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WhatsApp has rolled out an array of new features designed specifically to enhance user engagement, making it not just a messaging platform but a versatile tool for small businesses. As competition heats up, these updates offer small business owners fresh avenues to connect with customers and streamline operations. One of the standout features is the introduction of Live and Motion Photos, enabling users to share dynamic images infused with sound and movement. This tool adds a new dimension to communications, allowing small businesses to share lively snapshots of their products, services, or events. Whether it’s a cozy café tempting customers with the aroma of freshly brewed coffee or a boutique showcasing a new collection, these features can help businesses capture and retain customer interest in a crowded marketplace. In parallel, WhatsApp has leveraged Meta AI to introduce customizable chat themes, sparking creativity in conversations. Small business owners can craft chat interfaces that mirror their brand’s personality, allowing for a more authentic interaction when communicating with customers. Notably, these custom themes add a professional touch that can elevate brand perception in customers’ eyes. Additionally, WhatsApp has expanded its sticker packs, inviting users to express themselves in richer forms. For small businesses, adopting a fun sticker package can lead to more engaging promotional content on social media or even just decoders at customer service desks. This may seem minor, but it humanizes brands, fostering a sense of connection and loyalty among clientele. Navigating group chats can be particularly cumbersome, but a new feature allows users to search for contacts within groups. This update could prove invaluable for small business teams who often collaborate on projects in WhatsApp group chats. When creative names for groups sometimes make it tough to remember, this function streamlines communication and helps avoid potential misunderstandings. The document scanning capability on Android devices is another essential addition for small business owners. The ability to scan, crop, and send documents directly from WhatsApp simplifies transactions or communication with suppliers, clients, or employees. By making documents readily available within the app, businesses can operate more efficiently without the hassle of switching apps or devices. Video calls have also gotten a makeover, with WhatsApp now allowing users to use Meta AI to create personalized backgrounds. This can be particularly useful for virtual meetings or sidewalk consultations, ensuring that small business representatives can portray a professional image, regardless of their physical setting. The unique backgrounds can set the mood for important discussions or product demonstrations, enhancing customer engagement. While these features offer numerous benefits, small business owners should also weigh the potential challenges. For instance, while customization offers a great way to enhance brand image, it may also risk overwhelming users with complexity, particularly if features are underutilized. Training employees to leverage new features effectively will require time and effort, and some may find the learning curve steep. Moreover, as the integration of AI becomes more pronounced, concerns about data privacy may arise. Small businesses need to ensure they’re transparent about how data is handled and educate clients on any new procedures stemming from these updates. Engaging customers in fresh, innovative ways is vital for small businesses looking to stay competitive. WhatsApp’s latest updates come at a crucial time, serving not only to enrich personal communications but also to elevate business interactions. As small business owners explore these features, they should remain aware of both the opportunities and responsibilities that accompany the integration of new technology into their operations. For further details, visit the original press release here. Exploring these new functionalities could open the door to more engaging customer interactions and streamlined workflows, a significant advantage in today’s fast-paced business landscape. This article, "WhatsApp Unveils Exciting Features for More Engaging Chats and Calls" was first published on Small Business Trends View the full article

The landscape is shifting now. Where are you headed? By Jackie Meyer Go PRO for members-only access to more Jackie Meyer. View the full article

The landscape is shifting now. Where are you headed? By Jackie Meyer Go PRO for members-only access to more Jackie Meyer. View the full article

Did you know you can customize Google to filter out garbage? Take these steps for better search results, including adding my work at Lifehacker as a preferred source. Though Apple might still be struggling to keep up with its tech competitors in the AI race, one feature it rolled out ahead of companies like Google or Samsung was Notification Summaries. With Apple Intelligence, your iPhone can truncate lengthy messages and alerts into succinct summaries that are meant to be read at a glance. The idea is, rather than sift through a sea of notifications, you can simply scan your missed alerts and get up to speed quickly. In execution, however, it's been a bit of a disaster. While Apple's AI could offer accurate summaries, some of its outputs were quite inaccurate. The most infamous example was when Apple Intelligence incorrectly summarized a BBC news alert, saying that the suspected UnitedHealthcare CEO shooter Luigi Mangione had committed suicide in prison. Following that incident, Apple pulled Notification Summaries for news and entertainment alerts, until the release of iOS 26. But even when summaries are accurate, they aren't always ideal. When Apple first released the feature, one user went viral after sharing how Notification Summaries summed up two breakup texts from their partner: "No longer in a relationship; wants belongings from apartment." In theory, it might be nice to see a summary of a long series of alerts; in practice, it might be better for you to read your messages yourself. It is against this backdrop that this latest AI summary news comes to us: Samsung is currently working on its own version of Notification Summaries for Galaxy devices. Notification summaries on One UI 8.5As discovered by SamMobile, Samsung is actively working on a new AI notification summary feature for Galaxy devices. The outlet unearthed the feature within Samsung's latest One UI 8.5 firmware update, which is now online for the Galaxy S25 Ultra. SamMobile has this firmware running, but, at this time, the feature itself is not actually working. What is working, however, is a pop-up explaining how the feature works. When pulling down the notification panel on a Galaxy running One UI 8.5, you'll see the following message: "Your longer conversations can now be summarized to give you quick recaps." You can also find a new settings menu for "Notification summaries" that, while not currently active, explains the feature in more detail: "Summarize long messages and group conversations to get quick recaps. Summaries use AI on your device, which may sometimes make mistakes. Your messages are never sent to Google." From here, you're now able to choose apps to exclude from these summaries, though, again, the summaries themselves are not live as of this article. Still, it's an interesting first look at how Samsung plans to roll out AI notifications. As we can see from the current explainer, the feature will tap into an AI model to summarize alerts, which SamMobile guesses will most likely be Gemini Nano. Nano is Google's fast, lightweight model that's designed to run on-device. That tracks with what we can see here, as the feature claims no data is ever sent to Google when summarizing notifications. If you're going to use AI, on-device processing is certainly better than sending your data over the internet. Still, it'll be interesting to see how Samsung's version fares compared to Apple's. Will the former come up with a more reliable way to summarize alerts, or will it feel about the same as it does on iOS? For what it's worth, I had to turn off Notification Summaries on my iPhone. I just found it largely unhelpful, even when it was accurate. If I had a Galaxy, I wouldn't be shocked if I felt compelled to do the same. View the full article

BONUS: Questions for self-assessment. By Anthony Zecca Leading from the Edge Go PRO for members-only access to more Anthony Zecca. View the full article

BONUS: Questions for self-assessment. By Anthony Zecca Leading from the Edge Go PRO for members-only access to more Anthony Zecca. View the full article

Today's Bissett Bullet: “If you are not seeing growth in your firm, there is only so long that you can stand back and wait before you must take control of your own destiny.” By Martin Bissett See more Bissett Bullets here Go PRO for members-only access to more Martin Bissett. View the full article

Today's Bissett Bullet: “If you are not seeing growth in your firm, there is only so long that you can stand back and wait before you must take control of your own destiny.” By Martin Bissett See more Bissett Bullets here Go PRO for members-only access to more Martin Bissett. View the full article

Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting. PepsiCo, which also makes Doritos, Cap’n Crunch cereal, Funyuns and Mountain Dew, announced in April that it would accelerate a planned shift to using natural colors in its foods and beverages. Around 40% of its U.S. products now contain synthetic dyes, according to the company. But just as it took decades for artificial colors to seep into PepsiCo’s products, removing them is likely to be a multi-year process. The company said it’s still finding new ingredients, testing consumers’ responses and waiting for the U.S. Food and Drug Administration to approve natural alternatives. PepsiCo hasn’t committed to meeting the The President administration’s goal of phasing out petroleum-based synthetic dyes by the end of 2026. “We’re not going to launch a product that the consumer’s not going to enjoy,” said Chris Coleman, PepsiCo’s senior director for food research and development in North America. “We need to make sure the product is right.” Coleman said it can take two or three years to shift a product from an artificial color to a natural one. PepsiCo has to identify a natural ingredient that will have a stable shelf life and not change a product’s flavor. Then it must ensure the availability of a safe and adequate supply. The company tests prototypes with trained experts and panels of consumers, then makes sure the new formula won’t snag its manufacturing process. It also has to design new packaging. Experimenting with spices to color Cheetos Tostitos and Lay’s will be the first PepsiCo brands to make the shift, with naturally dyed tortilla and potato chips expected on store shelves later this year and naturally dyed dips due to be on sale early next year. Most of the chips, dips and salsas in the two lines already are naturally colored, but there were some exceptions. The reddish-brown tint of Tostitos Salsa Verde, for example, came from four synthetic colors: Yellow 5, Yellow 6, Red 40 and Blue 1. Coleman said the company is switching to carob powder, which gives the chips a similar color, but needed to tweak the recipe to ensure the addition of the cocoa alternative wouldn’t affect the taste. In its Frito-Lay food labs and test kitchens in Plano, Texas, PepsiCo is experimenting with ingredients like paprika and turmeric to mimic the bright reds and oranges in products like Flamin’ Hot Cheetos, Coleman said. The company is looking at purple sweet potatoes and various types of carrots to color drinks like Mountain Dew and Cherry 7Up, according to Damien Browne, the vice president of research and development for PepsiCo’s beverage division based in Valhalla, New York. Getting the hue right is critical, since many consumers know products like Gatorade by their color and not necessarily their name, Browne said. “We eat with our eyes,” he said. “If you look at a plate of food, it’s generally the different kinds of colors that will tell you what you would like or not.” Consumer demand goes from a whisper to a roar When the Pepsi-Cola Company was founded in 1902, the absence of artificial dyes was a point of pride. The company marketed Pepsi as “The Original Pure Food Drink” to differentiate the cola from rivals that used lead, arsenic and other toxins as food colorants before the U.S. banned them in 1906. But synthetic dyes eventually won over food companies. They were vibrant, consistent and cheaper than natural colors. They are also rigorously tested by the FDA. Still, PepsiCo said it started seeing a small segment of shoppers asking for products without artificial colors or flavors more than two decades ago. In 2002, it launched its Simply line of chips, which offer natural versions of products like Doritos. A dye-free organic Gatorade came out in 2016. “We’re looking for those little signals that will become humongous in the future,” Amanda Grzeda, PepsiCo’s senior director of global sensory and consumer experience, said of the company’s close attention to consumer preferences. Grzeda said the whisper PepsiCo detected in the early 2000s has become a roar, fueled by social media and growing consumer interest in ingredients. More than half of the consumers PepsiCo spoke to for a recent internal study said they were trying to reduce their consumption of artificial dyes, Grzeda said. Synthetic and natural colors are in FDA’s hands Some states, including West Virginia and Arizona, have banned artificial dyes in school lunches. But Browne said he thinks consumers are driving the push to overhaul processed foods. “Consumers are definitely leading, and I think what we need to do is have the regulators catching up, allowing us to approve new natural ingredients to be able to meet their demand,” he said. The U.S. Food and Drug Administration has said it’s expediting approval of natural additives after calling on companies to halt their use of synthetic dyes. In May, the FDA approved three new natural color additives, including a blue color derived from algae. In July, the agency approved gardenia blue, which is derived from a flowering evergreen. The FDA banned one petroleum-based dye, Red 3, in January because it was shown to cause cancer in lab rats. And in September, the agency proposed a ban on Orange B, a synthetic color that hasn’t been used in decades. Six synthetic dyes remain FDA-approved and widely used, despite mixed studies that show they may cause neurobehavioral problems in some children. Red 40, for example, is used in 25,965 food and beverage items on U.S. store shelves, according to the market research firm NIQ. But even if decades of research has shown that synthetic colors are safe, PepsiCo has to weigh public perceptions, Grzeda said. “We could just blindly follow the science, but it probably would put us at odds with what our consumers believe and perceive in the world,” she said. Passing taste and texture tests PepsiCo also has to balance the needs of consumers who don’t want their favorite snacks and drinks to change or get more expensive because of the costs of natural dyes. NIQ data shows that unit sales of products advertised as free of artificial colors fell sharply in 2023 as prices rose. Susan Mazur-Stommen, a small business owner in Hinton, West Virginia, picked up some Simply brand Cheetos Puffs recently at a convenience store because they were the only variety available. She found the texture to be much different from regular Cheetos Puffs, she said, and their pallid color made them less appetizing. Mazur-Stommen said she agrees with the move away from petroleum-based dyes, but it’s not a critical issue for her. “What I am looking for is the original formulation,” she said. Ultimately, PepsiCo does not want customers to have to choose between natural colors and familiar flavors and textures, Grzeda said. “That’s where it requires the deep science and ingredients and magic,” she said. Durbin reported from Detroit. —Dee-Ann Durbin and Ted Shaffrey, Associated Press View the full article

IDEAS shared have the power to expand perspectives, change thinking, and move lives. Here are two ideas for the curious mind to engage with: I. Math teacher Dan Meyer on real-world problem solving: “What problem have you solved, ever, that was worth solving where you knew all the given information in advance? No problem worth solving is like that. In the real world, you have a surplus of information and you have to filter it, or you don’t have sufficient information and you have to go find some.” TED Talk: Math Class Needs A Makeover II. Bob Goff on focus: “We need to block our view of the things that hardly matter at all, stop returning to the patterns that do not serve our larger objectives, start recognizing what is temporary and transitory, and instead focus intensely on the things that will last forever: our faith, our families, and our purposes. When you direct your attention to these things, you will find your joy.” Source: Undistracted: Capture Your Purpose. Rediscover Your Joy * * * Look for these ideas every Thursday on the Leading Blog. Find more ideas on the LeadingThoughts index. * * * Follow us on Instagram and X for additional leadership and personal development ideas. View the full article

HMRC will no longer reap benefit of share trading in FTSE 100’s largest company View the full article

It’s the Thursday “ask the readers” question. A reader writes: I currently work in the private sector, but lately I’ve been feeling dissatisfied with the thought of spending my whole career working just to increase shareholder value. My employer and many other companies in my field have demonstrated zero loyalty or investment in employees, with multiple rounds of layoffs and limited-to-no raises or professional development opportunities. The one good thing about my job is that the benefits and work-life balance are pretty good. Recently, I’ve applied for a few project-based jobs for nonprofits using my existing skillset. These positions would work on specific, mission-based projects I care deeply about. I feel genuine excitement when thinking about being in one of these roles and contributing to the cause they serve. Being project-based roles, they would last less than two years, so I wouldn’t necessarily be committing to this field for the long haul if I hate it. The big downside of these roles is work-life balance. It seems 50-hour weeks are considered normal in this field, and during busy periods 60-70 hour weeks are expected. Weekend work is also common, even outside of the busy periods. When I interview, I’ll ask what the hours are like at this particular organization, but it seems likely that they’ll be in the same ballpark as other organizations. I think I’ve only worked more than 50 hours in a week once in my life, and in my current role the “busy season” means staying until 7 pm a couple days a week for 1-2 months. I have no experience working long hours for a sustained period. Some potentially relevant information about me: I’m early-30s, healthy, single, no kids or pets. I do have an active social life and multiple hobbies that I recognize I may have less time for if I’m offered and accept one of these jobs. I’m also actively dating and trying to find a long-term romantic partner to settle down and (eventually) have children with. What should I keep in mind when thinking about the time commitment required by this role? What is it actually like to work that much? Am I crazy to consider doing something like this in my 30s? Readers, what’s your advice? The post what should I keep in mind when considering a job with long hours? appeared first on Ask a Manager. View the full article

Traditional SEO metrics no longer define success as AI intermediaries and multimodal search tools transform user journeys and reshape how brands achieve visibility. The post How AI Is Redefining Search And What Leaders Must Do Now appeared first on Search Engine Journal. View the full article

The Mortgage Bankers Association's chief operating officer has decided to retire after 11 years at the job. Three association leaders were promoted as a result. View the full article

Q3 deliveries increased for first time in three quartersView the full article

The federal government is expected to again accept new applications for a program that grants some people without legal immigration status the ability to live and work in the United States. Lawyers for the federal government and immigrant advocates have presented plans before a federal judge that would open the door again to accepting applications for Deferred Action for Childhood Arrivals program, otherwise known as DACA. One state — Texas, where the case is being heard — however, would be exempted from providing work permits. It’s estimated that hundreds of thousands of people could be eligible to be enrolled in DACA, once a federal judge issues an order to formalize plans laid out by the Department of Justice in a legal filing made on Monday. The program, created under the Obama administration, grants people without legal immigration status who were brought into the country by their parents two-year, renewable permits to live and work in the U.S. legally. The program has allowed people who were brought to the United States as children to temporarily remain in the country and obtain work permits. It does not confer legal status but provides protection from deportation. Eligibility requirements include people who entered the country as children before their 16th birthday, were under 31 years old as of June 15, 2012, and have not been convicted of a felony, a significant misdemeanor, or three misdemeanors. There would be restrictions related to work permits for those who reside in Texas, which filed a lawsuit against the DACA program in 2018. Nothing changes yet DOJ attorneys laid out the proposal before U.S. District Judge Andrew S. Hanen on Monday as part of the ongoing Texas lawsuit. It would allow U.S. Citizenship and Immigration Services to take new and renewal applications for DACA across the country, which it has not done for four years. In Texas, USCIS would take new and renewal applications for the DACA program but recipients residing in the state will not receive a work permit. Attorneys representing DACA recipients proposed adding a wind-down period that would allow Texas residents to keep their work authorization for one more renewal period. These proposals follow an earlier decision from the 5th U.S. Circuit Court of Appeals allowing the program to continue with the work permit carveout in Texas. The federal government and attorneys for DACA recipients have two more opportunities in October to file responses to the proposals submitted this week. Hanen, based in Houston, will then decide what proposal or combination of proposals to implement in his order. Caution advised Immigrant advocates are not celebrating yet but believe thousands may be eligible for the program. Aside from the over 533,000 who are enrolled already in DACA, about 1.1 million people may be eligible across the country, according to a 2023 estimate from the Migration Policy Institute. People interested in applying were urged to start preparing. “While we are still waiting for an official decision, we believe our communities and families should be prepared and begin gathering the required documents,” Michelle Celleri, Legal Rights Director for Alliance San Diego, said in a statement. Other advocates are cautiously optimistic. Juliana Macedo do Nascimento, a spokesperson for United We Dream, pointed to a section in the government’s proposal that could hint at changes. “These proposals do not limit DHS from undertaking any future lawful changes to DACA,” the government’s proposal said in Monday’s filing. “We need to be able to look at this in a fuller picture than just this case, because we’re seeing the administration detain and deport DACA recipients,” Macedo do Nascimento said on Wednesday. —Valerie Gonzalez, Associated Press View the full article

In an era where communication efficiency can make or break a small business, Google Pixel’s latest call features promise to enhance connectivity, streamline operations, and safeguard against potential pitfalls. The tech giant has rolled out a series of updates on the Pixel 10 that could greatly benefit small business owners looking for intuitive ways to manage calls effectively. One standout feature is Voice Translate, designed to bridge language barriers during phone conversations. This function utilizes AI to translate calls in real time while preserving the natural tone of each speaker’s voice. As small businesses often engage with a diverse clientele or suppliers globally, this feature can facilitate smoother, more productive communications without the need for a third-party translator. “Finding your way through a foreign country? Working with people who speak a different language?” Google emphasizes that this feature can be a game-changer for business owners dealing with international clients. The updates also enhance Call Screen and Scam Detection, now available in new markets including Australia, Canada, and Ireland. This feature empowers users to manually or automatically screen incoming calls, a critical tool for small businesses inundated with marketing and scam calls. For instance, Pixel 10 users in India will get a chance to experiment with a beta version of Manual Call Screen, which supports multiple languages including English and Hindi. As a small business, avoiding scams while ensuring you don’t miss important calls can be vital to your operations. Call Notes, another notable enhancement, now offers improved functionality by suggesting calendar events, tasks, and reminders based on your call discussions. This means that business owners can seamlessly track meeting minutes and strategic insights without scrambling for a notebook during conversations. The ability to initiate Call Notes automatically for all calls, with an easy option to opt-out, can ease the burden of note-taking and help maintain focus on the dialogue. Driving safety and connectivity have also been prioritized with the integration of Android Auto. Small business owners frequently on the go can rely on their Pixel devices to screen calls while driving. The upcoming availability of Call Notes on Android Auto will allow users to jot down important points without distractions, making it easier to stay productive while on the road. Another innovative feature is Take a Message, which distinguishes missed or declined calls from spam. With real-time transcripts and AI-filtered messages, business owners can quickly assess missed opportunities without wading through irrelevant spam, ultimately saving time and resources. For businesses requiring call documentation, Google has expanded its Call Recording capabilities. This feature will soon be available on all Pixel devices in supported countries, enabling owners to record important conversations while adhering to privacy guidelines. This can come in handy for various types of calls ranging from client check-ins to internal team discussions. However, while these updates are promising, small business owners should consider potential challenges. The reliance on advanced AI features may raise concerns regarding data privacy and security. Additionally, the effectiveness of features like Voice Translate might vary depending on dialects and accents, which could lead to communication mishaps if not used with care. To summarize, the Google Pixel 10’s newest call-related features provide small business owners with innovative tools to enhance communication, streamline note-taking, and protect against scams. Embracing these technologies could lead to substantial improvements in productivity and client interactions. For more details, you can check the original blog post from Google here. Image via Google This article, "Google Pixel Unveils AI-Powered Voice Translate and Enhanced Call Features" was first published on Small Business Trends View the full article

In an era where communication efficiency can make or break a small business, Google Pixel’s latest call features promise to enhance connectivity, streamline operations, and safeguard against potential pitfalls. The tech giant has rolled out a series of updates on the Pixel 10 that could greatly benefit small business owners looking for intuitive ways to manage calls effectively. One standout feature is Voice Translate, designed to bridge language barriers during phone conversations. This function utilizes AI to translate calls in real time while preserving the natural tone of each speaker’s voice. As small businesses often engage with a diverse clientele or suppliers globally, this feature can facilitate smoother, more productive communications without the need for a third-party translator. “Finding your way through a foreign country? Working with people who speak a different language?” Google emphasizes that this feature can be a game-changer for business owners dealing with international clients. The updates also enhance Call Screen and Scam Detection, now available in new markets including Australia, Canada, and Ireland. This feature empowers users to manually or automatically screen incoming calls, a critical tool for small businesses inundated with marketing and scam calls. For instance, Pixel 10 users in India will get a chance to experiment with a beta version of Manual Call Screen, which supports multiple languages including English and Hindi. As a small business, avoiding scams while ensuring you don’t miss important calls can be vital to your operations. Call Notes, another notable enhancement, now offers improved functionality by suggesting calendar events, tasks, and reminders based on your call discussions. This means that business owners can seamlessly track meeting minutes and strategic insights without scrambling for a notebook during conversations. The ability to initiate Call Notes automatically for all calls, with an easy option to opt-out, can ease the burden of note-taking and help maintain focus on the dialogue. Driving safety and connectivity have also been prioritized with the integration of Android Auto. Small business owners frequently on the go can rely on their Pixel devices to screen calls while driving. The upcoming availability of Call Notes on Android Auto will allow users to jot down important points without distractions, making it easier to stay productive while on the road. Another innovative feature is Take a Message, which distinguishes missed or declined calls from spam. With real-time transcripts and AI-filtered messages, business owners can quickly assess missed opportunities without wading through irrelevant spam, ultimately saving time and resources. For businesses requiring call documentation, Google has expanded its Call Recording capabilities. This feature will soon be available on all Pixel devices in supported countries, enabling owners to record important conversations while adhering to privacy guidelines. This can come in handy for various types of calls ranging from client check-ins to internal team discussions. However, while these updates are promising, small business owners should consider potential challenges. The reliance on advanced AI features may raise concerns regarding data privacy and security. Additionally, the effectiveness of features like Voice Translate might vary depending on dialects and accents, which could lead to communication mishaps if not used with care. To summarize, the Google Pixel 10’s newest call-related features provide small business owners with innovative tools to enhance communication, streamline note-taking, and protect against scams. Embracing these technologies could lead to substantial improvements in productivity and client interactions. For more details, you can check the original blog post from Google here. Image via Google This article, "Google Pixel Unveils AI-Powered Voice Translate and Enhanced Call Features" was first published on Small Business Trends View the full article

ChatGPT recommends products — complete with photos, pricing, and purchase links — to its 700 million weekly users. And now customers can complete purchases without leaving the chat. BIG deal. But will ChatGPT recommend your products? That’s not automatic. And you can’t pay for placement. What you can do is optimize your site so ChatGPT understands what you sell, trusts your brand, and surfaces your products when buyers search. This guide shows you how. You’ll learn the eight-step framework for getting featured in ChatGPT Shopping. I also spoke with Leigh McKenzie, Backlinko’s Head of Growth and founder of the ecommerce brand UnderFit, to get his insights on what’s actually working. First, let’s look at how ChatGPT decides which products make the cut. How ChatGPT Shopping Works ChatGPT Shopping kicks in automatically for some shopping intent prompts. While it doesn’t fire every time, I found it appears more often than not after testing 100+ prompts. The key? Typing a prompt with clear buying intent. Like “e-bikes that can handle potholes.” Instead of just explaining things or offering advice, ChatGPT Shopping recommends specific products. This includes product images, pricing, and links to online stores and websites where users can make a purchase. Side note: The ChatGPT Shopping experience isn’t consistent. Even with the same prompt, the carousel may (or may not) show. It can also appear at the top, middle, or bottom of the chat. This variability suggests the feature is still evolving. If your store gets recommended, countless high-intent shoppers will see your products. For example, when I tested the e-bike query, ChatGPT gave me a brief explanation of what features to prioritize. But it also provided a visual product carousel with eight products, each in its own card with key details. (It looks similar to Google Shopping ads, except you don’t have to pay for them.) Clicking on any card opens a side panel with: Additional product photos A list of stores, prices, and direct links A short “why you might like this” summary Sentiment pulled from reviews and forums From there, users simply click “Visit” to reach the merchant’s product page. But this experience is changing. As of September 2025, OpenAI is rolling out Instant Checkout — a feature that lets shoppers buy directly inside ChatGPT. This is a huge shift. ChatGPT is no longer just a product discovery tool. It’s a full shopping destination. Right now, Instant Checkout is only available to Etsy sellers in the United States. But OpenAI plans to expand this feature to Shopify merchants and other countries soon. Not on either platform? They’re also accepting applications for merchants to build their own integrations. (More on this in Step #7.) How ChatGPT Selects Products to Recommend A shopper describes what they’re looking for (“running shoes with arch support under $150”), and ChatGPT’s AI goes to work. It scans the web for the most relevant products based on that request. And weighs details like product names, descriptions, features, reviews, brand authority, and other signals to find the best matches. If your product checks the right boxes — and the information on your site is clear and crawlable — it has a chance to be recommended. ChatGPT may also consider the user’s location and preferences when making recommendations. Ultimately, all product recommendations must also pass through OpenAI’s safety systems. This filters out low-quality, misleading, or unsafe products. So, what does all of this mean for you? ChatGPT Shopping is evolving fast — and the brands that keep up will win the most visibility. Here’s how to ensure ChatGPT can understand, trust, and recommend your products. 1. Add Structured Schema Markup to Your Site ChatGPT needs structured data to understand what you sell. Schema markup is code that labels key details on your product pages (and website as a whole): name, price, description, availability, reviews, and more. It turns raw HTML into data AI tools can parse instantly. Without it, ChatGPT (and other AI systems) have to guess what’s on your page. With it, they see clean, structured information they can confidently include in product recommendations. At a minimum, your product schema should include: Product: Name, description, brand, image, and identifiers (GTIN, SKU, MPN) Offer: Price, currency, availability, and URL Review: Individual reviews with reviewer names and ratings It may look intimidating, but many content management systems — like WordPress, Shopify, and Wix — offer plugins or built-in tools that generate the markup for you automatically. Once your markup is in place, test that it’s working correctly using Google’s Rich Results Test or Schema.org’s validator. These tools make it easy to check that your structured data is valid, visible, and error-free. Pro tip: Go beyond the schema basics. Add AggregateRating for average review scores or FAQPage markup to answer common buyer questions. The more context you provide, the easier it is for AI to surface your product in response to specific prompts. 2. Create and Maintain a High-Quality Product Feed A product feed is a structured file that packages up your product details and sends them to platforms like Google Merchant Center, Shopify, and Etsy. It includes details like titles, prices, availability, images, links, and more. ChatGPT may use data from major platforms like Google to decide which products to recommend. Pro tip: Want to add your product feed directly to ChatGPT? OpenAI will notify interested merchants when this feature is available. Fill out the Merchant Application form for consideration. For example, if your Google Shopping feed is outdated, incomplete, or inaccurate, ChatGPT may return bad information about your products. Or skip recommending them entirely. That’s why a high-quality, up-to-date product feed is critical. Side note: If you’re on an ecommerce platform like WooCommerce or Shopify, feeds are usually created automatically. But keeping feeds accurate is easier said than done. There are a lot of moving parts, like site updates, refresh schedules, and third-party tools. And it only takes one slip for mismatches to creep in. Here are a few common product feed issues — and how to fix them: Product Feed Problem Why It Happens Fix Price Mismatch Feed not refreshed, sync delay Enable daily/real-time feed updates. Use one consistent pricing source. Inaccurate availability Inventory updates on site, but feed refresh lags Sync stock levels in real-time whenever possible. Double-check before campaigns. Wrong or Truncated Title Feed title auto-truncated or different from H1/meta Align feed titles with on-page H1/meta. Keep product names consistent. Incorrect image Feed defaults to first gallery image Set hero/product image as primary in CMS and feed Missing reviews Reviews hidden in JS or not in schema Add Review and AggregateRating schema in HTML Conflicting schema Multiple apps/plugins overwrite each other Use one schema source. Validate with Schema.org or Google’s Rich Results test Automation keeps most updates in sync. And manual checks before major launches or sales help catch anything that may slip through. Here’s how Leigh maintains a balance of the two for his ecommerce store: “I keep all my product data in a spreadsheet. Whenever I change a product detail, I update it there first. WooCommerce uses that data to update my site’s pages and schema automatically. Then, Channable takes the same spreadsheet and syncs those updates into my product feeds. That way, my site and my feeds are always pulling from the same source, so everything stays consistent.” 3. Make Sure AI Bots Can Read Your Site If ChatGPT can’t read your site, it can’t recommend your products. Two simple technical issues block many ecommerce sites from showing up: hidden content and restricted crawlers. Check for JavaScript Many AI bots — including ChatGPT — still struggle with content that only loads via JavaScript. If key details aren’t in the page’s raw HTML, the bot might never see them. This includes your product descriptions, prices, and images. Eek. Here’s how to check if that’s happening: Pull up a product page on your website or online store In Google Chrome, go to “Settings” > “Privacy and security” > Site Settings Under “Content,” click “JavaScript” and toggle “Don’t allow sites to use JavaScript” Reload the product page you’re testing If your product details disappear, it means they’re only loading through JavaScript. To fix this, work with a developer to ensure all essential information is in your site’s raw HTML. Assess Your Robots.txt File Your robots.txt file can also block AI crawlers. This small file tells bots which parts of your site they can (and can’t) crawl. By default, most sites already allow all bots, including ChatGPT’s crawler, OAI-SearchBot. But it’s still worth double-checking. Here’s how: First, go to yourdomain.com/robots.txt. Then, look for a rule like this: User-agent: GPTBot Disallow: / And this: User-agent: OAI-SearchBot Disallow: / If it says “Disallow,” then ChatGPT is unable to crawl your site. You (or your dev team) can fix this issue by changing it to “allow.” Further reading: 23 Best Large Language Models 4. Write Product Copy That Matches Real Buyer Prompts ChatGPT matches products to prompts by language, not keywords. So, if your product copy doesn’t sound like the way people talk, it may not surface in shopping results. The goal: write the way buyers phrase their prompts. Find the Language Your Buyers Use You don’t have to guess how your customers talk. Use research tools like: Google’s People Also Ask AnswerThePublic Keyword tools like Semrush, Ahrefs, and Moz Look for modifiers that mimic real queries — terms like “best,” “for beginners,” “eco-friendly,” or “kid-friendly.” Tools like Semrush’s AI SEO Toolkit show you the actual prompts people type into AI engines. So, instead of manually guessing or testing one by one, you get a ready-made list of conversational queries buyers already use. Once you understand how your audience speaks, weave the terms naturally into your product titles and descriptions. This will increase the odds of your products showing up in ChatGPT when shoppers search. Further reading: 11 Awesome ChatGPT Alternatives to Try Write Product Titles That Match Buyer Intent When you’re writing copy, pay special attention to your product titles. They often feed directly into the shopping carousel. And they’re the first thing shoppers see before deciding to click. The golden rule: Lead with what matters most to your audience. If trust drives decisions — like in categories such as laptops or smartphones — put your brand front and center. If features, benefits, or use cases are more important, focus on those instead. Use this simple formula: [Main Benefit or Feature] + [Product Type] (+ [Brand] if it builds trust) On Leigh’s site, for example, his titles highlight what buyers care about most: product benefits. That’s why they’re structured as Benefit (Invisible) + Product Type (Undershirt). But when brand recognition is vital to trust, it makes sense to include the brand name. Like this product title for a Sony home theater: Don’t worry about cramming every detail into the title. Most ecommerce platforms give you multiple fields for product info. Use those strategically to sprinkle in conversational keywords. Make Product Descriptions Feel Like Real Answers Titles get people to click. Descriptions get them to buy. This is where you expand on features, benefits, and use cases — all in plain, natural language. For example, UnderFit’s product copy mirrors the words buyers use when searching for an undershirt. “Stay tucked” “All-day comfort” “Soft, breathable feel” These words aren’t filler — they’re search terms. Which means they’re likely the same language people use when prompting ChatGPT. 5. Feature Your Value Proposition Prominently Your product’s value proposition needs to be clear and visible at the top of your product page. This ensures ChatGPT immediately understands: What the product is Why it’s better than the alternatives But that’s not enough. The rest of your page should support and reinforce that promise. This gives ChatGPT a complete picture of your product. And helps it see your product as the best fit for the query. This means every section — features, benefits, reviews, specs — should back up your value proposition with proof and detail. Huel’s Black Edition product page is a great example of this in action. The value proposition is right under the product title: “High Protein Complete Meal.” This instantly explains: What it is (a complete meal) Why it matters (high protein) The image reinforces this by highlighting complementary copy: “This is a meal. Not a protein shake” and “40g protein per meal.” The product description repeats the promise yet again: “40 grams of protein.” But it also adds details like “27 essential vitamins and minerals.” This repetition is exactly what you want. While you can (and should) use word variety, your page should tell one clear story from top to bottom. Explain what the product is, why it’s valuable, and how it delivers on that promise. So, audit your site. If copy and images don’t reinforce your core message, rework them until it does. The more consistent and focused your messaging is, the easier it is for ChatGPT to understand (and recommend) your products. Further reading: How to Use AI for Writing Exceptional Content (7 Best Practices) 6. Build Strong Authority Beyond Your Site ChatGPT doesn’t just look at your product page when deciding what to recommend. It cross-checks authority signals from across the web to figure out whether your brand (and your product) are trustworthy enough to recommend. These signals include: Reviews and ratings: Platforms like Amazon, Trustpilot, Google, Yelp, and niche retailers Community sentiment: Real-world feedback from Reddit, Quora, Facebook groups, and niche forums Editorial coverage: Authoritative sites like Wirecutter, TechRadar, gift guides, and industry blogs Awards and certifications: Respected organizations that serve as independent trust markers One way to see which sources matter most for your brand is to run a manual check in ChatGPT. Type a shopping prompt into the tool, scroll to the answer, and click “Sources.” The links you see there are the sites that ChatGPT used to pull its recommendations. (And, by extension, the sites it trusts.) For example, when I asked for a “yoga mat with serious grip for hot yoga,” ChatGPT cited: Niche authority sites like EverydayYoga.com and BrettLarkin.com — smaller but highly trusted in the yoga gear space Mainstream review outlets like New York Magazine and People.com Community threads on Reddit, providing authentic, anecdotal reviews Use the sources as your roadmap. Target them with outreach strategies like expert quotes, partnerships, and co-branded content. Can’t land mentions on the exact sites ChatGPT cited? Go after similar ones with comparable authority. And build your presence on community platforms, too. A strong showing on Reddit, Quora, and niche Facebook groups can boost your brand’s credibility. 7. Sign Up for ChatGPT Instant Checkout Instant Checkout lets shoppers go from product recommendation to purchase without ever leaving ChatGPT. Once they find something they like, they can confirm details, pay, and place an order — all within the same chat window. (Hashtag mind blown) Instant Checkout currently supports single-item purchases in the U.S. on Etsy. (But Shopify integration is coming soon.) If you’re on either platform, you’re in luck. Eligibility is automatic. For everyone else? You’ll need to apply and integrate with OpenAI’s Agentic Commerce Protocol (ACP). Translation: Roll up your sleeves. There’s work to do. Here’s what you can do now. Start by filling out OpenAI’s merchant application form. This lets OpenAI know you want in. They’re onboarding merchants on a rolling basis and will reach out when you’re accepted. Once you’re in the pipeline, you’ll need to: Provide a structured product feed that meets OpenAI’s product feed specs. Leigh recommends starting with your existing Google feed and updating it as needed to meet OpenAI’s requirements. Enable ACP checkout. ACP lets ChatGPT place and complete orders in your system. If you’re on Stripe, setup can be as simple as one line of code. If not, you can still integrate using Stripe’s Shared Payment Token API or the Delegated Payments Spec — no provider switch required. Connect your payment provider. You’ll still process transactions and remain the merchant of record. Pass certification requirements. OpenAI requires sandbox testing and end-to-end checks before you go live. Pro tip: Even if ChatGPT Instant Checkout isn’t available for your store yet, preparing your product data, feeds, and backend now will help you move faster when it is. This should give you a head start as this feature gains popularity. 8. Track Your ChatGPT Visibility It’s not enough to show up in ChatGPT Shopping. You also need to measure how well you’re performing. Start with tracking traffic. The easiest way is through OpenAI’s built-in UTM tag. utm_source=chatgpt.com This is code that OpenAI automatically adds to all outbound links. And looks like this: Set up a custom segment in Google Analytics to track and analyze ChatGPT traffic to your site. Once that’s done, look for patterns: Is ChatGPT traffic increasing month over month — or slowing down? How does the conversion rate compare to other channels? Do visitors stick around or bounce right away? Side note: Not every ChatGPT mention will be traceable. Some users see your product in a chat and search your brand directly on Google instead of clicking. Look for spikes in branded search traffic or direct visits to gauge the broader impact of LLMs. But traffic only tells you what happens after people click. You also need to measure what happens before — specifically, which prompts surface your products. To do this, it helps to understand the kinds of prompts shoppers type. Most fall into four buckets. Price-based: “Best dog food bowl under $20,” “luxury ceramic dog bowl” Use-case: “Dog bowl for messy eaters,” “raised bowls for large breeds” Feature-based: “Non-slip stainless steel dog bowl,” “slow feeder BPA-free” Problem-solution: “Dog bowl that keeps ants out,” “dog bowl that doesn’t slide on tile” Think of these buckets as templates. Test prompts in each category and ask yourself: Does your product show up? If so, are the details accurate? If not, who does — and why? (Are their reviews fresher, their authority stronger, or their copy closer to buyer language?) Repeatedly run these checks to gather more data. You’ll learn which prompts lead to product mentions, how your LLM visibility changes, and how buyers talk about your brand. Rather automate this process? Tools like Semrush’s AI SEO Toolkit let you: Track which prompts surface your products Monitor brand sentiment Compare visibility in different platforms Beyond ChatGPT Shopping: Your AI Visibility Playbook There isn’t a magic formula for getting ChatGPT to recommend your products. But the brands that consistently get recommended all have three things in common: A rock-solid technical foundation Clear, buyer-focused product copy Strong trust signals across the web Get these right, and you’re not just optimizing for ChatGPT Shopping. You’re setting yourself up to be discovered across EVERY AI platform out there. Want to make sure your foundation is bulletproof? Read SEO vs. GEO, AEO, LLMO: What Marketers Need to Know for an overview of the most important visibility strategies shaping AI search. The post ChatGPT Shopping: How to Get AI to Recommend Your Products appeared first on Backlinko. View the full article

Coordinating a construction project involves multiple teams, vendors and phases that must stay aligned to deliver on time and within budget. Construction workflow management helps bring order to this complexity by organizing tasks, tracking progress and ensuring everyone knows what needs to happen next. When construction workflows are well designed, teams can move from planning to execution without costly delays or miscommunication. A strong construction workflow also improves collaboration between office staff and field crews. It gives managers visibility into schedules and resources, while allowing teams to share updates as work is completed. The result is a smoother process where decisions are made quickly, risks are reduced and projects are kept on track. Templates can simplify this process by giving teams a ready-made framework to manage every stage of construction. What Is a Construction Workflow? A construction workflow is the sequence of tasks, approvals and deliverables that guide a project from start to finish. It outlines how work moves between teams, who is responsible for each step and when milestones must be completed. By mapping out each stage, construction workflow management helps avoid confusion, streamline communication and keep projects moving efficiently. Construction workflows typically include planning, design, permitting, procurement, scheduling and execution phases, each with its own set of tasks and dependencies. A clear construction workflow ensures that nothing falls through the cracks, that work is completed in the right order and that everyone involved knows their role in delivering the project on time and within budget. Project management software supports construction workflow management by centralizing schedules, resources and task assignments in one platform. It allows managers to visualize workflows, track progress in real time and quickly adjust plans when conditions change. With everything stored online, teams in the office and on the jobsite can collaborate seamlessly, reducing delays and miscommunication. ProjectManager is the best tool for construction managers who need complete control over their workflows. Our software offers online Gantt charts, kanban boards, workload charts and real-time dashboards to track every stage of the project. Teams can log time with built-in timesheets, share files, collaborate on tasks and integrate with ERP systems for smooth cost management. With our software, construction workflow management becomes a clear, connected process that keeps projects on schedule and teams aligned. Get started with ProjectManager today for free. /wp-content/uploads/2022/07/construction-gantt-resources-costs-150-CTA-BUTTON-1.jpgLearn more What Is Construction Workflow Management? Construction workflow management is the practice of organizing and directing the sequence of tasks, approvals and deliverables that take a construction project from planning to completion. It keeps projects moving by clarifying responsibilities, tracking progress and ensuring work is completed in the right order. A clear construction workflow reduces confusion and helps teams stay aligned on deadlines and deliverables. A strong construction workflow management process covers every phase of a project, including planning, design, permitting, procurement, scheduling and execution. By mapping out these steps, managers can coordinate multiple teams, allocate resources effectively and maintain control of budgets and timelines. This structured approach ensures projects run smoothly and stay on track. /wp-content/uploads/2025/08/Project-workflow-template-featured-image.jpg Get your free Project Workflow Template Use this free Project Workflow Template for Excel to manage your projects better. Download Excel File Key Construction Workflow Management Processes Construction workflow management involves a set of core processes that guide projects from planning through completion. Each process is designed to keep tasks organized, teams aligned and resources used efficiently. Together, these processes create a framework that construction managers can rely on to maintain control over schedules, budgets and quality. Construction Workflow Planning Construction workflow planning is the foundation of any project. It involves defining project goals, breaking work into tasks, assigning responsibilities and establishing a timeline. A well-planned construction workflow sets expectations early and gives every stakeholder a clear view of the project scope. Planning also includes resource allocation and ensuring the right people, equipment and materials are available when needed. By investing time in planning, managers reduce the risk of confusion and create a roadmap that keeps work moving efficiently from one phase to the next. Related: 20 Free Excel Construction Templates Construction Workflow Scheduling Scheduling turns the plan into a working timeline that coordinates tasks, dependencies and deadlines. Construction workflow scheduling ensures that work is completed in the proper sequence and that teams are not waiting on one another to start. Gantt charts are often used to visualize the schedule, making it easy to see task relationships and critical paths. Accurate scheduling prevents costly delays and helps managers identify when extra resources may be needed to keep the project on track. A well-managed schedule is one of the most powerful tools for controlling project costs and timelines. /wp-content/uploads/2024/09/Gantt-chart-in-project-management-construction-project-600x327.pngLearn more Construction Workflow Monitoring and Reporting Monitoring and reporting keep construction workflows transparent and measurable. By regularly tracking progress, managers can see if tasks are on schedule, if resources are being used as planned and if costs are staying within budget. Reporting provides data that can be shared with stakeholders, creating accountability and supporting better decision-making. Real-time monitoring helps identify bottlenecks early, so managers can make adjustments before issues escalate. Consistent reporting turns raw data into actionable insights that improve both current and future projects. /wp-content/uploads/2024/10/Project-reporting-software-600x435.pngLearn more Construction Workflow Risk Management Risk management is a critical part of construction workflow management because every project faces potential disruptions. This process involves identifying possible risks, such as material shortages, labor issues, safety hazards or weather delays, and creating mitigation plans. By assessing risks during planning and monitoring them throughout the project, managers can respond quickly when problems arise. Effective risk management protects budgets and schedules, reduces downtime and keeps projects safe and compliant with regulations. /wp-content/uploads/2024/01/risk-image-lightmode-600x331.png Learn more Construction Workflow Optimization Optimization focuses on finding ways to make construction workflows more efficient and cost-effective. This may involve streamlining communication, removing redundant steps or improving resource allocation. By reviewing performance data and gathering feedback from teams, managers can refine processes for future projects. Continuous improvement leads to faster delivery times, lower costs and higher quality outcomes. Construction workflow management that emphasizes optimization creates a cycle of learning that benefits every project that follows. Construction Workflow Automation Automation is one of the most powerful ways to improve construction workflow management. By using project management software to automate task assignments, notifications, approvals and data collection, managers can save time and reduce human error. Automated workflows ensure that critical steps are never missed and that updates are instantly shared with the right people. This not only speeds up project execution but also frees up managers to focus on higher-value activities like risk mitigation and team coordination. /wp-content/uploads/2024/03/kanban-workflow-automation-feature-light-mode-600x290.webpLearn more How to Manage Construction Workflows Follow these steps that we’ve outlined below to effectively manage construction workflows. 1. Define the Activities That Will Make Up the Workflow The first step in construction workflow management is to list every activity necessary to complete a project. This includes everything from site preparation, permitting and material procurement to actual construction tasks and inspections. Defining activities clearly ensures that no essential task is overlooked and helps create a logical sequence for workflow execution. A detailed activity list also provides a foundation for scheduling, resource allocation and risk assessment. 2. Identify the Standard Operating Procedures to Be Followed Once activities are defined, standard operating procedures (SOPs) must be established for each task. SOPs describe how work should be performed, including safety measures, quality checks and step-by-step instructions. Construction workflow management relies on SOPs to maintain consistency, minimize errors and ensure compliance with regulations. Clear SOPs also make training easier and provide a reference for new team members. Related: Standard Operating Procedure (SOP) Template 3. Assign Roles and Responsibilities Every construction workflow activity should have a designated owner. Assigning roles ensures accountability and prevents confusion about who is responsible for each task. This includes project managers, field supervisors, equipment operators and subcontractors. Clearly defined responsibilities improve communication, streamline approvals and reduce delays by ensuring that everyone knows their specific duties. /wp-content/uploads/2024/04/assign-people-resource-allocation-light-mode-gantt-chart-workload-assignments-600x295.pngLearn more 4. Schedule the Execution of Construction Workflow Activities A construction workflow is only effective if tasks are scheduled realistically. This involves defining start and end dates, sequencing dependent tasks and identifying critical paths. Scheduling allows teams to anticipate bottlenecks, avoid resource conflicts and maintain a steady pace of work. Project managers can use Gantt charts or workflow templates to visualize schedules and track adherence to deadlines. /wp-content/uploads/2024/04/critical-path-light-mode-gantt-construction-1-600x289.pngLearn more 5. Allocate Resources Construction workflow management requires careful allocation of resources, including labor, materials and equipment. Resources must be available when needed to prevent idle time or delays. Proper allocation ensures that teams have what they need, where they need it, when they need it. Monitoring resource availability and usage continuously can help optimize efficiency and reduce costs. /wp-content/uploads/2023/01/Workload-Light-2554x1372-1-600x322.pngLearn more 6. Monitor Progress, Resource Utilization and Costs Continuous monitoring is crucial to effective construction workflow management. Tracking progress against the schedule, measuring resource utilization and keeping an eye on costs allows project managers to detect problems early. Regular monitoring helps adjust the workflow dynamically, maintain productivity and prevent cost overruns. This step ensures that projects stay on track from start to finish. /wp-content/uploads/2022/07/Dashboard-light-mode-600x321.jpgLearn more 7. Enforce Quality and Safety Controls Quality and safety cannot be compromised in construction. A construction workflow should include checks and inspections at each stage. Enforcing quality and safety standards reduces rework, prevents accidents and ensures regulatory compliance. Workflow templates can incorporate mandatory checkpoints, making it easier for teams to adhere to safety protocols and maintain consistent quality. 8. Report and Document Continuously Documentation is the backbone of construction workflow management. Continuous reporting ensures transparency, creates a record of decisions and supports accountability. Reports on progress, resource usage, quality checks and safety compliance help stakeholders stay informed and enable lessons learned to improve future workflows. Digital templates and project management tools simplify reporting and make it easier to track multiple projects simultaneously. /wp-content/uploads/2025/01/2025-construction-ebook-banner-ad.jpg What Is Construction Workflow Management Software? Construction workflow management software is a digital tool designed to help construction teams plan, execute and monitor their projects efficiently. It organizes workflows, tracks progress, manages resources and ensures that tasks are completed according to schedule and quality standards. By centralizing project data, the software reduces miscommunication, prevents delays and helps teams stay on budget. These tools often include features such as task scheduling, resource allocation, reporting, and document management. They allow project managers to visualize the construction workflow, assign responsibilities, and monitor performance in real time. Using construction workflow management software simplifies complex projects, improves collaboration between office and field teams, and provides a record of all activities for compliance and analysis. Free Construction Workflow Management Templates Using templates can streamline construction workflow management by providing ready-made structures for planning, tracking and executing tasks. These templates save time, reduce errors and help teams maintain consistency across multiple projects. Here are some useful free templates for construction workflow management: Workflow Template Download this free workflow template for a clear, step-by-step outline of all project activities from start to finish. It helps teams visualize the sequence of tasks, assign responsibilities and track progress. Using this template ensures that every essential task is accounted for and completed in the correct order. Kanban Board Template Use this free Kanban board template to represent tasks and their status. This visual tool makes it easy to monitor workflow progress, identify bottlenecks and adjust priorities quickly. Teams can move tasks across columns such as “To Do,” “In Progress” and “Completed” to keep projects on track. Standard Operating Procedure Template This free template outlines the specific procedures to be followed for each activity in the construction workflow. It ensures consistency, reduces errors and provides a reference for training new team members. Using an SOP template helps maintain quality and safety standards across all projects. How to Manage Construction Workflows With ProjectManager Managing construction workflows manually or with basic tools can quickly become overwhelming. Project managers often struggle with miscommunication, delayed tasks, resource conflicts and lack of real-time visibility into progress. Our software provides a comprehensive platform to streamline construction workflow management, helping teams plan, execute and monitor every project activity from one central dashboard. With built-in templates, Gantt charts and task tracking, it eliminates the chaos of spreadsheets and scattered documents, giving managers a clear view of project status and upcoming priorities. Watch the brief video below to learn more about how we can support your construction projects. Real-Time Scheduling and Resource Management One of the biggest pain points in construction workflow management is coordinating schedules and resources across multiple teams and sites. ProjectManager addresses this with real-time Gantt charts, resource allocation tools, such as workload charts and the team page and automated alerts for conflicts or delays. Managers can assign tasks, adjust timelines and balance labor and equipment usage instantly, preventing bottlenecks and costly downtime. By providing a single source of truth for schedules and resources, our software ensures that projects stay on track and within budget. /wp-content/uploads/2023/01/Team-Light-2554x1372-1.png Tracking Progress, Quality and Communication Another common challenge is monitoring progress, enforcing quality standards and keeping stakeholders informed. ProjectManager simplifies this with live dashboards, progress reporting, task comments, file attachments and mobile access for field teams. Managers can track each task, verify safety compliance and quality checkpoints and generate instant reports for clients or executives. This feature-rich approach resolves the pain of scattered updates, miscommunication and missed deadlines, enabling construction teams to deliver projects successfully and consistently. /wp-content/uploads/2024/04/Team-summary-better-data-light-mode-home-screen-dashboard.png Related Construction Workflow Management Content There’s more to construction workflow than we’ve gone over in this article. For those who care to learn more, follow the links below. There are more free templates, examples of different types of construction projects and other blogs. 8 Free Construction Forms for Excel and Word 10 Types of Construction Projects with Examples 18 Construction Methods and Techniques The Construction Process Explained Step-by-Step How to Manage a Construction Project Step by Step Critical Path Method (CPM) in Construction: A Quick Guide Cost Forecasting in Construction Project Management ProjectManager is online project and portfolio management software that connects teams, whether they’re in the office or on the job site. They can share files, comment at the task level and stay up to date with email and in-app notifications. Get started with ProjectManager today for free. The post Construction Workflow Management: How-to Guide With Templates appeared first on ProjectManager. View the full article

Timing, venue, and state law shape what you say—and what it costs. Accounting ARC With Liz Mason, Byron Patrick, and Donny Shimamoto Center for Accounting Transformation Go PRO for members-only access to more Center for Accounting Transformation. View the full article

Timing, venue, and state law shape what you say—and what it costs. Accounting ARC With Liz Mason, Byron Patrick, and Donny Shimamoto Center for Accounting Transformation Go PRO for members-only access to more Center for Accounting Transformation. View the full article

Emergency investment in the technology does not amount to a long-term defence strategyView the full article

The U.S. Centers for Disease Control and Prevention (CDC) and U.S. Food and Drug Administration (FDA) have issued additional warnings related to possible Listeria contamination in pasta products. The warnings suggest that the Listeria outbreak, which has sickened at least 20 and killed four since last year, is far from over. Here’s what you need to know about the latest warnings and which foods are being recalled this time. What’s happened? On September 30, the FDA posted a new recall notice to its website, which adds 11 new items to the list of pasta products being recalled due to Listeria contamination fears. On the same day, the CDC updated its Listeria Outbreak page to note an additional pasta item that has now been recalled from Trader Joe’s. The same day, the USDA Food Safety and Inspection Service (FSIS) also updated its public health alert regarding ready-to-eat pasta meals to include the Trader Joe’s pasta product. These newly recalled products are just the latest ones believed to be possibly infected with Listeria, a potentially deadly bacterium. The CDC has traced this outbreak to as far back as August 2024. During the remainder of that year, there were five known cases of illness related to the outbreak. However, so far in 2025, the total from the previous year has tripled to 15, bringing the total number of illnesses linked to this outbreak to 20. Unfortunately, there have also been four fatalities linked to the outbreak. Of the 20 individuals made sick by the outbreak, 19 required hospitalization. What new products are being recalled? A number of new products are being recalled. Those include one product sold at Trader Joe’s: “Trader Joe’s Cajun style blackened chicken breast fettucine alfredo” The above product came in 16-oz. plastic tray packages and had the “best if used by” dates of 9/20/2025, 9/24/2025, or 9/27/2025. A separate recall is on a larger scale. This recall includes 11 bowtie pasta products sold by grocery giant Albertsons Companies. This recall includes the following products with select sell-through dates: Product NameUPCSizeSell Thru Dates (if applicable, Or Lot Code/Est. Number)Store BannersStatesREADY MEALS PESTO BOWTIE PASTA SALAD27133000000LBSSEP 13 25 Thru SEP 29 25Albertsons, SafewayCO, NE, NM, SD, WYBASIL PESTO BOWTIE PASTA SALAD29492100000LBSSEP 13 25 Thru SEP 29 25Albertsons, SafewayCO, NE, NM, SD, WYREADY MEALS PESTO BOWTIE PASTA SALAD27133000000LBSSEP 8 25 Thru SEP 26 25Albertsons, Pavilions, Safeway, VonsAZ, CA, NV, NM, TX, UTBASIL PESTO BOWTIE PASTA SALAD29492100000LBSSEP 8 25 Thru SEP 26 25Albertsons, Pavilions, Safeway, VonsAZ, CA, NV, NM, TX, UTREADY MEALS PESTO BOWTIE PASTA SALAD27133000000LBSSEP 20 25 Thru SEP 29 25Albertsons, Randalls, Tom ThumbAR, LA, OK, TXBASIL PESTO BOWTIE PASTA SALAD29492100000LBSSEP 20 25 Thru SEP 29 25Albertsons, Randalls, Tom ThumbAR, LA, OK, TXBASIL PESTO BOWTIE PASTA SALAD21649200000LBSSEP 11 25 Thru SEP 29 25Safeway, Andronico’s Community Markets, Vons, Pak ‘N SaveCA, HI, NVGRILLED CHICKEN & BASIL PASTA EXTRA LARGE21303500000LBSSEP 18 25 Thru SEP 29 25Carrs-Safeway, Eagle, SafewayAKREADY MEALS BASIL PESTO BOWTIE SALAD29130800000LBSSEP 18 25 Thru SEP 29 25Carrs-Safeway, Eagle, SafewayAKREADY MEALS SPINACH BOWTIE PASTA SALAD21142600000LBSSEP 16 25 Thru SEP 26 25United, Amigos, Market Street, Albertsons MarketNM, TXREADY MEALS BASIL BOWTIE PASTA SALAD21191300000LBSSEP 16 25 Thru SEP 29 25United, Amigos, Market Street, Alberstons MarketNM, TX In what stores were the products sold? The “Trader Joe’s Cajun style blackened chicken breast fettucine alfredo” was sold at: Trader Joe’s The other pasta products listed above were sold in a number of Albertsons Companies stores, according to the recall notice posted on the FDA’s website, including: Albertsons Albertsons Market Amigos Andronico’s Community Markets Carrs-Safeway Eagle Pak ‘N Save Pavilions Market Street Randalls Safeway Tom Thumb Vons What states were the products sold in? According to the above notices, the “Trader Joe’s Cajun style blackened chicken breast fettucine alfredo” product was sold at Trader Joe’s locations in the following states: Arizona California Nevada New Mexico Utah The other pasta products listed above were sold by Albertsons Companies stores in the following states: Alaska Arizona Arkansas California Colorado Hawaii Louisiana Nebraska Nevada New Mexico Oklahoma South Dakota Texas Utah Wyoming What is Listeria and what are its symptoms? Listeria is a bacterium that can cause severe illness in people, according to the CDC. The illness can stay local to the intestines or spread to other parts of the body (invasive). In America, about 1,250 people contract a Listeria infection each year. Despite the relatively small number of infections, the illness has a high death rate. About 172 people in America die annually from the infection. Intestinal Listeria illness symptoms include diarrhea and vomiting. Invasive Listeria illness includes fever and flu-like symptoms in pregnant individuals as well as headache, stiff neck, confusion, loss of balance, and seizures in other individuals. While anyone can contract a listeria infection, the illness is particularly harmful for individuals who are aged 65 or older, and those who are pregnant, have weakened immune systems, or are newborns. What should I do if I have the recalled products? The FDA says anyone with the recalled products should not consume them. Instead, they should dispose of the product or return it to its place of purchase. Additionally, the FDA warns those who have the recalled products should “use extra vigilance in cleaning and sanitizing any surfaces and containers that may have come in contact with these products to reduce the risk of cross-contamination.” The agency notes that Listeria can survive in refrigerated temperatures and spread to other food and surfaces with ease. You can read the complete details of the latest Listeria notices and warning updates here, here, and here. View the full article

If I had a dollar for every time someone said “know your audience,” I could retire from marketing altogether. And yet, most teams are completely winging it. Too often, marketers equate audience research with half-baked customer relationship management (CRM) data, some social media metrics, and a few buyer interviews. But that’s just organizing information you already have. Real audience research means discovering what you don’t know yet. It’s the exact words people use when they’re frustrated. The solutions they’ve already tried and dismissed. The moment they decide to trust one source over another. When you get this right, you move from guessing what might work to creating content from what your audience is already telling you. In this guide, I’ll show you how to find those insights across five key channels, with practical tactics you can use right away. Download our free Audience Research Tracker As you go through these methods, I’ll show you how to capture insights in our Audience Research Tracker and turn them into actionable content ideas. Why You Can’t Skip Audience Research If you’ve ever lost hours scrolling TikTok or binge-watched “just one more episode” on Netflix until midnight, you’ve experienced the power of audience research. Platforms like Netflix, YouTube, and TikTok own our attention because they know us better than we know ourselves. They’ve built this advantage by making audience research a core function. Netflix, for example, treats “Consumer Insights” as one of its nine core research areas, which shows just how pivotal understanding users is to their success. For these winning brands, audience research isn’t an afterthought. It shapes everything: what gets built, how products are positioned, and which messages resonate And the payoff is massive — delivering experiences tailored to your customers that keep them coming back for more. In stark contrast, many marketing teams run on fragments. SEOs chase keywords, social focuses on engagement, and product marketing fine-tunes messaging. Everyone has a piece of the puzzle, but no one can put it together. As a result, campaigns are designed for specific channels instead of real people. Done well, audience research can close this gap to: Sharpen your messaging that customers find relatable Prevent wasted spend by showing you where people actually are Speed up creative cycles by giving teams validated insights to work with In short: This research legwork aligns marketing with real customer needs, winning customer trust in the process. And the good news is you don’t need Big Tech’s expensive resources to pull this off. I’ll show you how to conduct audience research and out-empathize the competition with your existing team and budget. 5 Channels to Conduct Audience Research for Content Marketing Your buyers are already telling you what they want. You just need to listen carefully. Let’s learn how. Make sure to download our tracker and jot down all the information from your audience research techniques. Tap Into Intel Within Your Company Some of the most valuable audience insights are already within your reach, sitting with your sales and customer success (CS) teams. These groups are on the front lines. They regularly interact with prospects and customers about their frustrations, aspirations, objections, and goals. For marketers figuring out how to conduct audience research, collecting these insights is a great starting point. Here’s how: Source of Insight How It Works What You’ll Learn Listen to conversations Sit in on sales demos, onboarding calls, or quarterly check-ins Use a simple template to document key takeaways How buyers describe challenges Words and phrases they repeat Factors they prioritize Sync with frontline teams Run regular sessions with sales, CS, product, and marketing to share notes Common challenges Objections that block deals Features customers love or struggle with Interview & survey customers Conduct 1:1 interviews with prospects and customers Use surveys to validate patterns Why buyers looked for a solution Their decision-making process Alternatives considered Listen and Capture First-Hand Conversations The fastest way to understand your audience is to literally listen. Sit in on a sales demo, a customer onboarding call, or a quarterly check-in meeting. This will bring you raw insights you can’t get from surveys, like: The way buyers frame their challenges The decision factors they prioritize The words they repeat But listening alone isn’t enough. You need a simple system to document the key takeaways from every conversation and share them across teams. Here’s an example of what that might look like for a fictional coffee brand: Our Audience Research Tracker will help you distill these conversations into meaningful content opportunities. You can jot down recurring problem statements in your buyers’ language and identify their biggest pain points. Then, prioritize ideas based on our four key parameters like urgency, business value, and more. Sync with Frontline Teams Another way to capture these insights is by regularly connecting with your customer-facing teams. When teams work in silos, each one only sees a part of the puzzle. This creates a disconnect in your customer experience because no one has the whole picture of what buyers want. That’s why it’s worth setting up regular cross-team sessions for marketing, sales, customer success, and product teams to compare notes. These sessions can surface insights that no single team could uncover on its own. Interview and Survey Customers Besides internal data, hearing directly from buyers can give you a deeper, more reliable understanding of what drives their decisions. Customer interviews provide essential context about the why behind their behavior. You can find out: How they first discovered your product or category What pain points pushed them to look for a solution The decision-making process they followed What alternatives did they consider With surveys, you can validate these insights and see which ones apply broadly versus one-off anecdotes. The bottom line: Before spending anything on new research, look inward to collect and process information you already have. Use Reddit for Unfiltered Conversations Unlike other social media platforms, Reddit gives you access to candid and often brutally honest conversations. Take this post on frustrating skincare routines. It voices raw and real emotions that people face when dealing with skincare challenges. And in the comments, there are even more stories and nuanced perspectives. They offer crucial insights about the audience, like “skincare feels like a tough road of trial and error” and the “emotional toll of poor skin health.” So, how do you use Reddit to know your buyers better? Start with the Right Filters Reddit’s filters make it easy to sift through posts and find what matters most. You can sort results by: Relevance: Best for finding posts that match your keyword directly Top: Surfaces the most upvoted posts over a time period Hot: Shows recently trending posts with the most upvotes Comment count: Sorts posts with the most comments New: Shows you the freshest discussions Plus, you can filter results by timeframe to see what’s trending now versus what’s been a consistent pain point over time. In my search for “moisturizer for oily skin,” filtering by “Relevance” shows the closest matches, while “Hot” surfaces the most recently upvoted posts. Pro tip: Use Google with the search operator site:reddit.com “keyword.” This often works better than Reddit’s native search, especially if you’re looking for niche phrases. Find the Right Subreddits While it’s easy to find bigger and popular subreddits, it’s equally important to look for smaller, niche spaces where your audience might hang out. Remember, the same buyers may express themselves differently depending on the space they’re in. For instance, a skincare brand could find valuable insights across: r/SkincareAddiction: Broad, general skincare conversations r/AsianBeauty: Discussions centered on Asian markets r/30PlusSkincare: Catering to an older demographic Each subreddit reflects a different slice of the audience. Read Posts and Comments Like a Researcher A good Reddit post will give you context into people’s problems, goals, and lived experiences. But the comments add more nuance to the original post. This is where people expand on the issue, discuss solutions, and share personal stories. Here’s a post where the original poster (OP) shares their concerns about using Retinol, an ingredient known for its anti-aging properties. Other Redditors share their take and advice on this issue, highlighting some alternatives to consider. For a skincare brand, this post is helpful to understand: Buyers’ concerns regarding Retinol Commonly used and recommended solutions Based on these insights, the brand can create content focusing on the best practices for Retinol use. Another great idea is to make a beginners’ guide for using Retinol and taking care of your skin. Besides, Reddit also offers something other platforms can’t: clear signals of what not to do. Upvotes highlight ideas and opinions people love. Downvotes show the perspectives or advice they reject. Find AMAs (Ask Me Anything) Ask Me Anything (AMAs) can be a gateway to your audience’s biggest questions or issues they’re curious about. Any industry expert or influencer with trusted credentials can host an AMA. Here’s an example from a certified dermatologist. Questions asked in this thread reveal issues where people need an expert’s guidance. For example, one Redditor asked for basic skincare regimens while another shared a question about stretch marks. Pay attention to questions with high upvotes. Those are the ones that most people want advice on. Check Out YouTube Comments and Videos YouTube is the second-largest search engine where people go to solve problems, compare options, and learn new skills. Naturally, it can reveal a lot about your buyers. An audience intelligence tool like Sparktoro is a good starting point for YouTube research. When you enter any keyword, it lists the most relevant YouTube channels for this audience. Visit these channels and extract rich insights based on the steps I explain below. Analyze Comments Using LLM Tools A YouTube video gives you one perspective. The comments give you hundreds. For example, this video comparing stainless steel pans with cast iron skillets tells you the creator’s subjective take on the topic. But when you scroll through the comments, you’ll find which option people prefer — and why. Here’s a quick and easy process to document insights from as many YouTube videos as you want. Copy comments from every video in one go. Then, paste them into ChatGPT or any LLM tool of your choice. Share this prompt to extract common pain points and themes: I have added a collection of YouTube comments below. Please analyze them as if you’re conducting target audience research. Identify: → The most common themes and topics people talk about → Motivations, desires, or positive outcomes they want → Patterns in language (words/phrases that repeat often) Present your findings in a structured summary. Create a table highlighting frequent pain points, frustrations, or complaints, and add users’ quotes for each pain point. Here are the comments: [Paste comments] This way, you can turn hundreds of scattered thoughts into a structured list of what your audience actually struggles with in their exact words. I tried this myself and here’s how it went: I found a clear breakdown of my audience’s pain points spelled out in their exact words. Add these to our research tracker — and just like that, I have topics for my next few Instagram reels, like “Health concerns around non-stick pans” and “Why stainless steel pans are better than non-stick.” Learn From User-Generated Content Beyond comments, user-generated content (UGC) can also offer a direct line into what your buyers care about. Think product reviews, unboxing videos, comparisons, or even vlogs where people share how they use a product. Notice the kind of pros and cons that people highlight in these videos. For example, this YouTube creator made a video about his decision to stop using Hexclad pans. He explains: Why he bought these pans What went wrong with these products What alternatives he considered and switched to Use these insights to understand key buying factors and some pain points worth exploring. Explore Social Media Platforms Your Buyers Use Social media works best as an audience research method when you know where your buyers actually spend their time. Tools like Similarweb make this easier by showing you which channels your audience prefers. Add your website and a few key competitors to get started, like this example with TechCrunch, Wired, and other competitors. Here’s how the tool breaks down each brand’s audience share on different social media platforms: The takeaway: Identify the platforms that matter most to your buyers and dig deep into those spaces. LinkedIn On LinkedIn, start by identifying people who fit your Ideal Customer Profile (ICP). Pay close attention to the posts they share — their wins, failures, roadblocks, and processes. These real-world updates reveal where your product or service can make a meaningful impact. For example, if your ICP includes customer success teams, this LinkedIn post shows how leaders are experimenting with AI tools. It highlights both opportunities and gaps you could address — like growing interest in a trend (opportunity) or frequent complaints (gap). To scale your research, use LinkedIn Sales Navigator to apply filters and zero in on the right people within your ICP. For example, you can filter results by industry, keywords, location, seniority, language, and more of these filters. Instagram Instagram hashtags are a great way to discover audience interests. Start with broad themes like #mealprepideas to see what’s trending. Each hashtag (like a keyword) surfaces a collection of posts tagged with this term. Look for posts with high engagement because they signal what truly resonates. For instance, this post earned over 393k likes because it offered clear, visual recipe ideas that people found useful. Like LinkedIn, you can also follow influencers or niche creators in your space to get closer to your audience. Their posts (and especially the comments) often pinpoint the questions, frustrations, and goals your buyers are struggling with. TikTok To use TikTok as an audience research method, create a fresh account dedicated to your niche. Interact only with videos specific to your space, and TikTok’s algorithm will start curating a feed of trending content. Once you see relevant videos, dive into the comments to spot recurring themes and pain points. For example, the comments on this meal prep video include many questions about the containers and the recipe. You can also search for your keywords and toggle between “Top,” “Users,” “Videos,” and “LIVE” content to explore different kinds of content on the app. X X has powerful tools for audience research if you know where to look. Use the advanced search function to filter posts by keyword, engagement, account, or time frame. Another underrated feature for target audience research: “Lists.” It lets you build a curated feed of accounts you want to hear more from, like potential customers, influencers, or industry voices. You can either follow existing lists or create a new one. For instance, searching for “vibe coding” lists shows ready-made feeds you can tap into for insights. Compare Platforms with Semrush Social Tracker Semrush’s Social Tracker helps you zoom out and learn more about your audience from multiple channels at once. It pulls data from Instagram, Facebook, LinkedIn, X, YouTube, Pinterest, and TikTok, so you can see how your audience interacts with different channels. With this report, you can identify which platforms generate the strongest engagement from your target audience. And it’s easier to spot popular post formats (Reels, carousels, videos, etc.) and hashtags that drive interaction. To get started, connect your social accounts and add competitor profiles in Social Tracker. Use the “Overview” tab to compare follower growth, posting activity, and engagement side by side. Then, jump to platform-specific tabs to get in-depth reports for each platform. Mine Customer Reviews A single customer review may just be one person’s opinion. But when you analyze these reviews at scale, clear patterns start to emerge. For starters, look for factors that led people to buy a product. Or, notice the cons people mention in low-rated reviews. Both indicate pain points you can target. For example, this customer calls out weak product durability and a disappointing warranty process. You also want to find what success looks like for your potential customers. Is it saving time, cutting costs, improving quality, or something else? Document the features they call out as good or bad. This insight can shape your messaging and even suggest improvements for your offering. See if reviews pinpoint any competitors that people considered. Note why they chose or didn’t choose a specific brand over others. Similar to the exercise I suggested for YouTube, collect product reviews from different platforms. Ask any LLM tool to analyze these reviews and prepare a list of pain points. Here are the review platforms you should check out based on your business type: Platform Type of Business Amazon Consumer products G2 B2B software & services Trustpilot Services (consumer & B2B) Capterra / Software Advice B2B tools & software Google My Business Local & service businesses Yelp Local services & hospitality TrustRadius / PeerSpot Enterprise B2B Industry-specific sites (Healthgrades, Avvo, etc.) Niche industries (healthcare, legal, etc.) Make Audience Research Your Competitive Edge Audience research isn’t simply a box to check. The more you know about your buyers, the stronger results your marketing efforts can produce. What’s even better, your audience is already leaving signals about what they want. When you listen closely and capture these insights, you can create content and launch campaigns that hit closer to home. Download our Audience Research Tracker to easily document this data and turn these insights into content opportunities. Next up: Wondering how to tie all your audience-centric content ideas together? Check out our guide on building a customer-focused content strategy to put this research to work. The post Audience Research: How to Know What Your Buyers Really Want appeared first on Backlinko. View the full article