mailer is opaque, even though it is black compared to other mailers. This feature hides the items you have in the envelope. The mailers are self-sealing, and the line of the bubbles is 80gsm or (grams per square meter). UCGOU 6×10 Inch Black Poly Mailers Padded Envelope Shipping Bags 50pcs Buy on Amazon Metronic Poly Mailers Runner Up: The Metronic bubble mailing bags are made with multilayered polyethylene sheets to protect their content. The self-adhesive envelope has a tamperproof seal, so you cannot open it without any visible signs. Best of all, Metronic offers a 100% satisfaction guarantee. Metronic 25pcs Poly Mailers 10.5×16 Inch Padded Envelope #5 Bubble Lined Poly Mailer Self Seal Classic BlueBuy on Amazon Buy on Amazon Scotch Bubble Mailer Best Value: This bubble mailer comes from Scotch, a brand known for its packing materials. This kraft-paper mailer has a durable barrier to protect your item from bubbles. The company says the bubbles have superior burst strength to resist punctures or tears. Scotch Bubble Mailer, 10.5 x 15.25-Inches, Size #5, 25-Pack Buy on Amazon GSSUSA White Poly Mailers The GSSUSA bubble mailers feature end-to-end self-adhesive tapes that provide a secure, waterproof seal. Available in five colors and three sizes (4×8, 6×10, 8.5×12), these mailers are designed to meet your needs. Additionally, the company guarantees 100% satisfaction with every purchase. GSSUSA White Poly Mailers 6×10 Padded Mailer #0 Shipping Envelopes Self Sealing Buy on Amazon Sales4Less #5 Padded Mailers Made from polypropylene, the Sales4Less bubble mailers have 3/16” bubbles to cushion the items you put in the mailers. Once you seal it with the peel-and-seal self-adhesive strip, it provides a puncture, tampers, and water-resistant container. The company also offers 100% satisfaction guaranteed or your money back. Sales4Less #5 Bubble Mailers 10.5X16 Inches Padded Envelope Mailer Waterproof Pack of 100 Buy on Amazon Fuxury #5 Inch Bubble Mailer Fuxury provides mailers in eight vibrant colors. Constructed from heavy-duty 100% plastic, these mailers utilize hot-pressing technology for enhanced durability. Each envelope features cellular air layers and 360° strong air bubble technology for added protection. Additionally, a white inner liner is included to safeguard the privacy of the contents. Fuxury stands behind its products with a 100% satisfaction guarantee. Fuxury #5 10.5×16 Inch Forest Green Bubble Mailer Self Seal Padded Envelope Pack of 25 Buy on Amazon LIMNUO Poly Mailers This poly mailer line comes in three colors and three different sizes (4×8,6×10,8.5×12) at an affordable price. Made from polypropylene material, it will not add to your shipping cost while protecting your item inside from moisture. LIMNUO 25pcs Pink Poly Mailers 8.5×12 Inch Padded Envelope Self Seal Envelope Bag Buy on Amazon iMBAPrice Poly Bubble Mailer – 500 Pack Keep your delicate items protected during transit with the iMBAPrice mailer. These padded mailers are lightweight and are made from a durable, moisture-free, multi-layered blend of polyethylene film. The adhesive seal provides a reliable, tamper-proof enclosure. The thick bubbles provide extra cushioning, keeping your items safe. The non-transparent outer provides extra privacy for your items. iMBAPrice Poly Bubble Mailer Buy on Amazon Offitecture Kraft Paper Envelopes – 48 Pack Whenever you need small but also good-looking kraft paper mailers, consider the Offitecture mailers. These mailers are lightweight, and they come with a strong adhesive seal that’s reliable and tamper-evident. The exterior size measures 4×8 inches and 4×7 inches on the inside. This kraft paper mailer is ideal for shipping small, fragile items. Offitecture Kraft Padded Mailing Envelopes Buy on Amazon Metronic Bubble Mailers – 50 Pack For fancy but reliable shipping mailers, look no further than the Metronic envelopes. These durable mailers are puncture and tear-resistant. They also feature a 360-degree strong air bubble technology that offers great padding and added protection for your fragile items. Like all other mailing envelopes that are worth their salt, these beautiful envelopes use a tamper-proof adhesive seal. These envelopes are available in nine different prints and colors ranging from cherry to flamingo. Metronic Bubble Mailers – 50 Pack Buy on Amazon Metronic Plain Color Mailers – 50 Pack Metronic has certainly cut a name for itself for creating truly durable and reliable padded mailing envelopes. Like its more colorful counterparts above, these plain color mailers are tear-resistant and puncture-proof. They are waterproof and also use a tamperproof seal for additional protection. The inner is lined with an 80gsm bubble with unique cellular layers, and the 360-degree bubble technology easily absorbs shock during transit. These padded mailing envelopes are available in eight different colors, ranging from black to hot pink. Metronic Plain Color Mailers – 50 Pack Buy on Amazon TINNIVI Bubble Mailers – 30 Pack Available in three different sizes, the TINNIVI padded shipping bags are among the best shipping envelopes. These bags are made of thick and durable materials that are hard to tear or puncture. Like any other good mailer, they are lightweight and also waterproof. The opaque materials are also a great privacy ally and this is also complemented with a tamper-proof seal. TINNIVI Bubble Mailers – 30 Pack Buy on Amazon How to Choose the Best Bubble Mailer There is an overwhelming amount of padded mailing envelopes in the market today. They come in several different dimensions, materials, colors, and prices. Here are a few things to keep in mind when buying bubble packaging envelopes. Size This is one of the most critical aspects. Note that the shipping envelope should always be larger than the object or document that you are sending so nothing is folded or crushed. Most mailers include their interior size (the usable space) and exterior size (largely determines your shipping costs. Your contents should fit easily but securely within the packaging mailer Self-seal mailers To ensure it stays closed, bubble bags should self-seal. Besides, who wants to lick envelopes? Make sure that your kraft paper mailer or bubble-padded mailer comes with a strong sealing adhesive seal. Paper or plastic Paper or plastic? The choice depends on the fragility of the items you are shipping. While Kraft paper is typically thick and durable, it does not hold up well in high-moisture conditions. If you’re worried about potential water damage, it may be best to opt for plastic mailers. Branding and Color The bubble mailing bags come in a variety of colors. If you are looking for a little more flair, go with the custom mailers that fit your branding. However, if you want a professional look, plain colors are a good bet. They are also super easy to customize. Eco-friendly Bubble Mailers There are a ton of eco-friendly mailers that are made from recycled materials. Considering the number of mail sent out on a daily basis, these envelopes help to reduce the overall impact on the environment. Bulky Bubble Mailers If you are regularly shipping items to your customers, buying padded mailing bags in bulk can save you a lot of time and money. Most of the mailing bags in our review are available in large packs. YOU MIGHT ALSO LIKE: Packing Peanuts for Your Business Shipping Needs Top Commercial Microwaves for Your Business Best Office Floor Mats Best Baby Changing Stations for Your Business Image: amazon This article, "Best Bubble Mailers for Your Business" was first published on Small Business Trends View the full article

Yahoo appears to be testing some new AI related features within Yahoo Search. In fact, some are seeing Yahoo show a banner at the top of Yahoo’s home page that says, “We’re building a new yahoo.com to show more of what’s interesting to you.” The new search features include: AI powered chat AI generated answers within search Note, you need to login to Yahoo to see the new Yahoo Search features. AI chat in Yahoo. For the past week or so, we’ve been seeing signs of Yahoo incorporating AI Chat features in Yahoo Search. Now, we are seeing that more prominently in the Yahoo Search interface. Here are some screenshots from Sachin Patel on X: Here is a screenshot of the message about the new Yahoo and I am told the try now link goes to Yahoo Search: Here is the Yahoo Search home page: The Yahoo Search bar with AI elements built within it: Here are what these AI Chat answers look like: Yahoo AI Generated Answers. Yahoo Search is also incorporating AI generated answers directly in the Yahoo Search results. These seem to be powered by OpenAI and show directly in Yahoo Search, where you see a snippet of the AI generated answer and then can click to expand the answer to show more: Here are more screenshots: Yahoo has introduced AI overviews, but there are no links in the AI overview. They simply provide an answer for users to read. They’ve also added a feedback option—users can like the answer, but if they dislike it, they’re asked to provide feedback.@rustybrick pic.twitter.com/LAsMqOb7kw — Sachin Patel (@SachuPatel53124) January 27, 2025 More information. Is this part of Yahoo’s renewed return to Search from 2023, which we were expecting in 2024. Or is this just some more basic AI licensed services within Yahoo Search. It is hard to tell but we will be watching. Why we care. With all these new AI elements that everyone is rolling out, differentiating search features can be easier than ever before. Here are signs of Yahoo making some of these efforts. As I said, we have been expecting Yahoo to make its comeback to search for a while now and it seems we may be seeing some elements of that. I for one am looking forward to a new Yahoo Search experience. View the full article

In marketing – whether digital or not – we all understand the power of a strong brand. A recognizable brand is vital for earning and keeping attention, driving trust, and building loyalty. On the agency side, this connection is clear: branding influences how we engage clients and deliver value. But how often do we consider the importance of branding within our teams? Establishing and maintaining a strong team brand is just as crucial. A well-defined team identity can foster collaboration, earn the trust of internal stakeholders, and secure advocacy for the team’s work. More importantly, it shifts the focus from individual contributions – often dominated by the leader’s presence – to the team’s collective efforts and shared goals. Creating a team brand involves more than just choosing a name or tagline. It’s about establishing consistency, communicating value, and aligning with your broader organizational goals. With that in mind, here are three key areas to focus on when building a team brand for your in-house or agency SEO team. 1. Brand identity A name is helpful but doesn’t need to be catchy or unique. Something simple like “SEO Group” works well because it: Provides an identity for the team. Clearly describes what the team does. A tagline can be useful but isn’t always necessary. If the team name doesn’t clearly convey its purpose, a tagline can help. For example, a network engineer I worked with often described his role as “Networking for money.” Similarly, “Optimizing websites for money” could make a fitting catchphrase for an SEO team. Logos aren’t usually required, but if you decide to create one, it can be tricky. A team member with artistic skills or generative AI could help, but avoid incorporating elements of the larger company’s branding. This ensures you stay within brand guidelines, especially for documents shared externally. Dig deeper: Why search marketing education is a MUST within companies 2. Consistency Consistency is a cornerstone of effective branding, especially when building a brand within your organization. It’s crucial not only for naming but also for how team members communicate with other teams. Standardizing terminology is particularly helpful. For example, terms like “organic search,” “natural search,” and “unpaid search” all mean the same thing. Choosing one term and having everyone use it ensures clarity and consistency in external communications. When working with outside vendors, require them to adopt your team’s terminology to avoid the need for “translation” and save time. Consistency is equally important in how your team approaches SEO work. While the answer to many SEO questions is often “it depends,” building trust within the team requires everyone to contribute to decisions and fully support them once made. Trust, both internally and externally, can erode quickly if team members act independently of agreed-upon strategies. The same applies to outside agencies. Involve them in team discussions and require them to align with your team’s decisions to ensure consistent approaches to challenges. Dig deeper: How to use SEO education for stakeholder management Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. 3. Unique value proposition A strong brand needs a clear value proposition, which can be challenging to define. While you may not always be competing for attention with other teams, you still need to demonstrate your value to those you collaborate with. Here are a few ways to showcase your team’s worth: Regular reporting based on SEO and business metrics. Email newsletters. Scheduled “office hours.” An intranet page or internal website. Reporting is especially critical, as it highlights what has been lost or gained and what could be achieved by following the team’s recommendations. Through these efforts, you can demonstrate your experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). You want to build credibility with peers, leaders, supported teams, other business areas, and – most importantly – business leaders. As Jessica Bowman noted in “The Executive SEO Playbook,” it’s nearly impossible for SEO teams to proactively drive work forward without “upfront and consistent, metrics-driven, executive-level support.” Earning that support requires building trust, which is essential in enterprise organizations where competition for resources is often fierce. Dig deeper: How to convince leadership why they can’t ignore SEO Branding for SEO teams: Building trust within organizations Building a brand for your in-house team might seem like a distraction from “real” SEO work. However, because no team can achieve everything alone, a strong brand ensures your value is understood, enabling you to gain the collaboration and resources needed to succeed. View the full article

Meats are muscles. On account of this, they’re not perfectly symmetrical bricks. Different cuts can be tear-dropped, conical, or otherwise shaped asymmetrically with a thick and thin side. But, alas, uneven shapes lead to uneven cooking. The thinner end of a chicken breast can come to temperature relatively quickly compared to the bulbous end that might be nearly two inches thicker. Put an end to partially overcooked, dried-out, rubbery meat parts, and try a technique called “butterflying.” Butterflying is a simple method for modifying a cut of meat by slicing it in half horizontally. You can cut it through completely in this fashion and end up with two thin pieces, or take care not to cut through the other side, and open it like a book. This serves to even-out a cut of meat and extend the surface area. Keep in mind, butterflying doesn’t turn the meat into a perfect rectangle, but rather modifies an extremely asymmetric cut to give it a more even thickness. Butterflying allows for more even exposure to heat, but the increase in surface area serves other functions too. It allows for easier pounding or tenderizing, thorough absorption of flavors through marinating, a more flexible and thin material for roulades, and a shortened cook time. How to butterfly a cut of meatButterflying a cut of meat takes a little getting used to at first, but once you do it a few times, it becomes easy, fast, and deliciously rewarding. Make sure you have a sharp knife, and a stable cutting board. 1. Lay the meat flat on the cutting boardFor an elongated cut of meat, such as a chicken breast, I usually place it so the thickest side is on the right and the point of the breast is pointing at me. The goal is to cut through the thicker side first, we'll be leaving the thinnest side connected so it will end up reflecting the same overall thickness of the other sides. If you’re left-handed, you can reverse the arrangement. I’m right-handed, so the thick side will be on the right. Cut the breast horizontally by starting on the thickest side. Credit: Allie Chanthorn Reinmann 2. Begin the cutPlace the knife against the chicken halfway down the thick side, parallel to the cutting board, and use slow strokes to begin cutting through. It helps to use your non-dominant hand to hold the chicken, and also lift the top section away as you butterfly. This steadies the meat and also creates some tension in the flesh to make cutting easier. Lift the top half as you cut for better control. Credit: Allie Chanthorn Reinmann Again, do this slowly, keep your fingers safe, and periodically check on where your knife is headed. One of the easiest mistakes you can make is to cut quickly without checking, and end up with one tiny piece and one big weird piece. One of the worst mistakes you can make is not checking on the knife’s path, and accidentally cutting yourself. Credit: Allie Chanthorn Reinmann 3. Stop at the cut to maintain even thicknessContinue slicing along the same cut and stop the cut about a half inch from the connecting side. Now you can open it completely like a book (the hinge-side would be like the book’s binding). If you want two thin cuts, continue your cut through to the other side. Credit: Allie Chanthorn Reinmann For a proper butterflied chicken breast, the connecting side remains roughly as thick as the rest of the now-open chicken breast, so use your judgment on if you should stop more or less than a half-inch from the thin side. Once you become more comfortable, you can even adjust the cuts to butterfly chicken breast and other thick cuts of meat into three pieces, like unfolding a letter, for more surface area. Butterflying is a helpful technique that you can do to most boneless cuts of meat providing it's thick enough and you have precise knife skills. Try butterflying steak, chicken thighs, pork, or even shrimp. After this step, you can pound out the chicken or other meat and fill it with cheese and herbs, or dried fruit and bread stuffing for a leveled-up entree. Enjoy the quick cook time, and marinate, roulade, or tenderize to your stomach’s content. View the full article

Google Search may have pushed some unconfirmed Google search ranking algorithm update or tweak around Friday, January 24th. I briefly mentioned this on my Friday video but I felt it was worth kicking up here as its own story.View the full article

Yahoo is continuing its AI Chat features within Yahoo Search, while also incorporating AI Answers into its search results. The AI powered answers and chat seemed to be powered by OpenAI.View the full article

Microsoft Bing is testing placing the sources section of its AI Answers in a carousel view, instead of a list view. This let's you scroll through the sources as opposed to just seeing them below in a list view.View the full article

Microsoft is testing different colored URLs for its organic (free) results and its sponsored (paid) results. The organic URL slugs are bold black colored and the sponsored URL slugs are bold green colored.View the full article

Black women-owned businesses and black-owned brands are growing rapidly in the small business owners’ corporate world. Let’s explore a few Black women entrepreneurs who are leaving their imprint through both established and innovative businesses. Black Women Entrepreneurs to Inspire You Businesses run by female black entrepreneurs launched in various ways. Starting a business was not easy – it’s never easy! Here are brief descriptions of Black female business entrepreneurs who paved the way for Black women entrepreneurs who followed in their determined footsteps. Sheilisa Burgess Black women entrepreneurs are not the only ones celebrating the launch of Fria, one of the fastest-growing female-owned businesses. Burgess has developed a jewelry line that employs advanced technology, including thermal heat transfer and evaporative cooling, to help alleviate hot flashes. Maya Penn Penn collaborates with fellow black women entrepreneurs to create a fashion line that utilizes sustainable materials such as organic cotton, hemp, and bamboo. Her collection, named Maya’s Ideas, broadens her business into the fashion industry while incorporating global activism, making her a sought-after speaker. Additionally, her book, You Got This, serves to inspire teens and young adults. Natalie M. Cofield Cofield is the founder and CEO of the Walker’s Legacy Foundation, a resource and support organization dedicated to entrepreneurial women of color. Additionally, the foundation operates an online business accelerator to assist women of color in their professional growth. Essynce Moore This young black entrepreneur is a fashion designer who launched her line when she was 6 years old. Moore is also an actress and author. Her Essynce Couture line has expanded to include clothes and body products for teens. Tiffany Aliche Aliche is the founder and CEO of both Budgetnista and The Live Richer Academy. At one point in her life, Aliche became homeless and moved in with her parents. Her goal is to provide life-changing financial education for women worldwide. Asmau Ahmed Ahmed began her work career as a chemical engineer. She also earned an MBA from Columbia Business School. Those two fields gave her a great background – after 8 years of research – to launch Plum Perfect. Plum Perfect offers a tailored digital shopping experience specifically designed for women of color. Simply upload a selfie, create your color signature, and explore recommended products. Asia Newson This Super Business Girl began her entrepreneurial journey by creating and selling candles featuring her distinctive pink, yellow, and light blue candles. She then sought to motivate her peers to launch their own businesses, implementing strategies acquired from her workshops. These workshops are designed for middle and high school students. Swivel Beauty Swivel Beauty was cofounded by lawyer Jennifer Lambert and editor Jihan Thomas. Both women were frequent travelers and despaired of finding quality hair care in unfamiliar towns and cities. They developed Swivel Beauty, an App that connects women of color to hair professionals. Nathalie Walton Walton is CEO and cofounder of Expectful, which focuses on holistic care for moms. Via the Expectful site, women can take part in meditations and events. They can also join support groups. Expectful is staffed with experts, including those in the field of nutrition and post-partum care. Mikaila Ulmer Getting stung by a bee on two occasions led Ulmer to learn more about bees. She entered a local business competition by making flaxseed lemonade. She tweaked a 1940s recipe from her great-grandmother, substituting honey for sugar. She donates a portion of the profits of her Me and the Bees Lemonade business to help save honeybees. Arlan Hamilton Hamilton founded Backstage Capital after discovering that fewer than 10% of venture capital deals were allocated to women, people of color, and members of the LBGT community. Backstage Capital aims to address this imbalance and promote economic equality for these groups. So far, Backstage Capital has facilitated investments from over 180 companies for small businesses. Tracy Reese One of the most famous black women to wear a Tracey Reese design is Michele O’Bama, who sported one of her creations at the Democratic National Convention. Reese’s newest line is Hope for Flowers, which focuses on ethical sourcing of materials to create a sustainably manufactured line with economic and social value. Janice Bryant Howroyd All she had was a cell phone. Howroyd didn’t have office furniture – she didn’t even have a fax machine. Yet when Howroyd moved back to her hometown of Tarboro, North Carolina, she was able to launch and grow Act1 Group, today a leading employment agency with consulting services. MoAnA LUU The ManLUU fashion house, founded by MoAnA LUU, is an American fashion house featuring Creole luxury styles. Luee also excels at brand transformation, including a redesign of the leading fashion and culture magazine, Essence. Cathy Hughes Hughes is the first African American woman to lead a publicly traded media company. Hughes was at one time homeless and was turned down for a loan by 31 banks before she obtained a loan and bought her first radio station. Today, the self-made Hughes is one of the wealthiest women in America. She founded and chairs Urban One, Inc., which includes 56 radio stations. Vimbaji Kajese Kajese and her staff are known as “diversity crusaders.” Kajese realized that only 1% of the stock images used for advertising included people of color. Striving for social and economic equality, Kajese is the founder and CEO of #Adtags, to improve the stock image content to include people of color, to be used by companies worldwide. Binta Niambi Brown Brown was a lawyer for international corporations before becoming co-founder and co-chair of the Black Music Action Coalition. She is also the founder of Omalilly Projects, an artist management and production company. She’s a music executive at Keep Cool/RCA Records. Brown is also a prolific fundraiser who focuses on raising money for political, humanitarian, and cultural initiatives. Kimberly Bryant Bryant is the founder and CEO of Black Girls CODE, a nonprofit organization dedicated to teaching computer programming and technology skills to young Black women. Her goal is to train 1 million young Black women by the year 2040. Google has contributed over $2 million to support this initiative, and Nike has recently partnered with Black Girls CODE to sponsor an event. Anne-Marie Imafidon One day, while attending college, Imafidon looked around the classroom and realized she was one of only 3 women in the class. She is the founder of Stemettes, Girls Do Stem Too, a social enterprise which strives to inspire and support young women of color in the fields of science, engineering, the arts and math. Oprah Winfrey No list of inspiring black women entrepreneurs would be complete without Oprah Winfrey, one of the most prominent and widely recognized public figures in the country. Her legendary business success and extensive philanthropy in various social services sectors have made a significant impact. She has offered long-term funding resources to many underserved communities. Madam C.J. Walker Walker lived from 1867 to 1919 in the rural American South. She accomplished the American dream through her hard work, producing and selling a hair care product (and later expanded body care line) for African Americans. The regime of using her products was known as The Walker Method. She was one of the first American women to become a millionaire. How many Black business owners are there in the US? According to Fundera, there are more than 2 million businesses owned by Black people. The majority of Black businesses started are in the health care field. The highest percentage of the businesses are in Washington, DC. What percentage of black-owned businesses are owned by black females? According to Fundera, black women business owners account for 35% of all Black business owners. Image: Depositphotos This article, "Black Female Entrepreneurs to Inspire You" was first published on Small Business Trends View the full article

Google is testing a new job carousel in the search results titled "jobs at similar employers." This likely pulls from the Google Jobs postings schema and more but it can come up if you are just searching for products from that company.View the full article

Is WordPress facing sustainability issues? Explore the recent disputes balanced with the benefits that the platform offers – this is still a CMS of choice. The post Should You Still Use WordPress? appeared first on Search Engine Journal. View the full article

SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines. Tasks like improving load times, fixing errors, and maintaining security align with what SEO agencies already do. By offering website management alongside SEO, agencies can build new revenue streams, potentially including reselling site hosting. Unlike project-based SEO work, site management creates opportunities for ongoing, predictable income through recurring service plans. This is a strategic way to grow your business and build stronger client relationships. At Kinsta, a worldwide go-to hosting provider for agencies, we’ve seen how agencies can thrive when they pair their SEO expertise with site management. We’ve built tools and services to help agencies maintain fast, secure websites that deliver exceptional results. With this experience, we understand how closely SEO and site maintenance are connected — and why SEO agencies can excel in this space. Let’s dive into why this evolution makes sense and how you can make it happen. Why SEO agencies are well-suited for site management services The skills and expertise needed for effective SEO often overlap with those required to maintain high-performing websites. From understanding technical site structures to optimizing load speeds and resolving errors, SEO professionals already possess much of the knowledge necessary to manage sites effectively. Let’s look at each aspect in more detail. Understanding SEO helps focus maintenance efforts SEO is far more than keywords and content – it requires a deep understanding of technical processes like site speed, structure, and performance. These factors matter a lot for SEO success, but they’re also central to effective website maintenance. Whether it’s fixing crawl errors, optimizing code, or ensuring mobile responsiveness, SEO professionals are well-versed in tasks that overlap with maintaining a website’s functionality. SEO pros know what makes websites successful SEO expertise goes beyond making a site rank higher. It also involves creating a user experience that matches what search engines like Google want. Those working in SEO already know how critical factors like server uptime, fast loading speeds, content structure, and error-free markup are to maintaining visibility in search results. This understanding gives SEO agencies an edge in prioritizing maintenance tasks that directly impact performance. Instead of guessing which updates matter most, agencies with SEO expertise can focus on improvements that enhance functionality and boost search engine rankings. The benefits of offering site management services as an SEO agency Expanding into site management services is a strategic way for SEO agencies to grow their revenue, improve client retention, and stand out in a competitive market. Bundling site management with your existing SEO services in this way means you can position your agency as a comprehensive solution for your clients’ online needs. Here’s a closer look at the benefits of a setup like this: It provides recurring revenue SEO work often revolves around project-based contracts, which can lead to unpredictable cash flow. On the other hand, site management services provide an opportunity to shift toward ongoing revenue through subscription-based or retainer models. Recurring maintenance plans allow you to establish a steady income stream that stabilizes your agency’s finances and supports long-term growth. This predictable revenue also makes it easier to scale your operations, hire new talent, or invest in tools and infrastructure. It builds stronger client retention When clients can rely on your agency for SEO and site management, they no longer need to juggle multiple providers. Offering a one-stop shop for their site’s maintenance and management builds trust and loyalty, and clients are less likely to become churn statistics. Regular site management work also keeps your agency in consistent contact with clients, creating more opportunities to demonstrate value, upsell additional services, and strengthen relationships. It keeps your agency competitive More agencies are diversifying their offerings to stay competitive. Offering a whole-site service can differentiate you from competitors that focus only on SEO. End-to-end packages that cover content management and optimization, maintenance, and perhaps hosting as a reseller position your agency as a full-service partner that’s invested in client success. Make this your key selling point when competing for new clients, particularly those looking for simplicity and efficiency in supporting an online presence. Making the leap from SEO agency to full-service agency When expanding into site management, you will be taking on new tasks that, while complementary, go beyond SEO territory. A few examples: Performance optimization: Fast-loading sites rank better and keep users engaged, according to Portent. Websites that load in under two seconds have a conversion rate that’s three times higher. SEO pros already know about optimizing images and minimizing code, but tuning server performance and managing a content distribution network (CDN) might be new. Content management: Fresh, optimized content helps make websites successful. Some SEO agencies might shift from advising clients on improving SEO for their content to full-on content management. Not a big leap for many SEO agencies. Security and backups: Secure websites protect rankings and maintain trust. Regular scans, software updates, and reliable backups prevent vulnerabilities and minimize downtime. Agencies will want tools and a platform that makes it easier to take on new site-management tasks. Go with what you know: WordPress CMS With WordPress powering more than 43.6% of the web, SEO agencies are often familiar with one of the most popular and versatile platforms available. WordPress is a key part of many SEO campaigns, thanks to its flexibility and dedicated SEO plugins like RankMath or Yoast. RankMath is among the most popular WordPress SEO plugins. This familiarity gives SEO agencies an advantage when expanding into site management. They can build on their existing WordPress knowledge to offer services like performance optimization, security updates, and content management – delivering value that aligns with their clients’ SEO goals while taking on new site management tasks. Many clients will already be using WordPress. If it’s also your CMS of choice, a full-service agency can recommend it to clients launching new sites. How the right hosting supports your site management goals Choosing the right managed hosting for WordPress matters for SEO agencies expanding into site management. A quality hosting provider simplifies the technical side of running WordPress sites. Whether an agency resells hosting or simply recommends a hosting provider, the right solution allows them to focus on what they do best: delivering results. Kinsta, a trusted leader in managed hosting, simplifies day-to-day operations and eliminates the need for server-level expertise from many WordPress developers and agencies. Let’s look at the most important services to look for in the company you choose to host your clients’ websites: Provide streamlined performance and security Managed hosting takes care of critical tasks like automated updates, malware protection, and optimized load times. With features like server-level caching and advanced security measures, hosts like Kinsta ensure sites are fast, secure, and always online. This means agencies can offer high-performing sites without spending extra time on backend maintenance. Offer built-in tools to create efficient processes Top-tier managed hosts include tools like uptime monitoring, analytics dashboards, and CDN integration. These features potentially cut hours of your work week, making it easier for agencies to manage multiple sites without requiring advanced technical skills. Kinsta’s intuitive platform, for example, offers one-click staging environments and detailed performance metrics, giving agencies everything they need to deliver results efficiently. The MyKinsta dashboard takes the guesswork out of site management. Help you focus on what matters SEO agencies can focus on strategy, content, and optimization by outsourcing the heavy lifting to a managed host. Instead of troubleshooting server issues or juggling updates, your team can dedicate its energy to activities that drive measurable client success, like building stronger relationships and scaling your services. Tips for success in website management Expanding into site management doesn’t have to be overwhelming. Just take a strategic and gradual approach. Then, over a time period you set, you can add these services and maximize client value. Here’s how to get started: Start small Begin with essential, easy-to-manage services like uptime monitoring and link management. These foundational offerings allow you to demonstrate value to clients while building confidence in your agency’s new capabilities. Once you’ve mastered the basics, you can scale to more complex services like performance optimization and security management. Make full use of automation Automation is your best friend when managing multiple client sites. Kinsta includes tools that handle tasks, like automated backups, software updates, and uptime monitoring. These features save time and ensure consistent results so your team can focus on strategic priorities. Schedule backups at a rate that makes sense for your clients with Kinsta. Bundle smartly Combine SEO and site maintenance into packages that provide added value for your clients. For example, offer a plan that includes regular site updates, performance checks, and monthly SEO reporting. Think about what your clients would most benefit from and build your package deals around that. Upskill your team Train your SEO specialists in basic site maintenance tasks and WordPress management tools. Familiarity with hosting dashboards, backup systems, and plugin management ensures your team can handle site management efficiently. Many hosting providers, like Kinsta, offer agency-specific resources and training to help you upskill your staff quickly. Summary Expanding into site management presents a real opportunity for SEO agencies to grow their services, build stronger client relationships, and generate predictable, recurring revenue. By leaning into your existing SEO expertise, you can offer high-value maintenance solutions that ensure websites run smoothly while staying optimized for search engines. Kinsta’s managed hosting solutions for agencies make the transition easier, offering automation, performance monitoring, and security features designed to simplify WordPress site management. For SEO agencies, we have a special offer: the first month is completely free and unlimited site migrations are included. So now is the perfect time to get started! View the full article

Printable bathroom signs can help your company’s restroom stand out. There are a variety of options available, from standard public restroom signs to those sharing important instructions for visitors. Read on for a full selection of printable bathroom signs to use for your business. Free Printable Bathroom Signs Vs. Professional Bathroom Signs A printable bathroom sign enables you to easily download a digital file and print it yourself. Certain files can even be customized, allowing you to frame them in a way that complements your decor. Professionally designed printable bathroom signs typically offer better quality than those that are free. Additionally, many of the products listed below are available for just a few dollars to download. The Benefits of Using a Printable Bathroom Sign If you’re looking for ways to spruce up your business bathroom, here are some reasons to consider printable bathroom signs: Save money: Most printable bathroom signs are available for just a few dollars to download, allowing you to decorate your bathroom walls without breaking the bank. Match your decor: There’s a huge array of printables available for bathrooms. So you can easily select one that fits with the rest of your bathroom decor. Some can even be customized with different colors. Or you can add a unique frame to finish off the look. Convey essential information: Many printable bathroom signs provide helpful reminders, such as the need to wash hands or warnings against flushing inappropriate items. These straightforward guidelines can help you save on bathroom repairs and maintenance costs. Add personality to your space: There are also tons of funny and unique bathroom signs to post in your space, which can make your location memorable for visitors. The Best Printable Bathroom Signs to Use Top Pick: Printable unisex bathroom art Runner Up: Bathroom definition wall art Best Value: Vintage-style restroom art Top Pick This printable unisex bathroom art provides a classic sign for public restrooms at businesses. It’s a recognizable symbol that can be posted outside the door to guide visitors. It’s also available in a few different variations to match your specific preferences. Runner Up Another classic option, this bathroom definition wall art includes a short and funny definition of the word bathroom. It’s a classic design that can work with nearly any decor style. Best Value This farmhouse vintage-style restroom art is one of the most affordable printables available for download. It has a simple and humorous message that can work either on the inside or outside of a restroom. Forgot Your Phone Wall Art Pretty much everyone spends their time in the restroom on their phones these days. But for those who forget their device and want something to focus on, these funny signs offer word search and anagram puzzles that double as wall art. Flush Only Toilet Paper Sign This printable bathroom sign offers an important reminder for businesses with septic systems. It advises users to flush only specific items, helping to avoid clogs and significant damage to septic tanks. The sign features a fully editable design and comes in various colors. Funny Restroom Sign This funny restroom sign provides a humorous take on the classic restroom symbol, with both figures visibly having to pee. Best Bathroom in the City Sign This bathroom sign offers a parody of popular online review sites. It has a chalkboard look and several “reviews” from past visitors promoting the bathroom’s comfortable features. Bathroom Prints Collection This collection of bathroom prints offers several simple and funny pieces of art. So you can choose the ones that best suit your space or mix and match to cover wall space throughout the bathroom. Please Do Not Flush Sign This bathroom printable keeps it simple while reminding visitors not to flush any unapproved items. Hope Everything Comes Out Ok Funny Wall Art This funny typographic sign includes a short message that can add some humor to your restroom. Toilet Rules Sign This toilet rules printable offers a few helpful reminders presented in a humorous way. It can make for a lighthearted addition to a bathroom interior. Toiletry Basket Sign This elegant printable sign is designed to let visitors know they can help themselves to anything in a bathroom’s complimentary toiletry basket. This is common for weddings and special events. But the sign can be edited to suit your business’s needs. Look Before You Leave Sign This simple bathroom sign is one of the top white bathroom printables available on Etsy. It provides a simple reminder for people to check the restroom before they exit. Apothecary Bathroom Sign This apothecary sign is the perfect vintage-inspired decor piece for a bathroom. It looks like an old advertising message for personal care products. Restroom Checklist This bathroom printable isn’t meant to decorate your space but instead to provide a practical method for tracking cleaning tasks. Restrooms Sign with Arrow This classic restroom sign includes the word “restrooms” with an arrow to direct patrons. Value Bundle Signs This value bundle of printable signs includes options for a bathroom, vacation rental, and even laundry room printables. Employees Must Wash Hands Sign Many businesses, particularly in the food service sector, must display signs that inform employees about the correct hand-washing procedures. This print provides a great solution. Cute Bathroom Reminder Sign This is one of the simplest printable bathroom signs available, featuring cute typography reminding patrons of a few basic instructions when using your restroom. Bathroom Needs Attention Sign This printable bathroom sign asks visitors to inform you if the bathroom requires attention, allowing you to enhance their overall experience. Ew Wash Your Hands Sign To encourage visitors to wash their hands with a touch of humor, you might want to consider this humorous print. Custom Quote Print If you want to create a completely customized message for your business bathroom, consider this typographic sign that allows you to edit the words and select your own colors. Zebra in Bathtub Print If you’re looking for unique artwork to go along with your printable bathroom signs, this unique zebra print may make your space stand out. Just Wash Your Hands Wall Art This funny bathroom sign can help you direct people to your restroom, create a welcoming environment, and get a few laughs. Bilingual Bathroom Sign If you want to provide instructions for visitors in English and Spanish, this sign provides a clear and stylish option. Final Words If you’re looking for any new printable bathroom signs for your business, this post contains a wide array of awesome options. Save the ideas above to liven up your company’s restroom. FAQs What is the Best Place to Buy a Printable Bathroom Sign? Etsy has a wide array of printable bathroom signs available for purchase, including standard symbols, helpful reminders, and humorous bathroom signs. Check the list above for our top picks. Are Printable Bathroom Signs Hardwearing? Printable bathroom signs are delivered as digital files, so you can print them on nearly any printable material you have access to. Most are just printed on paper or cardstock and then placed in a frame, which allows them to stand up to significant wear. Read More: Best Commercial Paper Towel Dispensers Best Open Sign for Your Business 15 Best Sign Font Options Image: Envato Elements This article, "Printable Bathroom Signs" was first published on Small Business Trends View the full article

After digging into millions of posts sent through Buffer, we’ve pinpointed the best time to post on all major social platforms for maximum engagement and reach — LinkedIn included. Discovering the best time to post on LinkedIn was particularly fascinating. While most other social media platforms can be pretty unpredictable, with ebbs and flows in activity happening at random times of the day, LinkedIn’s high-engagement time slots are like clockwork. I’ll be honest: this is a nice change of pace compared to the unpredictability of social media in general! It makes sense, of course — LinkedIn’s primary purpose is to connect professionals, and many users need to log on daily for their work, so during regular working hours. Another fun part of exploring the best time to post on LinkedIn was figuring out the best content type to post on the platform. (Finally, some hard evidence supports my anecdotal claims that folks need to use LinkedIn carousels!) But I’m getting ahead of myself here. Let’s take a stroll through some stats. Is there a best time to post on LinkedIn?After analyzing more than 1 million LinkedIn posts sent through Buffer, we were able to pinpoint some clear posting times when content tended to get higher engagement than others. So, your LinkedIn content is more likely to get engagement in these windows, whether you're looking to grow a LinkedIn Page for a brand or your own personal brand with a LinkedIn profile. Social media engagement is a particularly useful benchmark when it comes to pinpointing the best time to post on LinkedIn, and an important metric to keep an eye on as part of your social media strategy. The LinkedIn algorithm uses engagement — interactions like reactions, comments, and reposts — to predict which content is the most valuable on the platform. The more engagement a post receives, the more likely it is to surface in the LinkedIn feed. It’s a simplistic way of putting things since there are a myriad of factors that determine how posts are ranked in feeds, but as a rule of thumb — the more engagement your post receives, the more people will see your post. This is why we consider time slots in which posts got the highest engagement to be the best time to post on LinkedIn. But — and here’s the rub — every target audience is different. As I always do in these articles on the best time to post on social media, I advise experimenting with your schedule as part of your LinkedIn marketing strategy, then digging into your social media analytics to uncover your unique best time to post and make the most of the LinkedIn algorithm. We’ll get into how to do that below. First, here’s a deep dive into Buffer’s data on the best time to post on LinkedIn in 2025: The best time to post on LinkedIn for engagementThe best time to post on LinkedIn for high engagement is generally between 7 a.m. and 4 p.m. on weekdays. Posts shared at 10 a.m. and 11 a.m. on Tuesdays and at 10 a.m. and 11 a.m. Thursdays tend to get the most engagement (but they’re only a smidge higher than the rest of the times during this peak workday window. You can see it all pretty clearly in the graph above. It breaks down the week into hourly chunks, where the darkest blocks are the time slots with the highest engagement (and the best time to post on LinkedIn), and the light to white blocks are the time slots with the lowest engagement. No data science degrees required to figure out why these slots are the best time to post on LinkedIn — despite the rise of more personal content on the platform, LinkedIn is still primarily used by professionals during business hours. It’s a safe bet to post content on LinkedIn anytime during these weekday windows, but your post might perform slightly better if shared on Tuesday and Thursday mornings. As you’ll see from the graph above, engagement picks up mid-morning, lunch breaks, and much of the afternoon as people start scrolling through their LinkedIn feeds when they step back from work. Unlike other social platforms, where evening slots usually work best, engagement on LinkedIn posts shared later in the day tends to peter out as people leave their offices and head home. 🌍To make this data easier to understand, our data scientist Bufferoo has done some mathematical magic to make the recommended time zones universally applicable. In other words, no need to convert. Whether you're in EST (Eastern Standard Time), PST (Pacific Standard Time), or IST (Indian Standard Time), the times apply to you.The best time to post on LinkedIn on MondayThe best time to post on LinkedIn on Monday is 10 a.m., right as folks are getting into the swing of things at work. If you’re looking for more Monday slots to add to your posting schedule, LinkedIn posts shared at 8 a.m. and 11 a.m. also saw higher engagement than the rest of the day. The best time to post on LinkedIn on TuesdayThe best time to post on LinkedIn on Tuesday is at 10 a.m. — again, LinkedIn users are likely logging in as they get settled in at work (or perhaps while they enjoy a cup of coffee). If you need more optimal posting times to choose from, 11 a.m. is not far off in terms of engagement, as is 12 p.m. The best time to post on LinkedIn on WednesdayThe best time to post on LinkedIn on Wednesday is 3 p.m., towards the end of users’ work days. Other optimal posting times for Wednesday are 2 p.m. and 10 a.m. (that mid-morning slot is always a good option!). The best time to post on LinkedIn on ThursdayThe best time to post on LinkedIn on Thursday is 10 a.m. Posts shared at this time tended to get the highest engagement of the week, so this time is definitely worth adding to your content calendar. If you need more times on Thursday, 11 a.m. is also not far off in terms of engagement, and 8 a.m. is also a strong time to consider adding to your schedule, too. The best time to post on LinkedIn on FridayThe best time to post on LinkedIn on Friday is 11 a.m — right around the mid-morning coffee break. Other strong contenders for your posting schedule are 12 p.m. and 1 p.m. respectively. The best time to post on LinkedIn on SaturdayThe best time to post on LinkedIn on Saturday is 12 p.m. That said, posts shared on Saturday tend to see less engagement on the platform, so consider scheduling your content for a weekday instead. If you must post on Saturday, our data showed that 12 p.m. tends to get the highest engagement, followed by 10 a.m. and 8 a.m. The best time to post on LinkedIn on SundayThe best time to post on LinkedIn on Sunday is at 12 p.m. Still, content shared on Sundays saw the lowest engagement of the week, and this slot is definitely not your best option if you’re hoping to boost post interactions. If posting on Sunday is unavoidable, midday is your best bet. Other good times to post are 8 a.m. and 10 a.m. At a glance: The best times to post on LinkedIn for each day of the weekMonday: 10 a.m.Tuesday: 10 a.m.Wednesday: 3 p.m.Thursday: 10 a.m.Friday: 11 a.m.Saturday: 12 p.m.Sunday: 12 p.m.⚡Just as there’s no one-size-fits-all best time to post, there’s no single best time to post across all social platforms. Here’s the best time to post on Instagram, the best time to post on Facebook, and the best time to post on TikTok.The best day to post on LinkedInThe best day of the week to post on LinkedIn is Thursday. Buffer’s data found that posts shared on Thursday tended to get the most engagement, very closely followed by Wednesday, then Tuesday. But, as you can see from the above graph, the difference between all the weekdays is not all that significant. Saturday and Sunday, on the other hand, are a different story. Our data found that Sunday is the worst day of the week to post on LinkedIn, with Saturday not far off. Again, this is exactly what one would expect on a social network where content is largely focused on work and career growth. Most LinkedIn users just aren’t as interested in leveling up their knowledge and skills as they are on weekdays — and that’s OK! The best content format to post on LinkedInEven the social network for professionals is not immune to the allure of video content. LinkedIn has made some major changes to the platform in recent months, with an exclusive video feed that makes the format even more accessible for users. That said, when it comes to engagement, video is not the strongest content format — carousels are. Document posts, also known as carousels or PDFs on LinkedIn, are in a league of their own, while video and image posts are the next best formats. Our data shows that carousel posts tend to get 278% more engagement than video posts, 303% more engagement than image posts, and 596% more engagement than text-only posts. While video came in second place — our data shows they tend to get 7% more engagement than image posts and 84% more than text posts — I strongly recommend you don’t discount video just yet. (More on this below.) Unsurprisingly, posts with links perform the worst, making them the least effective for engagement. Best keep your external links within LinkedIn comments for now. 💡You can schedule first comments on LinkedIn with Buffer — meaning that all-important link you want to include in your post can be scheduled along with your content! Learn more →In an episode of our podcast, Buffer Chat, LinkedIn’s Head of Scaled Programs, Callie Schweitzer, strongly recommended creators explore video in 2025. "Video, Video, Video, Video,” she said, when I asked her to share her advice for creators looking to grow their followings in 2025. “You have seen a lot more of it in your feed, I'm sure. And video uploads globally are up 34%. Total video viewership on the platform is up 36% year over year. So these are pretty staggering stats.” When I asked to give us a hint about what features creators can look out for in 2025, all she would say was, “Keep an eye on video.” You heard it here first! How to find the best time to post on LinkedIn for your audienceThe optimal timings above can form a helpful guide if you’re just building your LinkedIn social media marketing strategy. Still, they’re no substitute for figuring out your own best time to post. The native LinkedIn Analytics will surface your top-performing posts over a specific time for both pages and profiles, which might allow you to pinpoint some patterns and figure out your personal best time to post on LinkedIn. However, you’ll need a record of exactly when you posted a specific piece of content — like a social media management tool or social media content calendar — to refer back to. Frustratingly, LinkedIn Analytics won’t show you detailed timings on published content after the fact. The best the LinkedIn timestamp will tell you is “3h” or “2d” (to indicate you posted the content three hours or two days ago, etc.) Luckily, if you have a LinkedIn Page connected to Buffer, there’s a much simpler way to figure out your best time to post content. In fact, with enough data, Buffer will tell you. (We’re hoping to bring this feature to LinkedIn profiles, too — keep an eye on our product roadmap to stay in the loop!) Through Buffer’s Analytics, you can see an overview of what day, type of post, and frequency is best for each of your connected channels. Here’s how to access yours: Sign in to Buffer on your desktop and click Analyze on the top menu.Click LinkedIn under the Channels at the left-side menu.Click Answers.For example, we know the Buffer LinkedIn page’s best day to post is Tuesday, with text-based posts and one post per day work best for us right now. To get more granular analytics for each post, follow steps 1 and 2 above: Click on Posts in the menu at the top.Scroll down to Posts insights.Here, you’ll find detailed metrics for every post, along with the exact time each one was shared. You can also get a comprehensive overview of the performance of both LinkedIn company pages and profile posts. To find these details: Sign in to Buffer on your desktop and click Publish on the top menu.Click on LinkedIn on the left-hand side.Select List to see your queue.Select Sent to see all published LinkedIn postsYou’ll get a summary of post performance right underneath each item. On page posts, you’ll see likes, comments, shares, impressions, and engagement rate. On profile posts, you’ll see likes and comments.Screeshot of LinkedIn page analytics in Buffer3 factors to consider when scheduling LinkedIn contentDifferent factors affect the best time to post on LinkedIn, especially because it is a niche platform dedicated to professionals, businesses, and the topics they discuss. Here are some things to keep in mind as you schedule your LinkedIn posts: Breaks in the workdayLinkedIn is primarily used during traditional business hours, with engagement dropping off markedly after 5 p.m. and on weekends. Of course, there are also natural breaks during the workday in which LinkedIn engagement increases. Mid-morning (10 a.m.) and lunchtime (12 p.m.) are generally slightly more active times on the platform. Engagement picks up again towards the end of the workday when professionals are likely to take an afternoon break. Varying audience time zonesConsider when the largest segment of your population is likely to be on LinkedIn. For example, if you're based in Europe, your best bet is to post using Central European Time (CET) since that time zone has the most significant number of people active in that region. You can use a social media analytics tool to determine where your target audience is located. Posting frequencyUltimately, you should experiment to find what works best for your account and target audience. Anything from where you put your links to using LinkedIn’s carousel post feature can affect your engagement rates, regardless of timing. So, you need to prioritize understanding the LinkedIn algorithm, platform, and your audience, as well as when to post, as part of your LinkedIn marketing strategy. If you’re still unsure about the best time to post on LinkedIn for you, use Buffer’s automatic scheduling to start and refine your posting strategy over time. Once you’ve started posting consistently through Buffer, you will also get all your analytics in your account's ‘Answers’ dashboard to see which days and hours are the best time to post on LinkedIn. What have you found most helpful when determining your best time to post on LinkedIn? Comment below or let us know @buffer on all our social media platforms. View the full article

Uncover the topics and keyword clusters driving your competitors‘ success with the Semrush Topics Report. Optimize your content strategy and stay ahead in search results. View the full article

Drive better results with Smart Bidding in Google Ads. Learn how to use this advanced feature to optimize your PPC campaigns. The post Smart Bidding In Google Ads: In-Depth Guide appeared first on Search Engine Journal. View the full article

Digital art’s popularity is soaring, and the demand for online art commissions has never been higher. Sites like Artists and Clients are at the forefront, creating a vibrant marketplace where artists and art lovers can connect. This platform stands out by making it easy for creators to find commissions and for enthusiasts to discover unique pieces. As we dive into the world of digital art commissions, let’s explore 15 sites like Artist and Clients that offer similar opportunities for creativity and connection, enriching the art community further. The Limitations of Artists and Clients While Artists and Clients offers a fantastic platform for digital art commissions, it’s not without its challenges. Emerging artists might find it tough to get noticed among the sea of established talents, limiting their exposure. Additionally, the platform’s focus may not cater to every art style equally, leaving some artists and clients struggling to find their perfect match. Another drawback is for artists who wish to expand beyond commissions. Without their own website or online store, they miss out on building a standalone brand and diversifying their income streams. These limitations highlight the importance of exploring additional platforms to maximize opportunities. Top Sites Like Artists and Clients Exploring the digital art world? Here’s a curated list of 15 platforms similar to Artists and Clients, each offering unique opportunities for artists and art enthusiasts alike. DeviantArt DeviantArt is a groundbreaking online platform within the art community, acting as a creative hub for both artists and art enthusiasts since it was founded. It provides a wide range of digital art commissions, including fan art, illustrations, and intricate digital paintings. What sets DeviantArt apart are its community features, such as groups, forums, and the option to follow favorite artists, which create a vibrant environment for artists to enhance their reputation and for clients to find new talent. With its extensive reach and encouraging atmosphere, it caters to a variety of styles and preferences, making it a preferred destination for digital art commissions. Behance Behance is Adobe’s portfolio platform that features a user-friendly interface for artists to display their work and for clients to search for high-quality digital art. Renowned for its professional-grade portfolios, it serves as an excellent venue for clients to discover top-tier talent in graphic design, illustration, and more. Behance’s project-based layout allows artists to showcase their creative process in detail, which helps them attract clients who value the depth and breadth of their work. This platform is particularly favored by professionals seeking creative services and collaborations, making it a key resource for sites like artists and clients. ArtStation ArtStation is the premier platform for game, film, media, and entertainment artists. It offers a rich blend of high-quality digital art commissions, including concept art, character designs, and 3D models. ArtStation provides artists with tools to build a professional online presence, such as customizable portfolios and a marketplace for selling prints and tutorials. Its emphasis on professional development and exposure makes it a favored platform for artists looking to break into or advance within the entertainment industry. Clients flock to ArtStation for its high caliber of artists and the wide range of creative services available. Etsy (For broader creative works, including digital art) Etsy is renowned for its focus on handmade, vintage, and unique goods, including a wide range of digital art and creative services. It’s an ideal platform for artists specializing in custom illustrations, graphic design, and digital portraits to connect with clients looking for personalized and unique art pieces. Etsy’s user-friendly interface and supportive community make it easy for artists to set up shop and for clients to navigate through a plethora of creative listings. This platform is especially appealing for those looking to commission art that has a personal touch or a special meaning. Fiverr (Diverse range of freelance artists) Fiverr offers a vast marketplace where freelance artists of various specialties, including digital art, graphic design, and animation, can offer their services. Sites like Fiverr are characterized by a gig-based system, where services are presented as packages with clear prices, making it straightforward for clients to understand what they are getting. Fiverr facilitates the connection between artists and clients globally, ensuring a seamless commission process with its structured communication and payment system. This platform is ideal for clients seeking a wide range of creative services at competitive prices. Read More How to sell on Fiverr How to make money on Fiverr Freelancer Freelancer is a global crowdsourcing marketplace that connects freelance professionals, including digital artists, with clients needing custom work. It’s unique in offering a bidding system, where clients post projects and artists bid to win the contract. This competitive environment allows clients to choose from a variety of proposals, ensuring they find a service that matches their budget and project requirements. Freelancer’s platform is versatile, catering to a wide range of digital art commissions from logo design to full-fledged illustrations, making it a dynamic space for creative collaborations. Upwork Upwork is a premier platform that enables businesses to connect with various creative professionals, including digital artists. It is designed to streamline the hiring process for both short-term projects and long-term partnerships. Upwork distinguishes itself with its thorough approach to freelancing, featuring a strong system for posting jobs, evaluating applications, and overseeing work. The platform accommodates a wide array of digital art commissions, encompassing graphic design, branding, web design, and multimedia projects, thus offering a flexible and secure environment for sites like artists and clients alike. 99Designs 99Designs specializes in connecting clients with graphic designers for a wide range of projects, including logo design, branding, and web design. What distinguishes 99Designs is its unique contest format, which allows clients to post their projects as contests and receive numerous design submissions from artists around the globe. This method enables clients to select the best design that fits their requirements, while artists have the chance to compete and showcase their work to potential clients. It creates a dynamic and competitive atmosphere that encourages creativity and innovation in digital art commissions. Dribbble Dribbble is a vibrant community where designers and creatives showcase their work, receive feedback, and seek job opportunities. This platform is ideal for digital artists to develop their portfolios, network with industry peers, and uncover freelance projects. Dribbble is especially favored by web and graphic designers, illustrators, and UI/UX designers, providing a visually engaging and interactive environment. Clients turn to Dribbble to find top talent, making it an invaluable resource for both artists aiming to gain visibility and businesses looking for innovative design solutions. Sketchmob Sketchmob offers a distinctive platform where clients can commission custom artwork directly from artists. It’s known for its wide variety of art styles and services, ranging from portrait drawings to fantasy art. Sketchmob simplifies the process of finding the right artist for your project, providing a seamless interface for browsing portfolios, reading reviews, and placing orders. This platform is a favorite among those looking to commission personalized artwork, thanks to its user-friendly approach and the high quality of work produced by its community of artists. Redbubble Redbubble is a global online marketplace where artists can sell print-on-demand products featuring their original designs. This platform is ideal for digital artists looking to monetize their artwork through a wide range of products, from t-shirts and stickers to home decor and phone cases. Redbubble stands out for its ease of use, allowing artists to upload their work and set their own prices while the platform takes care of production, shipping, and customer service. It’s an excellent way for artists to reach a wider audience and for clients to find unique, artist-designed items. Society6 Society6 is similar to Redbubble in that it allows artists to sell their art as high-quality prints and on a variety of products. Society6 is dedicated to providing artists with a platform to showcase their work on a global scale, turning digital art into tangible items like art prints, apparel, and home decor. The site is known for its commitment to quality and its artist-friendly policies, ensuring that creators are fairly compensated for their work. Society6 is a great choice for clients looking for unique, artistically designed products and for artists aiming to expand their reach and income. Zazzle Zazzle provides a creative marketplace where artists and designers can sell their artwork on a vast array of products. From customizing business cards to creating unique gifts, Zazzle offers an expansive platform for personalization. What makes Zazzle stand out is its robust design tool, enabling both artists and customers to customize products to their exact specifications. This site is particularly appealing for those looking to create or purchase bespoke items, offering endless possibilities for creativity across a broad range of products. TeePublic TeePublic is a vibrant community of independent artists where users can find unique apparel and accessories featuring original designs. Specializing in high-quality, print-on-demand t-shirts, TeePublic also offers a wide selection of other products, including phone cases, stickers, and home decor. Artists enjoy the platform for its ease of use and the ability to reach a wide audience without the hassle of managing inventory or shipping, making it an excellent option for those looking to share their designs with the world. Threadless Threadless is an online community of artists and an e-commerce website that focuses on selling user-submitted artwork on tees, hoodies, and a range of other items. Known for its artist-centric approach, Threadless allows creators to submit designs to be voted on by the community, with selected designs being produced and sold. This model offers artists a unique opportunity to gain exposure and earn money from their designs while customers get access to unique, limited-edition items that stand out from the mainstream market. PlatformFocusIdeal ForUnique Features DeviantArtDigital art commissions, community featuresArtists growing reputation, discovering new talentGroups, forums, following artists BehanceProfessional portfolios, high-quality digital artDiscovering top-tier talent, professional collaborationsProject-based presentations, Adobe integration ArtStationGame, film, media art, professional toolsBreaking into/advancing in entertainment industryMarketplace for prints and tutorials, portfolio customization EtsyHandmade, vintage, unique digital artPersonalized, unique art piecesUser-friendly interface, supportive community FiverrFreelance digital art, diverse servicesCompetitive prices, wide range of servicesGig-based system, clear pricing FreelancerGlobal freelancing, bidding systemBudget/project-specific artist selectionBidding system for projects UpworkComprehensive freelancing, diverse digital art commissionsOne-off projects, long-term collaborationsJob posting, application review system 99DesignsGraphic design contests, multiple submissionsChoosing best design from contestsContest format for project submissions DribbbleDesign community, portfolio buildingExposure, finding freelance opportunitiesFeedback from design community SketchmobCustom artwork commissions, variety of stylesCommissioning personalized artworkSeamless interface for browsing and ordering RedbubblePrint-on-demand products, original designsMonetizing artwork, wide audience reachEase of use, production and shipping handled by platform Society6High-quality prints, artist-designed productsUnique, artistically designed productsQuality commitment, artist-friendly policies ZazzlePersonalized products, robust design toolCreating/purchasing bespoke itemsRobust customization tool, wide product range TeePublicPrint-on-demand apparel, independent artistsSharing designs, hassle-free inventory managementCommunity of independent artists, wide product selection ThreadlessUser-submitted art on various items, community votingGaining exposure, earning from designsCommunity voting on designs, limited edition items Advantages of Using an Online Marketplace for Custom Art Online marketplaces for custom art, such as sites like artists and clients, are transforming how digital artists engage with art enthusiasts by offering numerous benefits for both groups. These platforms democratize the art world, enhancing accessibility and connectivity. Here are some key advantages of using online marketplace sites for artists: Global Reach: Artists have the opportunity to showcase their work to a global audience, transcending the limitations of local markets and physical galleries. This international visibility expands their potential customer base and enhances their chances for recognition. Diverse Opportunities: Clients gain access to an extensive range of artistic styles and genres, making it easier to find an artist whose vision aligns with their own. Whether looking for traditional portraits, contemporary digital art, or niche genres, there’s something for everyone. Ease of Use: The platform’s user-friendly interface simplifies the commission process from initial contact to final delivery. This streamlines transactions and communication, making custom art more accessible to a broader audience. Community and Collaboration: These sites, like artists and clients, frequently cultivate a sense of community among their users. Artists have the opportunity to collaborate, share insights, and offer support, while clients can give feedback and suggestions, resulting in a dynamic and supportive ecosystem. Professional Growth: Exposure to a wide range of projects and client requests helps artists expand their skill set and portfolio. This diversity can lead to professional growth and the development of a unique artistic style. Secure Transactions: These platforms feature integrated payment systems that ensure secure financial transactions, safeguarding both artists and clients against potential fraud while guaranteeing that artists receive fair compensation for their work. Feedback and Reviews: Artists can receive feedback and reviews from clients, which not only helps in building a reputable profile but also aids in continuous improvement and client satisfaction. Visibility and Marketing: By leveraging the platform’s marketing and visibility tools, artists can effectively promote their work without the need for significant personal marketing efforts, saving time and resources. Creative Freedom: Artists have the liberty to set their own prices, choose the projects they are interested in, and work at their own pace, offering a flexible work environment that nurtures creativity. Inspiration and Trends: Being part of a dynamic online art marketplace allows artists and clients to stay abreast of the latest trends and innovations in the art world, inspiring new creative projects and collaborations. By providing a platform that bridges the gap between digital artists and art enthusiasts, online marketplaces like Artists and Clients not only enhance the commissioning experience but also contribute to a flourishing and inclusive digital art community. Artists and Clients vs. Other Digital Art Platforms Artists and Clients stand out in the digital art world by offering a user-friendly interface that simplifies the process of commissioning art. Compared to other platforms, it provides a direct line for artist-client interaction, making the commissioning experience personal and straightforward. While sites like DeviantArt or ArtStation focus more on portfolio display and networking, Artists and Clients zero in on transactions, making it easier for artists to get commissions and for clients to purchase custom art. This focus on simplifying transactions sets it apart, offering a more tailored experience for those specifically looking to commission digital art. Niche Platforms for Specialized Digital Art Commissions Beyond the broad marketplace of Artists and Clients, there are niche platforms that cater to specific digital art needs. For instance, Sketchmob and CustomMade focus on custom portraits and personalized artwork, providing a space for clients seeking something truly unique. Redbubble and Society6, on the other hand, excel in turning digital art into tangible items like prints, apparel, and home decor. These specialized sites offer artists the chance to dive deep into their preferred genres and clients to find creators who excel in the exact style or product they’re after, enriching the art commissioning landscape with diversity and depth. https://youtube.com/watch?v=dWL-AWkL-vQ%3Fsi%3DrcN_kaIwhagll-AE FAQs: Sites Like Artists and Clients Are Artist and Clients the best site for custom art commissions? While Artists and Clients is highly regarded for its focused approach to art commissions, whether it’s the best site depends on your specific needs. It excels in connecting artists with clients, but make sure to explore other options, too, as the best platform varies by individual preferences and project requirements. What is the biggest art-sharing website? DeviantArt is widely regarded as the largest art-sharing website, featuring an extensive community of artists and art lovers. It serves as a creative hub, providing a diverse array of digital and traditional art while allowing artists to present their work to a global audience. What is the best site for custom portraits? Sketchmob is widely praised for custom portraits, specializing in connecting clients with artists who excel in creating personalized artwork. Its user-friendly interface and diverse artist base make it a top choice for those looking to commission custom portraits. How does being part of an online community benefit digital artists? Being part of an online community offers digital artists valuable exposure, networking opportunities, and feedback from peers. It can lead to collaborations, improve skills through shared knowledge, and even open up avenues for commissions and sales. Essentially, it fosters growth and visibility in the digital art space. Image: Envato Elements This article, "Sites Like Artists and Clients" was first published on Small Business Trends View the full article