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Key Takeaways Franchises offer a proven business model, brand recognition, and established support systems, reducing uncertainty for entrepreneurs.Independent businesses provide greater creative freedom and flexibility, allowing owners to tailor products and strategies to their unique market.Advantages of a franchise include strong brand awareness, operational training, and proven marketing strategies, which can enhance credibility and success.Disadvantages of franchising involve limited creativity and the burden of ongoing royalties and fees, impacting profit margins and overall autonomy.Independent businesses face challenges such as a lack of structured support and higher financial risks, making it crucial for owners to build their own networks and prepare for uncertainties.Evaluating personal goals, resources, and risk tolerance is essential in deciding between a franchise and an independent business to align with entrepreneurial aspirations. Deciding between a franchise and an independent business can shape your entrepreneurial journey. Each path offers unique advantages and challenges that can significantly impact your success. Franchises provide a proven business model and brand recognition, while independent businesses allow for creativity and flexibility. In this article, you’ll explore the key differences between these two options. Whether you’re drawn to the support of a franchise or the freedom of running your own venture, understanding what each choice entails is crucial. Let’s dive into the essential factors that will help you make an informed decision and set you on the right path to achieving your business goals. Overview of Franchise vs Independent Business Franchising and independent business ownership each present unique offerings for small business entrepreneurs. Franchises provide a tested business model, brand recognition, and established support systems. Franchise owners can tap into a network that assists with marketing, training, and operational procedures. For many, this reduces the uncertainty associated with launching a venture. On the other hand, independent businesses allow for greater creativity and flexibility. Business owners can design their products, services, and marketing strategies without franchise restrictions. Autonomy in decision-making fosters innovation and can lead to a more personalized customer experience. Independent entrepreneurs often face the challenge of developing brand identity and building recognition from scratch. When considering these options, think about your goals, resources, and risk tolerance. Assess how much control you desire over your operations and brand. Understanding these factors can guide your choice between a franchise and an independent business, allowing you to align your path with your small business aspirations. Advantages of Franchising Franchising offers distinct benefits that can support your journey in the small business landscape. Understanding these advantages can help you evaluate whether franchising aligns with your entrepreneurial objectives. Brand Recognition Franchises leverage established brand recognition, significantly enhancing your credibility in the market. You attract customers quickly, as they often prefer buying from recognizable brands. This strong pre-existing awareness reduces the time and effort you’d typically invest in building your own brand identity from scratch. Support and Training Franchisors provide valuable support and training for franchisees, essential for a successful small business. You receive operational guidance, marketing strategies, and access to industry expertise. This comprehensive support system minimizes risks that come with starting a business independently, increasing your chances of long-term success. Disadvantages of Franchising Franchising has distinct disadvantages that potential franchisees must consider. Understanding these drawbacks allows you to make an informed choice for your small business. Limited Creativity Franchising restricts your ability to innovate. You must adhere closely to the franchisor’s established business model, which limits your freedom to adapt to local market demands. Implementing new ideas or adjusting service offerings based on customer feedback often isn’t an option. This strict adherence can stifle your creativity as a small business owner, potentially impacting your business’s long-term growth. Ongoing Fees Franchisees face ongoing royalties and fees that can affect profit margins. These fees typically amount to a percentage of your business’s revenue, reducing your overall earnings. Constantly paying these costs can strain your finances, especially in the initial growth stages of your small business. Understanding the financial commitment involved is crucial before pursuing a franchise opportunity. Benefits of Independent Business Independent businesses offer distinct advantages that appeal to aspiring small business owners. These benefits include flexibility, control, and opportunities for unique branding. Flexibility and Control You enjoy complete autonomy over your independent business. You make all decisions regarding product offerings, marketing strategies, and operations without the restrictions typically found in franchises. This freedom enables you to pivot quickly and innovate to meet market demands or seize emerging opportunities. Unlike franchises that require adherence to predetermined guidelines, your independent business fosters creativity and adaptability. Unique Branding Creating a unique brand identity stands as a significant advantage of independent businesses. You can develop distinct branding, customer experiences, and messaging that set you apart from competitors. This creative freedom allows you to build a bespoke reputation, fostering a stronger connection with customers tailored specifically to your local market or niche. The emphasis on originality enhances your small business’s appeal and helps establish a loyal customer base. Challenges of Independent Business Starting an independent business comes with its own set of challenges. Understanding these obstacles helps you prepare and strategize effectively. Lack of Support Independent businesses lack the structured support system often found in franchises. You’ll need to establish your own network of contacts, resources, and mentors. This reliance on self-directed initiatives may lead to feelings of isolation, especially during tough times. Building your own support network takes time, effort, and experience— all crucial for longevity and success in a competitive market. Financial Risks Independent businesses face higher financial risks compared to franchises. Without a proven business model, the uncertainty can be daunting. You might experience fluctuating revenues, making it challenging to manage cash flow. In addition, initial investments often remain unproven until the business gains traction, placing considerable pressure on your financial resources. This risk increases the possibility of loss, especially if market conditions fluctuate or competition intensifies. Focusing on these challenges allows you to prepare strategies that enhance your resilience and adaptability in the marketplace. Conclusion Choosing between a franchise and an independent business is a pivotal decision that shapes your entrepreneurial journey. Each path has its distinct advantages and challenges. Franchises offer a safety net with established support and brand recognition while independent businesses grant you the freedom to innovate and create a unique identity. Your choice should reflect your personal goals and risk tolerance. If you value structure and support a franchise might be the right fit. On the other hand if you crave creativity and autonomy an independent venture may be more suitable. Weigh these factors carefully to align your business choice with your vision for success. Frequently Asked Questions What are the main advantages of choosing a franchise? Franchises offer a proven business model, brand recognition, and established support systems. This significantly reduces uncertainty for new business owners. Franchise owners also benefit from training, marketing assistance, and a network of fellow franchisees, which can lead to a higher chance of success compared to starting an independent business. What are the disadvantages of franchising? While franchising provides support and brand recognition, it also comes with limitations. Franchise owners often face reduced creativity due to strict operational guidelines and must pay ongoing royalties and fees, which can strain finances. Additionally, they may have less flexibility to adapt their business to local trends. What are the benefits of starting an independent business? Independent businesses offer complete creative freedom and flexibility. Owners can design their products, services, and marketing strategies without restrictions, fostering innovation. This autonomy allows for a unique brand identity and stronger connections with customers, enhancing the potential for a loyal customer base. What challenges do independent business owners face? Independent business owners often struggle with the lack of structured support systems that franchises provide. They need to build their own networks and resources, leading to potential feelings of isolation. Additionally, they face higher financial risks due to the absence of a proven business model, which can impact cash flow. How do I decide between a franchise and an independent business? Consider your personal goals, resources, and risk tolerance. If you prefer a structured environment with support, a franchise may be ideal. However, if you seek creative freedom and are willing to take on more risk, starting an independent business might be the right choice for you. Image Via Envato This article, "Franchise vs Independent Business: Which Model Suits You Best?" was first published on Small Business Trends View the full article

Regulations intended to prevent a repeat of bailouts after 2008 crisis View the full article

Travel has become really expensive. Post-COVID, the entire world seems to be traveling again and prices just keep rising. I am astonished at how high they have gotten. But it’s a product of rising costs and out-of-control demand. Everyone just wants to travel. We’re all looking for an escape. Fortunately, it’s not all bad. Airfare has started to go down again, there are more deal-finding websites online, free walking tours in more cities, and more opportunities to bypass the traditional travel infrastructure and connect directly into the local way of life via the sharing economy. As we navigate the post-COVID world of high prices, I want to share some tips and tricks on how to travel on a budget this year! 1. Change Your Mindset Changing your mindset might not be a traditional budget tip, but it’s important nonetheless. Constantly remind yourself that travel is possible while taking concrete steps to make it a reality. Action begets action — even if it’s just baby steps. Start with a “yes, I can” mindset. Don’t think “I can’t travel” — think “What’s one thing I can do today to make my trip closer to reality?” Life is a mental game. Do one thing every day that gets you closer to your trip and you’ll find yourself building unstoppable momentum. 2. Come Up with a Savings Plan Unless you’re Bill Gates, we all need to save more money. But how do you do that? While life is expensive, I do believe there are always ways to save a little more. There’s always something you can cut. A little bit of savings adds up a lot over time. First, start by tracking your spending. Write down everything you spend money on for a month. Groceries, rent, eating out, Netflix — everything. You can’t figure out where to save if you don’t know where your money is going. Next, start a savings account specifically for travel. That way, you’ll have a dedicated space for your travel fund and you can watch it grow. That progress will keep you motivated. Even if it’s just a few dollars a week, every penny counts. The more you save, the more you want to save. Finally, start cutting. Maybe it’s going to Starbucks, maybe it’s saving on gas by carpooling to work or cutting back on eating out. We all have things we can cut. Find yours. Here are some posts on how to save money: 23 Ways to Cut Your Expenses and Have Money for Travel The Ultimate Guide to Traveling Cheap How I Find the Money to Travel 3. Score a Flight Deal One of the things that people always tell me holds them back from traveling more is the cost of flights. But, let me tell you, there are a lot of deals right now. All the airlines are trying to fill planes and are offering a lot of deals for summer and fall travel right now. After all, they need to make up for a lost year and are desperate to get people on planes. The key to finding a cheap flight is to be flexible with your dates and your destination. If you have your heart set on “Paris in June” you’ll be forced to pay whatever the flight costs. But, if you open that up to “France in the summer” — or even “Europe in the summer” you’ll be able to find much cheaper flights since you’ll have a lot more wiggle room to test dates and destinations. I like to use Google Flights and Skyscanner to browse my options. I type in my home city and then pick “everywhere” as my destination. I then base my plans around where I can fly to for the least amount of money. Both websites also let you sign up for price alerts so you’ll get an email if the price for your ideal trip happens to drop. And if you really want to find amazing flight deals, consider joining a flight deal site like Going. It’s the best website for finding flight deals from the US and has saved me a fortune over the years. It’s not free, but new users can get 20% off a Premium membership with the code NOMADICMATT20. Other helpful flight deal sites are: The Flight Deal – Incredible deals for flights all around the world. Secret Flying – Another site with amazing flight deals from around the globe (they find a lot of Asia/Africa/South America deals not found elsewhere). 4. Get Points! Collecting points and miles is a great way to travel on a budget. By getting point-yielding credit cards and using a few simple techniques, you can get hundreds of thousands of miles — without any additional spending (you can even earn points just by paying your rent!). These points can then be cashed in for free flights, free hotel stays, and other travel rewards. I’ve earned countless free flights, upgrades, and hotel stays from my points and miles. By optimizing my spending and paying attention to which cards earn the most points where, I’ve saved thousands of dollars — and you can too! Here are some resources to help you begin: Points and Miles 101: A Beginner’s Guide How I Earn 1 Million Frequent Flier Miles Every Year How to Earn Points By Paying Your Rent How to Pick the Best Travel Credit Card The Ultimate Guide to Points and Miles Even if you aren’t American, you still have options, as points and miles have gone global: Points Hack (Australia/New Zealand) Head for Points (UK) Prince of Travel (Canada) Once you have points, use platforms like point.me (for flights) and Awayz (for hotels) to manage them. These platforms help you maximize your points and miles so you earn more free flights and hotel stays. 5. Use the Sharing Economy The sharing economy has led to a plethora of new money-saving and community-building platforms that have made travel even more affordable, personal, and accessible. It’s never been easier to get off the tourist trail, connect with locals, and experience their pace of life. I live by these websites when I travel! You should too. Here are some of the best sharing economy sites to help you get started: Trusted Housesitters – The most comprehensive website to find house-sitting gigs. You watch a place on vacation while the homeowner is on vacation. EatWith – Allows you to eat home-cooked meals with locals (it’s the Airbnb of food). It always leads to interesting encounters, so it’s one of my favorite things to do. BlaBlaCar – A ridesharing app that pairs riders with verified locals who have a spare seat in their car. RVShare – Allows you to rent RVs and camper vans directly from locals. 6. Find the Free! The world is awash with amazing free travel resources (like this website) that can help you travel on a budget. No matter where you are going, there’s probably a blog post on what to do and see there for free or cheaply. Someone has been there and they’ve written about it! Make the best use of all of them to help you plan your trip. My favorite search term is “free things to do in X.” You’ll always get a result! Additionally, don’t be afraid to walk into a hostel — even if you aren’t staying there — and ask them what to do for cheap. Their clientele is budget-sensitive, so they always know what to do and where to go for little money. Local tourism boards will also have tons of info on free things to do as well (more on that below). 7. Stick to Public Transportation If you’re on a budget, skip the taxis and rideshares like Lyft or Uber. Unless you can lower your cost by sharing a ride with other passengers, public transportation is going to be the most cost-effective way to get around. Not only will it save you money but you’ll get to see how the locals travel too. Google Maps usually can give you a basic overview of the public transportation options and prices available. You can find information about day passes and/or multi-day passes from your local hostel/hotel staff (as well as from local tourism offices). For cheap intercity travel information, check out Rome2Rio. 8. Use Local Tourism Offices Local tourist offices are a wealth of knowledge. They exist solely to provide you with information on what to see and do. They often have tons of discounts not found anywhere else and can also keep you updated on local events, free tours, and the best spots to eat. They can help you find public transportation discounts and/or multiday passes too. Don’t skip the local tourist office! They are a severely underutilized resource. 9. Get Cheap Accommodation Accommodation is one of the biggest fixed costs travelers have, so reducing that cost can lead to big savings on the road. I’m sure many backpackers would sleep in a barn if it were the cheapest accommodation they could find! Heck, I’ve slept in hammocks in national parks to save a buck! Since you have to stay somewhere every night, reducing this expense can save you a lot of money on the total cost of your trip. Stay in hostels, use Couchsurfing, stay in empty university dorms, camp, or try an Airbnb. Since there are a lot of ways to cut your accommodation costs, here are my posts on how to get accommodation deals: How to Find the Perfect Apartment Rental How to Find Cheap and Free Accommodation How to Crush it on Couchsurfing 10. Eat Cheap Other than accommodation, food is one of the biggest travel costs. After all, everyone needs to eat. But there are lots of ways to eat on the cheap: Go grocery shopping and prepare your own meals Shop at local markets Use apps to find deals (Yelp, Seamless, LaForchette, TasteCard Also, use the five-block rule. There seems to be this magical wall that surrounds tourist areas. Most people don’t go past it. It’s been my experience that if you walk five blocks in any direction from a major tourist area, you end up losing the crowds and finding the local restaurants. In my experience, tourist restaurants don’t care about quality since those tourists aren’t coming back. Residents do care so places catering to them need to be better — and more affordable – or they go out of business. Those are the places you want to eat at. Use the above resources to find where the locals eat and avoid crappy food! 11. Travel Like You Live The majority of people in your destinations don’t spend lots of money per day like tourists do. Neither do you in your day-to-day life. So take that mentality with you. Walk, take public transportation, grocery shop, spend a day in a park, and look for deals. Do the things you do at home every day to keep your costs down. Too many people get into this mindset that when they go on the road, they just have to spend, spend, spend, spend. That’s not true at all. There’s no law that says you have to spend more. Be smart with your budget — just like you are at home. That will help you save money and prevent you from going home early (and broke). 12. Work & Volunteer to Lower Your Expenses If you’re a long-term traveler, consider volunteering or doing a work exchange to lower your costs. There are tons of options out there such as farm stays, working in hostels, teaching in schools, and more. You’ll usually need to commit for a week or more, however, these opportunities enable you to get a much deeper and more nuanced travel experience. Here are some websites to help you find suitable opportunities: Worldpackers – Worldpackers offers travelers a chance to find volunteer experiences overseas. In addition to hostels, they can help you find experiences with NGOs, homestays, and eco-projects all over the world! WWOOF – WWOOF (World Wide Opportunities on Organic Farms) is a program that connects you with farms all around the world where you can work in exchange for room and board. Helpx – Like Worldpackers, Helpx offers exchanges such as farmstays, homestays, B&Bs, hostels, and sailboats. Workaway – Workaway is a lot like HelpX, except it has more paid job opportunities (though it has volunteer opportunities too). ***While prices may be higher than they were pre-pandemic, there are still plenty of ways to plan a budget trip without breaking the bank. By being flexible, getting creative, and embracing the right mindset, you’ll be able to get out the door in no time. And it won’t cost you a fortune either. All you have to do is take that first step. Remember, action begets action. Once you start moving, everything else gets easier. So don’t wait! How to Travel the World on $75 a DayMy New York Times best-selling book to travel will teach you how to master the art of travel so that you’ll get off save money, always find deals, and have a deeper travel experience. It’s your A to Z planning guide that the BBC called the “bible for budget travelers.” Click here to learn more and start reading it today! Book Your Trip: Logistical Tips and Tricks Book Your Flight Find a cheap flight by using Skyscanner. It’s my favorite search engine because it searches websites and airlines around the globe so you always know no stone is being left unturned. Book Your Accommodation You can book your hostel with Hostelworld. If you want to stay somewhere other than a hostel, use Booking.com as it consistently returns the cheapest rates for guesthouses and hotels. Don’t Forget Travel Insurance Travel insurance will protect you against illness, injury, theft, and cancellations. It’s comprehensive protection in case anything goes wrong. I never go on a trip without it as I’ve had to use it many times in the past. My favorite companies that offer the best service and value are: SafetyWing (best for budget travelers) World Nomads (best for mid-range travelers) InsureMyTrip (for those 70 and over) Medjet (for additional evacuation coverage) Want to Travel for Free? Travel credit cards allow you to earn points that can be redeemed for free flights and accommodation — all without any extra spending. Check out my guide to picking the right card and my current favorites to get started and see the latest best deals. Need a Rental Car? Discover Cars is a budget-friendly international car rental website. No matter where you’re headed, they’ll be able to find the best — and cheapest — rental for your trip! Need Help Finding Activities for Your Trip? Get Your Guide is a huge online marketplace where you can find cool walking tours, fun excursions, skip-the-line tickets, private guides, and more. Ready to Book Your Trip? Check out my resource page for the best companies to use when you travel. I list all the ones I use when I travel. They are the best in class and you can’t go wrong using them on your trip. The post How to Travel on a Budget appeared first on Nomadic Matt's Travel Site. View the full article

Negative reviews are more visible than ever. They can shape how thousands of potential customers see your brand. Responding to that kind of feedback has traditionally been a manual, time-consuming task, requiring emotional nuance and a strong grasp of brand voice. Now, artificial intelligence (AI) is changing that. With smarter tools and more human-like language capabilities, brands can respond faster, more consistently, and with greater empathy. This article tackles how AI is transforming the way businesses handle negative reviews, focusing on three key areas: Empathy. Brand alignment. Scalability. The rise of AI in online reputation management AI has made enormous strides in understanding human language, emotions, and intent. With natural language processing (NLP), machine learning, and sentiment analysis, AI tools are now capable of crafting replies that don’t just sound human, but feel human. Platforms like BirdEye and Yext use trained large language models to: Analyze review content. Detect tone. Generate tailored replies. Even more general-purpose AI tools like OpenAI’s ChatGPT are now being integrated into CRM and reputation management systems. 1. Empathy at scale: Crafting human-centric responses One of the greatest challenges in handling negative reviews is striking the right emotional tone. Customers want to feel heard and understood, not brushed off with a boilerplate apology. AI tools like those from BirdEye and Podium can identify frustration, disappointment, or confusion and then generate responses that show empathy and a willingness to make things right. For instance: Customer review: “This was the worst service I’ve ever experienced.” AI-generated response: “We’re truly sorry your experience didn’t meet expectations. That’s not the standard we hold ourselves to, and we’d like to make things right.” These platforms are constantly learning from thousands of real-world interactions to offer an emotionally intelligent approach at a pace no human team can match. Dig deeper: Why Google reviews will power up your local SEO in 2025 2. Maintaining brand voice and consistency Another major innovation is the ability of AI to learn and replicate a brand’s unique tone of voice. Whether a company prides itself on being witty, formal, compassionate, or minimalist, AI can be trained with brand guidelines and past responses to stay consistently on-brand. AI models embedded in platforms like Yext allow marketing teams to set predefined tone parameters and terminology libraries. This ensures that no matter who is reviewing the content – or which location the review originates from – the tone remains unified. Moreover, consistency in language and message helps reduce the risk of tone-deaf replies or rogue customer interactions going viral for the wrong reasons. 3. Scaling with precision: Responding faster and smarter Managing the flood of reviews across platforms like Google, Yelp, Amazon, and Facebook can be daunting even for the most seasoned brand managers. The stakes are high. Consumers don’t just read reviews, they rely heavily on how businesses respond to them when making purchasing decisions. More than half of consumers expect a business to respond to a negative review within a week. Up to 88% of consumers are likely to engage with a business that replies to all of its reviews – compared to just 47% who would consider a business that doesn’t respond at all, per a BrightLocal survey. AI-powered platforms address this scalability challenge head-on. These systems can triage incoming reviews by sentiment and visibility, prioritizing critical feedback for human oversight while autonomously managing routine responses. Some tools even offer A/B testing capabilities. This allows you to experiment with different tones or phrasing to see what resonates best with your audience. In turn, review management becomes more than just damage control. It becomes a data-driven strategy for strengthening brand reputation. Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. Challenges and ethical considerations Despite the benefits, brands must proceed with caution. Over 50% of Americans are concerned about AI in daily life, according to Pew Research. Overreliance on automation can backfire if responses feel robotic or misinterpret emotional nuances like sarcasm or cultural context. The good news is that 58% of consumers preferred the AI-written review response over a purely human response, based on a BrightLocal survey. A hybrid approach is emerging as best practice: let AI generate the first draft and then have a human edit or approve it. Transparency also matters, especially when a bot initiates the conversation. The future: Predictive and proactive reputation management The next generation of AI tools is moving beyond reaction to prediction. Platforms are beginning to track patterns in reviews and feedback to detect early signals of systemic issues, such as rising complaints about delivery delays or product quality, enabling proactive interventions. AI tools are evolving from reactive assistants into predictive engines that can shape customer strategy. Dig deeper: AI and online reputation: How to stay in control A new era of customer relations AI is not replacing human empathy – it’s enhancing it. By offering speed, consistency, and emotional intelligence, AI empowers brands to turn criticism into connection. The businesses that thrive in this environment will blend human oversight with intelligent automation to deliver responses that are not just fast but genuinely meaningful. In a world where online reputation is currency, AI is proving to be one of the most valuable tools in the digital marketer’s toolkit. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. If you're looking to upgrade your home gym or fitness gear without breaking the bank, look toward Amazon's Fitness Memorial Day sale. I know Memorial Day isn't for another week, but naturally, the retail giant is kicking off the festivities early. Especially with summer right around the corner, now is the time to buy all the equipment you need to keep you motivated through the dog days. I know I've personally got my eye on massage guns and foam rollers to help me survive my upcoming marathon training. So, with Amazon's Memorial Day Sale is in full swing, I've done all the leg work for you using price-checking tools to bring you the best fitness deals you can find right now. Cardio equipmentAt-home cardio equipment feels like a major investment—not just in terms of space and money, but your lifestyle. I usually hate the treadmill, but when I'm training in peak summer heat, it's necessary. And if you're going to buy a treadmill, it's worth spending the money to get one that feels sturdy and safe. Right now the NordicTrack Commercial Treadmill is 20% off, bringing a true gym-quality machine (with interactive training features) into a far more affordable range. For apartment dwellers like me, the classic Original Peloton Bike also marked down 20%, offering studio-quality cycling without sacrificing space. Pelotons are the most popular indoor exercise bike, but they're notoriously expensive and don't go on sale often. While they're still expensive, the discounts are historically good, down to $1,145 (originally $1,445). Original Peloton Bike $1,145.00 at Amazon /images/amazon-prime.svg $1,445.00 Save $300.00 Get Deal Get Deal $1,145.00 at Amazon /images/amazon-prime.svg $1,445.00 Save $300.00 Strength training essentialsI'm a huge advocate for adjustable dumbbells; a good set eliminates the need for 30-some individual dumbbell pairs. Right now the adjustable Bowflex SelectTech 552 dumbbells are seeing one of their deepest discounts of the year. After testing the Nüobells and REP adjustable dumbbells, the Bowflex are next on my list; their reputation is pretty much the gold standard in the adjustable dumbbell world. Bowflex Adjustable Dumbbells $199.00 at Walmart $275.00 Save $76.00 Get Deal Get Deal $199.00 at Walmart $275.00 Save $76.00 The TRX All-in-One Suspension Training System is 25% off, perfect for bodyweight exercises that engage your entire core. Or if you're just looking for one addition to your home gym at just $20, this Vinsguir ab roller wheel is 40% off. Massage guns and foam rollersDon't neglect recovery in your fitness journey. The Bob and Brad D5 Pro Massage Gun is marked down by 30%, bringing you professional-grade percussion therapy at home. I'm personally a fan of this brand, if you're looking for alternatives to the (understandably) popular Theragun or Hypervolt at half the price. The highly-rated Lifepro vibrating foam roller is 15% off, helping you roll out those post-workout kinks with added vibration technology for deeper muscle relief. Fitness trackersIf you've been holding out on a new watch, now is a great time to finally snag some discounted wearable tech. Your classic Fitbit Charge 6 is available at 25% off. And anytime you're looking for a good smartwatch, Garmin's name is bound to come up. Right now the Garmin Instinct 2 is discounted by 33%, and the Solar version is down 44%. What's extra cool about the solar version is its potentially unlimited battery life, and it comes with Garmin Pay and plenty of customizable watch faces. Headphones and speakersFinally, it's worth mentioning there are solid deals on earphones and speakers, which are always a must-have in some way when you're working out. The Beats Studio Pro are a whopping 50% off, down to $169.95. For anyone who wants spatial audio, Apple-first integrations, and a good-looking pair of over-ears that feel comfortable over long sessions, this is a good deal. Also noteworthy: You can snag the AirPods Pro 2 at 24% off, and the JBL Go 4 portable (and waterproof!) speaker at 20% off. Beats Studio Pro $169.95 at Amazon /images/amazon-prime.svg $349.95 Save $180.00 Get Deal Get Deal $169.95 at Amazon /images/amazon-prime.svg $349.95 Save $180.00 Whether you're just starting your fitness journey or looking to fill gaps in your existing setup, now is a great time to take advantage of significant markdowns through the holiday weekend. View the full article

Since the weekend, Google has started to roll out Google Discover on desktop in many countries and regions. I personally can trigger it in Google New Zealand and some other locations but I am not yet able to trigger it on Google.com in the United States.View the full article

Google has updated its title structured data help document for Google Merchant Center to now recommend you add the product's brand name to the title of the product when it's a differentiating factor. View the full article

Key Takeaways Growing Demand: The rise of e-commerce and logistics creates a lucrative landscape for warehouse franchises, making them an appealing entrepreneurial option.Established Support: Franchise opportunities come with brand recognition, operational procedures, and ongoing support, which help mitigate risks for new business owners.Investment Versatility: Warehouse franchises often require lower initial investments and provide flexible business models that can adapt to changing market needs.Market Opportunities: Diverse franchise options exist, ranging from regional warehouses to tech-integrated logistics solutions, catering to various investment capacities and market demands.Strategic Location Matters: Success hinges on selecting the right location with strong demand for warehouse services while considering demographics and competition.Training and Support Importance: Ongoing support and training from franchisors enhance operational efficiency and business growth, essential for success in the warehouse industry. If you’re looking to dive into the world of entrepreneurship, warehouse franchise opportunities could be your golden ticket. With the rise of e-commerce and the demand for efficient logistics, investing in a warehouse franchise can be a smart move. It offers a unique blend of stability and growth potential, allowing you to tap into a booming market. Imagine running a business that not only provides essential services but also aligns with the ever-evolving supply chain landscape. Whether you’re a seasoned entrepreneur or just starting out, exploring these opportunities could set you on a path to success. Get ready to discover how you can leverage warehouse franchises to build a thriving business that meets today’s demands. Overview of Warehouse Franchise Opportunities Warehouse franchise opportunities offer a promising pathway for small business entrepreneurs. You can capitalize on the booming e-commerce sector by investing in a franchise that meets the growing demand for efficient logistics solutions. Benefits include brand recognition, established operational procedures, and ongoing support from franchisors, all crucial for success. Investing in a warehouse franchise provides stability with a steady revenue stream. The increasing need for storage and distribution capabilities creates a favorable environment for franchise growth. As an entrepreneur, you can position your small business to thrive by aligning with industry leaders and leveraging their expertise. Small business owners can find diverse franchise models, from smaller regional warehouses to larger distribution centers. Each model presents unique advantages depending on your investment capacity and market needs. Engaging with a warehouse franchise not only enhances your portfolio but also contributes to local economies by creating jobs and supporting supply chain efficiency. Benefits of Investing in Warehouse Franchises Investing in warehouse franchises offers significant advantages for small business entrepreneurs. You can tap into a sector with growing demand while benefiting from established support systems. Low Initial Investment You may find that some warehouse franchises require lower initial investments compared to starting an independent business. The franchisor’s established business model typically reduces upfront costs. This structured support helps you minimize risks, making it easier to launch your small business in the logistics industry. Flexible Business Model A warehouse franchise often provides a flexible business model. You can adapt operations to shifting market conditions while adhering to core principles. This flexibility allows your small business to remain competitive and responsive, addressing evolving customer needs in the dynamic logistics landscape. Key Players in the Warehouse Franchise Market Warehouse franchise opportunities arise primarily from existing business models focused on logistics and storage. While the specific warehouse franchise market lacks extensive data, notable players in related industries provide valuable insights for small business entrepreneurs. Notable Franchise Brands U-Haul: U-Haul offers franchise opportunities in moving and storage services. This brand provides a well-established business model that small business owners can leverage for local or regional operations. PODS Moving & Storage: PODS combines moving and storage solutions, making it an attractive choice for entrepreneurs looking for a franchise with logistical components. The brand’s reputation and operational framework support small business success. Other Companies: Various companies operate in the moving and storage sector, presenting additional opportunities for emerging small businesses. Engaging with recognized brands enhances visibility and credibility. Emerging Franchises to Watch Logistics and Supply Chain Franchises: With the e-commerce sector booming, new franchises are emerging that focus on warehouse management and inventory control. These franchises often cater to small businesses needing efficient storage and fulfillment solutions. Technology Integration Franchises: New business models incorporating advanced technologies like AI and robotics are gaining traction. Small business owners can explore these innovative franchises that offer enhanced operational capabilities and competitive advantages in the warehouse space. By considering these key players and emerging franchises, you can identify promising opportunities in the warehouse franchise market that align with your small business goals. Factors to Consider Before Investing Investing in a warehouse franchise requires careful assessment of several key factors. Understanding these elements helps you make informed decisions as a small business entrepreneur. Location and Demographics Assessing location and demographics is crucial for success. Examine the demand for warehouse services in your targeted area, focusing on factors like industrial activity and logistical needs. Areas with high levels of e-commerce activity present better opportunities for growth. Evaluate the competitive landscape, ensuring there’s adequate room for your franchise to thrive amidst existing operators. A strategic location contributes significantly to attracting clients and sustaining profitability. Franchise Support and Training Selecting a franchise with strong support and training programs enhances your operational efficiency. Look for franchises that offer comprehensive training to help you manage daily operations effectively. Ongoing support from the franchisor plays a vital role in navigating operational issues, marketing strategies, and technology integrations. The availability of these resources can strengthen your position as a small business owner in the competitive warehouse sector, allowing you to focus on growth and customer satisfaction. Conclusion Exploring warehouse franchise opportunities can be a game-changer for your entrepreneurial journey. With the e-commerce sector booming and the demand for efficient logistics on the rise, now’s the perfect time to dive in. Investing in a warehouse franchise not only offers stability but also provides you with a solid foundation to grow your business. You’ll benefit from established brand recognition and operational support, which can significantly reduce your risks. As you consider your options, think about the unique advantages each franchise model brings. By aligning your investment with market needs and leveraging the support available, you can position yourself for success in this dynamic industry. Embrace the potential of warehouse franchises and take the next step toward building a thriving business. Frequently Asked Questions What is a warehouse franchise? A warehouse franchise is a business model that allows entrepreneurs to operate a storage and distribution facility under an established brand. This model leverages recognized branding, proven operational systems, and ongoing support from the franchisor, making it easier for new business owners to succeed. Why should I consider investing in a warehouse franchise? Investing in a warehouse franchise offers stability and growth potential, particularly due to the rising demand in the e-commerce sector. Entrepreneurs benefit from brand recognition, established procedures, and training that reduce risks compared to starting an independent business. What are the benefits of a warehouse franchise? Benefits of a warehouse franchise include lower initial investment costs, ongoing support from franchisors, and a steady revenue stream driven by e-commerce needs. Additionally, franchisees can adapt to changing market conditions and take advantage of established business models for success. Who are the key players in the warehouse franchise market? Notable players include U-Haul and PODS Moving & Storage, which offer solid business models. Emerging franchises focusing on logistics and technology integration, such as AI and robotics, are also significant, providing new opportunities for entrepreneurs in the sector. How do I choose the right warehouse franchise? Consider factors such as location, demographics, and e-commerce potential when selecting a franchise. Evaluate the competitive landscape and ensure the franchise offers strong support and training programs that can enhance operational efficiency and boost your success. Image Via Envato This article, "Explore Lucrative Warehouse Franchise Opportunities for Aspiring Entrepreneurs" was first published on Small Business Trends View the full article

Key Takeaways Growing Demand: The rise of e-commerce and logistics creates a lucrative landscape for warehouse franchises, making them an appealing entrepreneurial option.Established Support: Franchise opportunities come with brand recognition, operational procedures, and ongoing support, which help mitigate risks for new business owners.Investment Versatility: Warehouse franchises often require lower initial investments and provide flexible business models that can adapt to changing market needs.Market Opportunities: Diverse franchise options exist, ranging from regional warehouses to tech-integrated logistics solutions, catering to various investment capacities and market demands.Strategic Location Matters: Success hinges on selecting the right location with strong demand for warehouse services while considering demographics and competition.Training and Support Importance: Ongoing support and training from franchisors enhance operational efficiency and business growth, essential for success in the warehouse industry. If you’re looking to dive into the world of entrepreneurship, warehouse franchise opportunities could be your golden ticket. With the rise of e-commerce and the demand for efficient logistics, investing in a warehouse franchise can be a smart move. It offers a unique blend of stability and growth potential, allowing you to tap into a booming market. Imagine running a business that not only provides essential services but also aligns with the ever-evolving supply chain landscape. Whether you’re a seasoned entrepreneur or just starting out, exploring these opportunities could set you on a path to success. Get ready to discover how you can leverage warehouse franchises to build a thriving business that meets today’s demands. Overview of Warehouse Franchise Opportunities Warehouse franchise opportunities offer a promising pathway for small business entrepreneurs. You can capitalize on the booming e-commerce sector by investing in a franchise that meets the growing demand for efficient logistics solutions. Benefits include brand recognition, established operational procedures, and ongoing support from franchisors, all crucial for success. Investing in a warehouse franchise provides stability with a steady revenue stream. The increasing need for storage and distribution capabilities creates a favorable environment for franchise growth. As an entrepreneur, you can position your small business to thrive by aligning with industry leaders and leveraging their expertise. Small business owners can find diverse franchise models, from smaller regional warehouses to larger distribution centers. Each model presents unique advantages depending on your investment capacity and market needs. Engaging with a warehouse franchise not only enhances your portfolio but also contributes to local economies by creating jobs and supporting supply chain efficiency. Benefits of Investing in Warehouse Franchises Investing in warehouse franchises offers significant advantages for small business entrepreneurs. You can tap into a sector with growing demand while benefiting from established support systems. Low Initial Investment You may find that some warehouse franchises require lower initial investments compared to starting an independent business. The franchisor’s established business model typically reduces upfront costs. This structured support helps you minimize risks, making it easier to launch your small business in the logistics industry. Flexible Business Model A warehouse franchise often provides a flexible business model. You can adapt operations to shifting market conditions while adhering to core principles. This flexibility allows your small business to remain competitive and responsive, addressing evolving customer needs in the dynamic logistics landscape. Key Players in the Warehouse Franchise Market Warehouse franchise opportunities arise primarily from existing business models focused on logistics and storage. While the specific warehouse franchise market lacks extensive data, notable players in related industries provide valuable insights for small business entrepreneurs. Notable Franchise Brands U-Haul: U-Haul offers franchise opportunities in moving and storage services. This brand provides a well-established business model that small business owners can leverage for local or regional operations. PODS Moving & Storage: PODS combines moving and storage solutions, making it an attractive choice for entrepreneurs looking for a franchise with logistical components. The brand’s reputation and operational framework support small business success. Other Companies: Various companies operate in the moving and storage sector, presenting additional opportunities for emerging small businesses. Engaging with recognized brands enhances visibility and credibility. Emerging Franchises to Watch Logistics and Supply Chain Franchises: With the e-commerce sector booming, new franchises are emerging that focus on warehouse management and inventory control. These franchises often cater to small businesses needing efficient storage and fulfillment solutions. Technology Integration Franchises: New business models incorporating advanced technologies like AI and robotics are gaining traction. Small business owners can explore these innovative franchises that offer enhanced operational capabilities and competitive advantages in the warehouse space. By considering these key players and emerging franchises, you can identify promising opportunities in the warehouse franchise market that align with your small business goals. Factors to Consider Before Investing Investing in a warehouse franchise requires careful assessment of several key factors. Understanding these elements helps you make informed decisions as a small business entrepreneur. Location and Demographics Assessing location and demographics is crucial for success. Examine the demand for warehouse services in your targeted area, focusing on factors like industrial activity and logistical needs. Areas with high levels of e-commerce activity present better opportunities for growth. Evaluate the competitive landscape, ensuring there’s adequate room for your franchise to thrive amidst existing operators. A strategic location contributes significantly to attracting clients and sustaining profitability. Franchise Support and Training Selecting a franchise with strong support and training programs enhances your operational efficiency. Look for franchises that offer comprehensive training to help you manage daily operations effectively. Ongoing support from the franchisor plays a vital role in navigating operational issues, marketing strategies, and technology integrations. The availability of these resources can strengthen your position as a small business owner in the competitive warehouse sector, allowing you to focus on growth and customer satisfaction. Conclusion Exploring warehouse franchise opportunities can be a game-changer for your entrepreneurial journey. With the e-commerce sector booming and the demand for efficient logistics on the rise, now’s the perfect time to dive in. Investing in a warehouse franchise not only offers stability but also provides you with a solid foundation to grow your business. You’ll benefit from established brand recognition and operational support, which can significantly reduce your risks. As you consider your options, think about the unique advantages each franchise model brings. By aligning your investment with market needs and leveraging the support available, you can position yourself for success in this dynamic industry. Embrace the potential of warehouse franchises and take the next step toward building a thriving business. Frequently Asked Questions What is a warehouse franchise? A warehouse franchise is a business model that allows entrepreneurs to operate a storage and distribution facility under an established brand. This model leverages recognized branding, proven operational systems, and ongoing support from the franchisor, making it easier for new business owners to succeed. Why should I consider investing in a warehouse franchise? Investing in a warehouse franchise offers stability and growth potential, particularly due to the rising demand in the e-commerce sector. Entrepreneurs benefit from brand recognition, established procedures, and training that reduce risks compared to starting an independent business. What are the benefits of a warehouse franchise? Benefits of a warehouse franchise include lower initial investment costs, ongoing support from franchisors, and a steady revenue stream driven by e-commerce needs. Additionally, franchisees can adapt to changing market conditions and take advantage of established business models for success. Who are the key players in the warehouse franchise market? Notable players include U-Haul and PODS Moving & Storage, which offer solid business models. Emerging franchises focusing on logistics and technology integration, such as AI and robotics, are also significant, providing new opportunities for entrepreneurs in the sector. How do I choose the right warehouse franchise? Consider factors such as location, demographics, and e-commerce potential when selecting a franchise. Evaluate the competitive landscape and ensure the franchise offers strong support and training programs that can enhance operational efficiency and boost your success. Image Via Envato This article, "Explore Lucrative Warehouse Franchise Opportunities for Aspiring Entrepreneurs" was first published on Small Business Trends View the full article

Google has a weird and somewhat limited and rare issue with sitemap files within Google Search Console. These sitemap files cannot be fetched and retrieved by Google Search. The issue seems to be related to 5-character subdomains that are on a Polish ccTLD, .pl.View the full article

Agreement to forge closer links with Europe on defence and trade risks reopening Brexit arguments View the full article

Prime minister acknowledges besieged strip is approaching starvation after announcing plans to allow limited entry of aidView the full article

At Ahrefs, our machine learning team has built an AI content detector (codenamed bot_or_not). We’re about to release the AI content detector for Ahrefs customers to use, so we decided to put it through its paces with a question we’ve…Read more ›View the full article

A month ago, Google said it would soon redirect its ccTLD, country specific domains, for Google Search to its Google.com domain. So Google.de, as an example, would be redirected to Google.com. Well, that process seems to have kicked off on Friday, May 16th for some users.View the full article

Google has a bug with Google Ads where for campaigns running on New Customer Acquisition they are not able to spend the set budget. This bug was confirmed with Google and has been an issue for advertisers since May 15th.View the full article

From defence to fishing access, the major changes agreed in trade talksView the full article

Google AI Mode seems like it got a lot faster over the past day or so. Instead of going through the steps of saying thinking about this, searching for results, organizing results, it just now saying kicking off searches and then looking at sites and then quickly shows the AI Mode response.View the full article

With zero-click results and AI Overviews dominating the SERP, SEO pros must adapt. This article breaks down key shifts in behavior, metrics, and strategy. The post From Search To Discovery: Why SEO Must Evolve Beyond The SERP appeared first on Search Engine Journal. View the full article

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. For years, famed restaurateur Danny Meyer has wanted to reinvent the way diners pay their bills. He’s dreamed of a world in which patrons can pay for their meals and simply walk out of an eatery without asking and waiting for the check. Meyer’s vision for frictionless payments found its way to Frank Bisignano, who served as CEO of Fiserv, the financial services technology provider, until becoming commissioner of the Social Security Administration earlier this year. By 2020, the two executives hatched an idea for a checkless solution that would enable diners to settle their restaurant tabs without taking out a credit card or phone. It then fell to Krystle Mobayeni, a senior vice president and head of restaurants at Fiserv, and Kelly Macpherson, chief technology officer of Meyer’s Union Square Hospitality Group (USHG), to build the software and systems that would bring their bosses’ idea to life. The result is a system called Checkless Payments, which the companies announced last week at the National Restaurant Association Show. It isn’t unusual for the top executive at a company to be the driver of innovation, especially at entrepreneurial or founder-led organizations. Nearly half the respondents to a 2024 Fast Company survey of its Most Innovative Companies honorees said their CEO was in charge of innovation, and 60% said their top innovation executive reported directly to the CEO. INNOVATOR IN CHIEF Since founding Manhattan’s Union Square Café in 1985, Meyer has been a force in the hospitality industry. He was an early adopter of online reservations and has served on OpenTable’s advisory board. USHG, where Meyer is executive chairman, has expanded beyond restaurants to include Hospitality Quotient, a consulting and professional development arm. In 2017, he launched Enlightened Hospitality Investments, a private equity fund that backs businesses that share his values around taking care of employees and customers. “I’ve made a career out of driving some people crazy, but in a nice way,” Meyer says. “If [an innovation] was easy, it would’ve been done already.” With Checkless Payments, Meyer challenged the USHG and Fiserv teams to develop a solution that was elegant enough for fine-dining establishments. He didn’t want patrons to have to take out their phones to scan a QR code to pay; nor was it practical to set up sensors or other hardware that are part of checkout-free experiences at Amazon Go stores and other retailers. And he didn’t want a “walled garden” that would require customers to use only one kind of credit card or mobile operating system. He also wanted a system that could eventually be extended to other aspects of hospitality, enabling dinners to, say, alert the coat check room or valet that they are getting ready to leave the restaurant, letting them retrieve their belongings or car without waiting. Checkless transactions can benefit not just diners but restaurants, too. Meyer notes that the cumulative time servers and diners spend could instead be used to “turn” tables—restaurant-speak for setting, seating, serving, and clearing a table. And Fiserv’s Mobayeni says restaurants can use the checkless enrollment process for deeper customer engagement. “They can let guests know there’s a featured menu item or they have a special wine,” she says. She envisions a day when diners might use the platform to place their first drink order in advance, which also helps the restaurant operate more efficiently. IT’S NOT “DINE AND DASH” USHG’s Macpherson admits that diners may need some coaching on the new system, which was piloted at Manhatta, the group’s fine-dining restaurant in New York’s financial district. “Even when I was using it there was this stigma of ‘dining and dashing,’” she says. Servers, too, will have to adopt a new etiquette. Says Meyer: “If I’m a guest, here’s what I’d want my server to say at some point: ‘I know you’re part of the [Checkless Payments] program, and I hope I’m going to have a chance to thank you and say goodbye, but you’re welcome to leave any time you want.’” USHG will begin rolling out the program at additional restaurants this summer. Fiserv, which last year reported revenue of more than $20 billion, will then make Checkless Payments available to customers of its new Clover Hospitality point-of-sale system for upscale restaurants. I asked Macpherson what it is like to work for an executive chairman who is also an innovator with a reputation for high quality. “It’s inspirational and exciting,” she says. “Danny is a beacon in the industry, pushing us and challenging us to think bigger. I like thinking big, too. How can we do what people might say is the impossible?” ARE YOU AN INNOVATOR IN CHIEF? Are you a CEO or executive chairman who leads innovation at your organization? Do your employees find your status as “innovator in chief” inspiring, or do you drive people crazy—in a nice way? Send your thoughts to me at stephaniemehta@mansueto.com. Read more: Innovation starts at the top Can startups solve our thorniest challenges? Meet Fast Company’s Most Innovative Companies of 2025 Mindset shifts to be a more innovative leader View the full article

Deciding which movies warrant a trip to the theater isn’t always easy. Lately, though, trailers seem to be making the choice even harder, and not for the reasons one might think. The problem—if you could call it one—is an abundance of marketing riches across the entire cinematic spectrum. The trailer for A24’s new necromancy horror Bring Her Back is as dynamic as the one for Marvel’s retro romp, The Fantastic Four, not to mention DC’s new Superman reboot, Liam Neeson’s revival of The Naked Gun, and pretty much every other tentpole this year. Either the best summer movie season in decades is about to sweep through theaters or (more likely) trailers have simply gotten crazy good now, and it’s breaking our brains. Even the trailers themselves seem to be aware that movie marketing is firing on all cylinders lately. The one for A24’s just-released Friendship ends with Tim Robinson, creator of cringetastic meme factory I Think You Should Leave, saying direct-to-camera, “There’s a new Marvel out that’s supposed to be nuts.” It’s a nod to his film’s status as counterprogramming for the Marvel blockbuster, Thunderbolts, which also arrived this month. After the Friendship trailer debuted in February, though, Marvel dropped a Thunderbolts trailer touting its cast’s connections to past A24 movies—like a metatextual slap-fight between Goliath and Indie Goliath. Both sides win. The Friendship trailer quickly conveys how the unique tone of Robinson’s show will translate to film, while Thunderbolts’ trailers present it as an off-beat, low stakes side-quest in the Marvel world. How could anyone who’s even a little interested in either resist? Traditionally, trailers have followed a familiar cadence: Give the audience a hook, follow it up with some table-setting, and end on an escalation. But these days, trailers feel more like a self-contained mini-movie than part of a pattern. Some trailers, like those for Superman and Final Destination: Bloodlines, spend a full minute anchored by a single tense scene that lures viewers in; others, like those for the latest Mission: Impossible and Conjuring movies, dangle visuals from previous entries in clever ways, centering franchise lore to remind audiences what they loved about the characters and worlds in the first place. So how are trailer editors deciding which path to take? And how do they keep things from feeling stale? According to Erika Anaya, creative director at leading entertainment marketing agency Trailer Park, there are no hard and fast rules when it comes to charting a trailer’s trajectory. “It’s different for every single movie, regardless of genre or studio,” she says. “I would even say for something like a Marvel [film], you would think, ‘Oh, they pretty much have it down now,’ but it changes for every single one.” The promotional push for a major movie generally includes a teaser trailer and two official trailers. (These days movies also often feature an assortment of online-only bonus clips.) The composition of these packages used to be more codified, though. A teaser was once strictly an enticing, elusive introduction—more TikTok-length than YouTube. A classic example is the teaser for The Shining, which showed nothing but a nightmarish deluge of blood pouring out from a hotel elevator. While those kinds of teasers still exist—the new Naked Gun offers one extended gag—teasers can now be more comprehensive than trailers. The “teaser” for Thunderbolts lasted nearly three and a half minutes, giving viewers a lot to chew in for a first taste. “It used to be very common for the first piece out of the gate to be an amuse-bouche teaser, followed by a second trailer that leaned more heavily into story,” Anaya says. “But that’s not really a standard practice anymore.” Whatever their length or style, movie trailers sound better now, too. Or at least fresher. The era of slowed-down cover songs, starting with 2010’s The Social Network trailer and its haunting choral cover of Radiohead’s “Creep,” finally seems to have tapered off. Now, studios are more likely to score a trailer with a bizarro version of a classic rock song that features new instrumentation alongside the classic vocal stems. This summer’s entries include a lithe EDM update of Madonna’s “Material Girl” for A24’s The Materialists, a dreamy twist on Queen’s “Under Pressure” in Thunderbolts, and an enhanced take on “Happy Together” by The Turtles for Neon’s horror flick Together. The infamous “braaam” noise popularized by the Inception trailer is also on the wane. An audio shorthand for epicness, the oft-used trailer sound appears to have fallen out of fashion somewhere between 2021’s Dune and last year’s Dune 2. (“I think a lot of trailer editors—and viewers—got tired of that particular sound effect,” Anaya adds.) What might distinguish this season’s trailers most, though, is an intuitive command of how much to reveal and how much to hold back. While giving a flavor of a movie’s vibe can be just as important to a trailer as communicating the plot or flaunting some money-shot stunts, jokes, smooches, or death-traps, the amounts in each recipe are always in flux. The trailer for 2006’s cerebral drama, Little Children, starring Kate Winslet, is a tonal masterpiece that barely informs viewers what the film is actually about or what happens in it. A24 essentially cornered the market on this style of trailer in the 2010’s, with vibey, vague pieces like those for The Witch and Hereditary, and the studio’s trailer for Bring Her Back this summer takes a similar tact. Viewers will leave knowing only that the titular “Back” means “back from the dead”—and feeling supremely creeped out. So, how do studios decide how much to give away in a trailer? According to Anaya, big-budget films often go through multiple rounds of audience testing for their trailers—and the more the creators lean on that research, the more they tend to reveal. Ironically, the same viewers who later complain in YouTube comments about “spoiler-filled” trailers may be the ones asking for more upfront during test screenings. But lately, the trend seems to be swinging the other way. “A few years ago, it was more common to add more story, but I think there is a sense that we wanna leave something more, particularly for theatrical, for people to go and buy a ticket,” Anaya says. “So maybe that more old-school way of packing a trailer with too much information is starting to look like, ‘Is there a better way to do this?’ Can we intrigue them with less narrative, but enough to come through?” Neon’s trailer for the upcoming Together, for instance, is a triumph of the delicate balance between vibes, plot, and money shots. It gives viewers just enough string to put together that stars Alison Brie and Dave Franco are a troubled couple thrust into a gnarly body-horror situation, without quite spelling out what that situation is, let alone what started it or how far it will go. Rather than a standout, though, this is starting to feel like the standard. This summer’s trailers seem to be finding the precise middle between the magic of mystery and the dopamine rush of Too Much—and it’s getting confusing. Every trailer seems to pitch its product with a beautiful line drive right down the plate, but the movies themselves can’t all be home runs. Will some of the moody, plot-light trailers ultimately translate to plodding, plot-free films? Will any of those that confidently reveal some of their best moments turn out to have held back nothing for the actual film? Judging by the solid start to the summer box office, these trailers are successfully making people flee their homes to find out. View the full article

“The best way to predict the future is to create it.” This timeless insight from renowned 20th-century Austrian-America management consultant Peter Drucker is especially relevant for startup leaders who aim to build something that stands the test of time. In today’s digital economy, global expansion has never been easier—yet many tech founders are still focused on an initial geographical market. While starting with that thinking may seem practical, failing to embed a global mindset from the get-go can limit long-term potential. The reality is, startups that delay international thinking face tougher roadblocks later—scaling infrastructure, product-market fit, cultural nuances, and competition become bigger hurdles than necessary. The best startups anticipate these challenges early, positioning for global impact before opening a second office. I’ve seen this firsthand—setting out to empower the world with your company’s tools shouldn’t just be a tagline; it should shape every product decision, hire, and expansion effort. For founders unsure where to start, here’s what I’ve learned about building global-first from day one. Establishing a clear vision A strong vision serves as a guiding light through the thousands of decisions a company must make. Startups that scale successfully have a clear and ambitious purpose that informs their strategy from day one. For example, at Canva, we’ve aimed to make our product accessible to anyone, anywhere in the world. And while this seemed massively aspirational at our founding, it’s helped us avoid complacency, and feels more realistic as you focus on hitting incremental milestones. In the early days, you won’t be able to build a solution for every conceivable challenge. Focusing on your most obvious core audience, or, finding a niche that isn’t too restrictive—tools for real estate, e-commerce, marketing, etc.—can ensure the foundation to support future expansion. Balancing ambition with practicality isn’t just a challenge—it’s a necessity. Those who master it pave the way for sustainable, scalable global success. Solve a problem that transcends borders Startups often face resource constraints, making it tempting to prioritize short-term gains over long-term scalability. However, founders must resist the urge to build products solely for their initial market. Instead, they should develop solutions with modularity and adaptability in mind. I believe in focusing on solving a fundamental problem—simplifying graphic design was our strategic focus—while ensuring that a platform can evolve for different industries, languages, and cultures. As your startup grows, maintaining flexibility becomes even more important. More than 10 years in, my company is still adapting to changing markets, shifting consumer expectations, and emerging trends. Balance focus and flexibility If you are an American startup founder, remember that 95.7% of the world’s population lives outside of the U.S., and many of them may fall into your target customer demographic. Therefore, the ability to refine strategies based on global opportunities is a crucial trait of long-term success. This goes far beyond just translating the interface. It involves integrating local payment methods, content, templates, SEO strategies, and much more. At Canva we refer to a helpful metaphor of cupcakes and icing. The cupcake is our core offering of design and workplace software. The icing is the way we build on top to suit different countries, languages, and industries. The most important thing is that the cupcake is made in a way that it can expand and serve all of these different needs. The power of passion and storytelling A founder’s passion is contagious. When a team believes in the company’s mission, they’ll go the extra mile to execute it. But passion alone isn’t enough—it must be communicated effectively and proven in actions. Founders should meaningfully lift the hood on their own motivations as often as is appropriate, whether it’s the inspiration behind the product, the obstacles overcome, or the impact their product has had on customers worldwide. I know from experience that this can be extremely successful in uniting a workforce around a shared mission. This becomes even more critical as a company scales across borders and languages. Consistently telling and refining your story ensures alignment and momentum, especially as new markets open up. A globally resonant narrative makes it easier to expand into different regions while maintaining a strong brand identity—and it starts at the top! Integrating emerging technologies Startups that embrace new technologies early gain a competitive edge. Staying ahead means keeping a pulse on industry shifts, making judgement calls as to whether a new technology aligns with your goals, and taking calculated risks. It also means building to adapt, and minimizing reliance on any single model or partner. Find ways to be “pluggable” with other tools and technologies so you can evolve your tech stack without starting from scratch. In Q3 2024, AI startups accounted for 31% of global venture funding, signaling an industry-wide shift toward automation and intelligent systems. AI is offering an unprecedented opportunity to grow efficiently, without adding costs. Companies that delay integrating these advancements risk falling behind. Regardless of a startup’s stage, a forward-thinking approach to technology is key to long-term success. Building internationally and for decades to come The most successful startups aren’t those that expand internationally just because they need to continue to grow sales; they’re the ones that embed a global mindset into their culture, strategy, and vision from the get-go. Founders must recognize that the world is their market, not just their home country. From my native Australia to America and everywhere in between, each market might benefit from a product in different ways. Wise founders will commit to exploring and embracing those differences by building adaptable products, crafting a resonant brand story, hiring teams with diverse perspectives, and leveraging technology to stay ahead. In the end, the startups that think globally from the beginning are the ones that don’t just react to the future—they create it, just as Drucker envisioned. View the full article

Key Takeaways Unique Southern Flavors: Southern burger chains stand out due to their incorporation of local flavors and fresh, regionally sourced ingredients, creating memorable dining experiences. Signature Recipes: Each chain boasts its own specialty items, with popular toppings like fried green tomatoes, pimento cheese, and spicy coleslaw that reflect Southern culinary traditions. Focus on Quality: Many Southern burger joints prioritize quality in their ingredients, often preparing meals from scratch, which fosters customer loyalty and supports community businesses. Diverse Offerings: Chains like Whataburger, Cook Out, and Krystal provide a variety of menu items, from large burgers and BBQ options to sliders and customizable trays, catering to diverse tastes and preferences. Community Connection: Southern burger chains are often family-run or independently owned, contributing to their local communities and embodying the spirit of Southern hospitality. Regional Specialties: Different states feature unique offerings, showcasing local flavors—like North Carolina’s BBQ at Cook Out or Texas’s hearty burgers at Whataburger—enhancing each chain’s appeal. When it comes to burgers, the South has a unique flavor that sets its chains apart. From juicy patties to mouthwatering toppings, Southern burger joints have perfected the art of creating unforgettable meals that reflect the region’s rich culinary heritage. Whether you’re a local or just passing through, these chains offer a taste of Southern hospitality that keeps you coming back for more. In this article, you’ll explore some of the most beloved Southern burger chains that are making waves across the nation. You’ll discover what makes each one special, from their signature recipes to their commitment to quality ingredients. Get ready to satisfy your cravings and learn why these burger spots are a must-try on your next culinary adventure. Overview of Southern Burger Chains Southern burger chains reflect the rich culinary traditions of the region. These establishments emphasize local flavors, often incorporating fresh, locally sourced ingredients into their menus. Many of these small businesses thrive on community support, offering a welcoming environment where customers feel at home. You’ll find that each chain has its own signature recipes, often featuring unique sauces, seasonings, and toppings. Popular offerings include burgers topped with fried green tomatoes, pimento cheese, and spicy coleslaw. These elements showcase the essence of Southern cooking while delivering satisfying flavor experiences. Small business owners often focus on quality, from the selection of meat to the freshness of produce. Many Southern burger chains proudly prepare their food from scratch, ensuring customers enjoy delicious meals made with care. This dedication to quality also fosters customer loyalty, as patrons recognize the value of supporting local enterprises. When exploring Southern burger chains, you engage with family-run restaurants and independently owned eateries that contribute to the character and identity of their communities. These chains not only satisfy burger cravings but also embody the spirit of Southern hospitality, making them must-visit destinations for both locals and visitors. Popular Southern Burger Chains Southern burger chains offer a unique dining experience and showcase the culinary traditions of the region. These establishments provide not just delicious menus but also reflect the commitment of small business owners to quality and local ingredients. Chain 1: History and Menu Highlights Whataburger, founded in the 1950s in Texas, has become an iconic name in the Southern burger scene. Known for its large burgers that require two hands to hold, it offers memorable items like the “Whataburger” and “Justaburger.” In addition to burgers, Whataburger features a variety of sides and breakfast items, appealing to a wide range of customers. Chain 2: Unique Selling Points Cook Out, based in North Carolina, stands out with its diverse menu featuring burgers, BBQ, and a plethora of sides. The chain’s unique trays allow customers to mix and match various sides, including hushpuppies and quesadillas, creating a customized meal. With over 40 flavors of milkshakes, Cook Out ensures there’s something for everyone. Chain 3: Customer Favorites Krystal is renowned for its small, square-shaped burgers, commonly referred to as “sliders.” With a simple menu and affordable prices, Krystal appeals to those seeking a quick, satisfying meal. Often compared to White Castle, Krystal maintains a distinct Southern presence that resonates with customers looking for comfort food and value. Comparison of Southern Burger Chains Southern burger chains offer distinct tastes and quality, appealing to customers who appreciate regional flavors and the dedication of small businesses. Taste and Quality Zaxby’s stands out for its hand-breaded chicken and specialty sauces, offering burgers with a Southern twist. Cook Out prioritizes fresh ingredients, serving classic Southern-style burgers. Whataburger gains attention for its large, Texas-sized flavor profiles. Hardee’s features larger burgers with various toppings, providing substantial options. Freddy’s excels with steamed burgers that deliver a classic American taste. Each chain reflects the culinary heritage of the South, highlighting the quality and uniqueness expected from small businesses. Price Range Zaxby’s prices burgers around $8-$12, emphasizing quality. Cook Out keeps prices under $4, appealing to budget-conscious customers. Whataburger and Hardee’s offer burgers typically costing between $6-$8, providing value for the size. Freddy’s burgers range from $5-$7, balancing quality and affordability. These varied price points cater to a broad audience, showcasing how small businesses adapt to meet diverse consumer preferences. Regional Variations Southern burger chains showcase distinct regional specialties that reflect the flavors and culture of their locations. Understanding these variations can help small businesses enhance their offerings and connect with local tastes. Specialties by State North Carolina: Cook Out stands out with its North Carolina-style BBQ options. This chain incorporates local BBQ flavors into its menu, appealing to burger lovers who crave authentic Southern cuisine. Texas: Whataburger thrives on its Texas roots, offering large burgers that resonate with local preferences. The chain’s menu embodies the bold, hearty flavors favored by Texans, making it a staple in the region. Georgia: Zaxby’s, while focusing on chicken, also includes burger options. This chain delivers a blend of regional tastes, appealing to customers who enjoy both chicken and burger choices. Influence of Southern Cuisine Southern cuisine plays a crucial role in shaping burger chains, infusing local flavors into their menus. Expect to find unique items like fried green tomatoes or pimento cheese as common toppings. Small businesses adapt to regional ingredients—like sweet tea or biscuits—to complement their offerings. This local approach not only enhances the menu but also builds community connection and loyalty, reinforcing the significance of supporting local businesses. Conclusion Southern burger chains offer more than just a meal; they provide a taste of the region’s rich culinary heritage. Each bite reflects the dedication to quality and the unique flavors that define Southern cooking. Whether you’re craving a classic Whataburger or the customizable options at Cook Out, these establishments embody the spirit of Southern hospitality. By choosing to support these local businesses, you’re not only enjoying delicious food but also contributing to the community. So the next time you’re in the South, make sure to stop by one of these burger joints and indulge in the flavors that make this region truly special. Your taste buds will thank you. Frequently Asked Questions What are Southern burger chains known for? Southern burger chains are known for their unique flavors, culinary heritage, and use of fresh, locally sourced ingredients. Signature toppings often include fried green tomatoes, pimento cheese, and spicy coleslaw, reflecting the rich traditions of Southern cooking. Which are some popular Southern burger chains? Popular Southern burger chains include Whataburger, known for its Texas-sized burgers; Cook Out, famous for customizable meal trays; and Krystal, which specializes in small, square-shaped sliders. Each offers a unique menu appealing to diverse tastes. How do Southern burger chains support local communities? These chains often prioritize local ingredients and operate as family-run businesses, creating jobs and fostering customer loyalty. By embracing regional flavors and traditions, they strengthen community ties and promote local enterprise. What are the price ranges of burgers at Southern chains? Prices vary across chains: Zaxby’s burgers are around $8-$12, Cook Out keeps burgers under $4, and Whataburger and Hardee’s range from $6-$8. Freddy’s burgers typically cost between $5-$7, making them affordable options for quality meals. How do Southern burger chains differ from each other? Southern burger chains differ in their menu offerings and flavor profiles. For example, Whataburger emphasizes bold Texas flavors, while Cook Out focuses on fresh ingredients. Zaxby’s blends chicken and burger options, catering to regional tastes and preferences. Image Via Envato This article, "Discover the Best Southern Burger Chains You Need to Try Today" was first published on Small Business Trends View the full article

Key Takeaways Unique Southern Flavors: Southern burger chains stand out due to their incorporation of local flavors and fresh, regionally sourced ingredients, creating memorable dining experiences. Signature Recipes: Each chain boasts its own specialty items, with popular toppings like fried green tomatoes, pimento cheese, and spicy coleslaw that reflect Southern culinary traditions. Focus on Quality: Many Southern burger joints prioritize quality in their ingredients, often preparing meals from scratch, which fosters customer loyalty and supports community businesses. Diverse Offerings: Chains like Whataburger, Cook Out, and Krystal provide a variety of menu items, from large burgers and BBQ options to sliders and customizable trays, catering to diverse tastes and preferences. Community Connection: Southern burger chains are often family-run or independently owned, contributing to their local communities and embodying the spirit of Southern hospitality. Regional Specialties: Different states feature unique offerings, showcasing local flavors—like North Carolina’s BBQ at Cook Out or Texas’s hearty burgers at Whataburger—enhancing each chain’s appeal. When it comes to burgers, the South has a unique flavor that sets its chains apart. From juicy patties to mouthwatering toppings, Southern burger joints have perfected the art of creating unforgettable meals that reflect the region’s rich culinary heritage. Whether you’re a local or just passing through, these chains offer a taste of Southern hospitality that keeps you coming back for more. In this article, you’ll explore some of the most beloved Southern burger chains that are making waves across the nation. You’ll discover what makes each one special, from their signature recipes to their commitment to quality ingredients. Get ready to satisfy your cravings and learn why these burger spots are a must-try on your next culinary adventure. Overview of Southern Burger Chains Southern burger chains reflect the rich culinary traditions of the region. These establishments emphasize local flavors, often incorporating fresh, locally sourced ingredients into their menus. Many of these small businesses thrive on community support, offering a welcoming environment where customers feel at home. You’ll find that each chain has its own signature recipes, often featuring unique sauces, seasonings, and toppings. Popular offerings include burgers topped with fried green tomatoes, pimento cheese, and spicy coleslaw. These elements showcase the essence of Southern cooking while delivering satisfying flavor experiences. Small business owners often focus on quality, from the selection of meat to the freshness of produce. Many Southern burger chains proudly prepare their food from scratch, ensuring customers enjoy delicious meals made with care. This dedication to quality also fosters customer loyalty, as patrons recognize the value of supporting local enterprises. When exploring Southern burger chains, you engage with family-run restaurants and independently owned eateries that contribute to the character and identity of their communities. These chains not only satisfy burger cravings but also embody the spirit of Southern hospitality, making them must-visit destinations for both locals and visitors. Popular Southern Burger Chains Southern burger chains offer a unique dining experience and showcase the culinary traditions of the region. These establishments provide not just delicious menus but also reflect the commitment of small business owners to quality and local ingredients. Chain 1: History and Menu Highlights Whataburger, founded in the 1950s in Texas, has become an iconic name in the Southern burger scene. Known for its large burgers that require two hands to hold, it offers memorable items like the “Whataburger” and “Justaburger.” In addition to burgers, Whataburger features a variety of sides and breakfast items, appealing to a wide range of customers. Chain 2: Unique Selling Points Cook Out, based in North Carolina, stands out with its diverse menu featuring burgers, BBQ, and a plethora of sides. The chain’s unique trays allow customers to mix and match various sides, including hushpuppies and quesadillas, creating a customized meal. With over 40 flavors of milkshakes, Cook Out ensures there’s something for everyone. Chain 3: Customer Favorites Krystal is renowned for its small, square-shaped burgers, commonly referred to as “sliders.” With a simple menu and affordable prices, Krystal appeals to those seeking a quick, satisfying meal. Often compared to White Castle, Krystal maintains a distinct Southern presence that resonates with customers looking for comfort food and value. Comparison of Southern Burger Chains Southern burger chains offer distinct tastes and quality, appealing to customers who appreciate regional flavors and the dedication of small businesses. Taste and Quality Zaxby’s stands out for its hand-breaded chicken and specialty sauces, offering burgers with a Southern twist. Cook Out prioritizes fresh ingredients, serving classic Southern-style burgers. Whataburger gains attention for its large, Texas-sized flavor profiles. Hardee’s features larger burgers with various toppings, providing substantial options. Freddy’s excels with steamed burgers that deliver a classic American taste. Each chain reflects the culinary heritage of the South, highlighting the quality and uniqueness expected from small businesses. Price Range Zaxby’s prices burgers around $8-$12, emphasizing quality. Cook Out keeps prices under $4, appealing to budget-conscious customers. Whataburger and Hardee’s offer burgers typically costing between $6-$8, providing value for the size. Freddy’s burgers range from $5-$7, balancing quality and affordability. These varied price points cater to a broad audience, showcasing how small businesses adapt to meet diverse consumer preferences. Regional Variations Southern burger chains showcase distinct regional specialties that reflect the flavors and culture of their locations. Understanding these variations can help small businesses enhance their offerings and connect with local tastes. Specialties by State North Carolina: Cook Out stands out with its North Carolina-style BBQ options. This chain incorporates local BBQ flavors into its menu, appealing to burger lovers who crave authentic Southern cuisine. Texas: Whataburger thrives on its Texas roots, offering large burgers that resonate with local preferences. The chain’s menu embodies the bold, hearty flavors favored by Texans, making it a staple in the region. Georgia: Zaxby’s, while focusing on chicken, also includes burger options. This chain delivers a blend of regional tastes, appealing to customers who enjoy both chicken and burger choices. Influence of Southern Cuisine Southern cuisine plays a crucial role in shaping burger chains, infusing local flavors into their menus. Expect to find unique items like fried green tomatoes or pimento cheese as common toppings. Small businesses adapt to regional ingredients—like sweet tea or biscuits—to complement their offerings. This local approach not only enhances the menu but also builds community connection and loyalty, reinforcing the significance of supporting local businesses. Conclusion Southern burger chains offer more than just a meal; they provide a taste of the region’s rich culinary heritage. Each bite reflects the dedication to quality and the unique flavors that define Southern cooking. Whether you’re craving a classic Whataburger or the customizable options at Cook Out, these establishments embody the spirit of Southern hospitality. By choosing to support these local businesses, you’re not only enjoying delicious food but also contributing to the community. So the next time you’re in the South, make sure to stop by one of these burger joints and indulge in the flavors that make this region truly special. Your taste buds will thank you. Frequently Asked Questions What are Southern burger chains known for? Southern burger chains are known for their unique flavors, culinary heritage, and use of fresh, locally sourced ingredients. Signature toppings often include fried green tomatoes, pimento cheese, and spicy coleslaw, reflecting the rich traditions of Southern cooking. Which are some popular Southern burger chains? Popular Southern burger chains include Whataburger, known for its Texas-sized burgers; Cook Out, famous for customizable meal trays; and Krystal, which specializes in small, square-shaped sliders. Each offers a unique menu appealing to diverse tastes. How do Southern burger chains support local communities? These chains often prioritize local ingredients and operate as family-run businesses, creating jobs and fostering customer loyalty. By embracing regional flavors and traditions, they strengthen community ties and promote local enterprise. What are the price ranges of burgers at Southern chains? Prices vary across chains: Zaxby’s burgers are around $8-$12, Cook Out keeps burgers under $4, and Whataburger and Hardee’s range from $6-$8. Freddy’s burgers typically cost between $5-$7, making them affordable options for quality meals. How do Southern burger chains differ from each other? Southern burger chains differ in their menu offerings and flavor profiles. For example, Whataburger emphasizes bold Texas flavors, while Cook Out focuses on fresh ingredients. Zaxby’s blends chicken and burger options, catering to regional tastes and preferences. Image Via Envato This article, "Discover the Best Southern Burger Chains You Need to Try Today" was first published on Small Business Trends View the full article

Researchers at Carnegie Mellon University (CMU) have just answered a question that’s probably occurred to Lego fans for decades: What if I could instantly turn any idea into a Lego set? In a paper titled “Generating Physically Stable and Buildable LEGO Designs from Text,” published last week, six coauthors lay out an invention they’re calling “LegoGPT.” This generative AI model can take a text-based prompt, like “an acoustic guitar with an hourglass shape,” and determine all of the necessary Lego pieces needed to build that structure and how to assemble them. The LegoGPT demo and code is publicly available through the study, meaning that Lego hobbyists are free to try it out at home. Although outputs are currently limited to around 20 categories (including basic items like chairs, guitars, boats, trains, and cars), the researchers are working to expand the model’s capabilities into more complicated categories. Ultimately, they think a LegoGPT-type tool might serve as the basis for a variety of real-world tasks in architecture and product design. How LegoGPT predicts its next blockLegoGPT is a fine-tuned version of Meta’s LLaMA-3.2-Instruct-1B language learning model, which you can think of as an open source ChatGPT. To teach the model how to make Lego structures, researchers trained it using a database of 47,000 Lego structures and 28,000 unique 3D shapes, each with their own descriptive captions. Based on that vast swath of designs, LegoGPT is able to predict how to build a hypothetical object using only a text prompt. To do that, LegoGPT uses something called an autoregressive model, which is common among the most popular generative AI platforms. “ChatGPT and Llama are autoregressive models because, given the string of words that they’ve already outputted, they want to predict the next word,” explains Ava Pun, one of the study’s coauthors and a PhD student at CMU. “So if you ask, ‘What is the weather,’ and it predicts ‘The weather today is,’ then it will try to predict the next word: sunny, rainy, and so on. With Lego GPT, instead of predicting the next word, it wants to predict the next brick.” Once LegoGPT has created a 3D model it thinks will work, the LLM needs a way to make sure that the structure will actually be stable. According to Pun, that proved tricky, considering that existing simulators aren’t trained to understand the physics of a Lego brick. So, the CMU team built their own physics algorithm for LegoGPT to check its work. “We developed a customized physics reasoning algorithm that accounts for all the physical forces that the bricks experience: for example, the downward force due to gravity, friction forces, and contact forces from the other bricks that they’re touching,” Pun says. “The algorithm constructs a force model for the structure and then evaluates the forces over the entire structure. If these physical forces sum to zero, that means the structure will not move around.” LegoGPT automatically uses this algorithm to ensure that it’s found a viable solution. If any of the block it’s chosen is causing the model to turn out wobbly, the model will continue iterating until it lands on a new version that passes the test. A future real-world applicationSo far, researchers have used LegoGPT to create a range of structures, including vintage cars, steamships, and an electric guitar. Currently, the model only works on a 20x20x20 voxel grid, though Pun says the team is already planning on adding more brick types to the model’s database and expanding the grid resolution. For Lego fans who want to play around at home, the study’s demo, available through a public portal, can turn simple prompts into a buildable 3D Lego model and a list of necessary parts. Because LegoGPT isn’t made to be Lego-builder-facing, it doesn’t produce step-by-step instructions, meaning the main challenge will be figuring out how to arrange the component parts in the right order. Pun says her team used Lego brick assembly to test AI’s 3D-building capabilities because of the blocks’ accessibility. Eventually, though, they believe this concept could be applied to real-world scenarios, like helping architects draft buildings or designing custom furniture from a predefined set of parts. “Today’s generative AIs can’t offer that—you can generate a cool image or video of a chair, but the model doesn’t know how these things can be made in the real world,” Pun says. “We wanted to address this challenge by integrating physical laws and assembly constraints into generative models and creating objects that function in reality.” View the full article

As summer nears and states like Texas are already facing extreme heat, tariffs are about to make cooling your home a lot more expensive—and experts don’t expect prices to come down any time soon. The U.S. heating and cooling industry is highly dependent on overseas manufacturers, both for fully assembled units like air conditioners, heat pumps, and HVACs, and for the component parts used to build them. According to the Observatory of Economic Complexity, the U.S. imported more than $15 billion in AC units last year, mainly from Mexico and China. But according to Aydin Mehr, general manager of the HVAC contractor UniColorado, overseas manufacturers essentially halted production on new units when President The President announced his tariff plans back in early April, leaving U.S. distributors with an extremely limited supply of heating and cooling appliances. Last week, the The President administration paused its 145% tariff on China and replaced it with a 30% tariff in the meantime. Now, contractors are reeling from the whiplash of an uncertain manufacturing outlook and dealing with higher expenses across the board. Mehr says consumers can expect to face both delays and substantially higher prices on AC units and heat pumps this summer. The news comes as a record-breaking heatwave has already hit Texas and some parts of the Southwest, leaving the rest of the nation gearing up for a summer of extreme heat. Why is my AC getting more expensive? From a supply chain perspective, Mehr says, there are a few reasons why the heating and cooling industry has been hit particularly hard by the The President tariffs. First, he says, around 60% to 70% of completed AC, HVAC, and heat pumps are imported to the U.S. Second, while there are a few manufacturers that do assemble AC units in the U.S., Mehr explains those plants still overwhelmingly rely on component parts shipped from China. And third, he describes the industry as “very similar to car manufacturers,” because instead of stockpiling units, distributors anticipate demand based on the season and build their inventories around that. In the case of an unexpected situation like new tariffs, there are no “warehouses full of appliances” that can be ready to ship. “When the 145% [tariffs on China] first hit in April, manufacturers stopped producing and distributors stopped importing,” Mehr says. “No one was importing anything from China. No one was really trying to bypass it. Everyone just stopped to see what would happen. So because of that, there’s less units.” Tariffs on Chinese imports may have dropped, but the 30% tariff still represents a major markup in an industry that relies heavily on Chinese goods, on top of the fact that distributors are working with a majorly diminished supply. Today, Mehr says, essentially all of the components that go into building an AC unit are more expensive, including steel, sheet metal, and refrigerant. He predicts that, in order to avoid excessive sticker shock, American distributors will slowly increase their prices to offset higher expenses, so that, by the hotter summer months, “the full weight of the tariffs will be borne by the end customer.” “My expectation is that prices between now and the end of September will increase at least 10% to 15% at a minimum, on everything,” Mehr says. “So, if a repair costs 300 bucks today, it will probably cost 320 by then.” In addition to increased prices on both cooling appliances and associated repairs, Mehr says, there will likely be fewer options for customers to choose from. “Maybe you could pick from five things today, but probably in a month and a half, you can pick from two or three,” Mehr says. He adds that it’s possible the situation might improve by the late summer, when demand dies down, but in the meantime, most distributors don’t have much stock to offer. “It’s not a great situation, because the industry isn’t really made to have tariffs announced on Twitter: One day on, one day off, one day 145%, the next day 30%—it’s not really built to overcome that at all.” Bad news for a hot summer This isn’t the first time that the heating and cooling industry has been impacted by tariffs. Back in 2019, President The President imposed a 10% to 25% tariff on Chinese imports, which had a similar ripple effect across the supply chain—a situation that was only exacerbated by the pandemic. Since then, though, prices have only continued to rise rather than returning to pre-2019 levels. Mehr expects the hikes brought on by this most recent round of tariffs to become the new normal for distributors. “If someone has had an upgrade or major repair in mind, they should act on it soon, because even if tariffs are eased, all of these existing price increases are not going away,” Mehr says. “Being in this industry, I have never seen prices of anything go back down. When manufacturers raise it, it rises forever.” The price jumps come as climate change continues to drive extreme summer temperatures. Last summer, people around the world experienced 41 extra days of dangerous heat due to climate change, a trend that was both dangerous and expensive, given the mounting electricity bills needed to stay cool. And now, Texas is already experiencing a heat wave that has seen temperatures rise above 100 degrees in mid-May, causing electricity use to surge to a new May record of over 78,000 megawatts, according to the Electric Reliability Council of Texas. Per a recent study from the National Energy Assistance Directors Association, residential electricity costs are forecast to average $784 this summer, up 6.2% since last year. Paired with rising appliance costs and maintenance fees, that means AC could become prohibitively expensive for many Americans. And this isn’t just uncomfortable: It can be deadly. Heat is the leading cause of weather-related deaths in the U.S., killing more people than hurricanes, floods, and tornados. It can also exacerbate health conditions, impact people’s sleep, and contribute to cognitive issues. View the full article