ResidentialBusiness

Military build-up enables Beijing to switch from peacetime to war operations quicklyView the full article

On the latest edition of Small Biz Breakdown, the panel discusses some of the hottest topics affecting small business owners right now. This week, they’re also discussing topics like whether or not Apple missed the boat when it came to AI and whether or not it matters to a company that excels so much in other areas. Check out their thoughts on this topic and more in the latest episode of Small Biz Breakdown here; Small Business News Here is a roundup of all the top stories from the last week on Small Business Trends … Shopify Summer ’25 Edition Rolls Out 150+ Upgrades to Empower Merchants with AI, Design Flexibility, and Global Tools Shopify has launched its Summer ’25 Edition, a sweeping update featuring over 150 new tools and enhancements designed to help merchants build, manage, and grow their online businesses with greater ease, flexibility, and fun. The updates span nearly every aspect of the platform—from storefront customization to global payments—delivering an ecosystem tailored for creativity and scale. ASUS and AMD Launch AI-Powered Expert P Series PCs for Business at Computex 2025 ASUS and AMD jointly introduced the new ASUS Expert P Series commercial PC lineup at the AMD Press Conference during Computex 2025, unveiling a full portfolio of AI-powered desktop, all-in-one, laptop, and mini PC devices designed specifically for small and mid-sized businesses. Lenovo Launches AI-Enhanced ThinkCentre Desktops and ThinkVision Monitors for Modern Workplaces Lenovo has unveiled a new lineup of AI-powered desktop PCs and business monitors aimed at boosting workplace productivity, multitasking, and scalability across industries. The announcement, made on May 14, 2025, introduces the ThinkCentre M Series Gen 6 desktops and ThinkVision T Series Gen 40 monitors—both built to meet the increasing demand for AI-ready computing environments. SBA Launches Onshoring Portal to Help Small Businesses Source U.S. Suppliers and Rebuild Domestic Supply Chains The U.S. Small Business Administration (SBA) has launched a new tool aimed at helping small businesses reduce reliance on foreign supply chains by connecting them directly with American manufacturers and producers. Amazon Report: Independent Sellers Generate $2.5 Trillion, Create Over 2 Million U.S. Jobs A new report released by Amazon highlights the massive economic contributions of independent sellers, revealing that small and medium-sized businesses selling through the platform have generated more than $2.5 trillion in sales over the past 25 years and currently employ over 2 million people across the United States. Constant Contact and Xero Launch Integration to Automate Marketing and Accounting for Small Businesses A new collaboration between Constant Contact and Xero aims to make life easier for small businesses by automating the link between digital marketing and accounting systems. The partnership, announced May 21, 2025, enables small business owners to streamline key business functions, reduce manual tasks, and improve customer engagement through integrated tools. Small Businesses Show Cautious Optimism in Q1 Despite Tariff and Economic Concerns, OnDeck Report Finds A new report from small business lender OnDeck, in partnership with document AI platform Ocrolus, finds that while small business owners remain largely optimistic about their growth potential, economic uncertainty is prompting many to take precautionary steps. DoorDash Launches Preferred Integrations Program to Help Restaurants Choose Better Tech Partners DoorDash has announced the launch of its new Preferred Integrations Program (DPIP), a tool designed to help restaurants make better-informed decisions about their technology partners. ADP Launches CPR Education Through Mobile App in Partnership with American Heart Association ADP has announced a new initiative to deliver Hands-Only CPR education through its ADP Mobile Solutions app, a move that supports the American Heart Association’s goal to build a Nation of Lifesavers. Small Business Inventory and Hiring Trends Show Mixed Signals, Bank of America Report Finds Bank of America Institute’s latest “Small Business Checkpoint” report, released May 15, 2025, reveals a complex picture of small business behavior across the country, with signs of sector-specific inventory stocking and mixed trends in hiring activity. Small Biz Breakdown: The Panel Discusses the Latest Headlines for Entrepreneurs On this latest episode of Small Biz Breakdown, the panel discusses numerous headlines that are affecting small business owners, from tariffs to the economy in general. Some of our panelists are optimistic about the future and others are not feeling that vibe right now. In other news, the panel discusses some of the big news coming out of the recent Zoholics event, specifically Zoho Payments. Canva Debuts Canva AI and New Creative Tools in Biggest AI Launch Yet Canva has unveiled a major expansion of its AI capabilities with the launch of Canva AI, a new suite of generative design tools introduced at Canva Create 2025. The company describes the release as its most significant AI rollout to date, bringing together new products, enhanced features, and deeper integrations to help users design, code, and create more efficiently. Gas Prices Begin Seasonal Rise Ahead of Memorial Day Weekend After a slower-than-usual start to the seasonal climb, gas prices are beginning to rise just ahead of the summer travel season, according to AAA. The national average for a gallon of regular gasoline rose by four cents over the past week, reaching $3.192. The increase comes as crude oil prices climb and fuel demand begins to rise. Uber Unveils New Everyday Savings Features at Go-Get 2025 Uber has announced a range of new features and services aimed at making everyday life more affordable and convenient for users. Introduced at the company’s Go-Get 2025 event, these offerings span ride-sharing, grocery delivery, dining, and autonomous transport, all designed to ease daily routines and reduce costs. This article, "Small Biz Breakdown: The Future of Hardware in the AI Age" was first published on Small Business Trends View the full article

On the latest edition of Small Biz Breakdown, the panel discusses some of the hottest topics affecting small business owners right now. This week, they’re also discussing topics like whether or not Apple missed the boat when it came to AI and whether or not it matters to a company that excels so much in other areas. Check out their thoughts on this topic and more in the latest episode of Small Biz Breakdown here; Small Business News Here is a roundup of all the top stories from the last week on Small Business Trends … Shopify Summer ’25 Edition Rolls Out 150+ Upgrades to Empower Merchants with AI, Design Flexibility, and Global Tools Shopify has launched its Summer ’25 Edition, a sweeping update featuring over 150 new tools and enhancements designed to help merchants build, manage, and grow their online businesses with greater ease, flexibility, and fun. The updates span nearly every aspect of the platform—from storefront customization to global payments—delivering an ecosystem tailored for creativity and scale. ASUS and AMD Launch AI-Powered Expert P Series PCs for Business at Computex 2025 ASUS and AMD jointly introduced the new ASUS Expert P Series commercial PC lineup at the AMD Press Conference during Computex 2025, unveiling a full portfolio of AI-powered desktop, all-in-one, laptop, and mini PC devices designed specifically for small and mid-sized businesses. Lenovo Launches AI-Enhanced ThinkCentre Desktops and ThinkVision Monitors for Modern Workplaces Lenovo has unveiled a new lineup of AI-powered desktop PCs and business monitors aimed at boosting workplace productivity, multitasking, and scalability across industries. The announcement, made on May 14, 2025, introduces the ThinkCentre M Series Gen 6 desktops and ThinkVision T Series Gen 40 monitors—both built to meet the increasing demand for AI-ready computing environments. SBA Launches Onshoring Portal to Help Small Businesses Source U.S. Suppliers and Rebuild Domestic Supply Chains The U.S. Small Business Administration (SBA) has launched a new tool aimed at helping small businesses reduce reliance on foreign supply chains by connecting them directly with American manufacturers and producers. Amazon Report: Independent Sellers Generate $2.5 Trillion, Create Over 2 Million U.S. Jobs A new report released by Amazon highlights the massive economic contributions of independent sellers, revealing that small and medium-sized businesses selling through the platform have generated more than $2.5 trillion in sales over the past 25 years and currently employ over 2 million people across the United States. Constant Contact and Xero Launch Integration to Automate Marketing and Accounting for Small Businesses A new collaboration between Constant Contact and Xero aims to make life easier for small businesses by automating the link between digital marketing and accounting systems. The partnership, announced May 21, 2025, enables small business owners to streamline key business functions, reduce manual tasks, and improve customer engagement through integrated tools. Small Businesses Show Cautious Optimism in Q1 Despite Tariff and Economic Concerns, OnDeck Report Finds A new report from small business lender OnDeck, in partnership with document AI platform Ocrolus, finds that while small business owners remain largely optimistic about their growth potential, economic uncertainty is prompting many to take precautionary steps. DoorDash Launches Preferred Integrations Program to Help Restaurants Choose Better Tech Partners DoorDash has announced the launch of its new Preferred Integrations Program (DPIP), a tool designed to help restaurants make better-informed decisions about their technology partners. ADP Launches CPR Education Through Mobile App in Partnership with American Heart Association ADP has announced a new initiative to deliver Hands-Only CPR education through its ADP Mobile Solutions app, a move that supports the American Heart Association’s goal to build a Nation of Lifesavers. Small Business Inventory and Hiring Trends Show Mixed Signals, Bank of America Report Finds Bank of America Institute’s latest “Small Business Checkpoint” report, released May 15, 2025, reveals a complex picture of small business behavior across the country, with signs of sector-specific inventory stocking and mixed trends in hiring activity. Small Biz Breakdown: The Panel Discusses the Latest Headlines for Entrepreneurs On this latest episode of Small Biz Breakdown, the panel discusses numerous headlines that are affecting small business owners, from tariffs to the economy in general. Some of our panelists are optimistic about the future and others are not feeling that vibe right now. In other news, the panel discusses some of the big news coming out of the recent Zoholics event, specifically Zoho Payments. Canva Debuts Canva AI and New Creative Tools in Biggest AI Launch Yet Canva has unveiled a major expansion of its AI capabilities with the launch of Canva AI, a new suite of generative design tools introduced at Canva Create 2025. The company describes the release as its most significant AI rollout to date, bringing together new products, enhanced features, and deeper integrations to help users design, code, and create more efficiently. Gas Prices Begin Seasonal Rise Ahead of Memorial Day Weekend After a slower-than-usual start to the seasonal climb, gas prices are beginning to rise just ahead of the summer travel season, according to AAA. The national average for a gallon of regular gasoline rose by four cents over the past week, reaching $3.192. The increase comes as crude oil prices climb and fuel demand begins to rise. Uber Unveils New Everyday Savings Features at Go-Get 2025 Uber has announced a range of new features and services aimed at making everyday life more affordable and convenient for users. Introduced at the company’s Go-Get 2025 event, these offerings span ride-sharing, grocery delivery, dining, and autonomous transport, all designed to ease daily routines and reduce costs. This article, "Small Biz Breakdown: The Future of Hardware in the AI Age" was first published on Small Business Trends View the full article

Key Takeaways Understand Coaching Specializations: Identify and focus on specific coaching niches such as life, business, or health coaching to effectively reach target audiences. Develop Key Skills: Hone essential skills like communication, empathy, problem-solving, marketing, and leadership to establish a successful coaching business. Create a Comprehensive Business Plan: Outline your coaching niche, target audience, pricing, and marketing strategies to provide a clear roadmap for your business. Address Legal Requirements: Ensure compliance with local regulations, register your business, and seek legal advice to protect your interests and establish a strong foundation. Build an Online Presence: Develop a professional website, utilize SEO techniques, and engage on social media to attract and retain clients effectively. Network Strategically: Attend industry events and form partnerships with complementary businesses to enhance visibility, credibility, and client referrals for your coaching practice. Thinking about starting a coaching business? You’re not alone. Many aspiring entrepreneurs are drawn to coaching because it offers the chance to make a real impact in people’s lives while enjoying the freedom of running your own venture. Whether you want to focus on life coaching, business coaching, or any niche in between, the possibilities are endless. Understanding Coaching As A Profession Coaching offers a rewarding avenue for entrepreneurs seeking to make a positive impact while building a business. The versatility of coaching allows you to tailor your services to various niches, maximizing your potential in the market. Types Of Coaching Life Coaching: Focuses on personal development, helping clients set and achieve personal goals in areas like relationships and wellness. Business Coaching: Aims to enhance business performance by guiding clients in areas like strategy, leadership, and sales. Career Coaching: Assists individuals with career transitions, job search strategies, and professional development. Health and Wellness Coaching: Concentrates on improving clients’ health and lifestyle through nutrition and fitness guidance. Executive Coaching: Targets high-level executives, focusing on leadership development and organizational success. Each type addresses specific needs, enabling you to penetrate various segments of your target audience effectively. Skills Required For Coaching Communication: Articulating thoughts clearly enhances client understanding and engagement. Empathy: Understanding clients’ feelings establishes trust and rapport essential for effective coaching. Problem-Solving: Analyzing challenges and finding solutions drives client progress and satisfaction. Marketing: Promoting yourself through SEO, digital marketing, and social media expands your reach and visibility. Leadership: Leading clients through their journey reinforces your role and fosters a successful coaching relationship. Possessing these skills equips you to start a business that thrives in the competitive coaching landscape. Emphasizing continual learning and network building further strengthens your coaching practice. Steps To Start A Coaching Business Starting a coaching business involves essential steps that set the foundation for your success. Focusing on your niche, creating a robust business plan, and understanding legal requirements paves the way for a sustainable venture. Defining Your Niche Identify your coaching niche to specialize in an area where you possess expertise and passion. Areas like career coaching, health coaching, or executive coaching attract different target audiences. Conduct market research to understand client needs and tailor your services accordingly. Your niche influences your brand, marketing strategies, and overall business model. Knowing your ideal client helps you craft effective coaching packages that resonate with individuals seeking your guidance. Creating A Business Plan Develop a comprehensive business plan, which serves as your roadmap. Include critical elements such as your coaching niche, target audience, pricing structure, and marketing strategies. Detail your growth strategy and highlight funding options, like bootstrapping or crowdfunding, if necessary. Incorporating financial projections will aid in understanding cash flow and budgeting. This structured approach clarifies your goals and sustains your focus as you launch your coaching business. Legal Requirements And Registration Address legal requirements to establish a solid foundation for your coaching business. Determine your legal structure—options include sole proprietorship, LLC, or corporation. Each structure impacts your taxes and liability. Business registration is essential for operating legally. Obtain any necessary licenses or permits based on your location and services. Seek legal advice to understand intellectual property protections, trademarks, and contracts with clients. Complying with these regulations secures your business’s longevity and shields you from potential risks. Marketing Your Coaching Business Effective marketing is vital for the success of your coaching business. A well-crafted strategy helps attract and retain clients while establishing your brand’s presence in the marketplace. Building An Online Presence Creating a robust online presence forms the backbone of your marketing efforts. Start by developing a professional website that showcases your services, experience, and testimonials. Optimize your website by using SEO techniques to improve your visibility in search engines. Include a blog to share valuable insights about coaching; this not only demonstrates your expertise but also aids in attracting your target audience through content marketing. Utilize social media platforms suited to your audience for better engagement. Post regularly, share success stories, and connect with potential clients. Consider using email marketing as a tool to maintain contact and provide updates to your subscriber base. Building this online presence helps generate leads and facilitates customer acquisition, key components of a successful sales funnel. Networking And Partnerships Strategic networking and partnerships enhance your business’s visibility and credibility. Attend industry events, seminars, and workshops to meet other coaches and entrepreneurs. Collaborate with related businesses, such as therapists or wellness centers, to reach a broader audience. https://www.youtube.com/watch?v=j2aZW8F-v8I Leverage local organizations, such as business incubators or small business associations, for mentorship opportunities and workshops. Forming partnerships can also open doors to new client referrals. Research potential partnerships that align with your coaching niche and create mutually beneficial arrangements. This proactive approach fosters growth and positions you as a leader in your field. Tools And Resources For Coaches Utilizing the right tools and resources is crucial for establishing a successful coaching business. These solutions streamline operations, enhance client interactions, and support business growth. Software Solutions Select software that aligns with your coaching approach and client needs. Consider using the following types: Client Management Software: Platforms like CoachAccountable or Satori help you track client progress, schedule sessions, and manage billing seamlessly. Marketing Tools: Utilize tools such as Mailchimp for email marketing and Hootsuite for social media management, driving client acquisition and engagement. Video Conferencing: Tools like Zoom or Google Meet facilitate effective communication with clients, especially for remote coaching sessions. Accounting Software: Use QuickBooks or FreshBooks for managing finances, staying on top of taxes, invoices, and expenses, ensuring financial health. Website Builders: Platforms like WordPress or Squarespace enable you to create a professional website, showcasing your services and improving SEO to attract your target audience. Community And Support Groups Engaging with your community provides networking opportunities and essential support. Seek out the following groups: Professional Associations: Join organizations like the International Coach Federation (ICF) for resources on industry standards, training programs, and networking events. Networking Groups: Participate in local entrepreneur meetups or online business incubators, fostering collaborations that enhance your coaching practice. Online Forums: Platforms such as Facebook Groups or Reddit communities focused on coaching offer a space to share experiences, gain insights, and connect with other coaches. Mentorship Programs: Consider finding a business coach or mentor who specializes in startup growth strategies and can provide tailored advice for your business development. Implementing these tools and resources strengthens your coaching practice, enhances client satisfaction, and fosters long-term success in your small business venture. Conclusion Starting a coaching business can be a rewarding journey that allows you to impact lives while enjoying the freedom of entrepreneurship. By defining your niche and understanding your target audience, you can tailor your services to meet their needs effectively. Utilizing the right tools and resources will streamline your operations and enhance your client interactions. Remember to invest in marketing strategies that boost your visibility and credibility within the coaching community. With dedication and the right approach, you’ll not only establish a successful coaching practice but also contribute positively to the lives of those you serve. Embrace the journey ahead and watch your coaching business flourish. Frequently Asked Questions What is a coaching business? A coaching business involves professionals guiding clients to achieve personal or professional goals. Coaches help clients develop skills and overcome challenges in various areas, such as life, business, health, or career, by providing support and expertise tailored to their needs. What are the different types of coaching? There are several types of coaching, including life coaching, business coaching, career coaching, health and wellness coaching, and executive coaching. Each type focuses on specific client needs, helping individuals improve aspects of their life or career. How do I define my coaching niche? To define your coaching niche, consider your interests, expertise, and the specific needs of your target audience. Narrowing down your focus allows you to specialize in an area you are passionate about and where you can provide the most value to clients. What skills are essential for successful coaching? Essential skills for effective coaching include strong communication, empathy, problem-solving, marketing, and leadership. These abilities help coaches connect with clients, understand their needs, and promote their coaching services effectively. How can I start a coaching business? To start a coaching business, define your niche, conduct market research, and create a comprehensive business plan. Include your target audience, pricing structure, and marketing strategies. Also, ensure compliance with legal requirements, such as registration and obtaining necessary permits. Why is marketing important for a coaching business? Marketing is crucial for building visibility and attracting clients to your coaching business. A robust online presence, effective social media engagement, and email marketing help maintain relationships while networking enhances credibility and referral opportunities. What tools do coaches need for success? Coaches should utilize tools like client management platforms, marketing software, video conferencing applications, accounting software, and website builders. These resources streamline operations, enhance client interactions, and help manage your business efficiently. How can I build a professional network in coaching? Building a professional network in coaching involves attending industry events, joining networking groups, and collaborating with related businesses. Engaging with mentors and participating in online forums can also provide valuable insights and connections to support your growth. Image Via Envato This article, "Unlock Your Potential: How to Start a Coaching Business and Make an Impact" was first published on Small Business Trends View the full article

Key Takeaways Understand Coaching Specializations: Identify and focus on specific coaching niches such as life, business, or health coaching to effectively reach target audiences. Develop Key Skills: Hone essential skills like communication, empathy, problem-solving, marketing, and leadership to establish a successful coaching business. Create a Comprehensive Business Plan: Outline your coaching niche, target audience, pricing, and marketing strategies to provide a clear roadmap for your business. Address Legal Requirements: Ensure compliance with local regulations, register your business, and seek legal advice to protect your interests and establish a strong foundation. Build an Online Presence: Develop a professional website, utilize SEO techniques, and engage on social media to attract and retain clients effectively. Network Strategically: Attend industry events and form partnerships with complementary businesses to enhance visibility, credibility, and client referrals for your coaching practice. Thinking about starting a coaching business? You’re not alone. Many aspiring entrepreneurs are drawn to coaching because it offers the chance to make a real impact in people’s lives while enjoying the freedom of running your own venture. Whether you want to focus on life coaching, business coaching, or any niche in between, the possibilities are endless. Understanding Coaching As A Profession Coaching offers a rewarding avenue for entrepreneurs seeking to make a positive impact while building a business. The versatility of coaching allows you to tailor your services to various niches, maximizing your potential in the market. Types Of Coaching Life Coaching: Focuses on personal development, helping clients set and achieve personal goals in areas like relationships and wellness. Business Coaching: Aims to enhance business performance by guiding clients in areas like strategy, leadership, and sales. Career Coaching: Assists individuals with career transitions, job search strategies, and professional development. Health and Wellness Coaching: Concentrates on improving clients’ health and lifestyle through nutrition and fitness guidance. Executive Coaching: Targets high-level executives, focusing on leadership development and organizational success. Each type addresses specific needs, enabling you to penetrate various segments of your target audience effectively. Skills Required For Coaching Communication: Articulating thoughts clearly enhances client understanding and engagement. Empathy: Understanding clients’ feelings establishes trust and rapport essential for effective coaching. Problem-Solving: Analyzing challenges and finding solutions drives client progress and satisfaction. Marketing: Promoting yourself through SEO, digital marketing, and social media expands your reach and visibility. Leadership: Leading clients through their journey reinforces your role and fosters a successful coaching relationship. Possessing these skills equips you to start a business that thrives in the competitive coaching landscape. Emphasizing continual learning and network building further strengthens your coaching practice. Steps To Start A Coaching Business Starting a coaching business involves essential steps that set the foundation for your success. Focusing on your niche, creating a robust business plan, and understanding legal requirements paves the way for a sustainable venture. Defining Your Niche Identify your coaching niche to specialize in an area where you possess expertise and passion. Areas like career coaching, health coaching, or executive coaching attract different target audiences. Conduct market research to understand client needs and tailor your services accordingly. Your niche influences your brand, marketing strategies, and overall business model. Knowing your ideal client helps you craft effective coaching packages that resonate with individuals seeking your guidance. Creating A Business Plan Develop a comprehensive business plan, which serves as your roadmap. Include critical elements such as your coaching niche, target audience, pricing structure, and marketing strategies. Detail your growth strategy and highlight funding options, like bootstrapping or crowdfunding, if necessary. Incorporating financial projections will aid in understanding cash flow and budgeting. This structured approach clarifies your goals and sustains your focus as you launch your coaching business. Legal Requirements And Registration Address legal requirements to establish a solid foundation for your coaching business. Determine your legal structure—options include sole proprietorship, LLC, or corporation. Each structure impacts your taxes and liability. Business registration is essential for operating legally. Obtain any necessary licenses or permits based on your location and services. Seek legal advice to understand intellectual property protections, trademarks, and contracts with clients. Complying with these regulations secures your business’s longevity and shields you from potential risks. Marketing Your Coaching Business Effective marketing is vital for the success of your coaching business. A well-crafted strategy helps attract and retain clients while establishing your brand’s presence in the marketplace. Building An Online Presence Creating a robust online presence forms the backbone of your marketing efforts. Start by developing a professional website that showcases your services, experience, and testimonials. Optimize your website by using SEO techniques to improve your visibility in search engines. Include a blog to share valuable insights about coaching; this not only demonstrates your expertise but also aids in attracting your target audience through content marketing. Utilize social media platforms suited to your audience for better engagement. Post regularly, share success stories, and connect with potential clients. Consider using email marketing as a tool to maintain contact and provide updates to your subscriber base. Building this online presence helps generate leads and facilitates customer acquisition, key components of a successful sales funnel. Networking And Partnerships Strategic networking and partnerships enhance your business’s visibility and credibility. Attend industry events, seminars, and workshops to meet other coaches and entrepreneurs. Collaborate with related businesses, such as therapists or wellness centers, to reach a broader audience. https://www.youtube.com/watch?v=j2aZW8F-v8I Leverage local organizations, such as business incubators or small business associations, for mentorship opportunities and workshops. Forming partnerships can also open doors to new client referrals. Research potential partnerships that align with your coaching niche and create mutually beneficial arrangements. This proactive approach fosters growth and positions you as a leader in your field. Tools And Resources For Coaches Utilizing the right tools and resources is crucial for establishing a successful coaching business. These solutions streamline operations, enhance client interactions, and support business growth. Software Solutions Select software that aligns with your coaching approach and client needs. Consider using the following types: Client Management Software: Platforms like CoachAccountable or Satori help you track client progress, schedule sessions, and manage billing seamlessly. Marketing Tools: Utilize tools such as Mailchimp for email marketing and Hootsuite for social media management, driving client acquisition and engagement. Video Conferencing: Tools like Zoom or Google Meet facilitate effective communication with clients, especially for remote coaching sessions. Accounting Software: Use QuickBooks or FreshBooks for managing finances, staying on top of taxes, invoices, and expenses, ensuring financial health. Website Builders: Platforms like WordPress or Squarespace enable you to create a professional website, showcasing your services and improving SEO to attract your target audience. Community And Support Groups Engaging with your community provides networking opportunities and essential support. Seek out the following groups: Professional Associations: Join organizations like the International Coach Federation (ICF) for resources on industry standards, training programs, and networking events. Networking Groups: Participate in local entrepreneur meetups or online business incubators, fostering collaborations that enhance your coaching practice. Online Forums: Platforms such as Facebook Groups or Reddit communities focused on coaching offer a space to share experiences, gain insights, and connect with other coaches. Mentorship Programs: Consider finding a business coach or mentor who specializes in startup growth strategies and can provide tailored advice for your business development. Implementing these tools and resources strengthens your coaching practice, enhances client satisfaction, and fosters long-term success in your small business venture. Conclusion Starting a coaching business can be a rewarding journey that allows you to impact lives while enjoying the freedom of entrepreneurship. By defining your niche and understanding your target audience, you can tailor your services to meet their needs effectively. Utilizing the right tools and resources will streamline your operations and enhance your client interactions. Remember to invest in marketing strategies that boost your visibility and credibility within the coaching community. With dedication and the right approach, you’ll not only establish a successful coaching practice but also contribute positively to the lives of those you serve. Embrace the journey ahead and watch your coaching business flourish. Frequently Asked Questions What is a coaching business? A coaching business involves professionals guiding clients to achieve personal or professional goals. Coaches help clients develop skills and overcome challenges in various areas, such as life, business, health, or career, by providing support and expertise tailored to their needs. What are the different types of coaching? There are several types of coaching, including life coaching, business coaching, career coaching, health and wellness coaching, and executive coaching. Each type focuses on specific client needs, helping individuals improve aspects of their life or career. How do I define my coaching niche? To define your coaching niche, consider your interests, expertise, and the specific needs of your target audience. Narrowing down your focus allows you to specialize in an area you are passionate about and where you can provide the most value to clients. What skills are essential for successful coaching? Essential skills for effective coaching include strong communication, empathy, problem-solving, marketing, and leadership. These abilities help coaches connect with clients, understand their needs, and promote their coaching services effectively. How can I start a coaching business? To start a coaching business, define your niche, conduct market research, and create a comprehensive business plan. Include your target audience, pricing structure, and marketing strategies. Also, ensure compliance with legal requirements, such as registration and obtaining necessary permits. Why is marketing important for a coaching business? Marketing is crucial for building visibility and attracting clients to your coaching business. A robust online presence, effective social media engagement, and email marketing help maintain relationships while networking enhances credibility and referral opportunities. What tools do coaches need for success? Coaches should utilize tools like client management platforms, marketing software, video conferencing applications, accounting software, and website builders. These resources streamline operations, enhance client interactions, and help manage your business efficiently. How can I build a professional network in coaching? Building a professional network in coaching involves attending industry events, joining networking groups, and collaborating with related businesses. Engaging with mentors and participating in online forums can also provide valuable insights and connections to support your growth. Image Via Envato This article, "Unlock Your Potential: How to Start a Coaching Business and Make an Impact" was first published on Small Business Trends View the full article

Von der Leyen says Brussels ready to move ‘swiftly and decisively’ after ‘good call’ with US presidentView the full article

Key Takeaways Understanding the preferences of Chinese consumers is essential for brands to succeed in the lucrative Chinese market, focusing on the discerning middle class.Cultural influences play a significant role in buying behavior, with a blend of tradition and modernity shaping consumer choices; brands should highlight authenticity and local values.Technology, particularly e-commerce and mobile payments, dominates shopping habits, making it crucial for businesses to optimize online engagement and customer experiences.Sustainability and ethical consumption are key trends; brands that prioritize environmental responsibility can build trust and foster customer loyalty.Health-conscious purchasing is rising among Chinese consumers, presenting opportunities for brands to offer organic or natural products while emphasizing quality and safety.A hybrid approach combining e-commerce and traditional retail can effectively address varying consumer preferences, while social media is vital for influencing purchasing decisions and enhancing brand visibility. Understanding what Chinese consumers want is crucial for brands aiming to tap into one of the world’s largest markets. With a rapidly growing middle class and shifting preferences, Chinese shoppers are becoming increasingly discerning, seeking quality, authenticity, and unique experiences. In this dynamic landscape, it’s not just about selling products; it’s about connecting with consumers on a deeper level. From luxury goods to everyday essentials, knowing the desires and motivations of these consumers can make all the difference in your marketing strategy. Let’s explore the key trends and insights that define the modern Chinese consumer and how you can leverage this knowledge to succeed in this vibrant market. Understanding Chinese Consumer Preferences Understanding the preferences of Chinese consumers is crucial for small businesses aiming to penetrate this lucrative market. The rapid growth of a discerning middle class emphasizes the need for brands to adapt their strategies effectively. Cultural Influences on Buying Behavior Cultural elements significantly shape buying behavior among Chinese consumers. You’ll find that tradition and modernity intertwine, affecting choices. For instance, respect for heritage drives purchases of local products, while status and trendiness influence younger demographics. Brands can appeal by highlighting craftsmanship, showcasing authenticity, and aligning with local values. Retail experiences that integrate cultural narratives resonate well, creating meaningful connections with consumers. The Role of Technology in Shopping Habits Technology plays a vital role in the shopping habits of Chinese consumers. E-commerce platforms and social media dominate retail interactions, allowing consumers to make informed decisions quickly. Approximately 80% of consumers shop online, driven by convenience and a wide variety of options. Mobile payments are prevalent, with over 40% of transactions conducted via smartphones. Small businesses should optimize their storefronts for online engagement, leveraging technology to enhance customer experiences and streamline the purchasing process. Key Trends in Chinese Consumer Demand Understanding the key trends in Chinese consumer demand is crucial for small businesses aiming to thrive in this vibrant market. Adapting to changing preferences can significantly enhance your retail strategy. Sustainability and Ethical Consumption Sustainable and ethical consumption resonates strongly with Chinese consumers. Many prioritize brands that demonstrate commitment to environmental protection and social responsibility. Your small business can attract these individuals by sourcing environmentally friendly products and adopting transparent practices. Highlighting your sustainability efforts in your storefront can foster trust and encourage loyal customer relationships. The Rise of Health-Conscious Purchasing Health-conscious purchasing is increasingly popular among Chinese consumers. This trend spans food, beverages, and personal care products. You can capitalize on this shift by offering organic, low-calorie, or natural alternatives in your retail offerings. Using clear labeling and informative marketing strategies can educate consumers about the health benefits of your products, reinforcing their purchasing decisions. Emphasizing quality and safety will further strengthen consumer confidence in your brand. Shopping Channels Preferred by Chinese Consumers Chinese consumers exhibit a strong preference for online shopping channels, often prioritizing convenience and efficiency. Understanding these channels is crucial for small businesses aiming to penetrate this vibrant market. E-commerce vs. Traditional Retail E-commerce platforms dominate the retail landscape in China. Approximately 80% of consumers prefer shopping online, utilizing mobile payment methods for transactions. Small businesses should focus on establishing a robust online presence, as this aligns with consumer habits. Traditional retail still holds significance, particularly in urban areas where consumers visit physical storefronts for unique experiences or premium products. Integrating both e-commerce and traditional retail strategies can enhance visibility and drive sales, catering to varying consumer preferences. The Impact of Social Media on Consumer Choices Social media plays a pivotal role in shaping consumer decisions. Platforms like WeChat and Douyin influence purchasing behaviors by promoting products through peer recommendations and targeted advertisements. Small businesses can harness these channels to increase brand awareness and foster connections with potential customers. Engaging content and collaborations with influencers can enhance credibility, driving conversions in the competitive retail environment. Leveraging social media effectively allows you to reach and resonate with a broader audience, making it an essential component of your marketing strategy. Conclusion Understanding what Chinese consumers want is crucial for your brand’s success in this dynamic market. As you navigate their preferences for quality and authenticity, remember the importance of building genuine connections. Embrace the blend of tradition and modernity that shapes their buying habits and align your offerings with local values. Prioritize sustainability and ethical practices to attract the growing number of health-conscious and environmentally aware shoppers. Leverage the power of e-commerce and social media to enhance your visibility and engage with consumers effectively. By staying attuned to these trends and adapting your strategies, you can position your brand to thrive in the ever-evolving landscape of Chinese consumerism. Frequently Asked Questions Why is understanding Chinese consumer preferences crucial for brands? Understanding Chinese consumer preferences helps brands connect with a growing middle class that values quality, authenticity, and unique experiences, enhancing their chances of success in the market. How do cultural influences affect Chinese buying behavior? Cultural influences blend tradition with modernity in China, impacting consumer choices. A respect for heritage drives purchases of local products, while younger consumers often focus on status and trending items. What role does technology play in shopping habits in China? Technology is vital in China’s retail landscape, with e-commerce and social media dominating. About 80% of consumers shop online, making it essential for brands to optimize their online presence. What trends are shaping Chinese consumer demand? Key trends include a focus on sustainability, ethical consumption, and health-conscious purchasing. Consumers favor brands committed to environmental responsibility and seek organic or natural alternatives. How can brands effectively engage with Chinese consumers? Brands can engage effectively by highlighting craftsmanship, aligning with local values, and creating meaningful retail experiences. Utilizing social media for brand awareness also enhances consumer connection. What shopping channels do Chinese consumers prefer? Chinese consumers show a strong preference for online shopping, with e-commerce platforms leading the way. While traditional retail remains important for unique local experiences, a blended approach boosts visibility and sales. Image Via Envato This article, "Unlocking What Chinese Consumers Want: Insights for Engaging Today’s Market" was first published on Small Business Trends View the full article

Key Takeaways Understanding the preferences of Chinese consumers is essential for brands to succeed in the lucrative Chinese market, focusing on the discerning middle class.Cultural influences play a significant role in buying behavior, with a blend of tradition and modernity shaping consumer choices; brands should highlight authenticity and local values.Technology, particularly e-commerce and mobile payments, dominates shopping habits, making it crucial for businesses to optimize online engagement and customer experiences.Sustainability and ethical consumption are key trends; brands that prioritize environmental responsibility can build trust and foster customer loyalty.Health-conscious purchasing is rising among Chinese consumers, presenting opportunities for brands to offer organic or natural products while emphasizing quality and safety.A hybrid approach combining e-commerce and traditional retail can effectively address varying consumer preferences, while social media is vital for influencing purchasing decisions and enhancing brand visibility. Understanding what Chinese consumers want is crucial for brands aiming to tap into one of the world’s largest markets. With a rapidly growing middle class and shifting preferences, Chinese shoppers are becoming increasingly discerning, seeking quality, authenticity, and unique experiences. In this dynamic landscape, it’s not just about selling products; it’s about connecting with consumers on a deeper level. From luxury goods to everyday essentials, knowing the desires and motivations of these consumers can make all the difference in your marketing strategy. Let’s explore the key trends and insights that define the modern Chinese consumer and how you can leverage this knowledge to succeed in this vibrant market. Understanding Chinese Consumer Preferences Understanding the preferences of Chinese consumers is crucial for small businesses aiming to penetrate this lucrative market. The rapid growth of a discerning middle class emphasizes the need for brands to adapt their strategies effectively. Cultural Influences on Buying Behavior Cultural elements significantly shape buying behavior among Chinese consumers. You’ll find that tradition and modernity intertwine, affecting choices. For instance, respect for heritage drives purchases of local products, while status and trendiness influence younger demographics. Brands can appeal by highlighting craftsmanship, showcasing authenticity, and aligning with local values. Retail experiences that integrate cultural narratives resonate well, creating meaningful connections with consumers. The Role of Technology in Shopping Habits Technology plays a vital role in the shopping habits of Chinese consumers. E-commerce platforms and social media dominate retail interactions, allowing consumers to make informed decisions quickly. Approximately 80% of consumers shop online, driven by convenience and a wide variety of options. Mobile payments are prevalent, with over 40% of transactions conducted via smartphones. Small businesses should optimize their storefronts for online engagement, leveraging technology to enhance customer experiences and streamline the purchasing process. Key Trends in Chinese Consumer Demand Understanding the key trends in Chinese consumer demand is crucial for small businesses aiming to thrive in this vibrant market. Adapting to changing preferences can significantly enhance your retail strategy. Sustainability and Ethical Consumption Sustainable and ethical consumption resonates strongly with Chinese consumers. Many prioritize brands that demonstrate commitment to environmental protection and social responsibility. Your small business can attract these individuals by sourcing environmentally friendly products and adopting transparent practices. Highlighting your sustainability efforts in your storefront can foster trust and encourage loyal customer relationships. The Rise of Health-Conscious Purchasing Health-conscious purchasing is increasingly popular among Chinese consumers. This trend spans food, beverages, and personal care products. You can capitalize on this shift by offering organic, low-calorie, or natural alternatives in your retail offerings. Using clear labeling and informative marketing strategies can educate consumers about the health benefits of your products, reinforcing their purchasing decisions. Emphasizing quality and safety will further strengthen consumer confidence in your brand. Shopping Channels Preferred by Chinese Consumers Chinese consumers exhibit a strong preference for online shopping channels, often prioritizing convenience and efficiency. Understanding these channels is crucial for small businesses aiming to penetrate this vibrant market. E-commerce vs. Traditional Retail E-commerce platforms dominate the retail landscape in China. Approximately 80% of consumers prefer shopping online, utilizing mobile payment methods for transactions. Small businesses should focus on establishing a robust online presence, as this aligns with consumer habits. Traditional retail still holds significance, particularly in urban areas where consumers visit physical storefronts for unique experiences or premium products. Integrating both e-commerce and traditional retail strategies can enhance visibility and drive sales, catering to varying consumer preferences. The Impact of Social Media on Consumer Choices Social media plays a pivotal role in shaping consumer decisions. Platforms like WeChat and Douyin influence purchasing behaviors by promoting products through peer recommendations and targeted advertisements. Small businesses can harness these channels to increase brand awareness and foster connections with potential customers. Engaging content and collaborations with influencers can enhance credibility, driving conversions in the competitive retail environment. Leveraging social media effectively allows you to reach and resonate with a broader audience, making it an essential component of your marketing strategy. Conclusion Understanding what Chinese consumers want is crucial for your brand’s success in this dynamic market. As you navigate their preferences for quality and authenticity, remember the importance of building genuine connections. Embrace the blend of tradition and modernity that shapes their buying habits and align your offerings with local values. Prioritize sustainability and ethical practices to attract the growing number of health-conscious and environmentally aware shoppers. Leverage the power of e-commerce and social media to enhance your visibility and engage with consumers effectively. By staying attuned to these trends and adapting your strategies, you can position your brand to thrive in the ever-evolving landscape of Chinese consumerism. Frequently Asked Questions Why is understanding Chinese consumer preferences crucial for brands? Understanding Chinese consumer preferences helps brands connect with a growing middle class that values quality, authenticity, and unique experiences, enhancing their chances of success in the market. How do cultural influences affect Chinese buying behavior? Cultural influences blend tradition with modernity in China, impacting consumer choices. A respect for heritage drives purchases of local products, while younger consumers often focus on status and trending items. What role does technology play in shopping habits in China? Technology is vital in China’s retail landscape, with e-commerce and social media dominating. About 80% of consumers shop online, making it essential for brands to optimize their online presence. What trends are shaping Chinese consumer demand? Key trends include a focus on sustainability, ethical consumption, and health-conscious purchasing. Consumers favor brands committed to environmental responsibility and seek organic or natural alternatives. How can brands effectively engage with Chinese consumers? Brands can engage effectively by highlighting craftsmanship, aligning with local values, and creating meaningful retail experiences. Utilizing social media for brand awareness also enhances consumer connection. What shopping channels do Chinese consumers prefer? Chinese consumers show a strong preference for online shopping, with e-commerce platforms leading the way. While traditional retail remains important for unique local experiences, a blended approach boosts visibility and sales. Image Via Envato This article, "Unlocking What Chinese Consumers Want: Insights for Engaging Today’s Market" was first published on Small Business Trends View the full article

PE doesn't have to strip your culture. Gear Up for Growth With Jean Caragher Go PRO for members-only access to more Jean Marie Caragher. View the full article

PE doesn't have to strip your culture. Gear Up for Growth With Jean Caragher Go PRO for members-only access to more Jean Marie Caragher. View the full article

US central banker praises American colleges as The President steps up attacks on Ivy LeagueView the full article

Perhaps a couple hundred million 6 GHz Wi-Fi routers and client devices will shortly be on their way to the world's second most populous nation. The post India delicenses lower 6 GHz band, unleashes massive Wi-Fi equipment & services opportunity appeared first on Wi-Fi NOW Global. View the full article

Companies cut spending and idle thair drilling rigs despite Donald The President’s pledge to ‘unleash’ productionView the full article

Last weekend, I spent 8+ hours adding a new flower bed to the back of my house. It shouldn’t have taken that long, but 1) I am terrible with a shovel, and 2) our entire yard is nothing but clay and rock. For each plant, I had to dig and dig and dig and pick The post Focus sessions: Transform your work culture one uninterrupted hour at a time appeared first on RescueTime Blog. View the full article

Key Takeaways Diverse Opportunities: Stay-at-home businesses offer a range of options, including freelancing, e-commerce, and consulting, allowing individuals to leverage their skills and passions for financial gain.Flexibility and Balance: Entrepreneurs enjoy the freedom to design their schedules, facilitating a healthier work-life balance that enhances productivity and mental well-being.Cost Efficiency: Eliminating commuting and other overhead costs contributes to improved profit margins, enabling better budget management and investment in key business areas.Market Research Importance: Understanding market demand and competitor analysis is crucial in choosing the right business idea and crafting effective marketing strategies.Time Management: Effective time management techniques boost productivity, helping business owners prioritize tasks and create structured daily routines for success.Creating a Productive Workspace: A dedicated, organized workspace enhances focus and creativity, contributing to overall business growth and sustainability. In today’s fast-paced world, the idea of starting a stay-at-home business has never been more appealing. Whether you’re looking to supplement your income or pursue your passion, the options are endless. With the right mindset and a bit of creativity, you can turn your skills into a profitable venture without ever leaving your home. Imagine waking up each day to work on something you love while enjoying the flexibility that comes with it. From e-commerce to freelance services, you have the power to shape your work-life balance. Dive into the exciting realm of stay-at-home business ideas and discover how you can transform your life while achieving financial independence. Benefits Of Starting A Stay At Home Business Starting a stay-at-home business offers numerous benefits for small business owners. It combines the flexibility of remote work with the potential for financial growth and personal fulfillment. Flexibility And Work-Life Balance Flexibility stands out as a primary advantage of running a stay-at-home business. You control your schedule, allowing for a balanced approach to work and personal life. Whether you prioritize family commitments or personal projects, you can adapt your work hours to fit your needs. This flexibility fosters productivity, enabling you to work during your peak hours. A healthy work-life balance encourages mental well-being and creativity, which are essential for innovation and growth in your business. Cost Savings Cost savings significantly impact the overall financial viability of a stay-at-home business. Eliminating commuting expenses, professional attire costs, and daily meals out leads to substantial savings. You can also save on overhead by utilizing your home as an office space. Many small businesses benefit from streamlined expenses, which enhances budget management. Capitalizing on available online resources—such as e-commerce platforms and digital marketing tools—reduces initial investment costs. This bootstrapping strategy allows you to allocate funds toward critical aspects of your business plan, such as marketing or product development. By keeping expenses low, you position yourself to achieve a healthier profit margin as your venture grows. Popular Stay At Home Business Ideas Many entrepreneurs tap into stay-at-home business opportunities for flexibility and independence. Below are popular options worth considering. Freelancing Opportunities Freelancing allows you to leverage your skills for various clients without a traditional office setup. Here are some options: Freelance Writing and Editing: Create content like articles, blog posts, or product descriptions to cater to diverse clients. Focus on SEO practices to enhance your online visibility. Virtual Assistance: Provide administrative support remotely, managing tasks such as email management, scheduling, and data entry. This role demands strong organizational skills and can suit a variety of target audiences. Online Tutoring or Teaching: If you possess subject expertise, offer tutoring services to students worldwide. Utilizing digital marketing techniques can help attract your specific audience. Social Media Management: Manage brand accounts, curate content, and develop ad campaigns. Building a strong online presence through social media enhances customer acquisition and engagement. Freelance Illustration: Use your artistic abilities to complete illustration projects for clients. Focusing on branding and market research can help position your work effectively. E-Commerce Ventures E-commerce businesses present a thriving opportunity for entrepreneurs operating from home. Here are some key areas to explore: Online Storefronts: Create an e-commerce website to sell products directly to consumers. A well-crafted business plan and understanding of the sales funnel can boost your profit margins. Dropshipping: Partner with suppliers to sell products without holding inventory. This model reduces upfront costs and simplifies inventory management. Digital Products: Develop e-books, online courses, or printables. Offering these products online eliminates shipping costs and can enhance scalability. Subscription Services: Provide recurring deliveries of products to your target audience. This model fosters customer loyalty and predictable cash flow. Niche Marketplaces: Focus on specific products or audiences through platforms like Etsy or eBay. Understanding your audience can refine your marketing strategies and growth potential. Pursuing these ideas can position you for success in the growing landscape of stay-at-home businesses. Focus on innovation, marketing, and customer engagement to achieve sustainable growth. How To Choose The Right Stay At Home Business Idea Selecting a stay-at-home business idea revolves around understanding your skills and the market’s demand. It’s essential to combine your capabilities with current trends to create a viable venture. Assessing Your Skills And Interests Identify Your Passion and Skills: Align your business idea with what you’re passionate about and talented in. For instance, consider starting a virtual fitness coaching business if you have a fitness background. Explore options like virtual tutoring if you’re skilled in teaching. Utilize Your Expertise: Leverage your existing skills to establish a niche. For example, if you’re proficient in social media, starting a social media management business offers significant potential for growth. Use your knowledge to create value for your clients. Consider Your Creativity and Flexibility: Embrace opportunities that allow for creative expression, such as blogging, vlogging, or writing. These avenues connect you with a community, acquiring an engaged audience and opening avenues for digital marketing and SEO strategies. Market Research Considerations Understand Market Demand: Research your target audience to identify gaps in the market. Use tools like surveys or social media polls to gauge their preferences. Knowing customer needs helps shape your business model and marketing strategies. Analyze Competitors: Study competitors to understand their strengths and weaknesses. Analyze their branding, sales tactics, and customer acquisition methods. Identify what you can do differently or better to stand out in the crowded landscape of online businesses. Create a Business Plan: Outline your vision, goals, and strategies for your stay-at-home business. Include details such as legal structure, funding options, and marketing approaches. This roadmap assists in tracking progress and adjusting your strategies for scalability. Consider Legal Requirements: Ensure compliance with local regulations. Research necessary permits, business registration, and legal structures like sole proprietorship or LLC. Engaging with a business coach or seeking legal advice can simplify this process. Explore Funding Options: Investigate various funding avenues such as crowdfunding, angel investors, or small business grants. Understanding your financial landscape supports sustainable growth and equips you to manage cash flow effectively. Monitor Industry Trends: Stay informed about emerging trends in your industry. Utilize digital marketing channels to adapt your offerings and continuously engage with your customer base. Tracking innovation keeps your business relevant and competitive in the market. Tips For Successfully Running A Stay At Home Business Effective management is crucial for your stay-at-home business. Focus on time and workspace to maximize productivity. Time Management Strategies Implement time management strategies to enhance your productivity. Prioritize tasks using methods like the Eisenhower Box or to-do lists. Allocate specific time blocks for tasks to create a structured routine. Identify peak productivity hours and schedule complex tasks during those times. Use tools such as calendars or project management software to keep track of deadlines and appointments. Set boundaries by communicating your schedule to family members or housemates. This approach minimizes distractions and enhances focus on your business goals. Creating A Productive Workspace Design a dedicated workspace that fosters productivity and creativity. Select a quiet area in your home where you can work without interruptions. Keep your workspace organized and clutter-free, using storage solutions to maintain order. Invest in ergonomic furniture, such as a comfortable chair and desk, to promote better posture and reduce fatigue. Ensure reliable technology, including a computer and high-speed internet for efficient operation. Personalize your space with inspirational elements, like vision boards or motivational quotes, that align with your business mission. This atmosphere helps maintain motivation and keeps you focused on your venture’s growth. Conclusion Starting a stay-at-home business can be a rewarding journey that aligns your passions with your professional goals. With the flexibility and cost savings that come with running your own venture from home you can create a work-life balance that suits your lifestyle. By exploring various business ideas and leveraging your skills you can tap into a growing market while enjoying the freedom of being your own boss. Remember to stay organized and focused as you navigate this exciting path. With the right approach and dedication your stay-at-home business can thrive and lead to lasting success. Frequently Asked Questions What is a stay-at-home business? A stay-at-home business is a venture operated from home, allowing individuals to earn income while maintaining flexibility. It can be freelance work, e-commerce, or service-based offerings, making it an appealing option for those seeking work-life balance. What are the benefits of starting a stay-at-home business? Benefits include flexibility in scheduling, reduced overhead costs, and the ability to pursue personal passions. Entrepreneurs can create a work environment that enhances productivity and manage expenses by eliminating commutes. What are popular stay-at-home business ideas? Popular ideas include freelancing (writing, virtual assistance), online tutoring, social media management, dropshipping, selling digital products, and creating subscription services. These options cater to various skills and market needs. How do I choose the right stay-at-home business idea? Assess your skills and market demand to find a suitable business idea. Consider your passions, conduct market research to understand customer needs, and analyze competitors to ensure your choice aligns with potential success. What should I include in a business plan for my stay-at-home business? A business plan should outline your goals, target market, marketing strategies, and financial projections. It’s essential to factor in legal requirements, funding options, and industry trends for long-term relevance and growth. How can I maximize productivity while running a stay-at-home business? Implement effective time management strategies such as prioritizing tasks and using planning tools. Setting up a dedicated workspace with organization and ergonomic furniture helps enhance focus and motivation. What technology do I need for a stay-at-home business? Reliable technology, including computers, internet connectivity, and software for project management, accounting, and communication, is crucial. Investing in the right tools streamlines operations and enhances productivity. Image Via Envato This article, "Exciting Stay at Home Business Ideas to Boost Your Income and Fulfill Your Passion" was first published on Small Business Trends View the full article

Key Takeaways Diverse Opportunities: Stay-at-home businesses offer a range of options, including freelancing, e-commerce, and consulting, allowing individuals to leverage their skills and passions for financial gain.Flexibility and Balance: Entrepreneurs enjoy the freedom to design their schedules, facilitating a healthier work-life balance that enhances productivity and mental well-being.Cost Efficiency: Eliminating commuting and other overhead costs contributes to improved profit margins, enabling better budget management and investment in key business areas.Market Research Importance: Understanding market demand and competitor analysis is crucial in choosing the right business idea and crafting effective marketing strategies.Time Management: Effective time management techniques boost productivity, helping business owners prioritize tasks and create structured daily routines for success.Creating a Productive Workspace: A dedicated, organized workspace enhances focus and creativity, contributing to overall business growth and sustainability. In today’s fast-paced world, the idea of starting a stay-at-home business has never been more appealing. Whether you’re looking to supplement your income or pursue your passion, the options are endless. With the right mindset and a bit of creativity, you can turn your skills into a profitable venture without ever leaving your home. Imagine waking up each day to work on something you love while enjoying the flexibility that comes with it. From e-commerce to freelance services, you have the power to shape your work-life balance. Dive into the exciting realm of stay-at-home business ideas and discover how you can transform your life while achieving financial independence. Benefits Of Starting A Stay At Home Business Starting a stay-at-home business offers numerous benefits for small business owners. It combines the flexibility of remote work with the potential for financial growth and personal fulfillment. Flexibility And Work-Life Balance Flexibility stands out as a primary advantage of running a stay-at-home business. You control your schedule, allowing for a balanced approach to work and personal life. Whether you prioritize family commitments or personal projects, you can adapt your work hours to fit your needs. This flexibility fosters productivity, enabling you to work during your peak hours. A healthy work-life balance encourages mental well-being and creativity, which are essential for innovation and growth in your business. Cost Savings Cost savings significantly impact the overall financial viability of a stay-at-home business. Eliminating commuting expenses, professional attire costs, and daily meals out leads to substantial savings. You can also save on overhead by utilizing your home as an office space. Many small businesses benefit from streamlined expenses, which enhances budget management. Capitalizing on available online resources—such as e-commerce platforms and digital marketing tools—reduces initial investment costs. This bootstrapping strategy allows you to allocate funds toward critical aspects of your business plan, such as marketing or product development. By keeping expenses low, you position yourself to achieve a healthier profit margin as your venture grows. Popular Stay At Home Business Ideas Many entrepreneurs tap into stay-at-home business opportunities for flexibility and independence. Below are popular options worth considering. Freelancing Opportunities Freelancing allows you to leverage your skills for various clients without a traditional office setup. Here are some options: Freelance Writing and Editing: Create content like articles, blog posts, or product descriptions to cater to diverse clients. Focus on SEO practices to enhance your online visibility. Virtual Assistance: Provide administrative support remotely, managing tasks such as email management, scheduling, and data entry. This role demands strong organizational skills and can suit a variety of target audiences. Online Tutoring or Teaching: If you possess subject expertise, offer tutoring services to students worldwide. Utilizing digital marketing techniques can help attract your specific audience. Social Media Management: Manage brand accounts, curate content, and develop ad campaigns. Building a strong online presence through social media enhances customer acquisition and engagement. Freelance Illustration: Use your artistic abilities to complete illustration projects for clients. Focusing on branding and market research can help position your work effectively. E-Commerce Ventures E-commerce businesses present a thriving opportunity for entrepreneurs operating from home. Here are some key areas to explore: Online Storefronts: Create an e-commerce website to sell products directly to consumers. A well-crafted business plan and understanding of the sales funnel can boost your profit margins. Dropshipping: Partner with suppliers to sell products without holding inventory. This model reduces upfront costs and simplifies inventory management. Digital Products: Develop e-books, online courses, or printables. Offering these products online eliminates shipping costs and can enhance scalability. Subscription Services: Provide recurring deliveries of products to your target audience. This model fosters customer loyalty and predictable cash flow. Niche Marketplaces: Focus on specific products or audiences through platforms like Etsy or eBay. Understanding your audience can refine your marketing strategies and growth potential. Pursuing these ideas can position you for success in the growing landscape of stay-at-home businesses. Focus on innovation, marketing, and customer engagement to achieve sustainable growth. How To Choose The Right Stay At Home Business Idea Selecting a stay-at-home business idea revolves around understanding your skills and the market’s demand. It’s essential to combine your capabilities with current trends to create a viable venture. Assessing Your Skills And Interests Identify Your Passion and Skills: Align your business idea with what you’re passionate about and talented in. For instance, consider starting a virtual fitness coaching business if you have a fitness background. Explore options like virtual tutoring if you’re skilled in teaching. Utilize Your Expertise: Leverage your existing skills to establish a niche. For example, if you’re proficient in social media, starting a social media management business offers significant potential for growth. Use your knowledge to create value for your clients. Consider Your Creativity and Flexibility: Embrace opportunities that allow for creative expression, such as blogging, vlogging, or writing. These avenues connect you with a community, acquiring an engaged audience and opening avenues for digital marketing and SEO strategies. Market Research Considerations Understand Market Demand: Research your target audience to identify gaps in the market. Use tools like surveys or social media polls to gauge their preferences. Knowing customer needs helps shape your business model and marketing strategies. Analyze Competitors: Study competitors to understand their strengths and weaknesses. Analyze their branding, sales tactics, and customer acquisition methods. Identify what you can do differently or better to stand out in the crowded landscape of online businesses. Create a Business Plan: Outline your vision, goals, and strategies for your stay-at-home business. Include details such as legal structure, funding options, and marketing approaches. This roadmap assists in tracking progress and adjusting your strategies for scalability. Consider Legal Requirements: Ensure compliance with local regulations. Research necessary permits, business registration, and legal structures like sole proprietorship or LLC. Engaging with a business coach or seeking legal advice can simplify this process. Explore Funding Options: Investigate various funding avenues such as crowdfunding, angel investors, or small business grants. Understanding your financial landscape supports sustainable growth and equips you to manage cash flow effectively. Monitor Industry Trends: Stay informed about emerging trends in your industry. Utilize digital marketing channels to adapt your offerings and continuously engage with your customer base. Tracking innovation keeps your business relevant and competitive in the market. Tips For Successfully Running A Stay At Home Business Effective management is crucial for your stay-at-home business. Focus on time and workspace to maximize productivity. Time Management Strategies Implement time management strategies to enhance your productivity. Prioritize tasks using methods like the Eisenhower Box or to-do lists. Allocate specific time blocks for tasks to create a structured routine. Identify peak productivity hours and schedule complex tasks during those times. Use tools such as calendars or project management software to keep track of deadlines and appointments. Set boundaries by communicating your schedule to family members or housemates. This approach minimizes distractions and enhances focus on your business goals. Creating A Productive Workspace Design a dedicated workspace that fosters productivity and creativity. Select a quiet area in your home where you can work without interruptions. Keep your workspace organized and clutter-free, using storage solutions to maintain order. Invest in ergonomic furniture, such as a comfortable chair and desk, to promote better posture and reduce fatigue. Ensure reliable technology, including a computer and high-speed internet for efficient operation. Personalize your space with inspirational elements, like vision boards or motivational quotes, that align with your business mission. This atmosphere helps maintain motivation and keeps you focused on your venture’s growth. Conclusion Starting a stay-at-home business can be a rewarding journey that aligns your passions with your professional goals. With the flexibility and cost savings that come with running your own venture from home you can create a work-life balance that suits your lifestyle. By exploring various business ideas and leveraging your skills you can tap into a growing market while enjoying the freedom of being your own boss. Remember to stay organized and focused as you navigate this exciting path. With the right approach and dedication your stay-at-home business can thrive and lead to lasting success. Frequently Asked Questions What is a stay-at-home business? A stay-at-home business is a venture operated from home, allowing individuals to earn income while maintaining flexibility. It can be freelance work, e-commerce, or service-based offerings, making it an appealing option for those seeking work-life balance. What are the benefits of starting a stay-at-home business? Benefits include flexibility in scheduling, reduced overhead costs, and the ability to pursue personal passions. Entrepreneurs can create a work environment that enhances productivity and manage expenses by eliminating commutes. What are popular stay-at-home business ideas? Popular ideas include freelancing (writing, virtual assistance), online tutoring, social media management, dropshipping, selling digital products, and creating subscription services. These options cater to various skills and market needs. How do I choose the right stay-at-home business idea? Assess your skills and market demand to find a suitable business idea. Consider your passions, conduct market research to understand customer needs, and analyze competitors to ensure your choice aligns with potential success. What should I include in a business plan for my stay-at-home business? A business plan should outline your goals, target market, marketing strategies, and financial projections. It’s essential to factor in legal requirements, funding options, and industry trends for long-term relevance and growth. How can I maximize productivity while running a stay-at-home business? Implement effective time management strategies such as prioritizing tasks and using planning tools. Setting up a dedicated workspace with organization and ergonomic furniture helps enhance focus and motivation. What technology do I need for a stay-at-home business? Reliable technology, including computers, internet connectivity, and software for project management, accounting, and communication, is crucial. Investing in the right tools streamlines operations and enhances productivity. Image Via Envato This article, "Exciting Stay at Home Business Ideas to Boost Your Income and Fulfill Your Passion" was first published on Small Business Trends View the full article

Moderate parties are running out of time to find ways to satisfy voters’ concernsView the full article

OpenAI has announced the release of Codex, a cloud-based software engineering agent designed to assist developers by performing parallel coding tasks such as writing features, fixing bugs, answering questions about codebases, and proposing pull requests. The tool is now available as a research preview to ChatGPT Pro, Enterprise, and Team users, with Plus and Edu support expected soon. Codex is powered by codex-1, a version of OpenAI’s o3 model optimized specifically for software development. According to OpenAI, codex-1 was trained using reinforcement learning on real-world coding scenarios to closely match human programming styles, follow instructions precisely, and test outputs until they pass. How Codex Works Users can access Codex via the ChatGPT sidebar by entering prompts or code questions and assigning tasks. Each task is executed in a secure, isolated cloud sandbox environment preloaded with the user’s repository. Codex can read, edit, and test code using tools like test harnesses, linters, and type checkers. Task execution time ranges from 1 to 30 minutes, and users can monitor progress in real time. Once a task is complete, Codex commits its changes within its environment and provides verifiable output through terminal logs and test results. These outputs can be reviewed, revised, or integrated into GitHub pull requests or local codebases. Developers can configure Codex to closely mirror their actual dev environments. Codex Features and Developer Controls Developers can guide Codex’s behavior using AGENTS.md files—similar to README.md—to define project-specific instructions, command preferences, and testing procedures. While Codex performs best with customized environments and documentation, internal testing shows it maintains strong performance even without tailored scaffolding. Codex tasks operate independently and securely, with no internet access during execution. This isolation ensures safety and containment of each task. To address safety concerns, OpenAI says Codex was trained to distinguish between legitimate and malicious tasks and is equipped to explicitly refuse requests associated with malware development. Users can verify agent outputs via logs, citations, and test results, and Codex alerts users when it encounters test failures or uncertainties. However, OpenAI emphasizes the continued need for manual review before deploying agent-generated code. Codex CLI and Lighter Model Variant Alongside the core Codex launch, OpenAI is updating the Codex CLI, a local terminal agent tool. A smaller, faster version of codex-1—called codex-mini-latest—is now available. This version is optimized for low-latency Q&A and code editing and can be accessed via the Responses API, priced at $1.50 per 1M input tokens and $6 per 1M output tokens, with a 75% discount for prompt caching. Codex CLI users can now link their developer accounts using ChatGPT sign-in, simplifying API setup. Starting today, Plus and Pro users can redeem $5 and $50 in free API credits, respectively, for the next 30 days. Early Use Cases and Limitations Internally, OpenAI teams are already using Codex to handle background tasks such as refactoring, documentation, debugging, and writing tests, reducing context-switching and improving team focus. While Codex has proven useful for a variety of real-world tasks, OpenAI acknowledges its limitations. The agent currently lacks image input support, real-time correction during execution, and may take longer to complete tasks compared to interactive editing. As OpenAI continues to evolve Codex, the company anticipates a shift toward asynchronous collaboration between human developers and autonomous agents capable of managing longer and more complex software engineering responsibilities. Codex is being released in line with OpenAI’s iterative deployment strategy and will be free to eligible users for a limited time before transitioning to rate-limited access and flexible pricing options. Image: OpenAI This article, "OpenAI Launches Codex" was first published on Small Business Trends View the full article

OpenAI has announced the release of Codex, a cloud-based software engineering agent designed to assist developers by performing parallel coding tasks such as writing features, fixing bugs, answering questions about codebases, and proposing pull requests. The tool is now available as a research preview to ChatGPT Pro, Enterprise, and Team users, with Plus and Edu support expected soon. Codex is powered by codex-1, a version of OpenAI’s o3 model optimized specifically for software development. According to OpenAI, codex-1 was trained using reinforcement learning on real-world coding scenarios to closely match human programming styles, follow instructions precisely, and test outputs until they pass. How Codex Works Users can access Codex via the ChatGPT sidebar by entering prompts or code questions and assigning tasks. Each task is executed in a secure, isolated cloud sandbox environment preloaded with the user’s repository. Codex can read, edit, and test code using tools like test harnesses, linters, and type checkers. Task execution time ranges from 1 to 30 minutes, and users can monitor progress in real time. Once a task is complete, Codex commits its changes within its environment and provides verifiable output through terminal logs and test results. These outputs can be reviewed, revised, or integrated into GitHub pull requests or local codebases. Developers can configure Codex to closely mirror their actual dev environments. Codex Features and Developer Controls Developers can guide Codex’s behavior using AGENTS.md files—similar to README.md—to define project-specific instructions, command preferences, and testing procedures. While Codex performs best with customized environments and documentation, internal testing shows it maintains strong performance even without tailored scaffolding. Codex tasks operate independently and securely, with no internet access during execution. This isolation ensures safety and containment of each task. To address safety concerns, OpenAI says Codex was trained to distinguish between legitimate and malicious tasks and is equipped to explicitly refuse requests associated with malware development. Users can verify agent outputs via logs, citations, and test results, and Codex alerts users when it encounters test failures or uncertainties. However, OpenAI emphasizes the continued need for manual review before deploying agent-generated code. Codex CLI and Lighter Model Variant Alongside the core Codex launch, OpenAI is updating the Codex CLI, a local terminal agent tool. A smaller, faster version of codex-1—called codex-mini-latest—is now available. This version is optimized for low-latency Q&A and code editing and can be accessed via the Responses API, priced at $1.50 per 1M input tokens and $6 per 1M output tokens, with a 75% discount for prompt caching. Codex CLI users can now link their developer accounts using ChatGPT sign-in, simplifying API setup. Starting today, Plus and Pro users can redeem $5 and $50 in free API credits, respectively, for the next 30 days. Early Use Cases and Limitations Internally, OpenAI teams are already using Codex to handle background tasks such as refactoring, documentation, debugging, and writing tests, reducing context-switching and improving team focus. While Codex has proven useful for a variety of real-world tasks, OpenAI acknowledges its limitations. The agent currently lacks image input support, real-time correction during execution, and may take longer to complete tasks compared to interactive editing. As OpenAI continues to evolve Codex, the company anticipates a shift toward asynchronous collaboration between human developers and autonomous agents capable of managing longer and more complex software engineering responsibilities. Codex is being released in line with OpenAI’s iterative deployment strategy and will be free to eligible users for a limited time before transitioning to rate-limited access and flexible pricing options. Image: OpenAI This article, "OpenAI Launches Codex" was first published on Small Business Trends View the full article

Critics say competent foreign service veterans are being purged in favour of a ‘Maga deep state’View the full article

Rafał Trzaskowski and Karol Nawrocki hold rival rallies as polls show them tied ahead of June 1 voteView the full article

It was a fun moment to be online. When the news broke on May 8 that Pope Francis’s successor would be the first-ever American to hold the sacred position—and a Chicagoan, no less—social media erupted with celebration and Windy City-specific memes. Within days, some of those memes had morphed into t-shirts for sale. As the conversation around Pope Leo XIV quickly spread to his environmentalist leanings and political opinions, though, the wellspring of unauthorized merchandise spread far beyond novelty shirts that read “Da Pope.” What has flourished in the days since is a broader pope economy that spans clothing, memorabilia, food, tourism, and more—both in the U.S. and in Rome. Demand in both places appears largely driven by Americans. Stateside fervor for pope merchandise is not without precedent, of course. A pontifical cottage industry sprang up around Pope Francis’s 2015 visit to Philadelphia, for instance. Along with t-shirts commemorating the event, Philly streets were flooded with plush pope dolls, life-sized cardboard cutouts, and other pope swag. There was even pope cheese, a mozzarella ball shaped like the bishop of Rome. Considering this level of entrepreneurial excitement marked the occasion of a sitting pope merely visiting the U.S., it’s no wonder so many people have found creative ways to capitalize on an American ascending to the papacy. No business like pope business The scope of the pope-based merch empire is already vast. It has a devotional side, with various faith-based online retailers lining up to sell prayer cards, framed portraits, and an insta-book called When the White Smoke Clears: A Guide to Pope Leo XIV’s Early Days, which currently has a June 30 release date. Topps offered a limited-release Pope Leo-themed trading card for four days in May, and reportedly sold 133,535 units at $8.99 a pop. (Though the cards are part of a special Topps collection marking significant moments in sports and culture, Pope trading cards date back to the early 1900s.) The Pope Leo cards are now being listed at up to $199 on eBay. For those who would like something a little more three-dimensional, the National Bobblehead Hall of Fame and Museum recently put on presale two separate iterations of Pope Leo for $30 each. There’s also piping hot content on the way: Castletown Media’s forthcoming documentary, Pope Leo XVI: A Pontiff’s Path, which is expected to reside on an upcoming faith-based streaming service called CREDO. Perhaps some of the many viewers who made 2025 Oscar nominee Conclave a massive hit on streaming during Pope Leo’s election will be among the first to tune in. Unsurprisingly, Chicago has become the white-hot epicenter for stateside Popemania. The merch frenzy includes custom White Sox jerseys, in the wake of Pope Leo’s brother dispelling rumors of Cubs fandom and archival video footage confirming his Sox bona fides. The Chicago sports shop Grandstand claimed to Sports Illustrated that their Sox jerseys with the Pope’s name on it are outselling those of any other player on the team. The Sox’s home, Rate Field, took the team’s papal love public, installing a mural of him at the stadium. Beloved Chi-town restaurant chain Portillo’s also named a new sandwich The Leo, which it describes as “divinely seasoned Italian Beef, baptized in gravy.” Meanwhile, in Evanston, Bennison’s Bakery is offering limited edition cookies that bear Pope Leo’s likeness. Chicago may eventually become an even bigger tourist destination for the faithful. The owner of Pope Leo’s now-decrepit childhood church—St. Mary of the Assumption, on Chicago’s south side—is reportedly in talks to convert the space into a place of worship for local congregations, with a food pantry named after the new pope. (The Chicago suburb in which he grew up intends to either purchase his childhood home that was up for sale, or obtain it through eminent domain, and allow it “to be viewed and visited by the public as a historic site.”) A lot of the papal tourism, however, is currently taking place in Rome. When in Rome Americans already account for the largest segment of tourist visits to Rome, with a record 2.5 million arriving in 2024 alone, according to The Guardian. Now that an American will occupy the Chair of St. Peter in Vatican City, though, vendors and various service providers are preparing for a full-on religious tourist invasion. Tour companies are reporting an increase in bookings for pilgrimages, especially from Americans. The owner of Atlante Star, a hotel in Rome known for its impressive view over St Peter’s Basilica, told The Guardian ahead of Pope Leo’s inaugural service on May 18 that the hotel was “mostly full with people from North America, and not just pilgrims.” And as in Chicago, culinary business owners near the Vatican, including gelato makers and brewers, are offering pope-themed confections to entice American visitors. Within two days of Pope Leo XIV’s election, posters, magnets and other small items featuring him have gone on sale in Rome pic.twitter.com/LfVJWXiYLE — Reuters (@Reuters) May 10, 2025 Out on the streets of Rome, some vendors began to sell posters and trinkets bearing the new pope’s name and image within 48 hours of his election. No official Pope Leo XIV holy cards or rosaries have gone on sale yet in the Vatican gift shop, though, nor are any available at many of the other souvenir shops throughout the city, which are reportedly waiting for “the authorization of the dicastery,” a department within the administrative body of the Holy See, to be able to sell merch celebrating the new pope. Waiting seems like a wise move—and not just because it will give all remaining official Pope Francis merch a chance to sell out. Divine copyright protection The Vatican, it turns out, has a long history of legally protecting the pope’s image. Back in 2009, toward the end of Pope Benedict XVI’s tenure, the Holy See essentially declared a divine copyright. Citing a “great increase of affection and esteem for the person of the Holy Father” as contributing to broader use the Pontiff’s name and image, the Vatican emphasized that “it alone has the right to ensure the respect due to the Successors of Peter,” and therefore, to protect the Pope from unauthorized uses of his name, image, or any related symbols. Perhaps inspired by all the papal ephemera Pope Francis and his handlers would have seen during the 2015 trip to the U.S., the Vatican went on the offensive two years later. In 2017, it hired global law firm Baker McKenzie to protect the rights to its intellectual property. (Representatives for Baker McKenzie did not respond to Fast Company’s request for comment on the work it may have done, or continues to do, for the Catholic Church.) It’s unclear how long it will take for the Vatican to authorize official Pope Leo XIV merch. According to Italian news organization Agenzia Nazionale Stampa Associata, it could be as soon as a matter of weeks. In the meantime, the enterprising souls selling trinkets and sandwiches with the pope’s name appear to be taking advantage of a Wild West moment of slow trademark enforcement. In the long haul, those “Da Pope” shirts made in America fall under the parody allowance in the fair use doctrine, but the online merch store with the audacious URL officialpopeleoxiv.com seems destined for litigation. (The operator of the site did not respond to a request for comment, but WHOIS Domain Lookup shows that it went live on May 9 and operates out of Reykjavik.) Retailers selling rosaries decorated with Pope Leo’s face, and supposedly blessed by him, may be able to operate unimpeded for the moment. If any folks operating unauthorized shops are religious, though, a much greater punishment than litigation could serve as a deterrent. View the full article

Reforms, urbanisation and demographic shifts could all sustainably boost domestic spendingView the full article

Sam Altman, Elon Musk and Jensen Huang’s appearances at Build event reflect software giant’s grip on AI industryView the full article

When you describe it in words, the Indianapolis 500 might seem like a boring watch: Cars go round and round an oval track 200 times, totaling 500 miles over the course of a few hours. But if you were a driver, you’d be having a hell of a different experience. Think screaming speeds of 230 miles per hour, pulling 4 Gs on corners, with one’s reflexes and split-second decisions drawing a thin line between victory and tragedy . . . over the course of a few hours. It’s a level of intensity that TV networks have been trying to bring viewers into for years with in-car cameras and things like driver radio communiques. It has been working. Last year, NBC—which covered the spectacle from 2019–2024—netted the most streams of the race ever and averaged 5.34 million total viewers, up from 4.9 million in 2023 and 4.8 million in 2022. This year marks FOX’s first time ever broadcasting it, and they likely want that trend to continue, so they’re throwing all the tech they have at it. And that includes the innovative, diminutive Driver’s Eye, dubbed the world’s smallest live broadcast camera, which brings fans directly into drivers’ helmets (quite literally) like never before. For the first time in Indy 500 history, viewers will have a view of the race exactly as its stars see it from within their helmets—from dramatic passes and vehicle-quaking jousts to the very mechanics of how they operate their cars at such speeds. “Driver’s Eye brings the human factor,” says Alex Miotto Haristos, COO of Racing Force Group, which owns the tech. “It brings the struggle.” And it could bring the ratings, too—especially if it catches on in the series like it has in Formula 1. MORE THAN MEETS THE EYE The UK-born, Italy-raised Haristos is perhaps an unlikely creator of racing gear. He began his career in management consulting and later real estate before acquiring an electronics company and launching it as Zeronoise in 2018 with Stephane Cohen of Bell Racing Helmets. Haristos doesn’t come from a racing background, but rather dubs himself a business engineer who saw it as an opportunity. He says he quickly found himself falling down the rabbit hole into a passion project given the sheer challenging nature of the Driver’s Eye tech, which they began developing in 2019. That challenge is very real when you’re working on a product meant to be inserted into a race-car driver’s most critical piece of safety gear, particularly in a sport where said driver’s head is sticking out of the car. Racing helmets are modern design marvels that evolved out of leather and cloth versions in the Indy 500’s early days to steel helmets in 1916. According to IndyCar, every driver has a primary and one or two backups, and they’re all custom-fit and produced per FIA (Federation Internationale de l’Automobile) standards. (Want to buy your own? Haristos says that’ll cost you between $5,000 and $8,000.) The outer shell features ultralight carbon fiber; there’s a fireproof liner; a built-in airbag to assist in helmet removal without neck strain; numerous elements to ensure maximum aerodynamics in 200+ mph runs; and audio insulation so drivers can communicate with their teams over the roar of 33 engines on the track. “Your job is to not alter any feature of the helmet,” Haristos says. “The helmet you don’t touch. You have to work with what you have, and you have to manage to integrate everything seamlessly. This is the trick.” The team set out to capture exactly what a driver was seeing on the racetrack, raw and unfiltered, shakes and all—and quickly understood that they couldn’t work on the outer surface of a helmet because it would be a safety issue. So they homed in on the side padding of the helmet that Haristos says is around a centimeter away from the eye, which, given the sensitive proximity, went through the FIA for approval, as well. The organization mandated a minuscule size and weight for the camera, so rather than starting with what image quality they wanted to achieve and so on, “We started working backwards. And in the beginning it was like, No, this is impossible.” Ultimately, the team had to break apart camera design as we know it—a single unit—and separate the internal systems to make it work. They stripped out everything they could for what needed to go in the helmet, and were left with a tiny sensor with the ability to capture high-res video (in the case of the Indy 500, in 1080p, 60fps) in the smallest of real estate. Today, that unit clocks in at 8.8 x 8.8 mm, and weighs less than a dime. Then, they moved the rest of the camera’s guts to the car itself. Which is also a feat, particularly in Indy racing, which involves older cars that are already stuffed to the max from additions over the years. “You can’t do one thing without affecting another,” says Michael Davies, FOX EVP of field and technical management and operations. “There’s no change that you can make on a car that doesn’t fuck something else up. And I’m always reminded of something a very smart man said, which is that when you solve a problem, you inevitably create another one, but you must make sure that the problem you create is smaller than the one that you solved.” Haristos says that for Indy, they were told that the only available space was on the side of the car by the radiator—not an ideal spot, given the high temperature and so on. So they had to develop a custom housing that was more efficient and could operate at a higher temp while still fitting into the tightest of spaces. Ultimately, from the helmet camera to the housing, it was crucial that the additions all felt seamless to the driver. “Comfort in motorsport translates into confidence,” Haristos says. “Confidence translates into performance.” CROSSING THE POND Safety equipment manufacturer OMP Racing acquired Zeronoise in 2019—and they also acquired Bell, a major purveyor of helmets to Formula 1 and the Indy 500, with 23 of the 33 drivers donning its headwear for the latter. (All the brands would eventually coalesce under the newly formed Racing Force Group in 2021; last year, it ​did $74.1 million in revenue, up 4.8% from 2023.) After they developed the first iteration of Driver’s Eye, the team got it into Formula E racing in 2020, and was able to finalize the development of the tech, testing it in Formula 1 in 2021—and giving race fanatics a new, visceral way to experience the sport. It gained ground, and in 2023 became mandatory in Formula 1. FOX tested Driver’s Eye in some NASCAR races that same year, and now on Sunday you’ll be able to watch the Indy 500 from the perspective of 2023/2024 winner Josef Newgarden, Scott Dixon, Alex Palou, Will Power, Marcus Ericsson and Felix Rosenqvist. Josef Newgarden Of course, there’s more tech wizardry at play behind the scenes than merely hooking up a camera. The Driver’s Eye is mounted in a dark helmet with a massive underexposure—and the track is a massive overexposure. Drivers race with different filters and colors on their visors, which they can tear off in layers periodically throughout the race as they get dirty. Moreover, the Indy 500 is hours long, there are varying weather scenarios, the sun and shadows are moving, and everything is very much in a state of flux. Haristos says Driver’s Eye compensates for all of it, from white balance to the varying visor colors, with a mix of automatic and manual controls, making for a seamless sync with the rest of the program. (Which, let’s be honest, is critical—a director has to use the shots, lest Driver’s Eye be rendered obsolete.) From a production standpoint, FOX’s Davies says that since the system allows for a view of drivers’ hands on the controls and exactly what they’re looking at in any given moment, it’s also a boon to race commentators, who have told him that’s it’s the most useful angle for them in being able to craft a narrative around what’s happening on the track. Moreover, he says the raw nature of the footage truly shows the athleticism at play on the part of the drivers, something that can get lost in traditional shots. “We can really cover the event from the inside out, instead of the outside in,” he says. And on top of that, he adds, it’s something sponsors like—and request. Thus a bevy of IndyCar racing’s household names. now driving with the cameras embedded in their helmets. The Driver’s Eye is just one tiny tool in FOX’s arsenal, which seems designed to shock and awe—and plant a flag in their take on the race. For the first time, live drones will be deployed, including custom high-speed FPV drones; there are more than 100 cameras in play, 108 mics, 16 in-car cameras offering views of drivers’ faces and cockpits, and more (including 5.1 surround sound “that’ll blow your head off”). “We’re playing some pretty big hits here and looking forward to seeing how it enhances the big race,” Davies says. “You can see it in a completely different way—even if you’ve watched Indy for as long as it’s been on TV.” View the full article