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Five years ago, George Floyd was murdered by a Minneapolis police officer after Floyd was suspected of using a counterfeit $20 bill. His death ignited a series of protests in the United States that gave new energy to the Black Lives Matter (BLM) movement, and which seemed—at the time—to reshape society, online and offline. As the protests that were born out of Floyd’s death reached their zenith in June 2020, Meta CEO Mark Zuckerberg wrote a poignant message: “To members of our Black community: I stand with you. Your lives matter. Black lives matter.” Zuckerberg also pledged that Meta would revise its content policies to tamp down on hate speech. At the same time, platforms like Twitter—now X—took the unprecedented step of limiting the reach of posts by then-sitting U.S. president Donald The President, after he warned protestors in Minneapolis responding to Floyd’s death that “When the looting starts, the shooting starts.” Reddit updated its hate speech policy; TikTok had to apologize that its algorithm inadvertently suppressed BLM content. Five years on from Floyd’s death, a lot has changed, including social media’s tolerance for hate speech, incitement to violence, and racism. “Given the rollback of a lot of DEI friendly policies, I’d say we can tell how performative those approaches were,” says Carolina Are, a researcher at the Center for Digital Citizens at Northumbria University. “Platforms are private companies, not public institutions despite their overshare of online civil space, so they will always seek to protect their bottom line,” says tèmítópé lasade-anderson, executive director at Glitch, a charity focused on digital rights. The end of DEI Perhaps one of the most obvious examples of that backsliding was Meta terminating its major diversity, equity, and inclusion (DEI) programs for hiring, training and picking suppliers in response to a “changing” approach to DEI within the United States. That change happened in January, as soon as Donald The President took office as president. The ease with which those programs were rolled back hints at how firmly the statements made immediately after Floyd’s death were held within tech organizations. “Companies of all stripes are conspicuously scaling back DEI programs for employees, and platforms are no exception,” says Daphne Keller., director of the program on platform regulation at Stanford University’s Cyber Policy Center. Keller says that change isn’t just trying to reflect the political winds. “The The President administration has made it clear that companies risk having multi-million dollar mergers blocked or government contracts terminated if they do not eliminate efforts to diversify hiring, training, and promotion,” she says. It’s in that light—tech companies being threatened with losing out on cash—that the decisions are being made, Keller reckons. Meta did not respond to a request to comment for this story. The “free speech” platform In Elon Musk’s case, after he took over X, the company adopt new policies to allow more leeway for, Musk claimed, people to say things that could be offensive, but not illegal, while simultaneously. cracking down on the ability to say other words, such as cisgender. Hate speech and racist tweets rose by nearly half in the period after Elon Musk took over Twitter, according to a February 2025 study by researchers at the USC Viterbi School of Engineering. Neither Musk nor X’s press office responded to a request for this story. “In general I’d say platforms have been aligning with anti-DEI initiatives, showing that their pro-BLM stances were entirely performative,” says Are. Whether that’s totally fair is uncertain. Roy Austin, a civil rights attorney of three decades standing who was hired as vice president for civil rights at Meta around six months after Floyd’s death, left the company in March 2025. His parting message was largely positive about his time at the company, while acknowledging “the complexity and challenges of our work.” (Austin declined to speak for this story.) Meta’s January winding back of its policies was roundly criticized by some of the same civil rights organizations who the social network had often called on to advise Meta on its decision-making. The platform had shown a “cynical disregard” for the diversity of its user base, the letter, organized by the nonprofit Common Cause, read. Yet Meta’s latest transparency report shows that hate speech has dropped on Facebook, from the average user encountering around 10 posts containing it for every 10,000 they saw, to around two today. That data stops, however, before the big change in January took place. What it looks like five years on from BLM protestors chanting “No justice, no peace” on streets around the United States will have to wait for the company’s next transparency report. View the full article

“Embrace the suck.” One of the first things you learn as a Marine is to “embrace the suck.” Not because it sounds tough—but because it’s how strength is forged. In today’s world, where ease is glorified, we need to remember this truth: real strength comes from struggle. Before I became a leadership coach and positive psychology expert, I was a United States Marine Corps officer. I learned quickly that discomfort isn’t a barrier to success—it’s the path to it. And that truth still guides everything I do. You don’t build strength by avoiding discomfort. You build it by seeking it. We live in a world where ease is glorified—but that pursuit is costing us our edge. Discomfort might feel inconvenient in the moment, but it’s the only thing that builds real confidence, grit, and growth. Earning the Title of United States Marine At 18, I flew from Minnesota to San Diego to begin Naval ROTC—excited, nervous, and wearing an outfit I thought would impress: hot pink polka-dot shorts, matching pumps, and a fresh manicure. Within hours, a senior candidate looked me over and said: “You’ll never make it as a Marine.” Part of me believed him. I struggled. I couldn’t keep up on the runs. I felt out of place. The only other female candidate quit. I was alone—and barely hanging on. But I didn’t quit. I showed up, failed, kept going. And three years later, I graduated from Officer Candidate School as my university’s top finisher. That experience taught me something that’s more relevant today than ever—especially in a world of uncertainty, pressure, and burnout: seek discomfort day after day, and it will transform you. You don’t feel strong at the start. But with each mile, each decision, and each refusal to quit—you build it. That’s what grit looks like. And eventually, it changes who you are. What the Science Says About Discomfort Positive psychology research backs this up. Studies show that well-being doesn’t come from avoiding struggle—but from pursuing meaning, engagement, and accomplishment, all of which require effort and discomfort. Research also confirms that grit—not talent—is what sets high achievers apart. And neuroscience reveals that repeated effort under challenge helps the brain adapt and grow stronger. The Marine Corps taught me that long before I had the science to prove it. Everyday Acts of Discomfort You don’t need a battlefield to build strength. Some of the most powerful moments of growth happen in everyday life: Telling the truth when silence feels safer Asking for help when you’d rather pretend you’ve got it handled Speaking up when your heart is pounding Applying for that stretch assignment even though it’s scary These aren’t dramatic, but they are defining. They might not earn you medals—but they build something more important: A life you respect. A mind that doesn’t fold under pressure. The kind of grit that’s becoming far too rare. Each time you lean into discomfort instead of away from it, you expand what you believe you’re capable of. You sharpen your edge. You build mental muscle. The Power of Reps Marines don’t build confidence from motivational speeches. We build it through reps. Cold. Muddy. Repetitive. Uncomfortable. But that’s exactly the point: strength isn’t forged in a single defining moment. It’s built through small, repeated acts—day after day, rep after rep. It’s just like building a muscle. You don’t get stronger by doing what’s easy. You get stronger by lifting a little more weight, pushing through one more rep, and showing up when it would be easier not to. If you can’t do something today, that doesn’t mean you never will. It just means you haven’t put in enough reps—yet. Each time you choose discomfort instead of ease, you’re training your mind like you’d train your body. That’s how growth works—physically, mentally, and emotionally. This is what Marines mean when we say, “Embrace the suck.” You don’t avoid the hard stuff. You face it, over and over again—until one day, what used to feel impossible starts to feel like strength. That’s also what grit is. Psychologist Angela Duckworth defines grit as “passion and perseverance for long-term goals.” Not talent. Not luck. Just the ability to keep going—especially when it’s hard, especially when it’s slow. And that’s good news. Because it means anyone can build it. You just have to do the reps. Four Ways to Start Building Strength Today Choose a Meaningful Challenge: What’s one uncomfortable thing you’ve been avoiding—but know could lead to something great? Don’t wait for fear to vanish. Let it guide you. Start Small, Start Now: Don’t wait until you feel ready. Take one action today—send the email, speak up, take the first step. Confidence grows from action. Expect Discomfort: Growth comes with struggle. When it feels hard, that’s not failure—it’s progress. That discomfort is where strength is built. Celebrate the Effort: Don’t wait for a finish line to feel proud. Acknowledge your consistency and courage. Most people stop when it’s hard. You won’t. A Final Thought The Marine Corps taught me to run toward the hard things—not because I was fearless, but because growth lives on the other side of challenge. So the next time you’re tempted to take the easy route, ask yourself: Is this my rep today? Is this where I get stronger? If the answer is yes—lean in. Do the hard thing. Because comfort doesn’t build character. Challenge does. View the full article

Technology can be a double-edged sword. The right amount can fuel productivity, but too much can become a time waste. As with most things, the key is striking a healthy balance. Unfortunately, the deck is stacked against you. Apps and websites are designed to grab and hold your attention. So, how do successful people resist? “High-achievers use technology as a tool, not a distraction,” says Sachin Puri, chief growth officer at the web-hosting provider Liquid Web. “They make productivity apps their first priority, plan for intentional screen time, and select platforms intentionally. They may spend lots of time on screens, but they set boundaries where they need to, so that technology enhances their performance, rather than slowing it down.” To determine how high-achievers leverage tech, Liquid Web surveyed six-figure earners who excel in their careers to discover the habits and strategies they use to maximize productivity and minimize time wasting. Here’s what they found: They Are Intentional with Screen Time High-achievers spend an average of seven hours a day on their computers, which is a good chunk of time. However, they are primarily focused on activities that fall under the “productivity” umbrella, choosing sites that enhance and not hinder their career growth. On average, they also limit phone use to three hours per day on things that could be deemed entertainment. This seems to suggest that they believe all work and no play can make a person dull. “High-achievers spend significant time on their screens but with clear intent,” says Puri. “This contrasts sharply with average Americans, who spend 23% more time on their phones.” They Go Tech-free (Sometimes) Forty-four percent of these high-achievers take daily tech breaks to better manage screen time and boost focus and well-being. While this is still the minority, it is a higher number than average Americans, 38% of whom take daily tech-free breaks. “They use these breaks with intention, viewing them as a way to reset focus and maintain productivity rather than escape from work,” says Puri. “Instead of stepping away aimlessly, they use this time strategically to enhance their performance and mental clarity.” Tech breaks happen both during and outside work hours, depending on individual routines. For example, some high-performers may take short breaks during the day to sustain productivity, while others may choose to unplug in the evening or on weekends to separate work from personal life. “Regardless of timing, the key is using breaks strategically to maintain performance,” says Puri. They Choose Tools for Productivity High-achievers also select their tech tools with an eye on efficiency, the survey discovered. For example, two thirds rely on calendar and scheduling tools, and 40% use AI chatbots to stay ahead of deadlines, optimize workflows, automate repetitive tasks, assist with brainstorming new ideas, and summarize lengthy pieces of information. “Compared to average Americans, successful individuals were 32% more likely to use calendar and scheduling tools and 11% more likely to rely on AI chatbots to optimize their workflows,” says Puri. “These tools have enabled them to maintain focus, manage time effectively, and achieve their goals more efficiently.” They Focus Their Social Media Habits Finally, high-achievers are mindful of social media. For example, 49% avoid TikTok entirely. Instead, they gravitate toward sites that offer a career-related benefit. Nearly 40% use Reddit as their most popular platform for learning and engagement. Successful people are also much more engaged on LinkedIn. Only 17% of high-achievers said they don’t use the professional networking site, compared to 38% of average Americans who aren’t engaged there. “Many high-achievers don’t give up on screens altogether—they just shift their focus,” says Puri. “Their social media habits show it, with many opting for interactive, discussion-based apps such as Reddit over passive scroll-based apps such as TikTok.” The lesson here is that screen time isn’t always a time suck. It’s where your attention goes that can help or hinder your success. View the full article

Mark Whaling and a crew raced up and down a hill in a tanker truck as they battled a wildfire in Los Angeles County, scrambling to get water from a street hydrant in time to stay ahead of flames moving up a ridge. A helicopter flew in to drop water, but it had to fly a long distance to refill—and a fire that might have been stopped went on to destroy homes. As they fought that early 2000s blaze, Whaling says, he spotted a sealed, million-gallon water tank nearby that firefighters had no way of accessing. He thought that was ridiculous. “We don’t tell fire engines, ‘Protect the city and go find your own water.’ We put fire hydrants every 600 feet all around cities,” said Whaling, who has since retired from the county fire department. “But when it comes to the helicopters, we weren’t supporting them as robustly as we should.” His frustration sparked an idea: the Heli-Hydrant, a relatively small, open tank that can be rapidly filled with water, enabling helicopters to fill up faster for urban fires rather than flying to sometimes distant lakes or ponds. As wildfires become more frequent, Whaling’s invention is getting the attention of officials eager to boost preparedness. First used for the 2020 Blue Ridge Fire in Yorba Linda, 10 Heli-Hydrants have been built across Southern California and 16 more are in progress, according to Whaling. Helicopters are essential for firefighting. They can drop 1,000 gallons (about 3,785 liters) of water at once—some much more. That is far more than hoses can get on a fire all at once, and can be the best way to attack fires that are difficult for ground crews to reach. But pilots sometimes have to fly a long way to scoop up water. And in drought-prone areas, natural sources can sometimes dry up or diminish, so they’re hard to draw from. In Southern California’s Riverside County, helicopters have had to fly up to 10 miles (about 16 kilometers) to find water, eating critical time from battling fires. An innovative solution On a remote plot in the Southern California town of Cabazon, contractor Glenn Chavez stood on a ladder and peered into an empty Heli-Hydrant. A radio in hand, he clicked a button to activate the system and watched as water roared into the tank. In about six minutes, it filled with 8,500 gallons (32,176 liters). Chavez, a general contractor, was testing the Cabazon Water District’s latest investment—a second Heli-Hydrant that local officials are counting on to help protect the town. At $300,000, it cost slightly less than the average price of a single home in Cabazon. “Living in a beautiful desert community, you’re going to have risks of fire,” said Michael Pollack, the district’s general manager. “And to have these Heli-Hydrants is a major advantage. People will have a little bit of comfort knowing that they have another tool for fighting fires in their community.” Pilots can remotely activate the tanks from half a mile away, with the tank typically filling quickly from a city’s water system. Helicopters can fill up in less than a minute. Once it’s activated, solar panels and backup batteries ensure the system can still be used during power outages. And at night, lights from the tank and a tower nearby guide pilots toward it. In November, fire responders in San Diego put the product to the test when the 48-acre Garden Fire in Fallbrook, a community known for its avocado groves, prompted evacuation orders and warnings. Helicopters tapped the tank nearly 40 times. Pilot Ben Brown said its proximity to the fire saved not just time but fuel. “They’re great for when you don’t have other water sources,” he said. “The more dip sites, especially in some of the more arid environments in the county, the better.” But they don’t always help Heli-Hydrants have raised some concerns about their placement in urban areas where houses, buildings, and power lines can be obstacles to flight and they might have to squeeze into tighter spaces. In those cases, firefighters may choose to fly farther to a natural source that gives the helicopter more room, said Warren Voth, a deputy pilot with the San Diego County Sheriff’s Department. A pilot’s goal is to always to face the wind while entering and exiting an area, for safety, and they need room to accomplish that. In some cases, the municipal systems needed to fill Heli-Hydrants could go empty during major fires. As the Palisades Fire in Los Angeles burned, three 1-million gallon tanks that helped pressurize city hydrants in the Pacific Palisades ran dry as demand soared and burning pipes leaked water. Other times, helicopters just can’t access them. When winds are fierce, flying is nearly impossible; hurricane-force winds that supercharged the Los Angeles infernos initially grounded firefighting aircraft. When multiple helicopters respond to large blazes, they can’t all use the Heli-Hydrant. And smoke can make it hard to see it. Portable water tanks can accomplish some of the things that Heli-Hydrants do, but can require time, people, and equipment to set up. A Heli-Hydrant gives one community hope Areas where wildland vegetation intersects with human development have always been vulnerable to fires, but more people are living in them today, and climate change is creating conditions that can make these regions drier and more flammable. Jake Wiley has seen intensifying wildfires devastate his community. Two blazes—in 2007 and 2017—collectively scorched more than 400 structures in San Diego. The last one forced Wiley, now general manager for the Rainbow Municipal Water District, to evacuate. That fire also prompted local agencies to install a Heli-Hydrant—and when the Garden Fire erupted in November, it played a big role helping firefighters protect homes. “It seems like when you’ve seen the worst, you haven’t yet,” Wiley said. “Anything we can do helps.” The Associated Press receives support from the Walton Family Foundation for coverage of water and environmental policy. The AP is solely responsible for all content. For all of AP’s environmental coverage, visit https://apnews.com/hub/climate-and-environment. —By Dorany Pineda and Brittany Peterson, Associated Press View the full article

What if there were a battery that could release energy while trapping carbon dioxide? This isn’t science fiction; it’s the promise of lithium-carbon dioxide (Li-CO₂) batteries, which are currently a hot research topic. Li-CO₂ batteries could be a two-in-one solution to the current problems of storing renewable energy and taking carbon emissions out of the air. They absorb carbon dioxide and convert it into a white powder called lithium carbonate while discharging energy. These batteries could have profound implications for cutting emissions from vehicles and industry—and might even enable long-duration missions on Mars, where the atmosphere is 95% CO₂. To make these batteries commercially viable, researchers have mainly been wrestling with problems related to recharging them. Now, our team at the University of Surrey has come up with a promising way forward. So how close are these “CO₂-breathing” batteries to becoming a practical reality? Like many great scientific breakthroughs, Li-CO₂ batteries were a happy accident. Slightly over a decade ago, a U.S.-French team of researchers were trying to address problems with lithium air batteries, another frontier energy-storage technology. Whereas today’s lithium-ion batteries generate power by moving and storing lithium ions within electrodes, lithium air batteries work by creating a chemical reaction between lithium and oxygen. The problem has been the “air” part, since even the tiny (0.04%) volume of CO₂ that’s found in air is enough to disrupt this careful chemistry, producing unwanted lithium carbonate (Li₂CO₃). As many battery scientists will tell you, the presence of Li₂CO₃ can also be a real pain in regular lithium-ion batteries, causing unhelpful side reactions and electrical resistance. Nonetheless the scientists noticed something interesting about this CO₂ contamination: It improved the battery’s amount of charge. From this point on, work began on intentionally adding CO₂ gas to batteries to take advantage of this, and the lithium-CO₂ battery was born. How it works Their great potential relates to the chemical reaction at the positive side of the battery, where small holes are cut in the casing to allow CO₂ gas in. There it dissolves in the liquid electrolyte (which allows the charge to move between the two electrodes) and reacts with lithium that has already been dissolved there. During this reaction, it’s believed that four electrons are exchanged between lithium ions and carbon dioxide. This electron transfer determines the theoretical charge that can be stored in the battery. In a normal lithium-ion battery, the positive electrode exchanges just one electron per reaction. (In lithium air batteries, it’s two to four electrons.) The greater exchange of electrons in the lithium-carbon dioxide battery, combined with the high voltage of the reaction, explains their potential to greatly outperform today’s lithium-ion batteries. However, the technology has a few issues. The batteries don’t last very long. Commercial lithium-ion packs routinely survive 1,000 to 10,000 charging cycles; most LiCO₂ prototypes fade after fewer than 100. They’re also difficult to recharge. This requires breaking down the lithium carbonate to release lithium and CO₂, which can be energy intensive. This energy requirement is a little like a hill that must be cycled up before the reaction can coast, and is known as overpotential. You can reduce this requirement by printing the right catalyst material on the porous positive electrode. Yet these catalysts are typically expensive and rare noble metals, such as ruthenium and platinum, making for a significant barrier to commercial viability. Our team has found an alternative catalyst, caesium phosphomolybdate, which is far cheaper and easy to manufacture at room temperature. This material made the batteries stable for 107 cycles, while also storing 2.5 times as much charge as a lithium ion. And we significantly reduced the energy cost involved in breaking down lithium carbonate, for an overpotential of 0.67 volts, which is only about double what would be necessary in a commercial product. Our research team is now working to further reduce the cost of this technology by developing a catalyst that replaces caesium, since it’s the phosphomolybdate that is key. This could make the system more economically viable and scalable for widespread deployment. We also plan to study how the battery charges and discharges in real time. This will provide a clearer understanding of the internal mechanisms at work, helping to optimize performance and durability. A major focus of upcoming tests will be to evaluate how the battery performs under different CO₂ pressures. So far, the system has only been tested under idealized conditions (1 bar). If it can work at 0.1 bar of pressure, it will be feasible for car exhausts and gas boiler flues, meaning you could capture CO₂ while you drive or heat your home. Demonstrating that this works will be an important confirmation of commercial viability, albeit we would expect the battery’s charge capacity to reduce at this pressure. By our rough calculations, 1kg of catalyst could absorb around 18.5kg of CO₂. Since a car driving 100 miles emits around 18kg to 20kg of CO₂, that means such a battery could potentially offset a day’s drive. If the batteries work at 0.006 bar, the pressure on the Martian atmosphere, they could power anything from an exploration rover to a colony. At 0.0004 bar, Earth’s ambient air pressure, they could capture CO₂ from our atmosphere and store power anywhere. In all cases, the key question will be how it affects the battery’s charge capacity. Meanwhile, to improve the battery’s number of recharge cycles, we need to address the fact that the electrolyte dries out. We’re currently investigating solutions, which probably involve developing casings that only CO₂ can move into. As for reducing the energy required for the catalyst to work, it’s likely to require optimizing the battery’s geometry to maximize the reaction rate—and to introduce a flow of CO₂, comparable to how fuel cells work (typically by feeding in hydrogen and oxygen). If this continued work can push the battery’s cycle life above 1,000 cycles, cut overpotential below 0.3 V, and replace scarce elements entirely, commercial Li-CO₂ packs could become reality. Our experiments will determine just how versatile and far-reaching the battery’s applications might be, from carbon capture on Earth to powering missions on Mars. Daniel Commandeur is a Surrey Future Fellow at the School of Chemistry & Chemical Engineering at the University of Surrey. Mahsa Masoudi is a PhD researcher of chemical engineering at the University of Surrey. Siddharth Gadkari is a lecturer in chemical process engineering at the University of Surrey. This article is republished from The Conversation under a Creative Commons license. Read the original article. View the full article

A year ago, I started reading again. I say “again” because, like the countless friends and colleagues I’ve spoken to who have also found themselves swept up in the reading renaissance that’s currently reshaping the book industry—the U.S. market is projected to grow from $40.5 billion in 2024 to $51.5 billion by 2030, with audiobooks and ebooks seeing explosive growth—I’d lost the habit somewhere between the demands of a growing career and the chaos of early parenthood. For too long, reading was relegated to vacations—and even then, I’d be lucky to get through a full book. But last year, something shifted. Twelve months later, I’ve read over 100 books and listened to countless more on audio. I sleep better, stress less, have a better work/life balance, and—for the first time in years—have an actual hobby that’s purely for my personal enjoyment. Small but strategic changes How’d I do it? Call it a perfect storm: I stumbled into the world of BookTok, finally succumbed to the siren call of the Kindle, and I made a few small but strategic lifestyle changes that opened up a whole new world of reading. Below, I’ve included five of the tactics that helped me make reading a priority (read the other ten on my Substack, Two Truths). My method won’t apply to every person or be conducive to every career: I’m primarily a stay-at-home parent of two young kids who works part-time in the margins of my “free” time as a writer. But it’s my hope that some of what worked for me will help you find more free time, too—whether it’s to read one book, 100 books, or do something else entirely. 1. I typically read three different books at once. This might sound chaotic, but hear me out. Here’s how I break down my three-book method . . . One book is on my Kindle, which travels with me everywhere so I can fill any spare moments (waiting at the doctor’s office, sitting in the school pick-up lot, or standing in line at the grocery store) by sneaking in a few pages. This is also what I read at nighttime when my kids’ bedtime books are done and I’m waiting for them to doze off—the tablet’s screen has a dark mode that doesn’t disturb them, and it’s a nice way to wind down my day. One is a hard copy, either something from the library, or something I want to annotate (I appreciate the aesthetic nostalgia of highlighters and sticky tabs). This is how I read most of my nonfiction, which I prefer to hold in my hand. Since these books are often for work, research, or self-improvement, I often read them in the morning (more on that below), during naptime, or while both kids are playing independently. One is an audiobook, which I listen to while I’m driving or doing work around my home. I regularly find myself cleaning out closets or reorganizing the pantry just so I have an excuse to keep listening to a book. I typically reserve my audiobooks for easier-to-follow, lighthearted reads.That way, if I get distracted and miss something, I won’t be completely lost. 2. I stopped watching unintentional TV. There was a time when I’d end the day by crashing on the couch and searching for something to watch before inevitably ending up on The Office (. . . again). Now, I only watch TV when I truly want to invest my time into a series, and I really cannot stress enough how much time this opened up for me in the evening. 3. I wake up early and read before the kids wake. I never thought I’d say this (I’ve never been a morning person), but having young kids trained my body to wake up at 5 a.m. These days, they usually sleep until 6—but if the house is still quiet when I wake, I take the chance to read a few pages of my book before the day begins. It’s a peaceful ritual that keeps me off my phone—and away from notifications and mindless scrolling—until I’m ready to address whatever’s waiting. 4. I keep a running list in my Notes app with every book I’ve read, plus a few emojis or keywords to represent how I felt about it. This helps me remember what I loved or didn’t love about a book, which is crucial when someone asks me for a reading recommendation. I also like the sense of accomplishment that comes from scrolling through my list. 5. I chose to prioritize reading, and then built boundaries around it. Bottom line: I could certainly be doing a host of other things during the extra time I’ve dug out of my days and nights; the unpacked boxes that have been sitting in my basement since our move two years ago would probably like a word. Maybe I’m missing out on some great series or films that I would have stumbled upon, and I could always tackle my overflowing inbox in that open hour at 5 a.m. But for me, reading offers a pretty effortless and accessible escape from the news, noise, and inevitable dilemmas that pop up daily—and those moments of peace are priceless. View the full article

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Key Takeaways Choosing the right name for your lash business is crucial for making a strong first impression and establishing brand identity.A memorable and catchy name enhances brand visibility and aids in customer acquisition in a competitive market.Understand your target audience to select a name that resonates with their preferences and lifestyle.Reflect your brand’s personality and values, such as luxury or sustainability, in your business name to attract the desired clientele.Avoid common mistakes like using difficult names, being too generic, and neglecting availability and brand consistency.Research competitors and industry trends to create a unique identity that stands out and strengthens your marketing efforts. Starting a lash business is an exciting venture, but choosing the right name can make all the difference. Your business name is the first impression potential clients will have, and it sets the tone for your brand. It needs to be memorable, catchy, and reflective of the beauty and elegance that lashes bring. Importance Of Choosing The Right Lash Business Name Choosing the right name for your lash business holds significant value. A compelling name creates the first impression for potential clients. An effective name makes your brand memorable, which is crucial in a competitive market. Your name should resonate with beauty and elegance, embodying what your business stands for. A well-selected name also strengthens your brand identity. It reflects your business model, advertising strategy, and target audience. A catchy name grabs attention and can enhance your marketing efforts, especially on social media and digital marketing platforms. When you consider your business name, think about how it aligns with your overall branding. An appropriate name can improve customer acquisition and establish loyalty. It can also play a role in securing trademarks or patents, protecting your intellectual property. Overall, your lash business name impacts everything from market research to growth strategy. By investing time in crafting the right name, you set the foundation for your success. Tips For Creating Unique Lash Business Names Choosing a unique name for your lash business is crucial. A well-crafted name enhances your brand visibility and attracts your target audience. Consider Your Target Audience Identify your target demographic. Choose a name that resonates with their preferences. For instance, if your clientele is younger urban professionals, opt for names like “Urban Lash” or “Lash Mafia” to connect with that lifestyle. Analyze competitors in the lash market. Conduct market research to uncover how other brands position themselves. This insight guides you in creating a distinct identity that sets your business apart, enhancing customer acquisition efforts. Reflect Your Brand Identity Align your business name with the personality and values you represent. If your lash services emphasize luxury, names such as “Opulence Lashes,” “Haute Lash,” or “Lash Couture” reinforce this image and attract clientele seeking premium experiences. Incorporate values like sustainability into your name. This approach appeals to eco-conscious consumers. Ensure your brand identity communicates your commitment to these values, fostering customer loyalty and enhancing your overall branding strategy. Popular Lash Business Name Ideas Choosing a name for your lash business enhances your branding efforts and attracts your target audience. Below are some categorized suggestions that reflect creativity and elegance while standing out in the competitive market. Creative and Catchy Suggestions Luxe Lash Loft Lavish Lashes Luxe Lash Studio Opulence Lashes Haute Lash These names evoke a luxurious image, appealing to clients seeking high-end services. Incorporate these ideas into your business plan to build a strong brand identity. Elegant and Classy Options Divine Lashes Lash Perfection Elite Lashes Luxurious Beauty Lash Classic Beauty Lashes Elegant names resonate with clients who value sophistication and style. Consider these options when conducting market research to identify how your business can fit within the lash industry’s landscape. Common Mistakes To Avoid When Naming Your Lash Business When naming your lash business, avoid certain mistakes to create a unique identity and prevent legal issues. Using Difficult or Unpronounceable Names Avoid names that’s hard to pronounce or spell. Complicated names can frustrate clients and hinder your brand’s visibility. Opt for simple, catchy options that clients can remember easily. Being Too Generic Steer clear of generic names like “Lashes by your name” or “Lash Studio.” Distinct names help your small business stand out in a saturated market. Embrace creativity to differentiate your brand from competitors and enhance your marketing efforts. Not Researching Availability Research availability before finalizing a name. Check web domains, social media handles, and trademark registers. Failing to do this can lead to legal challenges and customer confusion if another business uses a similar name. Ignoring Brand Consistency Ensure your business name aligns with your brand identity and voice. A cohesive brand will resonate better with your target audience and strengthen your overall marketing strategy. Consider how your name fits into your broader business plan and messaging. Conclusion Choosing the perfect name for your lash business is a vital step in your entrepreneurial journey. A memorable and engaging name not only attracts clients but also reflects your brand’s identity and values. By taking the time to brainstorm and research, you can create a name that resonates with your target audience and stands out in a crowded market. Remember to focus on clarity and uniqueness while avoiding common pitfalls. A well-chosen name can enhance your marketing efforts and build lasting customer loyalty. As you embark on this exciting venture, let your creativity shine through your business name, setting the stage for success in the beauty industry. Frequently Asked Questions Why is a business name important for a lash business? A business name is crucial as it creates the first impression for potential clients. It helps establish your brand identity, making it memorable and relatable, which is essential for customer acquisition and loyalty. How can I create a unique name for my lash business? To create a unique name, consider your target audience and their preferences. Analyze competitors to differentiate your name and reflect your brand’s personality, whether that’s luxury, elegance, or sustainability. What are some popular lash business name ideas? Popular lash business names include “Luxe Lash Loft,” and “Divine Lashes.” Such names evoke beauty and sophistication, attracting clients seeking high-end beauty services while enhancing your brand image. What mistakes should I avoid when naming my lash business? Avoid choosing difficult or unpronounceable names, which can confuse clients. Also, steer clear of generic names that won’t help you stand out in a competitive market, and always check name availability to prevent legal issues. How does a good name enhance marketing efforts? A compelling name strengthens brand identity and aligns with advertising strategies, making it easier to attract clients through social media and improve customer loyalty, which enhances your overall marketing effectiveness. Should my lash business name reflect my brand values? Yes, your lash business name should embody your brand values, such as luxury or sustainability. This alignment helps in attracting the right clientele and fosters deeper customer connections through shared values. Image Via Envato This article, "Creative and Memorable Lash Business Names to Elevate Your Brand Identity" was first published on Small Business Trends View the full article

Key Takeaways Choosing the right name for your lash business is crucial for making a strong first impression and establishing brand identity.A memorable and catchy name enhances brand visibility and aids in customer acquisition in a competitive market.Understand your target audience to select a name that resonates with their preferences and lifestyle.Reflect your brand’s personality and values, such as luxury or sustainability, in your business name to attract the desired clientele.Avoid common mistakes like using difficult names, being too generic, and neglecting availability and brand consistency.Research competitors and industry trends to create a unique identity that stands out and strengthens your marketing efforts. Starting a lash business is an exciting venture, but choosing the right name can make all the difference. Your business name is the first impression potential clients will have, and it sets the tone for your brand. It needs to be memorable, catchy, and reflective of the beauty and elegance that lashes bring. Importance Of Choosing The Right Lash Business Name Choosing the right name for your lash business holds significant value. A compelling name creates the first impression for potential clients. An effective name makes your brand memorable, which is crucial in a competitive market. Your name should resonate with beauty and elegance, embodying what your business stands for. A well-selected name also strengthens your brand identity. It reflects your business model, advertising strategy, and target audience. A catchy name grabs attention and can enhance your marketing efforts, especially on social media and digital marketing platforms. When you consider your business name, think about how it aligns with your overall branding. An appropriate name can improve customer acquisition and establish loyalty. It can also play a role in securing trademarks or patents, protecting your intellectual property. Overall, your lash business name impacts everything from market research to growth strategy. By investing time in crafting the right name, you set the foundation for your success. Tips For Creating Unique Lash Business Names Choosing a unique name for your lash business is crucial. A well-crafted name enhances your brand visibility and attracts your target audience. Consider Your Target Audience Identify your target demographic. Choose a name that resonates with their preferences. For instance, if your clientele is younger urban professionals, opt for names like “Urban Lash” or “Lash Mafia” to connect with that lifestyle. Analyze competitors in the lash market. Conduct market research to uncover how other brands position themselves. This insight guides you in creating a distinct identity that sets your business apart, enhancing customer acquisition efforts. Reflect Your Brand Identity Align your business name with the personality and values you represent. If your lash services emphasize luxury, names such as “Opulence Lashes,” “Haute Lash,” or “Lash Couture” reinforce this image and attract clientele seeking premium experiences. Incorporate values like sustainability into your name. This approach appeals to eco-conscious consumers. Ensure your brand identity communicates your commitment to these values, fostering customer loyalty and enhancing your overall branding strategy. Popular Lash Business Name Ideas Choosing a name for your lash business enhances your branding efforts and attracts your target audience. Below are some categorized suggestions that reflect creativity and elegance while standing out in the competitive market. Creative and Catchy Suggestions Luxe Lash Loft Lavish Lashes Luxe Lash Studio Opulence Lashes Haute Lash These names evoke a luxurious image, appealing to clients seeking high-end services. Incorporate these ideas into your business plan to build a strong brand identity. Elegant and Classy Options Divine Lashes Lash Perfection Elite Lashes Luxurious Beauty Lash Classic Beauty Lashes Elegant names resonate with clients who value sophistication and style. Consider these options when conducting market research to identify how your business can fit within the lash industry’s landscape. Common Mistakes To Avoid When Naming Your Lash Business When naming your lash business, avoid certain mistakes to create a unique identity and prevent legal issues. Using Difficult or Unpronounceable Names Avoid names that’s hard to pronounce or spell. Complicated names can frustrate clients and hinder your brand’s visibility. Opt for simple, catchy options that clients can remember easily. Being Too Generic Steer clear of generic names like “Lashes by your name” or “Lash Studio.” Distinct names help your small business stand out in a saturated market. Embrace creativity to differentiate your brand from competitors and enhance your marketing efforts. Not Researching Availability Research availability before finalizing a name. Check web domains, social media handles, and trademark registers. Failing to do this can lead to legal challenges and customer confusion if another business uses a similar name. Ignoring Brand Consistency Ensure your business name aligns with your brand identity and voice. A cohesive brand will resonate better with your target audience and strengthen your overall marketing strategy. Consider how your name fits into your broader business plan and messaging. Conclusion Choosing the perfect name for your lash business is a vital step in your entrepreneurial journey. A memorable and engaging name not only attracts clients but also reflects your brand’s identity and values. By taking the time to brainstorm and research, you can create a name that resonates with your target audience and stands out in a crowded market. Remember to focus on clarity and uniqueness while avoiding common pitfalls. A well-chosen name can enhance your marketing efforts and build lasting customer loyalty. As you embark on this exciting venture, let your creativity shine through your business name, setting the stage for success in the beauty industry. Frequently Asked Questions Why is a business name important for a lash business? A business name is crucial as it creates the first impression for potential clients. It helps establish your brand identity, making it memorable and relatable, which is essential for customer acquisition and loyalty. How can I create a unique name for my lash business? To create a unique name, consider your target audience and their preferences. Analyze competitors to differentiate your name and reflect your brand’s personality, whether that’s luxury, elegance, or sustainability. What are some popular lash business name ideas? Popular lash business names include “Luxe Lash Loft,” and “Divine Lashes.” Such names evoke beauty and sophistication, attracting clients seeking high-end beauty services while enhancing your brand image. What mistakes should I avoid when naming my lash business? Avoid choosing difficult or unpronounceable names, which can confuse clients. Also, steer clear of generic names that won’t help you stand out in a competitive market, and always check name availability to prevent legal issues. How does a good name enhance marketing efforts? A compelling name strengthens brand identity and aligns with advertising strategies, making it easier to attract clients through social media and improve customer loyalty, which enhances your overall marketing effectiveness. Should my lash business name reflect my brand values? Yes, your lash business name should embody your brand values, such as luxury or sustainability. This alignment helps in attracting the right clientele and fosters deeper customer connections through shared values. Image Via Envato This article, "Creative and Memorable Lash Business Names to Elevate Your Brand Identity" was first published on Small Business Trends View the full article

HubSpot announced on May 21, 2025, that it is expanding access to its Breeze Customer Agent, an AI-powered support tool, to all Pro and Enterprise customers across its Marketing, Sales, Service, Content, and Operations Hubs. The expansion will take effect June 2, and the offering will be available through HubSpot Credits, the company’s usage-based model. Originally developed to help service teams scale support operations, Breeze Customer Agent has already resolved over 50% of customer conversations autonomously. HubSpot says the tool has proven effective across the full buyer journey, from customer acquisition to post-sale engagement. “We’re taking a big step toward the future by expanding access to one of our most powerful AI agents yet: Breeze Customer Agent,” said Andy Pitre, Executive Vice President of Product at HubSpot. “It’s built directly into HubSpot’s unified, AI-powered platform to help teams work better together across every customer interaction.” Expanding Beyond Post-Purchase Support HubSpot initially launched Breeze Customer Agent to handle post-purchase service tasks. However, as the company observed broader usage patterns, it identified clear value in applying the tool earlier in the customer lifecycle. In marketing, Breeze helps answer visitor questions like upcoming events or subscription processes. In sales, it can respond instantly to pricing or trial inquiries, supporting faster conversions. And in service, it continues to assist with order status checks, inquiry resolution, and escalation to human agents when needed. According to HubSpot, this AI-driven support infrastructure enables companies to improve responsiveness, reduce operational overhead, and scale meaningful interactions without increasing staff. Embedded AI and Automation Capabilities Breeze Customer Agent offers a wide range of features designed to work across platforms and customer touchpoints. These include: Fast setup, with functionality ready within minutes Multi-channel engagement, including email, chat, WhatsApp, and Facebook Messenger Smart responses, using customer-specific data like order history and renewal dates Actionable tasks, such as resetting passwords or escalating support issues Integrated intelligence, drawing from knowledge bases, website content, PDFs, and blogs The agent is embedded directly within the HubSpot platform, which means businesses can implement and operate it without needing additional integrations or add-ons. This native design aligns with HubSpot’s long-term vision of hybrid teams made up of both humans and AI agents. “At HubSpot, our vision is simple: help businesses scale with AI,” the company stated. “To do this, we’ve embedded AI directly into our platform—it’s available right where our customers work, not as a separate add-on.” Flexible Access via HubSpot Credits As part of the June 2 expansion, Breeze Customer Agent will be accessible through HubSpot Credits, which allow businesses to scale their use of AI as they grow. HubSpot describes this as a flexible, usage-based model that reflects modern business needs. This move is part of the company’s broader commitment to making AI tools accessible across the entire customer lifecycle. HubSpot emphasized that Breeze Customer Agent was designed not to replace human engagement, but to enhance it by removing repetitive administrative burdens and increasing responsiveness. “We believe businesses in the future will grow with hybrid teams of humans and agents working together,” HubSpot said. This article, "HubSpot Expands Breeze Customer Agent to Support Full Buyer Journey Across Marketing, Sales, and Service" was first published on Small Business Trends View the full article

HubSpot announced that it is expanding access to its Breeze Customer Agent, an AI-powered support tool, to all Pro and Enterprise customers across its Marketing, Sales, Service, Content, and Operations Hubs. The expansion will take effect June 2, and the offering will be available through HubSpot Credits, the company’s usage-based model. Originally developed to help service teams scale support operations, Breeze Customer Agent has already resolved over 50% of customer conversations autonomously. HubSpot says the tool has proven effective across the full buyer journey, from customer acquisition to post-sale engagement. “We’re taking a big step toward the future by expanding access to one of our most powerful AI agents yet: Breeze Customer Agent,” said Andy Pitre, Executive Vice President of Product at HubSpot. “It’s built directly into HubSpot’s unified, AI-powered platform to help teams work better together across every customer interaction.” Expanding Beyond Post-Purchase Support HubSpot initially launched Breeze Customer Agent to handle post-purchase service tasks. However, as the company observed broader usage patterns, it identified clear value in applying the tool earlier in the customer lifecycle. In marketing, Breeze helps answer visitor questions like upcoming events or subscription processes. In sales, it can respond instantly to pricing or trial inquiries, supporting faster conversions. And in service, it continues to assist with order status checks, inquiry resolution, and escalation to human agents when needed. According to HubSpot, this AI-driven support infrastructure enables companies to improve responsiveness, reduce operational overhead, and scale meaningful interactions without increasing staff. Embedded AI and Automation Capabilities Breeze Customer Agent offers a wide range of features designed to work across platforms and customer touchpoints. These include: Fast setup, with functionality ready within minutes Multi-channel engagement, including email, chat, WhatsApp, and Facebook Messenger Smart responses, using customer-specific data like order history and renewal dates Actionable tasks, such as resetting passwords or escalating support issues Integrated intelligence, drawing from knowledge bases, website content, PDFs, and blogs The agent is embedded directly within the HubSpot platform, which means businesses can implement and operate it without needing additional integrations or add-ons. This native design aligns with HubSpot’s long-term vision of hybrid teams made up of both humans and AI agents. “At HubSpot, our vision is simple: help businesses scale with AI,” the company stated. “To do this, we’ve embedded AI directly into our platform—it’s available right where our customers work, not as a separate add-on.” Flexible Access via HubSpot Credits As part of the June 2 expansion, Breeze Customer Agent will be accessible through HubSpot Credits, which allow businesses to scale their use of AI as they grow. HubSpot describes this as a flexible, usage-based model that reflects modern business needs. This move is part of the company’s broader commitment to making AI tools accessible across the entire customer lifecycle. HubSpot emphasized that Breeze Customer Agent was designed not to replace human engagement, but to enhance it by removing repetitive administrative burdens and increasing responsiveness. “We believe businesses in the future will grow with hybrid teams of humans and agents working together,” HubSpot said. This article, "HubSpot Expands Breeze Customer Agent to Support Full Buyer Journey Across Marketing, Sales, and Service" was first published on Small Business Trends View the full article

Salesforce has introduced Agentforce for Financial Services, a new offering that delivers pre-built, role-based AI agents to help financial institutions automate front-office operations and maintain regulatory compliance amid workforce challenges and rising customer expectations. Announced May 21, 2025, Agentforce is designed to support financial advisors, bankers, insurers, and loan officers by reducing the time spent on administrative work and enabling more direct client engagement. Operating within the Financial Services Cloud, Agentforce uses industry-specific data, workflows, and compliance controls to automate tasks while adhering to firm standards and regulatory requirements. “In an industry built on trust, delivering personal and meaningful experiences is everything,” Salesforce noted in the release. However, current challenges—such as a shrinking workforce and low consumer satisfaction with personalization—are making this difficult. According to the company, only 21% of consumers feel fully satisfied with the personalization they receive, and 35% say they are treated like a number. To address these concerns, Agentforce provides a no-code solution composed of digital agents that work alongside human employees to carry out high-volume, repetitive tasks. Rather than replacing staff, these agents are intended to extend the capacity of human teams, allowing them to focus on relationship-building and complex problem-solving. Core Capabilities of Agentforce Agentforce includes several pre-built agent templates customized for different roles in the financial services sector: Financial Advisor and Banker Agents automate client meeting preparation and follow-up. They analyze portfolios, generate structured agendas, summarize meetings, and create follow-up tasks—freeing relationship managers to focus on deepening client relationships. Banking and Insurance Service Agents handle routine service requests, such as reversing fees, canceling cards, or explaining coverage. These agents help reduce wait times, increase first-call resolutions, and improve overall service efficiency. A Digital Loan Officer Agent assists borrowers in discovering loan options, answering questions, and offering products around the clock. It enables faster application processing and frees human officers to focus on closing deals and managing exceptions. Each agent operates within a firm’s existing compliance structure, with embedded controls that enforce rules for approvals, disclosures, and audit trails. All actions taken by Agentforce are logged in real time to support transparency and audit readiness. Agentforce in Action The technology behind Agentforce automates both front-end and back-end tasks. For example: In client meetings, it surfaces relevant financial insights, life events, and business milestones. After the meeting, it summarizes discussion points and action items and triggers follow-up tasks across the firm. In retail banking, it handles balance inquiries, lost card reports, and fee reversals using predefined rules, while routing exceptions to human review. For insurance carriers, it gathers customer data, generates real-time quotes, and compares coverage options—helping improve conversion rates. During loan discovery, it analyzes borrower data to recommend tailored financial products and streamlines the early stages of the loan process. Salesforce emphasizes that Agentforce doesn’t just automate tasks—it enforces compliance every step of the way. Whether sending disclosures or initiating approvals, agents follow pre-set workflows and escalate exceptions where required. This ensures that the digital workforce is subject to the same scrutiny as human teams. Addressing the Talent Gap Salesforce cited data highlighting a looming talent shortage in financial services. With 50% of the insurance workforce expected to retire within 15 years and a projected shortfall of 100,000 financial advisors by 2034, firms are under pressure to maintain service levels without significantly increasing staff. Agentforce is positioned as a way to address this gap by augmenting human workers with AI-powered digital agents. “AI shouldn’t replace the human connection, it should scale it,” said Eran Agrios, SVP and GM of Financial Services at Salesforce. “With Agentforce for Financial Services, financial institutions can tap into digital labor built on a deeply unified platform to help their human teams boost productivity, efficiency, and revenue while still delivering the trusted, personalized experiences their clients expect.” Agentforce is now available as part of Salesforce Financial Services Cloud, and firms can tailor the pre-built templates to match their own service models, policies, and workflows—without needing to write any code. Image: Salesforce This article, "Salesforce Unveils Agentforce for Financial Services to Help Firms Address Staffing Shortages and Meet Rising Client Demands" was first published on Small Business Trends View the full article

Salesforce has introduced Agentforce for Financial Services, a new offering that delivers pre-built, role-based AI agents to help financial institutions automate front-office operations and maintain regulatory compliance amid workforce challenges and rising customer expectations. Announced May 21, 2025, Agentforce is designed to support financial advisors, bankers, insurers, and loan officers by reducing the time spent on administrative work and enabling more direct client engagement. Operating within the Financial Services Cloud, Agentforce uses industry-specific data, workflows, and compliance controls to automate tasks while adhering to firm standards and regulatory requirements. “In an industry built on trust, delivering personal and meaningful experiences is everything,” Salesforce noted in the release. However, current challenges—such as a shrinking workforce and low consumer satisfaction with personalization—are making this difficult. According to the company, only 21% of consumers feel fully satisfied with the personalization they receive, and 35% say they are treated like a number. To address these concerns, Agentforce provides a no-code solution composed of digital agents that work alongside human employees to carry out high-volume, repetitive tasks. Rather than replacing staff, these agents are intended to extend the capacity of human teams, allowing them to focus on relationship-building and complex problem-solving. Core Capabilities of Agentforce Agentforce includes several pre-built agent templates customized for different roles in the financial services sector: Financial Advisor and Banker Agents automate client meeting preparation and follow-up. They analyze portfolios, generate structured agendas, summarize meetings, and create follow-up tasks—freeing relationship managers to focus on deepening client relationships. Banking and Insurance Service Agents handle routine service requests, such as reversing fees, canceling cards, or explaining coverage. These agents help reduce wait times, increase first-call resolutions, and improve overall service efficiency. A Digital Loan Officer Agent assists borrowers in discovering loan options, answering questions, and offering products around the clock. It enables faster application processing and frees human officers to focus on closing deals and managing exceptions. Each agent operates within a firm’s existing compliance structure, with embedded controls that enforce rules for approvals, disclosures, and audit trails. All actions taken by Agentforce are logged in real time to support transparency and audit readiness. Agentforce in Action The technology behind Agentforce automates both front-end and back-end tasks. For example: In client meetings, it surfaces relevant financial insights, life events, and business milestones. After the meeting, it summarizes discussion points and action items and triggers follow-up tasks across the firm. In retail banking, it handles balance inquiries, lost card reports, and fee reversals using predefined rules, while routing exceptions to human review. For insurance carriers, it gathers customer data, generates real-time quotes, and compares coverage options—helping improve conversion rates. During loan discovery, it analyzes borrower data to recommend tailored financial products and streamlines the early stages of the loan process. Salesforce emphasizes that Agentforce doesn’t just automate tasks—it enforces compliance every step of the way. Whether sending disclosures or initiating approvals, agents follow pre-set workflows and escalate exceptions where required. This ensures that the digital workforce is subject to the same scrutiny as human teams. Addressing the Talent Gap Salesforce cited data highlighting a looming talent shortage in financial services. With 50% of the insurance workforce expected to retire within 15 years and a projected shortfall of 100,000 financial advisors by 2034, firms are under pressure to maintain service levels without significantly increasing staff. Agentforce is positioned as a way to address this gap by augmenting human workers with AI-powered digital agents. “AI shouldn’t replace the human connection, it should scale it,” said Eran Agrios, SVP and GM of Financial Services at Salesforce. “With Agentforce for Financial Services, financial institutions can tap into digital labor built on a deeply unified platform to help their human teams boost productivity, efficiency, and revenue while still delivering the trusted, personalized experiences their clients expect.” Agentforce is now available as part of Salesforce Financial Services Cloud, and firms can tailor the pre-built templates to match their own service models, policies, and workflows—without needing to write any code. Image: Salesforce This article, "Salesforce Unveils Agentforce for Financial Services to Help Firms Address Staffing Shortages and Meet Rising Client Demands" was first published on Small Business Trends View the full article

Key Takeaways Definition of Cloud Retail: Cloud retail utilizes cloud computing to streamline retail operations, offering various applications like inventory management and sales analytics from a centralized platform. Key Benefits: Embracing cloud solutions enhances efficiency, reduces costs, and provides real-time insights, allowing retailers to make informed decisions and improve customer experiences. Scalability and Flexibility: Cloud retail solutions offer unmatched scalability, enabling businesses to adjust resources based on demand, which supports growth without significant infrastructure investments. Security and Integration Challenges: Addressing security concerns and ensuring seamless integration with existing systems are critical challenges for retailers transitioning to cloud-based solutions. Leading Platforms: Major players like Shopify, BigCommerce, and Square provide comprehensive cloud retail solutions suitable for small businesses, enhancing operational capabilities and customer engagement. Future Trends: The future of cloud retail is marked by omnichannel strategies, AI integration for predictive analytics, and an emphasis on sustainability, making cloud solutions essential for staying competitive in the market. In today’s fast-paced digital landscape, cloud retail is transforming the way businesses operate. With the rise of online shopping and changing consumer preferences, retailers are leveraging cloud technology to enhance efficiency and improve customer experiences. Imagine having the ability to manage inventory, analyze sales data, and personalize marketing efforts—all from a single platform. The benefits of adopting cloud solutions are immense. You can scale your operations seamlessly, reduce overhead costs, and access real-time insights that drive smarter decisions. Whether you’re a small boutique or a large enterprise, embracing cloud retail can position you for success in an increasingly competitive market. Dive into the world of cloud retail and discover how it can revolutionize your business strategy. What Is Cloud Retail? Cloud retail refers to utilizing cloud computing technology in retail operations. This approach allows small businesses to streamline processes, reduce costs, and enhance customer experiences through scalable solutions. Definition and Overview Cloud retail encompasses various applications and services designed to manage retail operations via the internet. It includes functions such as inventory management, point-of-sale systems, customer relationship management, and data analytics. By leveraging cloud solutions, you can operate your storefront more efficiently while accessing real-time data from anywhere. Key Features of Cloud Retail Scalability: Cloud retail solutions grow with your business. You can easily scale resources up or down based on seasonal demands or business expansion. Cost-effectiveness: Cloud systems reduce overhead costs related to hardware, software, and maintenance. This affordability allows small businesses to compete with larger retailers. Real-time insights: Access to real-time data helps you make informed decisions about inventory, sales trends, and customer preferences. This insight allows for rapid adjustments in your retail strategy. Accessibility: Cloud-based platforms enable you to manage your operations from anywhere. Whether you’re at your storefront or on the go, you can monitor sales and inventory efficiently. Enhanced customer experience: Cloud retail promotes better customer engagement through personalized experiences. You can implement loyalty programs and targeted promotions based on customer data. Advantages of Cloud Retail Cloud retail offers substantial benefits for small businesses, particularly in an evolving marketplace. You can leverage these advantages to enhance your operations and customer experiences. Cost Efficiency Cloud retail significantly lowers costs for small businesses. By reducing the need for physical hardware and minimizing IT maintenance expenses, you free up resources for other areas. Software-as-a-Service (SaaS) models eliminate large upfront investments, allowing for predictable subscription fees. Cost savings also come from automated updates and secure data storage, reducing the risk of losing critical information. Scalability and Flexibility Cloud retail solutions provide unmatched scalability and flexibility, essential for small businesses. You can quickly adjust your resources based on demand, whether you’re expanding your storefront or launching new product lines. This agility facilitates growth without the burden of overcommitting to infrastructure. Enhanced flexibility allows you to manage operations from anywhere, helping you adapt to changing market conditions while maintaining strong customer engagement. Challenges in Cloud Retail Cloud retail presents several challenges, especially for small businesses adapting to new technologies. Understanding these hurdles can help you navigate the complexities of transitioning to cloud-based solutions. Security Concerns Security stands as a primary concern in cloud retail. You’ll need to address data protection, as cloud solutions often store sensitive customer information and payment details. Breaches can significantly damage your business’s reputation and lead to financial losses. Implementing robust encryption methods, multi-factor authentication, and regular security audits ensures your data remains secure. Regular employee training on security best practices also minimizes human errors that can compromise data integrity. Integration Issues Integration of cloud retail solutions with existing storefront systems poses challenges. Legacy systems may not easily connect with cloud applications, leading to data silos and inefficiencies. You may face difficulties in transferring data between platforms, impacting inventory management and sales tracking. To overcome this, choose cloud solutions that offer seamless integration capabilities and support various data formats. Engaging with vendors who provide strong technical support can also smooth the integration process, allowing for a more cohesive retail operation. Key Players in Cloud Retail Cloud retail has become a pivotal asset for small businesses. Retailers leverage key platforms to enhance operations and customer experiences. Leading Platforms Shopify: Shopify offers a comprehensive cloud retail solution ideal for small businesses. It features customizable storefronts, payment processing, and marketing tools, enabling you to reach customers effectively. BigCommerce: BigCommerce provides powerful e-commerce capabilities with built-in SEO features. Its scalable architecture supports your small business as it grows, allowing you to manage high traffic seamlessly. Square: Square integrates in-store and online sales with an easy-to-use interface. It allows small businesses to track sales, manage inventory, and engage with customers, all from a single platform. WooCommerce: As a plugin for WordPress, WooCommerce offers a flexible approach to e-commerce. Small businesses can create tailored storefronts and utilize various extensions for enhanced functionality. Magento: Magento provides advanced features for businesses seeking customization. Its robust architecture supports large product catalogs, making it suitable for small businesses planning to expand. Market Trends Omnichannel Retailing: The trend towards omnichannel retailing emphasizes providing a seamless shopping experience across platforms. Small businesses must integrate their physical storefronts with online operations to maximize customer engagement. Personalization: Tailoring customer experiences has become essential. Small businesses analyzing data can create personalized shopping journeys, increasing customer loyalty and satisfaction. Flexibility and Scalability: Cloud retail solutions evolve with market demands. Small businesses benefit from platforms that adapt to changes and allow for easy resource adjustments based on seasonal trends. AI Integration: Artificial intelligence is shaping retail by optimizing inventory management and enhancing customer support. Small businesses can utilize AI to analyze consumer behaviors and forecast trends effectively. Sustainability: Increasingly, small businesses prioritize sustainable practices within cloud retail. Consumers favor brands that promote eco-friendly initiatives, encouraging businesses to align their operations with these values. Future of Cloud Retail Cloud retail continues evolving, shaping the future landscape of small business operations. Innovations in technology and strategic advancements will bolster your ability to compete in the retail space. Innovations on the Horizon Innovations in cloud retail focus on enhanced functionalities and user experiences. Advanced AI integrations enable predictive analytics, allowing you to understand customer behavior better. Cloud-based POS systems streamline transactions, contributing to efficient storefront operations. Contactless payment solutions create convenient checkout experiences, enhancing customer satisfaction. Customization options allow personalized shopping experiences tailored to individual shopper preferences, increasing engagement levels. Furthermore, the potential for augmented reality (AR) applications may revolutionize product presentations, enabling customers to visualize products in their environment before purchase. Predictions for Growth Predictions for growth in cloud retail emphasize rapid adoption among small businesses. With around 70% of retailers expected to rely on cloud solutions by 2025, your business can leverage these technologies for a competitive edge. The ongoing trend of omnichannel retailing highlights the importance of integrating online and in-store experiences, making cloud tools indispensable. Expect an increase in SaaS models, driven by their cost efficiency and scalability. Cloud solutions are forecasted to enable small businesses to diversify revenue streams, as they provide tools for creating and managing online storefronts. Embracing cloud retail not only improves operational agility but also positions your business for sustained growth in a digital-first marketplace. Conclusion Embracing cloud retail is essential for your business to thrive in today’s digital landscape. With the ability to scale operations seamlessly and access real-time insights, you’re better equipped to meet evolving consumer demands. While challenges like security and integration exist, the benefits far outweigh the risks. By investing in robust cloud solutions and prioritizing data protection, you can enhance customer engagement and streamline processes. As technology continues to advance, staying ahead of trends will position your business for sustained growth. Adopting cloud retail solutions not only boosts efficiency but also ensures you remain competitive in an ever-changing marketplace. Frequently Asked Questions What is cloud retail? Cloud retail refers to the use of cloud computing technology in retail operations, allowing businesses to streamline processes and enhance customer experiences. It helps retailers improve efficiency amidst rising online shopping trends and evolving consumer preferences. How can cloud retail benefit small businesses? Cloud retail offers significant benefits to small businesses, including cost efficiency, scalability, and access to real-time insights. By minimizing the need for physical hardware, businesses can lower expenses and allocate resources effectively while adapting quickly to market changes. What are some key features of cloud retail? Key features of cloud retail include scalability to adapt to business needs, cost-effectiveness through reduced maintenance expenses, real-time insights for better decision-making, remote accessibility, and enhanced customer engagement through personalized shopping experiences. What challenges do businesses face with cloud retail? Businesses transitioning to cloud retail often face security concerns, integration issues with legacy systems, and the need for robust data protection. Implementing security measures and choosing solutions with strong integration capabilities can help mitigate these challenges. Who are the main players in the cloud retail market? Key players in the cloud retail market include Shopify, BigCommerce, Square, WooCommerce, and Magento. Each of these platforms provides unique features tailored for small businesses, helping them thrive in the competitive retail landscape. What trends are shaping the future of cloud retail? Current trends in cloud retail include omnichannel retailing, personalization, flexibility, AI integration, and sustainability. These trends emphasize creating seamless shopping experiences while tailoring customer interactions to meet consumer expectations. How will technology innovations impact cloud retail? Future innovations in cloud retail are expected to enhance operations significantly. Technologies like AI for predictive analytics, cloud-based POS systems, contactless payments, and augmented reality will revolutionize how businesses engage customers and streamline transactions. What should businesses consider before adopting cloud retail? Before adopting cloud retail, businesses should evaluate their specific needs, assess potential security challenges, and ensure their chosen cloud solutions offer strong integration capabilities. Engaging vendors that provide technical support can also facilitate a smoother transition. Image Via Envato This article, "Unlocking Success with Cloud Retail: Transforming Your Business for the Digital Age" was first published on Small Business Trends View the full article

Key Takeaways Definition of Cloud Retail: Cloud retail utilizes cloud computing to streamline retail operations, offering various applications like inventory management and sales analytics from a centralized platform. Key Benefits: Embracing cloud solutions enhances efficiency, reduces costs, and provides real-time insights, allowing retailers to make informed decisions and improve customer experiences. Scalability and Flexibility: Cloud retail solutions offer unmatched scalability, enabling businesses to adjust resources based on demand, which supports growth without significant infrastructure investments. Security and Integration Challenges: Addressing security concerns and ensuring seamless integration with existing systems are critical challenges for retailers transitioning to cloud-based solutions. Leading Platforms: Major players like Shopify, BigCommerce, and Square provide comprehensive cloud retail solutions suitable for small businesses, enhancing operational capabilities and customer engagement. Future Trends: The future of cloud retail is marked by omnichannel strategies, AI integration for predictive analytics, and an emphasis on sustainability, making cloud solutions essential for staying competitive in the market. In today’s fast-paced digital landscape, cloud retail is transforming the way businesses operate. With the rise of online shopping and changing consumer preferences, retailers are leveraging cloud technology to enhance efficiency and improve customer experiences. Imagine having the ability to manage inventory, analyze sales data, and personalize marketing efforts—all from a single platform. The benefits of adopting cloud solutions are immense. You can scale your operations seamlessly, reduce overhead costs, and access real-time insights that drive smarter decisions. Whether you’re a small boutique or a large enterprise, embracing cloud retail can position you for success in an increasingly competitive market. Dive into the world of cloud retail and discover how it can revolutionize your business strategy. What Is Cloud Retail? Cloud retail refers to utilizing cloud computing technology in retail operations. This approach allows small businesses to streamline processes, reduce costs, and enhance customer experiences through scalable solutions. Definition and Overview Cloud retail encompasses various applications and services designed to manage retail operations via the internet. It includes functions such as inventory management, point-of-sale systems, customer relationship management, and data analytics. By leveraging cloud solutions, you can operate your storefront more efficiently while accessing real-time data from anywhere. Key Features of Cloud Retail Scalability: Cloud retail solutions grow with your business. You can easily scale resources up or down based on seasonal demands or business expansion. Cost-effectiveness: Cloud systems reduce overhead costs related to hardware, software, and maintenance. This affordability allows small businesses to compete with larger retailers. Real-time insights: Access to real-time data helps you make informed decisions about inventory, sales trends, and customer preferences. This insight allows for rapid adjustments in your retail strategy. Accessibility: Cloud-based platforms enable you to manage your operations from anywhere. Whether you’re at your storefront or on the go, you can monitor sales and inventory efficiently. Enhanced customer experience: Cloud retail promotes better customer engagement through personalized experiences. You can implement loyalty programs and targeted promotions based on customer data. Advantages of Cloud Retail Cloud retail offers substantial benefits for small businesses, particularly in an evolving marketplace. You can leverage these advantages to enhance your operations and customer experiences. Cost Efficiency Cloud retail significantly lowers costs for small businesses. By reducing the need for physical hardware and minimizing IT maintenance expenses, you free up resources for other areas. Software-as-a-Service (SaaS) models eliminate large upfront investments, allowing for predictable subscription fees. Cost savings also come from automated updates and secure data storage, reducing the risk of losing critical information. Scalability and Flexibility Cloud retail solutions provide unmatched scalability and flexibility, essential for small businesses. You can quickly adjust your resources based on demand, whether you’re expanding your storefront or launching new product lines. This agility facilitates growth without the burden of overcommitting to infrastructure. Enhanced flexibility allows you to manage operations from anywhere, helping you adapt to changing market conditions while maintaining strong customer engagement. Challenges in Cloud Retail Cloud retail presents several challenges, especially for small businesses adapting to new technologies. Understanding these hurdles can help you navigate the complexities of transitioning to cloud-based solutions. Security Concerns Security stands as a primary concern in cloud retail. You’ll need to address data protection, as cloud solutions often store sensitive customer information and payment details. Breaches can significantly damage your business’s reputation and lead to financial losses. Implementing robust encryption methods, multi-factor authentication, and regular security audits ensures your data remains secure. Regular employee training on security best practices also minimizes human errors that can compromise data integrity. Integration Issues Integration of cloud retail solutions with existing storefront systems poses challenges. Legacy systems may not easily connect with cloud applications, leading to data silos and inefficiencies. You may face difficulties in transferring data between platforms, impacting inventory management and sales tracking. To overcome this, choose cloud solutions that offer seamless integration capabilities and support various data formats. Engaging with vendors who provide strong technical support can also smooth the integration process, allowing for a more cohesive retail operation. Key Players in Cloud Retail Cloud retail has become a pivotal asset for small businesses. Retailers leverage key platforms to enhance operations and customer experiences. Leading Platforms Shopify: Shopify offers a comprehensive cloud retail solution ideal for small businesses. It features customizable storefronts, payment processing, and marketing tools, enabling you to reach customers effectively. BigCommerce: BigCommerce provides powerful e-commerce capabilities with built-in SEO features. Its scalable architecture supports your small business as it grows, allowing you to manage high traffic seamlessly. Square: Square integrates in-store and online sales with an easy-to-use interface. It allows small businesses to track sales, manage inventory, and engage with customers, all from a single platform. WooCommerce: As a plugin for WordPress, WooCommerce offers a flexible approach to e-commerce. Small businesses can create tailored storefronts and utilize various extensions for enhanced functionality. Magento: Magento provides advanced features for businesses seeking customization. Its robust architecture supports large product catalogs, making it suitable for small businesses planning to expand. Market Trends Omnichannel Retailing: The trend towards omnichannel retailing emphasizes providing a seamless shopping experience across platforms. Small businesses must integrate their physical storefronts with online operations to maximize customer engagement. Personalization: Tailoring customer experiences has become essential. Small businesses analyzing data can create personalized shopping journeys, increasing customer loyalty and satisfaction. Flexibility and Scalability: Cloud retail solutions evolve with market demands. Small businesses benefit from platforms that adapt to changes and allow for easy resource adjustments based on seasonal trends. AI Integration: Artificial intelligence is shaping retail by optimizing inventory management and enhancing customer support. Small businesses can utilize AI to analyze consumer behaviors and forecast trends effectively. Sustainability: Increasingly, small businesses prioritize sustainable practices within cloud retail. Consumers favor brands that promote eco-friendly initiatives, encouraging businesses to align their operations with these values. Future of Cloud Retail Cloud retail continues evolving, shaping the future landscape of small business operations. Innovations in technology and strategic advancements will bolster your ability to compete in the retail space. Innovations on the Horizon Innovations in cloud retail focus on enhanced functionalities and user experiences. Advanced AI integrations enable predictive analytics, allowing you to understand customer behavior better. Cloud-based POS systems streamline transactions, contributing to efficient storefront operations. Contactless payment solutions create convenient checkout experiences, enhancing customer satisfaction. Customization options allow personalized shopping experiences tailored to individual shopper preferences, increasing engagement levels. Furthermore, the potential for augmented reality (AR) applications may revolutionize product presentations, enabling customers to visualize products in their environment before purchase. Predictions for Growth Predictions for growth in cloud retail emphasize rapid adoption among small businesses. With around 70% of retailers expected to rely on cloud solutions by 2025, your business can leverage these technologies for a competitive edge. The ongoing trend of omnichannel retailing highlights the importance of integrating online and in-store experiences, making cloud tools indispensable. Expect an increase in SaaS models, driven by their cost efficiency and scalability. Cloud solutions are forecasted to enable small businesses to diversify revenue streams, as they provide tools for creating and managing online storefronts. Embracing cloud retail not only improves operational agility but also positions your business for sustained growth in a digital-first marketplace. Conclusion Embracing cloud retail is essential for your business to thrive in today’s digital landscape. With the ability to scale operations seamlessly and access real-time insights, you’re better equipped to meet evolving consumer demands. While challenges like security and integration exist, the benefits far outweigh the risks. By investing in robust cloud solutions and prioritizing data protection, you can enhance customer engagement and streamline processes. As technology continues to advance, staying ahead of trends will position your business for sustained growth. Adopting cloud retail solutions not only boosts efficiency but also ensures you remain competitive in an ever-changing marketplace. Frequently Asked Questions What is cloud retail? Cloud retail refers to the use of cloud computing technology in retail operations, allowing businesses to streamline processes and enhance customer experiences. It helps retailers improve efficiency amidst rising online shopping trends and evolving consumer preferences. How can cloud retail benefit small businesses? Cloud retail offers significant benefits to small businesses, including cost efficiency, scalability, and access to real-time insights. By minimizing the need for physical hardware, businesses can lower expenses and allocate resources effectively while adapting quickly to market changes. What are some key features of cloud retail? Key features of cloud retail include scalability to adapt to business needs, cost-effectiveness through reduced maintenance expenses, real-time insights for better decision-making, remote accessibility, and enhanced customer engagement through personalized shopping experiences. What challenges do businesses face with cloud retail? Businesses transitioning to cloud retail often face security concerns, integration issues with legacy systems, and the need for robust data protection. Implementing security measures and choosing solutions with strong integration capabilities can help mitigate these challenges. Who are the main players in the cloud retail market? Key players in the cloud retail market include Shopify, BigCommerce, Square, WooCommerce, and Magento. Each of these platforms provides unique features tailored for small businesses, helping them thrive in the competitive retail landscape. What trends are shaping the future of cloud retail? Current trends in cloud retail include omnichannel retailing, personalization, flexibility, AI integration, and sustainability. These trends emphasize creating seamless shopping experiences while tailoring customer interactions to meet consumer expectations. How will technology innovations impact cloud retail? Future innovations in cloud retail are expected to enhance operations significantly. Technologies like AI for predictive analytics, cloud-based POS systems, contactless payments, and augmented reality will revolutionize how businesses engage customers and streamline transactions. What should businesses consider before adopting cloud retail? Before adopting cloud retail, businesses should evaluate their specific needs, assess potential security challenges, and ensure their chosen cloud solutions offer strong integration capabilities. Engaging vendors that provide technical support can also facilitate a smoother transition. Image Via Envato This article, "Unlocking Success with Cloud Retail: Transforming Your Business for the Digital Age" was first published on Small Business Trends View the full article

There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you get started on forming a strategy that brings out the best in your company. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The latest iPad mini 7 was released in Oct. of 2024, bringing a smaller and more compact design with Apple Intelligence features to the already smallest iPad on the market. Today, the iPad Mini is nearly $100 off. You can get it for $399.99 (originally $499), $0.99 off the lowest price it has ever been, according to price-tracking tools. Apple iPad Mini (A17 Pro) $399.99 at Amazon $499.00 Save $99.01 Get Deal Get Deal $399.99 at Amazon $499.00 Save $99.01 The iPad mini 7 comes with the A17 Pro chip, the same chip found in the iPhone 15 Pro, and one A-series less than the iPhone 16 series uses. It's only a year and a half old and will be supported by Apple for many more years. In comparison to the iPad mini 6, it is 30% faster than the iPad mini 6's A15 Bionic chip, but more importantly, it runs Apple Intelligence, including new AI features like notification summaries and AI-powered writing tools. You'll also be able to use the new Apple Pencil Pro with it, have Wi-Fi 6E support, and it starts with 128GB of storage (twice what the iPad mini 6 base model offers). True to its name, the mini 7 is Apple’s smallest tablet, measuring 7.7 by 5.3 by 0.3 inches and weighing 1.1 lbs. The screen is an 8.3-inch screen with a 2,226 by 1,448 pixels resolution. According to PCMag's "excellent" review, you can expect to get about seven hours and 23 minutes of juice on a full charge. Other than Apple Intelligence and supporting the Pencil Pro, there is not much difference to warrant upgrading if you have the sixth generation iPad mini. But if you're looking for a smaller iPad or just need to upgrade to a newer one that has the latest features, this new iPad mini is currently cheaper than the previous version and is a great deal for its price. View the full article