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Confrontational speech suggested alleged infringements of democracy would undermine US backingView the full article

Full commitment is critical in niche accounting. Gear Up for Growth With Jean Caragher For CPA Trendlines Go PRO for members-only access to more Jean Marie Caragher. View the full article

Full commitment is critical in niche accounting. Gear Up for Growth With Jean Caragher For CPA Trendlines Go PRO for members-only access to more Jean Marie Caragher. View the full article

Here is a recap of what happened in the search forums today...View the full article

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What is Rumble? Simply put, Rumble is a place for uploading videos and sharing them. In that way, it’s like YouTube, another site where you can upload and share videos on YouTube. If you’re really good at that, you can become one of the top YouTube influencers (check out Top YouTube Influencers and make money (How Much Money Do YouTubers Make?). You can make money on Rumble, too. Is it an easier platform for earning money? Can you make more money? Let’s explore. The Rumble Video Hosting Website Since its establishment by technology enthusiast and entrepreneur Chris Pavlovski, Rumble has aimed to provide an alternative platform for video content creators. Over the years, Rumble has undergone several transformations, reflective of the evolving digital landscape and its challenges. One of the pivotal moments in Rumble’s history was in August 2020. Pavlovski, the diligent CEO and founder expressed concerns about YouTube’s practices, particularly in what he saw as unwarranted censorship of videos that diverged from YouTube’s prevailing ideologies. Pavlovski’s perception of an encroaching bias on content spurred a strategic shift for Rumble. He envisioned Rumble as a haven for video creators—a space that championed the ethos of free expression without the looming shadow of undue censorship. But this commitment to freedom doesn’t imply an absence of moderation. Videos promoting illicit activities, explicit content like pornography, or those endorsing bullying would still face rigorous scrutiny, failing to make it past Rumble’s editorial review. Chris Pavlovski’s aspiration was clear: Rumble would be a bastion against “cancel culture”, upholding the ideals of a “free and open internet”. Here, creators wouldn’t just find a platform for their voice but also an opportunity for monetization. Unlike many platforms where revenue generation is often skewed, Rumble introduced the concept of profit-sharing, allowing its users to earn from their content. Rumble’s journey hasn’t been without its legal battles. A significant turn occurred when the company took on tech behemoth Google with an antitrust lawsuit. The contention was Google’s alleged monopolization of search results, limiting users from discovering a diverse range of content. As this lawsuit unfolds, Rumble’s user base experiences impressive growth. In stark contrast to its 1.6 million average monthly users previously, the number soared to 36 million in the following period. And the upward trajectory continued, with January boasting 39 million users. The increasing numbers and ongoing legal battles highlight Rumble’s journey from a relatively lesser-known platform to a notable contender in the video hosting realm. It stands as a testament to the enduring appeal of free expression in the digital age. How to Use the Rumble Video Platform How to use Rumble video hosting is simple. It’s easy to join Rumble. Set up a Rumble account. Create a profile with your name, user name, password, address, birth date, and other information. Select the type of Rumble account that suits you best. You have three options to choose from: Free, Publisher, or Business/Personal. With each type of account, you can upload your own videos. These videos will be shared through live streaming over the internet. What are the differences between the types of accounts? Keep reading. How to Make Money on Rumble by Uploading Videos One basic difference between the types of accounts is how your videos will be used and how you will be paid. Free account – Your videos will be shared only on Rumble. If your video is approved, you’ll make $50, and if your video makes the “front page” of Rumble, you’ll make $100. If Rumble advertisers are connected to your video, you’ll earn 60% of the ad revenue. Publisher account – Rumble manages your videos. Your videos will appear on Rumble, and Rumble may also share the content with YouTube and other social media platforms. You’ll be paid 90% of what the video earns on YouTube and 60% of what it makes on other sites. Rumble’s other partners include MTV, XBox, Yahoo, MSN, and others. Business account – You’ll pay $25 a month for a Rumble Business account and enjoy ad-free viewing. Most business account users are uploading, sharing and selling stock footage. Personal – Your Rumble videos will only be shared with the family and friends you choose. Pros of Using Rumble Good platform monetizing users’ videos with good titles and original content. Many users appreciate that on the Rumble platform, you can begin earning money with your first video without having to build a subscriber base first. Rumble editors help with your video platform titles and good descriptions. Rumble editors assist in positioning content across selected social media platforms for those with a Publisher account. Emphasis on free speech ahead of censorship. Cons of Using Rumble To date, YouTube has a stronger broad audience of users. To date, users report that Rumble can’t match YouTube’s upload speeds. Licensing Options – In order to use the Publisher Rumble platform, you give Rumble exclusive rights to manage and share your video. With non-exclusive users the video only appears on Rumble. Non-exclusive users of Rumble – those who retain rights to their videos – can only use the Rumble free account. You can earn money based on viewings on Rumble, but your video won’t be shared on other platforms. To date, Rumble doesn’t have enough subscribers to compete with YouTube. But stay tuned as the Rumble platform grows. Rumble Vs. YouTube Both Rumble and YouTube offer open platforms for creators worldwide. Anyone with a penchant for video creation can join and share their content. The true distinction arises when one delves into their monetization policies. Monetization Policies Rumble: Rumble’s monetization system stands out due to its immediacy. The moment you upload content on Rumble, you can start earning. Unlike YouTube, Rumble doesn’t mandate a minimum threshold of subscribers. If you choose a non-exclusive license, however, your video’s visibility is restricted solely to Rumble. But the real charm lies in its publisher account. With this, not only can you monetize on Rumble, but the platform also pushes your content to other platforms like YouTube, broadening your audience reach. YouTube: YouTube, being one of the earliest and most popular video-sharing platforms, has a more structured monetization procedure. Creators need to first join the YouTube Partner Program (YPP). But the entrance to YPP isn’t straightforward. One must amass 1,000 subscribers and 4,000 hours of watch time within a year. Monetization begins once these criteria are met. Earnings can range from $3 to $20 per 1,000 views, though these figures can vary based on multiple factors, including video content, demographics, and advertisement type. Considerations for Creators For someone initiating their journey in the digital content realm, especially if they’re tied to a blog or website, Rumble appears more welcoming. The absence of any subscriber prerequisites can be a boon, allowing monetization from day one. This can be particularly enticing for creators with content that may not have widespread appeal but caters to a niche audience. On the other hand, YouTube, with its vast user base, offers the potential for massive viewership, but the initial road to monetization can be challenging for some. Dual-Platform Approach One pivotal point to remember is that choosing Rumble doesn’t necessarily mean sidelining YouTube. If you navigate Rumble’s options correctly, it can serve as a bridge, helping your content find a home on both platforms, thus maximizing potential views and revenue. So whilst Rumble and YouTube serve the same fundamental purpose, their monetization mechanics differ. The choice between them—or even the decision to leverage both—depends on a creator’s goals, patience, and content strategy. For creators and users looking to share and monetize their content, understanding the distinct features of each platform can be vital. The table below provides a concise comparison between Rumble and YouTube based on essential attributes and offerings: Features/AttributesRumbleYouTube Launch Year20132005 Monetization MethodInstant (no subscriber requirement for basic monetization)Requires 1,000 subscribers and 4,000 hours of watch time Revenue Share60%-90% depending on account typeVaries (e.g., average $3 to $20 per 1,000 views) Upload SpeedSlower (as reported by some users)Faster Subscriber BaseGrowing (39 million users as of Jan 2022)Significantly larger Licensing OptionsExclusive and non-exclusivePrimarily non-exclusive Censorship PolicyEmphasizes free speech and fights "cancel culture"Has its own set of values and beliefs for content Affiliate PartnersMTV, XBox, Yahoo, MSN, etc.Numerous partners across various industries Subscription FeesOptions include Free, Publisher, and Business (with varying fees)Primarily free, with options for premium services Main Selling PointEmphasis on free speech and instant monetizationBroad audience and established platform Tips to Maximize Your Rumble Revenue Here are a few more things you need to know that will help you earn the most money you can on Rumble: Don’t overlook specific videos you’ve previously posted on other sites. Rumble may use your old YouTube videos if you have a publisher account. You can make a little money by tagging videos on Rumble. You’ll earn .05 for each video you tag. Explore Rumble with a free account. Get started and see how you like the site. Do the math. If you don’t feel you’re making enough, as your video is only viewed on Rumble, you can change your account to Publisher. Building a Strong Community on Rumble Rumble isn’t just a platform for video sharing and monetization; it fosters a vibrant community where creators and viewers engage in meaningful ways. This community-focused strategy promotes active engagement via comments, likes, and shares, thereby improving the overall user experience. Here’s how the community features of Rumble are distinctive: Interactive Engagement: Rumble encourages its users to interact with content through comments and reactions, fostering a sense of community among creators and viewers. This interactive engagement helps creators receive direct feedback and build a loyal follower base. Diverse Content Curation: Rumble prioritizes freedom of expression and features a wide range of content across numerous genres. This variety appeals to a diverse audience, including tech enthusiasts and artists, guaranteeing that there’s something for everyone. Creator Support: Rumble offers creators various tools and features designed to enhance audience engagement. Live streaming, Q&A sessions, and community polls are just a few methods that enable creators to connect more deeply with their viewers. Recognition and Rewards: Beyond monetization, Rumble recognizes and rewards creators for their contributions to the community. This can come in the form of featured placements, community awards, and visibility boosts, motivating creators to produce quality content consistently. Maximizing Visibility and Revenue on Rumble To achieve success on Rumble, it’s essential to optimize your content for improved visibility and revenue opportunities. By applying the following strategies, you can greatly enhance your performance on the platform: Optimize Video Titles and Descriptions: Use clear, concise titles that include relevant keywords. A well-crafted description can also improve your video’s searchability. Including a call-to-action can encourage viewers to engage with your content further. Leverage Thumbnails Effectively: Eye-catching thumbnails can greatly increase your click-through rate. Design thumbnails that accurately represent your video content while also enticing viewers to click. Engage with Your Audience: Respond to comments on your videos and engage with your viewers. Building a rapport with your audience can lead to higher retention rates and foster a loyal community around your channel. Cross-Promote Your Rumble Channel: Utilize your social media platforms to promote your Rumble videos. Cross-promotion can drive your existing followers from other platforms to Rumble, increasing your video views and subscriber count. Consistent Content Uploads: Maintaining a regular upload schedule keeps your audience engaged and coming back for more. Consistency also signals to Rumble’s algorithm that you’re an active creator, potentially boosting your visibility on the platform. Analyze Performance Metrics: Rumble provides analytics tools to track your video performance. Analyzing these metrics can offer insights into what works and what doesn’t, allowing you to refine your content strategy accordingly. Rumble: A Great Alternative to Traditional Video-sharing Platforms Rumble presents an appealing alternative to traditional video-sharing platforms, offering unique opportunities for monetization and community engagement. By understanding the intricacies of Rumble’s community dynamics and implementing strategic content optimization practices, creators can maximize their visibility and revenue potential on the platform. As Rumble continues to grow, staying informed and adaptable will be key to thriving in this evolving digital landscape. Image: rumble This article, "What Is Rumble?" was first published on Small Business Trends View the full article

What is Rumble? Simply put, Rumble is a place for uploading videos and sharing them. In that way, it’s like YouTube, another site where you can upload and share videos on YouTube. If you’re really good at that, you can become one of the top YouTube influencers (check out Top YouTube Influencers and make money (How Much Money Do YouTubers Make?). You can make money on Rumble, too. Is it an easier platform for earning money? Can you make more money? Let’s explore. The Rumble Video Hosting Website Since its establishment by technology enthusiast and entrepreneur Chris Pavlovski, Rumble has aimed to provide an alternative platform for video content creators. Over the years, Rumble has undergone several transformations, reflective of the evolving digital landscape and its challenges. One of the pivotal moments in Rumble’s history was in August 2020. Pavlovski, the diligent CEO and founder expressed concerns about YouTube’s practices, particularly in what he saw as unwarranted censorship of videos that diverged from YouTube’s prevailing ideologies. Pavlovski’s perception of an encroaching bias on content spurred a strategic shift for Rumble. He envisioned Rumble as a haven for video creators—a space that championed the ethos of free expression without the looming shadow of undue censorship. But this commitment to freedom doesn’t imply an absence of moderation. Videos promoting illicit activities, explicit content like pornography, or those endorsing bullying would still face rigorous scrutiny, failing to make it past Rumble’s editorial review. Chris Pavlovski’s aspiration was clear: Rumble would be a bastion against “cancel culture”, upholding the ideals of a “free and open internet”. Here, creators wouldn’t just find a platform for their voice but also an opportunity for monetization. Unlike many platforms where revenue generation is often skewed, Rumble introduced the concept of profit-sharing, allowing its users to earn from their content. Rumble’s journey hasn’t been without its legal battles. A significant turn occurred when the company took on tech behemoth Google with an antitrust lawsuit. The contention was Google’s alleged monopolization of search results, limiting users from discovering a diverse range of content. As this lawsuit unfolds, Rumble’s user base experiences impressive growth. In stark contrast to its 1.6 million average monthly users previously, the number soared to 36 million in the following period. And the upward trajectory continued, with January boasting 39 million users. The increasing numbers and ongoing legal battles highlight Rumble’s journey from a relatively lesser-known platform to a notable contender in the video hosting realm. It stands as a testament to the enduring appeal of free expression in the digital age. How to Use the Rumble Video Platform How to use Rumble video hosting is simple. It’s easy to join Rumble. Set up a Rumble account. Create a profile with your name, user name, password, address, birth date, and other information. Select the type of Rumble account that suits you best. You have three options to choose from: Free, Publisher, or Business/Personal. With each type of account, you can upload your own videos. These videos will be shared through live streaming over the internet. What are the differences between the types of accounts? Keep reading. How to Make Money on Rumble by Uploading Videos One basic difference between the types of accounts is how your videos will be used and how you will be paid. Free account – Your videos will be shared only on Rumble. If your video is approved, you’ll make $50, and if your video makes the “front page” of Rumble, you’ll make $100. If Rumble advertisers are connected to your video, you’ll earn 60% of the ad revenue. Publisher account – Rumble manages your videos. Your videos will appear on Rumble, and Rumble may also share the content with YouTube and other social media platforms. You’ll be paid 90% of what the video earns on YouTube and 60% of what it makes on other sites. Rumble’s other partners include MTV, XBox, Yahoo, MSN, and others. Business account – You’ll pay $25 a month for a Rumble Business account and enjoy ad-free viewing. Most business account users are uploading, sharing and selling stock footage. Personal – Your Rumble videos will only be shared with the family and friends you choose. Pros of Using Rumble Good platform monetizing users’ videos with good titles and original content. Many users appreciate that on the Rumble platform, you can begin earning money with your first video without having to build a subscriber base first. Rumble editors help with your video platform titles and good descriptions. Rumble editors assist in positioning content across selected social media platforms for those with a Publisher account. Emphasis on free speech ahead of censorship. Cons of Using Rumble To date, YouTube has a stronger broad audience of users. To date, users report that Rumble can’t match YouTube’s upload speeds. Licensing Options – In order to use the Publisher Rumble platform, you give Rumble exclusive rights to manage and share your video. With non-exclusive users the video only appears on Rumble. Non-exclusive users of Rumble – those who retain rights to their videos – can only use the Rumble free account. You can earn money based on viewings on Rumble, but your video won’t be shared on other platforms. To date, Rumble doesn’t have enough subscribers to compete with YouTube. But stay tuned as the Rumble platform grows. Rumble Vs. YouTube Both Rumble and YouTube offer open platforms for creators worldwide. Anyone with a penchant for video creation can join and share their content. The true distinction arises when one delves into their monetization policies. Monetization Policies Rumble: Rumble’s monetization system stands out due to its immediacy. The moment you upload content on Rumble, you can start earning. Unlike YouTube, Rumble doesn’t mandate a minimum threshold of subscribers. If you choose a non-exclusive license, however, your video’s visibility is restricted solely to Rumble. But the real charm lies in its publisher account. With this, not only can you monetize on Rumble, but the platform also pushes your content to other platforms like YouTube, broadening your audience reach. YouTube: YouTube, being one of the earliest and most popular video-sharing platforms, has a more structured monetization procedure. Creators need to first join the YouTube Partner Program (YPP). But the entrance to YPP isn’t straightforward. One must amass 1,000 subscribers and 4,000 hours of watch time within a year. Monetization begins once these criteria are met. Earnings can range from $3 to $20 per 1,000 views, though these figures can vary based on multiple factors, including video content, demographics, and advertisement type. Considerations for Creators For someone initiating their journey in the digital content realm, especially if they’re tied to a blog or website, Rumble appears more welcoming. The absence of any subscriber prerequisites can be a boon, allowing monetization from day one. This can be particularly enticing for creators with content that may not have widespread appeal but caters to a niche audience. On the other hand, YouTube, with its vast user base, offers the potential for massive viewership, but the initial road to monetization can be challenging for some. Dual-Platform Approach One pivotal point to remember is that choosing Rumble doesn’t necessarily mean sidelining YouTube. If you navigate Rumble’s options correctly, it can serve as a bridge, helping your content find a home on both platforms, thus maximizing potential views and revenue. So whilst Rumble and YouTube serve the same fundamental purpose, their monetization mechanics differ. The choice between them—or even the decision to leverage both—depends on a creator’s goals, patience, and content strategy. For creators and users looking to share and monetize their content, understanding the distinct features of each platform can be vital. The table below provides a concise comparison between Rumble and YouTube based on essential attributes and offerings: Features/AttributesRumbleYouTube Launch Year20132005 Monetization MethodInstant (no subscriber requirement for basic monetization)Requires 1,000 subscribers and 4,000 hours of watch time Revenue Share60%-90% depending on account typeVaries (e.g., average $3 to $20 per 1,000 views) Upload SpeedSlower (as reported by some users)Faster Subscriber BaseGrowing (39 million users as of Jan 2022)Significantly larger Licensing OptionsExclusive and non-exclusivePrimarily non-exclusive Censorship PolicyEmphasizes free speech and fights "cancel culture"Has its own set of values and beliefs for content Affiliate PartnersMTV, XBox, Yahoo, MSN, etc.Numerous partners across various industries Subscription FeesOptions include Free, Publisher, and Business (with varying fees)Primarily free, with options for premium services Main Selling PointEmphasis on free speech and instant monetizationBroad audience and established platform Tips to Maximize Your Rumble Revenue Here are a few more things you need to know that will help you earn the most money you can on Rumble: Don’t overlook specific videos you’ve previously posted on other sites. Rumble may use your old YouTube videos if you have a publisher account. You can make a little money by tagging videos on Rumble. You’ll earn .05 for each video you tag. Explore Rumble with a free account. Get started and see how you like the site. Do the math. If you don’t feel you’re making enough, as your video is only viewed on Rumble, you can change your account to Publisher. Building a Strong Community on Rumble Rumble isn’t just a platform for video sharing and monetization; it fosters a vibrant community where creators and viewers engage in meaningful ways. This community-focused strategy promotes active engagement via comments, likes, and shares, thereby improving the overall user experience. Here’s how the community features of Rumble are distinctive: Interactive Engagement: Rumble encourages its users to interact with content through comments and reactions, fostering a sense of community among creators and viewers. This interactive engagement helps creators receive direct feedback and build a loyal follower base. Diverse Content Curation: Rumble prioritizes freedom of expression and features a wide range of content across numerous genres. This variety appeals to a diverse audience, including tech enthusiasts and artists, guaranteeing that there’s something for everyone. Creator Support: Rumble offers creators various tools and features designed to enhance audience engagement. Live streaming, Q&A sessions, and community polls are just a few methods that enable creators to connect more deeply with their viewers. Recognition and Rewards: Beyond monetization, Rumble recognizes and rewards creators for their contributions to the community. This can come in the form of featured placements, community awards, and visibility boosts, motivating creators to produce quality content consistently. Maximizing Visibility and Revenue on Rumble To achieve success on Rumble, it’s essential to optimize your content for improved visibility and revenue opportunities. By applying the following strategies, you can greatly enhance your performance on the platform: Optimize Video Titles and Descriptions: Use clear, concise titles that include relevant keywords. A well-crafted description can also improve your video’s searchability. Including a call-to-action can encourage viewers to engage with your content further. Leverage Thumbnails Effectively: Eye-catching thumbnails can greatly increase your click-through rate. Design thumbnails that accurately represent your video content while also enticing viewers to click. Engage with Your Audience: Respond to comments on your videos and engage with your viewers. Building a rapport with your audience can lead to higher retention rates and foster a loyal community around your channel. Cross-Promote Your Rumble Channel: Utilize your social media platforms to promote your Rumble videos. Cross-promotion can drive your existing followers from other platforms to Rumble, increasing your video views and subscriber count. Consistent Content Uploads: Maintaining a regular upload schedule keeps your audience engaged and coming back for more. Consistency also signals to Rumble’s algorithm that you’re an active creator, potentially boosting your visibility on the platform. Analyze Performance Metrics: Rumble provides analytics tools to track your video performance. Analyzing these metrics can offer insights into what works and what doesn’t, allowing you to refine your content strategy accordingly. Rumble: A Great Alternative to Traditional Video-sharing Platforms Rumble presents an appealing alternative to traditional video-sharing platforms, offering unique opportunities for monetization and community engagement. By understanding the intricacies of Rumble’s community dynamics and implementing strategic content optimization practices, creators can maximize their visibility and revenue potential on the platform. As Rumble continues to grow, staying informed and adaptable will be key to thriving in this evolving digital landscape. Image: rumble This article, "What Is Rumble?" was first published on Small Business Trends View the full article

A young DARPA-backed startup with a fresh spin on a low-power computer chip has raised over $100 million in a Series B funding round, a sign of the wild appetite for more energy-efficient ways to build bigger and better AI. The company, EnCharge AI, aims to move AI’s heaviest workloads from big, power-hungry data centers to devices at the edge, including laptops and mobile devices, where energy, size, and cost constraints are tighter. Its approach, known as analog in-memory computing, comes from research that CEO Naveen Verma spun out of his lab at Princeton University, where he’s still a professor of electrical and computer engineering. Verma wouldn’t say who its customers are. But in addition to the U.S. Defense Advanced Research Projects Agency (DARPA), which gave it $18.6 million last year, a who’s who of industrial, electronics, and defense players are interested in EnCharge’s chips. The oversubscribed funding round, led by Tiger Global, includes the intelligence community’s investment unit In-Q-Tel, alongside the venture arms of defense giant RTX, power producer Constellation Energy, South Korea’s Samsung, and Taiwan’s Hon Hai (Foxconn). The Santa Clara, California-based startup is also working with semiconductor giant Taiwan Semiconductor (TSMC) to produce its first-generation chips. The new investment brings EnCharge’s total funding to more than $144 million, and will help the 60-person company commercialize its technology, which isn’t cheap in the world of semiconductors. “Given the capital intensity of the semiconductor industry, the Series B is an important step for advancing commercialization” of its first chips, Verma tells Fast Company. He declined to disclose the company’s new valuation. EnCharge’s push comes at a pivotal moment for the AI industry, which is grappling with the fast-growing energy and compute demands driven by a storm of generative AI. The advent of DeepSeek last month has brought new efficiencies and lower costs to AI model training and inference. (It’s unclear if more widespread use of DeepSeek-like models will cancel out those efficiency gains.) But DeepSeek is unlikely to stem the industry’s demand for more compute, more memory, and more energy. EnCharge says that, for a wide range of AI use cases, its specialized chips, or accelerators, require up to 20 times less energy compared to today’s leading AI chips. To make it work, the company relies on a high-wire technique. Rather than using only digital transistors to perform some of the multiplication operations at the heart of AI inference—the continuous computations that produce chatbot outputs—EnCharge’s chips exploit the non-binary wonders of the analog world. “Analog computing isn’t new,” says Verma, “but EnCharge’s specific implementation and system-level approach address many of the fundamental issues that caused previous analog computing approaches to fail.” Finding efficiencies in analog amid the noise Memory access is computing’s biggest energy hog, and in AI, inference, rather than training, makes up the bulk of most models’ computations. Type a prompt and press enter, and the process of inference begins somewhere in the cloud—which is to say in hulking data centers where giant clusters of hot, energy-intensive GPUs and CPUs demand massive amounts of electricity and water. Along with the existing environmental costs, the energy required to train and run generative models on these chips is spiking demand on a stretched-thin energy grid. According to the International Energy Agency, a typical request to ChatGPT consumes 10 kilojoules, roughly ten times more than a typical Google search. Memory’s energy demands also mean limits that could slow machine learning progress. Those include the way that, on a chip, the speed of computation is outpacing the bandwidth of memory and communication. Researchers call this problem the von Neumann bottleneck, or “the memory wall.” EnCharge’s approach to the challenge is part of a decades-long quest to find efficiencies by placing memory circuits not next to, but inside a computing core, a technique called in-memory compute (IMC). Though it can be tricky to pull off, IMC promises speed-ups by bringing memory and logic closer together and making it far less computationally costly to access memory. This is where the analog computing comes in. Whereas digital devices since the mid-twentieth century operate in a world of on or off, discrete 1s and 0s, analog devices exploit the in-between information of physical phenomena—such as electrical, mechanical, or hydraulic quantities—which allows them to store more data and operate at far lower energy than digital processors. (Quantum computers take the idea to another level, by exploiting the behavior of very, very tiny things.) Because the states in analog devices may be, in the case of EnCharge’s chip, a continuum of charge levels in a tiny resistive wire, the difference between analog states can be smaller than those between 1 and 0. That requires less energy to switch between values. And that reduces the “data movement costs” between a chip’s memory and compute, says Verma. But, like quantum, analog computing is notoriously noisy and difficult to scale. Verma says EnCharge addresses the accuracy and scalability problems using precise “geometry control” of its metal wire capacitors, static random-access memory (SRAM) to store the model weights, and a digital architecture that includes a software stack and a compiler to map applications to the chip. “The result is a full-stack architecture that is orders-of-magnitude more energy efficient than currently available or soon-to-be-available leading digital AI chip solutions,” Verma says. “This includes all the digital-to-analog and analog-to-digital conversion overheads, which need to be designed in specialized and integrated ways with the in-memory-computing architecture.” To reduce the costs involved in converting from digital to analog and back, the chip relies on a technique Verma calls “virtualized” IMC. “This involves performing computations directly within a first level of memory, but also by using a memory-system hierarchy, in an analogous way to virtualized memory systems, to enable the computations to efficiently scale to very large AI workloads and models. While traditional architectures face decreasing bandwidth and increasing latency as data size grows,” he wrote, “EnCharge’s virtualized IMC enhances latency and efficiency when accessing and computing on larger amounts of data,” making it efficient for both small and large language models. Since Verma spun out the research in 2022, the company has been working with customers to refine and derisk its hardware and software designs. The current chips—discrete boards on PCIe cards—can run machine-learning algorithms at over 150 tera operations per second (TOPS) per watt, versus 24 TOPS per watt by an equivalent Nvidia chip performing an equivalent task. A newer process to trace finer chip features has allowed the company to triple its energy efficiency metric, to about 650 TOPS per watt. “The efficiency breakthrough of EnCharge AI’s analog in-memory architecture can be transformative for defense and aerospace use cases where size, weight, and power constraints limit how AI is deployed today,” said Dan Ateya, president and managing director of RTX Ventures. “Continuing our collaboration with EnCharge AI will help enable AI advancements in environments that were previously inaccessible given the limitations of current processor technology.” Dozens of companies are developing new kinds of chips and other architecture to grapple with the energy and computing challenges of AI training and inference. Startups like Cerebras Systems, Samba Nova Systems, and Graphcore, acquired last year by Japan’s SoftBank, have sought to compete with Nvidia in the AI training market. Cerebras, which sells its giant AI chips and offers services to customers through the cloud, filed paperwork in September to list its shares on the Nasdaq in an initial public offering. In its IPO prospectus, the company said it expects the AI computing market to grow from $131 billion in 2024 to $453 billion in 2027. Other companies are also exploring in-memory analog computing, including startups Mythic, Neo Semiconductor, and Sagence. In a set of new papers, IBM Research scientists also demonstrated advances on analog in-memory computing, including research on a brain-inspired chip architecture for large models, as well as phase-change memory for smaller edge-sized models, and algorithm advances. Analog in-memory computing “could substantially improve the energy efficiency of LLMs by leveraging ‘mixture of experts’ (MoEs) models,” according to one of the studies, which is featured on the January cover of the journal Nature Computational Science. The Defense Department also continues to pursue analog computing. The Defense Innovation Unit (DIU) on Monday released a solicitation for a “digital engineering platform” to accelerate the design and validation of analog chips, as well as mixed-signal, photonic, and hybrid varieties. “[T]he design of these chips is often a bottleneck, with prolonged design cycles and high redesign rates,” said the solicitation. “Current manual design processes are time-consuming, iterative, and error-prone. Furthermore, the rising costs of prototyping and the shortage of skilled analog designers have created bottlenecks in the development pipeline. The DoD needs a way to accelerate the design process and reduce errors.” Russ Klein, the program director of Siemens EDA’s high-level synthesis division, told Semiconductor Engineering in December that if an analog IMC system like EnCharge’s can effectively scale, it could establish a new energy standard for inference and other high performance computing. “The energy savings of not having to move all that data and the parallelism that IMC promises will massively impact not just AI, but any computation that takes place on large arrays of data,” he said. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Anker Soundcore Space A40 earbuds are down to $44.99 from their usual $79.99. That’s nearly half off for a pair of noise-canceling earbuds that PCMag crowned their Editor’s Choice and Best Budget Earphones of 2022. Soundcore by Anker Space A40 Adaptive Active Noise Cancelling Wireless Earbuds $44.99 at Amazon /images/amazon-prime.svg $79.99 Save $35.00 Get Deal Get Deal $44.99 at Amazon /images/amazon-prime.svg $79.99 Save $35.00 Available in black, blue, green, purple, and white, these IPX4-rated earbuds have a rounded design that slips into your ears easily without needing earfins. You get five sizes of silicone eartips in the box (XS to XL), so finding the right fit shouldn’t be an issue. You get support for AAC, LDAC, and SBC codecs, which covers most users, though there’s no AptX. If you’re an Android user who swears by AptX, that might be a downside, but most won’t notice the difference. Their 10mm dynamic drivers deliver a frequency range of 20Hz to 40kHz. The bass is deep without distorting at high volumes, and the highs stay crisp. If you like tweaking your sound, the Soundcore app lets you customize the EQ. There are built-in presets like Soundcore Signature and Bass Booster, but you can also manually adjust the eight-band EQ to match your preference. The touch controls (built into the outer panels of each earbud) are a mixed bag. They work, but the default layout isn’t too great and there's a slight delay between tap and action, notes this PCMag review. You can double-tap the left earbud to play/pause, the right one to skip forward, and hold either to cycle through ANC modes. If you want volume controls, track navigation, or a voice assistant trigger assigned to different gestures, you’ll have to customize it in the app. As for ANC, it’s impressive for this price, but not flawless. The Space A40 cuts out low-frequency sounds well. Higher frequencies, like clattering dishes or chattering voices, don’t get completely canceled, but the earbuds still dampen them noticeably. On the plus side, you can tweak noise cancellation in the app, choosing between adaptive and manual settings. Also, battery life is pretty solid—you get 10 hours per charge (with ANC off) and up to 50 hours with the case. Even with ANC on, you’re looking at around eight hours—plenty for daily use. If you're considering alternatives with better water resistance, you might want to check out the Jabra Elite 7 Active ($179.99). View the full article

After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements. In my SMX Next presentation, I challenged SEOs to go beyond outdated keyword methodologies and embrace an intent-driven approach. Here are six key insights from that session. 1. Traditional keyword research is failing us Traditional keyword research is no longer enough. We’ve relied on tools that provide data on competition, search volume, and relevance, but they don’t uncover the hidden context behind searches. For years, SEOs have prioritized high-volume, low-competition keywords, assuming this would drive results. While this may have worked for the simpler, lexical-based Google algorithm of the early 2000s, this approach falls short because it ignores search intent. For example, a keyword like “solar panels” may have high search volume. But without context, it’s impossible to determine whether users are looking for products, financing options, or general information. Without understanding intent, marketers risk attracting traffic that never converts. Today, success depends on moving beyond search volume and focusing on search intent. Dig deeper: How to optimize for search intent: 19 practical tips 2. Google is an AI search engine Google isn’t one monolithic AI algorithm – it’s a collection of AI systems working together to: Understand queries. Classify content. Deliver the best results. Here’s what’s changed: Google has improved its understanding of keywords and content. There is a strong emphasis on user experience, with Google prioritizing content that is easy for users to consume. Google ranks pages based on relevance to intent, even if the exact keywords are missing. For SEOs, this means that content must align with search intent – not just keywords. Well-structured, high-value content that directly addresses users’ questions will outperform pages optimized solely for keyword density. Dig deeper: Content mapping: Who, what, where, when, why and how 3. The best way to uncover intent? Read the SERPs The number one way to understand search intent is to study the search engine results pages (SERPs). Rather than guessing what a keyword means, analyzing what Google is already ranking provides a clear picture of the dominant intent behind a query. For example, I once worked with an ecommerce company selling biscotti cookies. Initially, they targeted high-volume keywords like “chocolate biscotti,” expecting strong results. However, a quick SERP analysis revealed that most top-ranking results were recipes, not product listings. This indicated that searchers weren’t looking to buy biscotti – they wanted to bake it. Instead of chasing high-volume terms with mismatched intent, the company shifted its focus to lower-volume keywords with strong purchase intent, ultimately improving conversions. Blindly following keyword tools without SERP analysis can lead to content that attracts traffic but fails to convert. Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. 4. Prioritize search intent over keywords The real question isn’t just what keywords people are searching for – it’s why they’re searching. As Google increasingly prioritizes intent over keywords, SEO strategies must evolve accordingly. A three-step process can help align keyword research with search intent: Identify target intents Before diving into keyword research, define 5-6 core search intents that align with business goals. Examples include: “Compare mortgage rates” (for financial services) “Best protein powders for weight loss” (for fitness brands) Filter keywords by intent Rather than focusing solely on search volume and competition, filter keywords based on clear purchase or action intent. This approach refines traditional keyword research to focus on what actually drives conversions. Choose content formats that match intent Content should match the searcher’s intent, which often requires moving beyond standard blog posts. Some high-performing content formats include: Comparison articles (“Best budget vs. premium running shoes”) Niche buying guides (“How to choose an ergonomic office chair”) Interactive tools (e.g., mortgage calculators, pricing estimators) By aligning keywords with intent and content formats, SEOs can dramatically improve engagement and conversion rates. Dig deeper: Rethinking your keyword strategy: Why optimizing for search intent matters 5. Invest in content formats that convert better Middle-of-the-funnel content – like comparison pages, niche buying guides, and Q&A pages – tends to rank better and convert more effectively than generic blog content. With AI-driven search results delivering direct answers, traditional educational blog posts are losing traction. To stay competitive, marketers must create high-value content that serves the searcher’s next step. Some of the best-performing content types include: Comparison content (“Best DSLR cameras under $1,000”). Niche buying guides (“Ultimate guide to ergonomic keyboards”). Interactive tools (e.g., ROI calculators, pricing estimators). Video-first content, which improves engagement and differentiation. Shifting to intent-driven content formats can significantly boost both rankings and conversions. Dig deeper: Writing people-first content: A process and template 6. Use AI wisely, but prioritize customer insights AI tools are valuable for analyzing SERPs and understanding search intent, but they are not a substitute for real customer insights. The best way to understand what searchers want is to talk to actual customers. Conversations, chat logs, and feedback from sales teams offer deeper intent insights than AI alone. For those who don’t have direct access to customers, speaking with sales representatives can be just as effective. Sales teams repeatedly hear the same customer questions, making them an excellent source of content ideas and keyword strategy insights. Dig deeper: How to optimize your 2025 content strategy for AI-powered SERPs and LLMs [Watch] Next-generation SEO keyword research: Shift from traffic to search intent Want to take your SEO strategy to the next level? Watch my full SMX Next 2024 session here. View the full article

If you’re open to spending a bit more money, there are numerous running apps available that can assist you in achieving your fitness goals while providing additional features. (Many apps on the list also offer a free version if you’d like to test them out before making a purchase.) Criteria for Choosing a Running App: Our Methodology When it comes to selecting the right running app, it’s crucial to consider various factors that align with their specific needs and goals. Here are the key criteria we take into account, with each rated on a scale of 1 (least important) to 5 (most important): User-Friendly Interface (Importance: 5/5): Intuitive navigation and user-friendly design make it easier to access essential features without a steep learning curve. Compatibility (Importance: 4/5): Ensure the app is compatible with the user’s device, whether it’s iOS, Android, or wearable technology like Apple Watch or Fitbit. Tracking Accuracy (Importance: 5/5): Accurate GPS tracking and real-time data updates are crucial for measuring performance and setting goals. Training Plans (Importance: 4/5): The availability of customizable training plans can help users reach their fitness goals, whether it’s running a 5K or a marathon. Performance Metrics (Importance: 4/5): Comprehensive performance metrics, including pace, distance, heart rate, and elevation gain, offer essential insights for enhancing your performance. Integration with Wearables (Importance: 3/5): Integrating with fitness wearables such as smartwatches can significantly improve the user’s tracking experience. Community and Social Features (Importance: 3/5): Social sharing, challenges, and connecting with a running community can boost motivation and provide a sense of camaraderie. Cost (Importance: 2/5): The app’s pricing structure, including free vs. premium features, should align with the user’s budget. Audio Coaching and Feedback (Importance: 4/5): Real-time audio cues, coaching, and feedback can keep users motivated and informed during their runs. Offline Mode (Importance: 3/5): The ability to use the app in offline mode can be essential for runners who prefer to disconnect from the internet during workouts. Safety Features (Importance: 5/5): Features like live tracking, emergency alerts, and route sharing can enhance user safety during solo runs. Reviews and Ratings (Importance: 4/5): Examining user reviews and ratings can offer valuable insights into the app’s reliability and overall user satisfaction. CriteriaDescriptionImportance (out of 5) User-Friendly InterfaceIntuitive navigation and user-friendly design make it easier to access essential features without a steep learning curve.5 CompatibilityEnsure the app is compatible with the user's device, whether it's iOS, Android, or wearable technology like Apple Watch or Fitbit.4 Tracking AccuracyAccurate GPS tracking and real-time data updates are crucial for measuring performance and setting goals.5 Training PlansThe availability of customizable training plans can help users reach their fitness goals, whether it's running a 5K or a marathon.4 Performance MetricsDetailed performance metrics such as pace, distance, heart rate, and elevation gain provide valuable insights for improvement.4 Integration with WearablesCompatibility with fitness wearables like smartwatches can enhance the user's tracking experience.3 Community and Social FeaturesSocial sharing, challenges, and connecting with a running community can boost motivation and provide a sense of camaraderie.3 CostThe app's pricing structure, including free vs. premium features, should align with the user's budget.2 Audio Coaching and FeedbackReal-time audio cues, coaching, and feedback can keep users motivated and informed during their runs.4 Offline ModeThe ability to use the app in offline mode can be essential for runners who prefer to disconnect from the internet during workouts.3 Safety FeaturesFeatures like live tracking, emergency alerts, and route sharing can enhance user safety during solo runs.5 Reviews and RatingsChecking user reviews and ratings can provide insights into the app's reliability and user satisfaction.4 Best Apps for Running MapMyRun from Under Armor Although there is a free version of this app, the paid version — MapMyRun MVP — offers a variety of extra features, including unlimited maps, heart rate analysis, and mobile coaching. Its accuracy, user-friendly interface, and advanced functionalities position it among the best-running apps. Available on iOs and Android Runkeeper Again, you can get this app– by Asics — for free, but Runkeeper Go includes live tracking of your progress along running routes, the ability to compare yourself to others, and weekly training plans. It’s customizable and includes tons of advanced features. Available on iOs and Android Apple Fitness Plus Apple Fitness+ is the premium subscription version of the regular Apple health app, featuring 11 workout types, including HIIT and strength, guided meditations, and new workouts each week. Thanks to its compatibility with wearable devices, it offers Apple Watch users recommendations for the Woke and Mindfulness apps. Available on: iOs Running AppDescriptionCompatibilityPricing MapMyRunMapMyRun by Under Armour offers a free version, but the paid MapMyRun MVP includes unlimited maps, heart rate analysis, and mobile coaching. Ideal for both iOS and Android users.iOS and Android$5.99/month or $29.99/year RunkeeperRunkeeper, offered by Asics, provides a free version, while Runkeeper Go includes live tracking, performance comparisons, and weekly training plans. Compatible with iOS and Android.iOS and Android$39.99/year Apple Fitness PlusApple Fitness+ is the premium subscription version of Apple's health app, offering 11 workout types, guided meditations, and weekly updates. Designed exclusively for iOS users.iOS$9.99/month or $79.99/year Unlocking Your Full Potential: Advanced Features in Running Apps In our quest for fitness and improved health, running apps have become our trusted companions, offering a plethora of features to help us achieve our goals. While free versions of these apps provide a solid foundation, there’s a world of advanced features waiting to be unlocked by those willing to invest a little more. In this section, we explore the advanced features that can take your running experience to the next level and help you reach your fitness aspirations. Personalized Training Plans Many premium running apps offer personalized training plans that cater to your specific fitness objectives. Whether you’re aiming to run your first 5K or preparing for a marathon, these plans can be tailored to suit your needs. These plans often consider factors like your current fitness level, goals, and the time you have available for training. For instance, if your goal is to improve your endurance, the app might create a training plan that gradually increases the duration and intensity of your runs over several weeks. On the other hand, if you’re looking to boost your speed, the plan might incorporate interval training sessions. These personalized plans provide structure and direction to your training, ensuring that you progress steadily while minimizing the risk of overtraining or injury. By following a plan that’s designed specifically for you, you can maximize your potential and see better results in your running journey. Performance Metrics and Analysis Advanced running apps provide a variety of performance metrics and detailed analysis tools that help you better understand your running performance. While basic apps typically track distance, pace, and time, premium versions often offer more detailed data. Some of the advanced metrics you might encounter include: Cadence: This refers to the number of steps you take per minute. Maintaining an optimal cadence can help improve running efficiency and reduce the risk of injury. Ground Contact Time: This measures the time your foot spends on the ground with each step. Shorter ground contact times are generally associated with more efficient running form. Vertical Oscillation: It indicates how much you bounce while running. Reducing vertical oscillation can enhance the running economy. Stride Length: This metric evaluates the length of your steps. Finding the right stride length can influence your running speed and efficiency. With access to these metrics, you can identify areas where you can make improvements in your running form and technique. Some apps even provide real-time feedback on these metrics during your runs, helping you make on-the-fly adjustments for better performance. Heart Rate Monitoring Monitoring your heart rate during your runs can provide valuable insights into your cardiovascular fitness and training intensity. Many advanced running apps integrate with heart rate monitors, including chest straps and wrist-based sensors, to give you a more accurate picture of your effort level. By tracking your heart rate, you can: Determine the appropriate intensity for different types of runs, such as easy, moderate, or high-intensity sessions. Track your fitness progress over time. A better heart rate profile may indicate enhanced cardiovascular fitness. Prevent overtraining by ensuring that you stay within your target heart rate zones for specific workouts. Analyze how external factors, such as weather and terrain, affect your heart rate response during runs. Some premium apps even offer heart rate analysis features that provide detailed graphs and summaries of your heart rate data, helping you make informed decisions about your training. Audio Coaching and Feedback Motivation and guidance are crucial elements of a successful running journey. Premium running apps often include audio coaching features that offer real-time feedback and encouragement during your runs. Audio cues can include: Mileage updates: Hearing your progress can be motivating and help you pace yourself. Pace alerts: The app can notify you if you’re running too fast or too slow to reach your target pace. Form and technique tips: Some apps provide guidance on maintaining proper running form to prevent injury. These audio cues can assist in keeping you focused, motivated, and aligned with your training plan. They can transform solo runs into an experience where it feels like you have a virtual coach accompanying you, providing guidance with each step. Social and Community Integration Running apps are not just about tracking your individual progress; they can also connect you with a global community of runners who share your passion. Many premium running apps offer social features that allow you to connect with friends, join challenges, and share your achievements. Community integration can: Provide a support network: Running with others, even virtually, can boost motivation and accountability. Offer friendly competition: Participating in challenges and leaderboards can encourage you to push your limits. Facilitate knowledge sharing: You can learn from experienced runners and exchange tips and advice. Whether you seek camaraderie, competition, or inspiration, the social features of the best running apps can enhance your running experience significantly. Tips for Choosing the Best Running Apps Determine Your Goals: Before selecting a running app, clarify your fitness goals. Are you training for a marathon, trying to lose weight, or simply looking to stay active? Different apps cater to different needs. Check Compatibility: Ensure the app is compatible with your smartphone and any wearable devices you use, like a Fitbit or Apple Watch. Evaluate Tracking Features: Look for apps that offer accurate GPS tracking, distance, pace, and calorie counting. If you’re training for a race, find an app that tracks elevation gain and split times. Consider Training Plans: If you need structured training, opt for apps that offer personalized training plans, interval training, or tailored workouts. Review Social Features: If community support motivates you, choose an app with strong social features like sharing runs, joining challenges, or competing with friends. Assess the Subscription Model: Many apps offer free basic versions with premium features available at a cost. Decide if the additional features are worth the subscription fee for your needs. Prioritize Safety: For those who often run alone, consider apps with safety features like live tracking or emergency contacts. Look for Additional Tools: Some apps offer extra tools like audio coaching, music integration, or virtual races, which can enhance your running experience. Read User Reviews: Check the app store reviews to understand the user experience and any potential issues with the app. Test Multiple Apps: Don’t hesitate to try out a few apps before settling on one. Many offer free trials, which can be a great way to determine if an app suits your needs. What is the best running app overall? Much of the online consensus points to one of the most popular running apps, Runkeeper, for its real-time audio-guided workouts, regular supply of routes, and features like Gear Tracker, which notifies you when you need new running shoes. What is the best running app with a free version? Again, Runkeeper — which has free and paid versions — seems to (pardon the pun) run away with this category. What is the best running app for beginners? Definitely, C25K, which is designed with beginners in mind. What is the safest running app? There are a number of apps designed with runner safety in mind, among them ROAD iD, whose safety feature lets five of your chosen friends or relatives track your route via text or email. Image: Depositphotos This article, "The Best Apps for Running" was first published on Small Business Trends View the full article

If you’re open to spending a bit more money, there are numerous running apps available that can assist you in achieving your fitness goals while providing additional features. (Many apps on the list also offer a free version if you’d like to test them out before making a purchase.) Criteria for Choosing a Running App: Our Methodology When it comes to selecting the right running app, it’s crucial to consider various factors that align with their specific needs and goals. Here are the key criteria we take into account, with each rated on a scale of 1 (least important) to 5 (most important): User-Friendly Interface (Importance: 5/5): Intuitive navigation and user-friendly design make it easier to access essential features without a steep learning curve. Compatibility (Importance: 4/5): Ensure the app is compatible with the user’s device, whether it’s iOS, Android, or wearable technology like Apple Watch or Fitbit. Tracking Accuracy (Importance: 5/5): Accurate GPS tracking and real-time data updates are crucial for measuring performance and setting goals. Training Plans (Importance: 4/5): The availability of customizable training plans can help users reach their fitness goals, whether it’s running a 5K or a marathon. Performance Metrics (Importance: 4/5): Comprehensive performance metrics, including pace, distance, heart rate, and elevation gain, offer essential insights for enhancing your performance. Integration with Wearables (Importance: 3/5): Integrating with fitness wearables such as smartwatches can significantly improve the user’s tracking experience. Community and Social Features (Importance: 3/5): Social sharing, challenges, and connecting with a running community can boost motivation and provide a sense of camaraderie. Cost (Importance: 2/5): The app’s pricing structure, including free vs. premium features, should align with the user’s budget. Audio Coaching and Feedback (Importance: 4/5): Real-time audio cues, coaching, and feedback can keep users motivated and informed during their runs. Offline Mode (Importance: 3/5): The ability to use the app in offline mode can be essential for runners who prefer to disconnect from the internet during workouts. Safety Features (Importance: 5/5): Features like live tracking, emergency alerts, and route sharing can enhance user safety during solo runs. Reviews and Ratings (Importance: 4/5): Examining user reviews and ratings can offer valuable insights into the app’s reliability and overall user satisfaction. CriteriaDescriptionImportance (out of 5) User-Friendly InterfaceIntuitive navigation and user-friendly design make it easier to access essential features without a steep learning curve.5 CompatibilityEnsure the app is compatible with the user's device, whether it's iOS, Android, or wearable technology like Apple Watch or Fitbit.4 Tracking AccuracyAccurate GPS tracking and real-time data updates are crucial for measuring performance and setting goals.5 Training PlansThe availability of customizable training plans can help users reach their fitness goals, whether it's running a 5K or a marathon.4 Performance MetricsDetailed performance metrics such as pace, distance, heart rate, and elevation gain provide valuable insights for improvement.4 Integration with WearablesCompatibility with fitness wearables like smartwatches can enhance the user's tracking experience.3 Community and Social FeaturesSocial sharing, challenges, and connecting with a running community can boost motivation and provide a sense of camaraderie.3 CostThe app's pricing structure, including free vs. premium features, should align with the user's budget.2 Audio Coaching and FeedbackReal-time audio cues, coaching, and feedback can keep users motivated and informed during their runs.4 Offline ModeThe ability to use the app in offline mode can be essential for runners who prefer to disconnect from the internet during workouts.3 Safety FeaturesFeatures like live tracking, emergency alerts, and route sharing can enhance user safety during solo runs.5 Reviews and RatingsChecking user reviews and ratings can provide insights into the app's reliability and user satisfaction.4 Best Apps for Running MapMyRun from Under Armor Although there is a free version of this app, the paid version — MapMyRun MVP — offers a variety of extra features, including unlimited maps, heart rate analysis, and mobile coaching. Its accuracy, user-friendly interface, and advanced functionalities position it among the best-running apps. Available on iOs and Android Runkeeper Again, you can get this app– by Asics — for free, but Runkeeper Go includes live tracking of your progress along running routes, the ability to compare yourself to others, and weekly training plans. It’s customizable and includes tons of advanced features. Available on iOs and Android Apple Fitness Plus Apple Fitness+ is the premium subscription version of the regular Apple health app, featuring 11 workout types, including HIIT and strength, guided meditations, and new workouts each week. Thanks to its compatibility with wearable devices, it offers Apple Watch users recommendations for the Woke and Mindfulness apps. Available on: iOs Running AppDescriptionCompatibilityPricing MapMyRunMapMyRun by Under Armour offers a free version, but the paid MapMyRun MVP includes unlimited maps, heart rate analysis, and mobile coaching. Ideal for both iOS and Android users.iOS and Android$5.99/month or $29.99/year RunkeeperRunkeeper, offered by Asics, provides a free version, while Runkeeper Go includes live tracking, performance comparisons, and weekly training plans. Compatible with iOS and Android.iOS and Android$39.99/year Apple Fitness PlusApple Fitness+ is the premium subscription version of Apple's health app, offering 11 workout types, guided meditations, and weekly updates. Designed exclusively for iOS users.iOS$9.99/month or $79.99/year Unlocking Your Full Potential: Advanced Features in Running Apps In our quest for fitness and improved health, running apps have become our trusted companions, offering a plethora of features to help us achieve our goals. While free versions of these apps provide a solid foundation, there’s a world of advanced features waiting to be unlocked by those willing to invest a little more. In this section, we explore the advanced features that can take your running experience to the next level and help you reach your fitness aspirations. Personalized Training Plans Many premium running apps offer personalized training plans that cater to your specific fitness objectives. Whether you’re aiming to run your first 5K or preparing for a marathon, these plans can be tailored to suit your needs. These plans often consider factors like your current fitness level, goals, and the time you have available for training. For instance, if your goal is to improve your endurance, the app might create a training plan that gradually increases the duration and intensity of your runs over several weeks. On the other hand, if you’re looking to boost your speed, the plan might incorporate interval training sessions. These personalized plans provide structure and direction to your training, ensuring that you progress steadily while minimizing the risk of overtraining or injury. By following a plan that’s designed specifically for you, you can maximize your potential and see better results in your running journey. Performance Metrics and Analysis Advanced running apps provide a variety of performance metrics and detailed analysis tools that help you better understand your running performance. While basic apps typically track distance, pace, and time, premium versions often offer more detailed data. Some of the advanced metrics you might encounter include: Cadence: This refers to the number of steps you take per minute. Maintaining an optimal cadence can help improve running efficiency and reduce the risk of injury. Ground Contact Time: This measures the time your foot spends on the ground with each step. Shorter ground contact times are generally associated with more efficient running form. Vertical Oscillation: It indicates how much you bounce while running. Reducing vertical oscillation can enhance the running economy. Stride Length: This metric evaluates the length of your steps. Finding the right stride length can influence your running speed and efficiency. With access to these metrics, you can identify areas where you can make improvements in your running form and technique. Some apps even provide real-time feedback on these metrics during your runs, helping you make on-the-fly adjustments for better performance. Heart Rate Monitoring Monitoring your heart rate during your runs can provide valuable insights into your cardiovascular fitness and training intensity. Many advanced running apps integrate with heart rate monitors, including chest straps and wrist-based sensors, to give you a more accurate picture of your effort level. By tracking your heart rate, you can: Determine the appropriate intensity for different types of runs, such as easy, moderate, or high-intensity sessions. Track your fitness progress over time. A better heart rate profile may indicate enhanced cardiovascular fitness. Prevent overtraining by ensuring that you stay within your target heart rate zones for specific workouts. Analyze how external factors, such as weather and terrain, affect your heart rate response during runs. Some premium apps even offer heart rate analysis features that provide detailed graphs and summaries of your heart rate data, helping you make informed decisions about your training. Audio Coaching and Feedback Motivation and guidance are crucial elements of a successful running journey. Premium running apps often include audio coaching features that offer real-time feedback and encouragement during your runs. Audio cues can include: Mileage updates: Hearing your progress can be motivating and help you pace yourself. Pace alerts: The app can notify you if you’re running too fast or too slow to reach your target pace. Form and technique tips: Some apps provide guidance on maintaining proper running form to prevent injury. These audio cues can assist in keeping you focused, motivated, and aligned with your training plan. They can transform solo runs into an experience where it feels like you have a virtual coach accompanying you, providing guidance with each step. Social and Community Integration Running apps are not just about tracking your individual progress; they can also connect you with a global community of runners who share your passion. Many premium running apps offer social features that allow you to connect with friends, join challenges, and share your achievements. Community integration can: Provide a support network: Running with others, even virtually, can boost motivation and accountability. Offer friendly competition: Participating in challenges and leaderboards can encourage you to push your limits. Facilitate knowledge sharing: You can learn from experienced runners and exchange tips and advice. Whether you seek camaraderie, competition, or inspiration, the social features of the best running apps can enhance your running experience significantly. Tips for Choosing the Best Running Apps Determine Your Goals: Before selecting a running app, clarify your fitness goals. Are you training for a marathon, trying to lose weight, or simply looking to stay active? Different apps cater to different needs. Check Compatibility: Ensure the app is compatible with your smartphone and any wearable devices you use, like a Fitbit or Apple Watch. Evaluate Tracking Features: Look for apps that offer accurate GPS tracking, distance, pace, and calorie counting. If you’re training for a race, find an app that tracks elevation gain and split times. Consider Training Plans: If you need structured training, opt for apps that offer personalized training plans, interval training, or tailored workouts. Review Social Features: If community support motivates you, choose an app with strong social features like sharing runs, joining challenges, or competing with friends. Assess the Subscription Model: Many apps offer free basic versions with premium features available at a cost. Decide if the additional features are worth the subscription fee for your needs. Prioritize Safety: For those who often run alone, consider apps with safety features like live tracking or emergency contacts. Look for Additional Tools: Some apps offer extra tools like audio coaching, music integration, or virtual races, which can enhance your running experience. Read User Reviews: Check the app store reviews to understand the user experience and any potential issues with the app. Test Multiple Apps: Don’t hesitate to try out a few apps before settling on one. Many offer free trials, which can be a great way to determine if an app suits your needs. What is the best running app overall? Much of the online consensus points to one of the most popular running apps, Runkeeper, for its real-time audio-guided workouts, regular supply of routes, and features like Gear Tracker, which notifies you when you need new running shoes. What is the best running app with a free version? Again, Runkeeper — which has free and paid versions — seems to (pardon the pun) run away with this category. What is the best running app for beginners? Definitely, C25K, which is designed with beginners in mind. What is the safest running app? There are a number of apps designed with runner safety in mind, among them ROAD iD, whose safety feature lets five of your chosen friends or relatives track your route via text or email. Image: Depositphotos This article, "The Best Apps for Running" was first published on Small Business Trends View the full article

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Google had some more ranking volatility around the Super Bowl weekend. Reddit blamed Google for not meeting its expected user growth. Google Search is now faster for some users. Google had a reviews count bug that it later confirmed and later fixed...View the full article

Learn advanced link building strategies to naturally attract links from media, industry publications, niche sites, and bloggers. The post Advanced Link Building Strategies For National, International & Local appeared first on Search Engine Journal. View the full article

Jeff Bezos once said, “I like to wander.” That may seem counterintuitive in a business world obsessed with speed, but in a relentless pursuit of momentum, many leaders forget that speed without reflection leads to burnout, inefficiency, and poor decision-making. A report by Asana revealed that nearly 70% of executives say burnout has affected their decision-making ability. The paradox is clear: The faster we try to move without reflection, the more we risk burnout, inefficiency, and short-sighted decision-making. Leaders often mistake pausing for procrastination. However, the reality is that strategic pausing is a high-performance leadership move that separates reactionary decision-makers from visionary leaders. It’s not about slowing down indefinitely; it’s about creating intentional space for recalibration so that when we do move forward, we do so with clarity, focus, and impact. The high cost of constant acceleration We live in an era where agility and rapid execution are prized above all else. But speed without strategy is like driving a high-performance car without brakes; eventually, you crash. Consider what happens when leaders don’t pause: Burnout skyrockets: More than 75% of employees experience burnout, and leaders aren’t immune. Urgency breeds exhaustion. Decisions suffer: Without pauses, leaders react instead of strategizing—leading to short-term fixes, not long-term solutions. Innovation stalls: Breakthroughs don’t come from busyness. They emerge from reflection, setbacks, and unexpected insights. When leaders don’t pause, they burn out, make poor decisions, and stifle innovation. But what if the very thing we fear—slowing down—is actually the secret weapon for sustainable success? Science backs this up. The science behind slowing down Neuroscience supports the idea that structured reflection enhances cognitive performance and decision-making. Harvard Business School research has shown that leaders who regularly engage in structured reflection improve their productivity and performance by 23%. There are two critical ways slowing down improves leadership effectiveness: It activates “diffuse mode” thinking. When we take breaks from active problem-solving, our brains process information in the background, leading to creative insights and better solutions. It improves emotional intelligence. Leaders who pause before reacting better navigate difficult conversations, manage conflict, and lead with empathy—key traits that drive engagement and retention. Jeff Bezos famously introduced the “Day One” mindset at Amazon, a philosophy that ensures the company never becomes complacent. While Amazon is known for rapid execution, its leadership regularly pauses to reassess its strategic direction. Bezos would take time away from operations to think long-term, a practice that helped Amazon evolve from an online bookstore into a global tech giant. I once worked with a biotech leader whose team was stuck in a cycle of continuous problem-solving, trying to rush a product to market. I encouraged them to step back and ask, “What are we missing?” That moment of intentional pausing led to a breakthrough that fundamentally changed the company’s approach and resulted in a novel strategy no one had anticipated. The ‘Slow down to speed up’ framework for leaders How can leaders implement this strategy in their own organizations? Here’s a practical framework: Pause with purpose: Book a 30-minute “strategy pause” into your weekly calendar. Treat it like a non-negotiable meeting. Ask better questions: Start your next leadership meeting with a single, high-quality question that shifts the team’s thinking: What are we missing? Are we solving the right problem? What’s the long-term impact of this decision? Create space for strategic thinking: Encourage teams to step away from constant execution. Google’s “20% Time” policy, which allows employees to spend a portion of their workweek exploring new ideas, has led to some of the company’s most successful innovations, including Gmail and Google Maps. Embrace rest as a performance strategy: Elite athletes know that recovery is as important as training—the same applies to leadership. Leaders who take intentional breaks return with sharper insights and renewed energy. Foster a culture of reflection: Implement a 10-minute debrief ritual after major milestones to extract key lessons. Encourage teams to analyze what worked, what didn’t, and what could be improved. Sustainable success isn’t about moving the fastest; it’s about moving with the greatest clarity. The leaders who make space for strategic pauses aren’t the ones who fall behind—they’re the ones who set the pace for everyone else. Before your next big decision, ask yourself: Am I moving fast just for the sake of moving? Or am I creating the space to move forward with clarity? The difference could define your leadership and your legacy. View the full article

As marketers, we love to explore emerging strategies and trends to stay ahead of the curve. However, what’s relevant and effective is always changing, despite countless case studies and think-pieces predicting the next big trend. Content marketing, in particular, is highly susceptible to speculation and testing because it is fluid and heavily influenced by consumers’ behaviors and interests at any given moment. This makes it interesting, innovative and challenging. So, what are the predictions for content marketing in 2025? Let’s dive in. 1. Spark inspiration with ‘visionary’ content Robert Rose recently covered an emerging trend – visionary content. Inspired by Matthew McConaughey’s TED Talk, where the actor shares his sources of motivation and inspiration, Rose relates these themes to the content. Specifically, that content should not only appeal to the needs of one’s target audience but inspire, by giving them: Something to look up to. Something to look forward to. A (common) hero to chase. Whereas much recent content has focused on addressing consumers’ challenges and pain points, visionary content is more aspirational, future-thinking, and goal-oriented. It provides users with a vision of the future, an appetite for new ideas, and a call to look beyond their current condition. In Rose’s words, visionary content “lights the spark of inspiration.” For example, this could be: A sustainability brand sharing its vision of a zero-waste future. A financial service company talking about the benefits of decentralized finance and what that might mean for society. Visionary content allows brands to shape industry conversions rather than react to them. It helps nurture a loyal and engaged audience that looks to the brand for innovation, inspiration, and guidance. For brands looking to capitalize on visionary content, this means creating content that’s future-thinking, often conceptual and gives users a vision of what’s possible. 2. Leverage short-form video for maximum reach Short-form video formats like Instagram Reels and YouTube Shorts are nothing new, but their prevalence and importance are expected to ramp up in 2025. This is due in no small part to the “fast-paced nature of online consumption,” as highlighted by Forbes. Today’s users consume content at a rapid pace, looking for digestible information that’s easy to watch and even easier to share. Delivering value in bite-sized videos has allowed brands to reach more eyes in less time and increase the virality of their content. An economical way to create more short-form videos at scale is to repurpose long-form videos into soundbites. This often involves creating videos for YouTube (where there is evergreen, organic value) and then circulating shorter clips via Shorts, Reels, TikTok, etc. Industry disruptor Gary Vee is a prime example of this, as he routinely publishes long YouTube videos, cuts clips of these videos, and reposts them on social media. If you manage multi-channel campaigns for clients, you can leverage a similar approach without creating unique, short-form videos. From scriptwriters to video editing software, AI tools will make it easier for brands to generate short video content at scale. Dig deeper: The future of SEO content is video – here’s why 3. Optimize content for large language models (LLMs) Until recently, SEO largely focused on optimizing for search engines like Google. However, with the emergence of large language models (LLMs), there’s more “digital real estate” to optimize and maximize organic traffic. This shift has given rise to LLM SEO, which focuses on enhancing content visibility and ranking within AI-driven search engines. The results of LLM SEO mechanics can be seen when you conduct a Google Search and Google Gemini (Google’s AI model) surfaces summarized results. These results are pulled from websites that may be purposely (or inadvertently) utilizing LLM SEO. What does that mean for you? In addition to traditional SEO efforts, it may be beneficial to deploy LLM-specific strategies. While this area of marketing is still in its infancy, some strategies that have emerged include: Implementing structured data markup in website content to help search engines and LLMs better “read” and interpret the information. Incorporating contextual “cues”, via keywords (focus on semantic relevance and authoritativeness), in your content for LLMs to better understand what your content is about and how it relates to a user’s search. Consistently citing relevant and reputable sources via links, with up-to-date information from legitimate publications. This can increase the “trust” factor in SEO, making it more likely that LLMs will assess your content as reputable. Stay attuned to developments in LLM SEO to maximize your content’s ranking and traffic potential. Dig deeper: Decoding LLMs: How to be visible in generative AI search results Get the newsletter search marketers rely on. Business email address Sign me up! Processing... See terms. 4. Build high-performance content teams The true power of content performance lies in the team. Without passionate and experienced people driving the strategy, even the best tactics can fall flat. People bring everything together – from conceptualization to execution to measurement and improvement. Marketers rated having “high-performing team members” as the second leading factor in their content marketing success (second only to “understanding [one’s] audience”), per CMI’s recent report. The same study reported that 86% of marketers have a dedicated content marketing team or staff person. Building the right content team is a top priority for marketers and brands heading into 2025. Over-reliance on automation, tools, or contracted writers can lead to a fragmented strategy. It’s essential to have someone steering the content’s focus, goals, and priorities. What should you be looking for when it comes to building a team? For one, diversity of experience. Look for team members who bring diverse skills, from SEO to copywriting to social media marketing, and can apply this experience to develop a robust content marketing plan. Additionally, seek out team members who are collaborative and encouraging. You will want a content team that feels empowered to share new ideas, support each other, and stay attuned to emerging trends in your space. 5. Apply psychological concepts to content Personality psychology has many applications in content creation and marketing. By understanding key psychological principles, you can tailor messaging to better meet the needs of specific consumer profiles. The study of personality types can help predict user motives, understand behavior, and craft more effective messaging. This leads to content that resonates more deeply with target audiences, boosting engagement and driving conversions. In 2025, I expect psychology to play a bigger role in marketing, from analyzing Google search behavior to crafting compelling stories and influencing user actions. Explore psychological insights to better understand how users navigate the web and make purchasing decisions – and how to apply this knowledge to content marketing. Dig deeper: Content creation: A psychological approach 6. Differentiate your brand by balancing AI and human content AI-generated content has been a hot and controversial topic in recent years. You’ll find countless technologies that leverage AI-driven algorithms and concepts, expanding across sectors like SaaS, data analytics, and SEO. Meanwhile, content purists remain resistant to AI-generated videos, art, blog posts, and more. And then there’s everyone else in between. Amid these polarized views, a growing trend is resistance to AI-generated content. Some consumers are put off – or even jaded – by AI content that lacks originality, personality, and authenticity. Conduct a casual search for conversations around AI, and you’ll find many articles and posts demonstrating the same. One report found that half of consumers see the use of AI as a “turnoff.” AI-assisted content creation isn’t going away. It has its place. However, rejecting it could become a competitive differentiator for brands. Some may take an ethical stance against AI – promising never to use AI-generated content – which could resonate with audiences who prefer human-created work. For example, Dove has stated that they will never use AI to represent human bodies in their ads. Each brand must decide if this stance aligns with their goals and values, as neither choice is inherently better. However, given the ongoing debate, more brands are likely to take a stand on AI content soon. While these trends are not set in stone, there are clear signs they will be relevant in 2025. Only time will tell how they will unfold. Stay curious, keep testing, and listen to real-world conversations – often, the best insights come from the people we aim to serve. View the full article

Google has updated its Merchant Listing structured data documentation to now support, in beta, membership loyalty pricing property types. Google also updated the docs to provide more examples and instructions around active prices, sale prices, strikethrough prices, and member prices in JSON-LD.View the full article

Google had this really visible bug over the past week, where the number of reviews shown on a Google Business Profile, was showing fewer reviews than it should have. In short, Google was not adding up the reviews accurately but no reviews were actually removed from the business listing. That being said, Google posted an update that it has resolved the bulk of the issues but there still may be some that are not fully restored yet. The remaining reviews count should be fixed within the coming days, Google said. What Google said. Victoria Kroll from Google posted an updated statement last night in the forums saying: Most affected profiles now display accurate ratings and reviews. However, while we have made significant progress, some profiles may still experience a temporary lower count. These profiles should recover to pre-issue levels over the next few days. No reviews were unpublished due to this issue. If your review count does not return to the level it was before this issue in the next few days, please contact support. What to do next. If you notice your review count is not back to normal but Tuesday of next week, then it may be time to reach out to support. You can reach out to support over here, either in the forums or by the contact us options in the footer of that page. More details. On Friday, I reported on the issue on the Search Engine Roundtable, not knowing if it was a bug or a feature. I noticed dozens and dozens of complaint threads popping up in the Google Business Profiles forums from concerned small businesses and local SEOs. Google began rolling out a fix for this issue this past Tuesday. Many businesses were concerned that their hard earned reviews were gone forever. But it was just a review count issue and the reviews were still showing on their profiles. Why we care. Reviews are an important part of your businesses online reputation and can lead to you getting a visit or phone call, or not. So having positive reviews is important. Losing those reviews caused a lot of concern and stress for small businesses and the local SEOs who service them. Google has fixed most of them and will continue to work to restore the rest by the weekend. View the full article

Google seems to be adding links to review publishers when you hover over some of the product results, popular products, snippets. The links show only after the box expands, and it includes a snippet of content and then a link to the source.View the full article

Google seems to have removed the minimum required budget for Local Service Ads. It is not clear if this is intentional or a bug but the box to stop you from setting a budget too low, seems to not be there anymore.View the full article

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific change in your ad performance. This shows a trend icon near the campaign and then shows you why it is performing, as it is.View the full article

Look no further if you’re searching for reliable marketing services to boost your business. Discovering the right marketing partner is so important in today’s competitive landscape. In this article, you’ll discover various places to find top-notch marketing services tailored to meet your business needs efficiently and effectively. The Importance of Marketing Services for Businesses Marketing services are integral to the growth and success of small businesses. They provide a strategic and targeted approach to reaching potential customers and help to build brand recognition and credibility. Here are some of the reasons why marketing services are so important for small businesses: Brand Awareness: One of the primary goals of marketing services is to increase brand awareness. This means making your brand known to your target audience. When people recognize and trust your brand, they’re more likely to choose your products or services over those of your competitors. Target Audience: Effective marketing helps to identify and reach your target audience. This could be through SEO, social media marketing, or email marketing. By understanding your target audience, marketing services can tailor strategies to reach these individuals effectively. Lead Generation: Marketing services utilize strategies to attract potential customers and convert them into leads. This could involve content marketing, pay-per-click advertising, or social media campaigns. These leads can then be nurtured into customers. Sales Growth: Ultimately, any marketing strategy aims to increase sales. By effectively reaching your target audience, generating leads, and building brand awareness, marketing services can help drive sales growth. Establish Credibility: Small businesses can establish and build credibility through marketing services. This could be through professional website design, customer testimonials, or producing high-quality content. Building credibility is vital in gaining the trust of potential customers. Competitive Advantage: Marketing services can give small businesses a competitive edge by helping them stand out. This could involve highlighting unique selling points or delivering targeted ad campaigns. Customer Engagement: Marketing services play a vital role in engaging customers, maintaining their interest in your brand, and promoting repeat business. This may include managing social media accounts, conducting email marketing campaigns, or creating blog posts. Analytics and Insights: Marketing services offer essential insights into customer behavior and the effectiveness of campaigns. This enables businesses to make informed, data-driven decisions, leading to ongoing enhancements in their marketing strategies for improved outcomes. In conclusion, effective marketing is critical to any successful small business strategy. By partnering with the right marketing service, small businesses can reach their target audience, differentiate themselves from competitors, and drive growth in an increasingly competitive market. Understanding Marketing Services Marketing services encompass a range of strategies and tactics designed to promote businesses and connect them with their target audience. These services can include search engine optimization (SEO), social media marketing, email marketing, content creation, and more. By leveraging these services, businesses can enhance their online presence, engage with customers, and achieve their growth objectives by effectively reaching their target audience and fostering meaningful connections. The Role of Digital Marketing Services Digital marketing services play a pivotal role in today’s digital-first business landscape. They utilize online platforms and tools to create effective marketing strategies, reach a wider audience, drive website traffic, generate leads, and enhance brand visibility. In an increasingly digital world, businesses rely on these services to stay competitive, connect with their target market, and achieve sustainable growth. Marketing Strategies: Tailored for Success Marketing strategies are carefully designed to meet the unique needs of each business, leading to improved effectiveness. These customized approaches to digital advertising take into account elements such as target audience, industry trends, and business objectives, forming a clear path to success. By aligning marketing tactics with specific goals, businesses can enhance their impact, optimize the use of resources, and efficiently achieve their desired outcomes. Choosing the Right Marketing Service for Your Business Choosing the right marketing service is critical for the growth and success of your business. Whether you’re a start-up, a small local shop, or a well-established corporation, investing in the right marketing initiatives can significantly increase your visibility, drive more traffic to your site, and ultimately lead to higher sales. Here are some key points to consider when choosing a marketing service for your business: Provider’s Industry Experience: Choosing a marketing service provider with proven experience in your industry is essential. They should understand your target market, the unique challenges of your industry, and the most effective strategies to reach and engage your audience. Range of Services Offered: Different businesses have different marketing needs. Some might need help with SEO, while others might need a full suite of services, including content marketing, social media management, email marketing, and more. Ensure the provider you choose offers a wide range of services catering to your needs. Track Record of Success: A marketing service provider’s past success indicates their ability to deliver results. Look for case studies, customer testimonials, or reviews that attest to the quality of their work. A solid track record of positive results is a strong sign that they can help your business grow. Pricing Structure: Understanding a provider’s pricing structure is crucial. Some might charge a flat fee, while others might work on a retainer basis or charge per project. Your budget will play a significant role in determining which provider is right for you. Ensure that the service you’re getting is worth the cost. Customer Service: The marketing services provider should maintain clear communication and be responsive to your needs. This entails providing regular updates on your campaigns and being open to answering any questions you may have. Customizability: The best marketing service providers offer customized plans tailored to your business’s needs. This ensures that you’re not paying for services you don’t need and that the marketing strategies are aligned with your business’s goals. Analytical and Reporting Capabilities: A good marketing service will offer analytical tools and reporting capabilities so you can track the success of your campaigns, measure ROI, and make data-driven decisions to optimize results. Remember, there’s no one-size-fits-all solution when it comes to marketing services. Each business has unique needs and goals, and what works for one might not work for another. It’s important to research, ask the right questions, and consider your specific requirements when choosing a marketing service for your business. Where to Find Reliable Marketing Services for Your Business Platform/AgencyDescriptionServicesSpecialtiesBudget UpworkAn online freelancing platform that connects businesses with freelancers.Wide range of professional services, including marketing, writing, designing, development, etc.User-friendly interface, secure payment system, project tracking feature, rating and review system.Depends on the freelancer's rate; offers a range of budget options. FiverrAn online marketplace that simplifies the process of hiring freelancers.Extensive array of gigs including graphic design, content writing, social media management, etc.Detailed descriptions of gigs, escrow system for secure transactions, services suitable for various budgets.Depends on the gig; ranges from very affordable to higher-priced, professional services. Web.comA digital marketing company offering comprehensive marketing solutions.SEO tool, business directory services, online marketing strategies, SEO and PPC campaigns.Helps businesses increase website visibility and drive traffic, offers both DIY options and professional services.Custom quote based on specific needs and services. WebiMaxProvides digital marketing strategies and a free consultation to create a custom marketing strategy.SEO, SEM, reputation management, social media marketing, website design, local marketing, lead generation, PR.Specializes in reputation management, SEO services, PPC campaigns, lead generation, and custom marketing strategies.Custom quote based on specific needs and services. WebFXA digital marketing agency that offers data-driven revenue marketing services.SEO, PPC management, lead generation, sales and marketing data unification.Data-driven services, proprietary technology platform, comprehensive tailored solutions.Custom quote based on specific needs and services. SEO BrandA growth agency specializing in digital marketing.SEO, PPC, social media advertising, web design and development, lead generation and sales growth.Focused on customer life cycle and data utilization, offers expertise in SEO and digital marketing.Custom quote based on specific needs and services. Ignite VisibilityOffers expert-led digital marketing services.SEO, PPC, social media, email campaigns, web design.Uses a proprietary digital marketing forecasting system, offers custom marketing strategies, recognized for high-quality customer service.Custom quote based on specific needs and services. When finding reliable marketing services for your business, knowing where to look is important. This section highlights key digital marketing agencies and platforms where you can discover top-notch marketing services tailored to your needs. Upwork Upwork is an established online freelancing platform that connects businesses with a vast pool of skilled freelancers who offer various professional services. A user-friendly interface allows both your and other businesses to post job opportunities and any freelancer service provider to submit proposals. Whether you need a writer, designer, developer, or marketer, Upwork offers a wide range of expertise. The site can also help you access freelancers related to other areas, including payroll, recruitment, HR, and technical support services. It provides a secure payment system and features to track project progress. The platform’s rating and review system helps you assess freelancers’ capabilities before hiring. Upwork is reliable for finding talented professionals to meet your marketing needs. Fiverr Fiverr is a well-known online marketplace that streamlines the process of hiring freelancers for marketing services. It features a wide range of freelance gigs in areas such as graphic design, content writing, social media management, and beyond. Each gig includes detailed descriptions, reviews, and samples of past work, which help businesses make informed choices. Additionally, you can discover freelancers offering services beyond the marketing niche, such as event planning, video production, and outsourced web development services. With Fiverr, you can find affordable marketing services suitable for various budgets. The platform’s escrow system ensures secure transactions and protects both parties. Fiverr is a convenient and reliable platform for businesses seeking cost-effective marketing solutions. Web.com Web.com is a digital marketing company that offers comprehensive online marketing solutions to help businesses increase their website visibility and drive more traffic. They provide both do-it-yourself options and expert services to cater to different needs. Their simple SEO tool enables users to optimize their websites for search engines easily, while their business directory services help maintain accurate and up-to-date listings across multiple directories. For businesses seeking professional assistance, Web.com offers expert digital marketing service options such as setting up business listings, creating online marketing strategies, and implementing SEO and pay-per-click advertising campaigns. They also provide tools for checking SEO performance and offer tailored SEO services to improve search engine rankings. Web.com has received recognition for its products and services and has a track record of helping small businesses establish an online presence. WebiMax WebiMax offers results-driven digital marketing strategies, including SEO, SEM, reputation management, review acquisition, social media marketing, website design, local marketing, lead generation, and PR. They provide a free consultation to create a custom marketing strategy tailored to your goals and budget. WebiMax excels in reputation management, actively improving and removing negative content. Their review acquisition service helps you outshine competitors. They are renowned for award-winning SEO services and provide a free 11-page SEO report with recommendations. Their certified PPC experts optimize campaigns for maximum ROI. With extensive experience in social media marketing, they offer personalized advice. For local businesses, they provide targeted marketing strategies. Their lead generation campaigns deliver exclusive real-time leads. WebiMax enhances online visibility through PR and creates content to help you become an industry expert. Their web design team creates optimized, high-converting websites. With a customer-first approach, WebiMax ensures effective communication and transparent reporting. Trust their online marketing professionals for outstanding results. WebFX WebFX is a leading digital marketing agency that offers data-driven revenue marketing services and a proprietary technology platform. With a team of over 500 subject-matter experts, they provide comprehensive solutions tailored to client’s goals and budgets. Their valuable services include search engine optimization (SEO), pay-per-click (PPC) management, lead generation, and unifying sales and marketing data. WebFX’s technology platform, MarketingCloudFX, combines insights from tools like IBM Watson and Google Cloud Platform to help clients make smarter marketing decisions. The agency has a proven history of achieving measurable outcomes, demonstrated by case studies that highlight increases in website traffic, leads, and revenue for numerous clients. By prioritizing customer service, WebFX strives to empower businesses and foster growth in digital revenue. SEO Brand SEO Brand is a data-driven growth agency specializing in digital marketing. With over 17 years of experience, their team helps businesses scale, gain repeat business, and protect their brands online. They offer existing and new customers services such as SEO, PPC, social media advertising, web design and development, and expertise in small business lead generation and sales growth for e-commerce websites. They apply the same techniques used for larger brands to grow smaller brands. SEO Brand is focused on the customer life cycle and aims for 100% market share. Their services include organic search optimization, pay-per-click management, custom software solutions, and Amazon-related services like SEO, PPC, and EDI integration. They have an award-winning track record, emphasizing results and return on investment. SEO Brand stands out by utilizing data, teaching SEO and digital marketing, and maintaining long-term relationships with clients. They offer free proposals and are committed to getting the right kind of traffic and maximizing revenue for their clients. Ignite Visibility Ignite Visibility provides expert-led digital marketing services, offering tailored marketing strategies crafted by leading professionals in areas like SEO, PPC, social media, email campaigns, and web design. As a six-time Inc. 5000 company, they boast numerous client testimonials and are ranked #1 on Clutch.co, demonstrating their proven track record of achieving results. They utilize their proprietary digital marketing forecasting system, Certainty, to bring certainty into marketing campaigns by evaluating competitive data, forecasting revenue, installing reliable tracking, and offering industry insights. Ignite Visibility offers a wide range of services tailored to each business, including email marketing, Amazon marketing, search engine optimization, social media marketing, and more. They have achieved impressive results for their clients, including significant increases in organic traffic, impressions, and lead volume. Ignite Visibility values honesty, integrity, community involvement, and creating a positive corporate culture. They are committed to delivering measurable results and providing high-quality customer service. Frequently Asked Questions about Marketing Services What are marketing services? Marketing services encompass a wide range of strategies and tactics aimed at promoting businesses. These services can include SEO, social media marketing, email marketing, content creation, and more. Working with a marketing agency or service provider can help you reach target audiences, build brand awareness, and drive customer engagement. What role do digital marketing services play in a business? Digital marketing services play a crucial role in today’s digital-first business world. They leverage online platforms and tools to create effective marketing strategies, reach a wider audience, generate leads, and enhance brand visibility. These services are essential for businesses to stay competitive and achieve sustainable growth. How are marketing strategies tailored for individual businesses? Marketing strategies are meticulously crafted to suit the unique needs of each business. They consider factors like target audience, industry dynamics, and business objectives. Tailored approaches optimize resource allocation, maximize impact, and align marketing tactics with specific goals to achieve desired outcomes efficiently. How do I choose the right marketing service for my business? Selecting the right marketing service requires careful consideration. Key factors to evaluate include the provider’s industry experience, service offerings, success stories, and pricing structure. By assessing these factors, businesses can make informed decisions and find a marketing service that aligns with their goals and budget. Where can I find reliable marketing services for my business? Finding reliable marketing services is important for business success. Trusted sources include marketing agencies, freelancers, online platforms, and professional networks. These avenues offer a wide range of marketing services tailored to meet specific business needs efficiently and effectively. To avoid being burned by a marketing agency or freelancer, read reviews or ask for testimonials from past clients. This article, "You Should Outsource Marketing Services – Here’s Why" was first published on Small Business Trends View the full article

Look no further if you’re searching for reliable marketing services to boost your business. Discovering the right marketing partner is so important in today’s competitive landscape. In this article, you’ll discover various places to find top-notch marketing services tailored to meet your business needs efficiently and effectively. The Importance of Marketing Services for Businesses Marketing services are integral to the growth and success of small businesses. They provide a strategic and targeted approach to reaching potential customers and help to build brand recognition and credibility. Here are some of the reasons why marketing services are so important for small businesses: Brand Awareness: One of the primary goals of marketing services is to increase brand awareness. This means making your brand known to your target audience. When people recognize and trust your brand, they’re more likely to choose your products or services over those of your competitors. Target Audience: Effective marketing helps to identify and reach your target audience. This could be through SEO, social media marketing, or email marketing. By understanding your target audience, marketing services can tailor strategies to reach these individuals effectively. Lead Generation: Marketing services utilize strategies to attract potential customers and convert them into leads. This could involve content marketing, pay-per-click advertising, or social media campaigns. These leads can then be nurtured into customers. Sales Growth: Ultimately, any marketing strategy aims to increase sales. By effectively reaching your target audience, generating leads, and building brand awareness, marketing services can help drive sales growth. Establish Credibility: Small businesses can establish and build credibility through marketing services. This could be through professional website design, customer testimonials, or producing high-quality content. Building credibility is vital in gaining the trust of potential customers. Competitive Advantage: Marketing services can give small businesses a competitive edge by helping them stand out. This could involve highlighting unique selling points or delivering targeted ad campaigns. Customer Engagement: Marketing services play a vital role in engaging customers, maintaining their interest in your brand, and promoting repeat business. This may include managing social media accounts, conducting email marketing campaigns, or creating blog posts. Analytics and Insights: Marketing services offer essential insights into customer behavior and the effectiveness of campaigns. This enables businesses to make informed, data-driven decisions, leading to ongoing enhancements in their marketing strategies for improved outcomes. In conclusion, effective marketing is critical to any successful small business strategy. By partnering with the right marketing service, small businesses can reach their target audience, differentiate themselves from competitors, and drive growth in an increasingly competitive market. Understanding Marketing Services Marketing services encompass a range of strategies and tactics designed to promote businesses and connect them with their target audience. These services can include search engine optimization (SEO), social media marketing, email marketing, content creation, and more. By leveraging these services, businesses can enhance their online presence, engage with customers, and achieve their growth objectives by effectively reaching their target audience and fostering meaningful connections. The Role of Digital Marketing Services Digital marketing services play a pivotal role in today’s digital-first business landscape. They utilize online platforms and tools to create effective marketing strategies, reach a wider audience, drive website traffic, generate leads, and enhance brand visibility. In an increasingly digital world, businesses rely on these services to stay competitive, connect with their target market, and achieve sustainable growth. Marketing Strategies: Tailored for Success Marketing strategies are carefully designed to meet the unique needs of each business, leading to improved effectiveness. These customized approaches to digital advertising take into account elements such as target audience, industry trends, and business objectives, forming a clear path to success. By aligning marketing tactics with specific goals, businesses can enhance their impact, optimize the use of resources, and efficiently achieve their desired outcomes. Choosing the Right Marketing Service for Your Business Choosing the right marketing service is critical for the growth and success of your business. Whether you’re a start-up, a small local shop, or a well-established corporation, investing in the right marketing initiatives can significantly increase your visibility, drive more traffic to your site, and ultimately lead to higher sales. Here are some key points to consider when choosing a marketing service for your business: Provider’s Industry Experience: Choosing a marketing service provider with proven experience in your industry is essential. They should understand your target market, the unique challenges of your industry, and the most effective strategies to reach and engage your audience. Range of Services Offered: Different businesses have different marketing needs. Some might need help with SEO, while others might need a full suite of services, including content marketing, social media management, email marketing, and more. Ensure the provider you choose offers a wide range of services catering to your needs. Track Record of Success: A marketing service provider’s past success indicates their ability to deliver results. Look for case studies, customer testimonials, or reviews that attest to the quality of their work. A solid track record of positive results is a strong sign that they can help your business grow. Pricing Structure: Understanding a provider’s pricing structure is crucial. Some might charge a flat fee, while others might work on a retainer basis or charge per project. Your budget will play a significant role in determining which provider is right for you. Ensure that the service you’re getting is worth the cost. Customer Service: The marketing services provider should maintain clear communication and be responsive to your needs. This entails providing regular updates on your campaigns and being open to answering any questions you may have. Customizability: The best marketing service providers offer customized plans tailored to your business’s needs. This ensures that you’re not paying for services you don’t need and that the marketing strategies are aligned with your business’s goals. Analytical and Reporting Capabilities: A good marketing service will offer analytical tools and reporting capabilities so you can track the success of your campaigns, measure ROI, and make data-driven decisions to optimize results. Remember, there’s no one-size-fits-all solution when it comes to marketing services. Each business has unique needs and goals, and what works for one might not work for another. It’s important to research, ask the right questions, and consider your specific requirements when choosing a marketing service for your business. Where to Find Reliable Marketing Services for Your Business Platform/AgencyDescriptionServicesSpecialtiesBudget UpworkAn online freelancing platform that connects businesses with freelancers.Wide range of professional services, including marketing, writing, designing, development, etc.User-friendly interface, secure payment system, project tracking feature, rating and review system.Depends on the freelancer's rate; offers a range of budget options. FiverrAn online marketplace that simplifies the process of hiring freelancers.Extensive array of gigs including graphic design, content writing, social media management, etc.Detailed descriptions of gigs, escrow system for secure transactions, services suitable for various budgets.Depends on the gig; ranges from very affordable to higher-priced, professional services. Web.comA digital marketing company offering comprehensive marketing solutions.SEO tool, business directory services, online marketing strategies, SEO and PPC campaigns.Helps businesses increase website visibility and drive traffic, offers both DIY options and professional services.Custom quote based on specific needs and services. WebiMaxProvides digital marketing strategies and a free consultation to create a custom marketing strategy.SEO, SEM, reputation management, social media marketing, website design, local marketing, lead generation, PR.Specializes in reputation management, SEO services, PPC campaigns, lead generation, and custom marketing strategies.Custom quote based on specific needs and services. WebFXA digital marketing agency that offers data-driven revenue marketing services.SEO, PPC management, lead generation, sales and marketing data unification.Data-driven services, proprietary technology platform, comprehensive tailored solutions.Custom quote based on specific needs and services. SEO BrandA growth agency specializing in digital marketing.SEO, PPC, social media advertising, web design and development, lead generation and sales growth.Focused on customer life cycle and data utilization, offers expertise in SEO and digital marketing.Custom quote based on specific needs and services. Ignite VisibilityOffers expert-led digital marketing services.SEO, PPC, social media, email campaigns, web design.Uses a proprietary digital marketing forecasting system, offers custom marketing strategies, recognized for high-quality customer service.Custom quote based on specific needs and services. When finding reliable marketing services for your business, knowing where to look is important. This section highlights key digital marketing agencies and platforms where you can discover top-notch marketing services tailored to your needs. Upwork Upwork is an established online freelancing platform that connects businesses with a vast pool of skilled freelancers who offer various professional services. A user-friendly interface allows both your and other businesses to post job opportunities and any freelancer service provider to submit proposals. Whether you need a writer, designer, developer, or marketer, Upwork offers a wide range of expertise. The site can also help you access freelancers related to other areas, including payroll, recruitment, HR, and technical support services. It provides a secure payment system and features to track project progress. The platform’s rating and review system helps you assess freelancers’ capabilities before hiring. Upwork is reliable for finding talented professionals to meet your marketing needs. Fiverr Fiverr is a well-known online marketplace that streamlines the process of hiring freelancers for marketing services. It features a wide range of freelance gigs in areas such as graphic design, content writing, social media management, and beyond. Each gig includes detailed descriptions, reviews, and samples of past work, which help businesses make informed choices. Additionally, you can discover freelancers offering services beyond the marketing niche, such as event planning, video production, and outsourced web development services. With Fiverr, you can find affordable marketing services suitable for various budgets. The platform’s escrow system ensures secure transactions and protects both parties. Fiverr is a convenient and reliable platform for businesses seeking cost-effective marketing solutions. Web.com Web.com is a digital marketing company that offers comprehensive online marketing solutions to help businesses increase their website visibility and drive more traffic. They provide both do-it-yourself options and expert services to cater to different needs. Their simple SEO tool enables users to optimize their websites for search engines easily, while their business directory services help maintain accurate and up-to-date listings across multiple directories. For businesses seeking professional assistance, Web.com offers expert digital marketing service options such as setting up business listings, creating online marketing strategies, and implementing SEO and pay-per-click advertising campaigns. They also provide tools for checking SEO performance and offer tailored SEO services to improve search engine rankings. Web.com has received recognition for its products and services and has a track record of helping small businesses establish an online presence. WebiMax WebiMax offers results-driven digital marketing strategies, including SEO, SEM, reputation management, review acquisition, social media marketing, website design, local marketing, lead generation, and PR. They provide a free consultation to create a custom marketing strategy tailored to your goals and budget. WebiMax excels in reputation management, actively improving and removing negative content. Their review acquisition service helps you outshine competitors. They are renowned for award-winning SEO services and provide a free 11-page SEO report with recommendations. Their certified PPC experts optimize campaigns for maximum ROI. With extensive experience in social media marketing, they offer personalized advice. For local businesses, they provide targeted marketing strategies. Their lead generation campaigns deliver exclusive real-time leads. WebiMax enhances online visibility through PR and creates content to help you become an industry expert. Their web design team creates optimized, high-converting websites. With a customer-first approach, WebiMax ensures effective communication and transparent reporting. Trust their online marketing professionals for outstanding results. WebFX WebFX is a leading digital marketing agency that offers data-driven revenue marketing services and a proprietary technology platform. With a team of over 500 subject-matter experts, they provide comprehensive solutions tailored to client’s goals and budgets. Their valuable services include search engine optimization (SEO), pay-per-click (PPC) management, lead generation, and unifying sales and marketing data. WebFX’s technology platform, MarketingCloudFX, combines insights from tools like IBM Watson and Google Cloud Platform to help clients make smarter marketing decisions. The agency has a proven history of achieving measurable outcomes, demonstrated by case studies that highlight increases in website traffic, leads, and revenue for numerous clients. By prioritizing customer service, WebFX strives to empower businesses and foster growth in digital revenue. SEO Brand SEO Brand is a data-driven growth agency specializing in digital marketing. With over 17 years of experience, their team helps businesses scale, gain repeat business, and protect their brands online. They offer existing and new customers services such as SEO, PPC, social media advertising, web design and development, and expertise in small business lead generation and sales growth for e-commerce websites. They apply the same techniques used for larger brands to grow smaller brands. SEO Brand is focused on the customer life cycle and aims for 100% market share. Their services include organic search optimization, pay-per-click management, custom software solutions, and Amazon-related services like SEO, PPC, and EDI integration. They have an award-winning track record, emphasizing results and return on investment. SEO Brand stands out by utilizing data, teaching SEO and digital marketing, and maintaining long-term relationships with clients. They offer free proposals and are committed to getting the right kind of traffic and maximizing revenue for their clients. Ignite Visibility Ignite Visibility provides expert-led digital marketing services, offering tailored marketing strategies crafted by leading professionals in areas like SEO, PPC, social media, email campaigns, and web design. As a six-time Inc. 5000 company, they boast numerous client testimonials and are ranked #1 on Clutch.co, demonstrating their proven track record of achieving results. They utilize their proprietary digital marketing forecasting system, Certainty, to bring certainty into marketing campaigns by evaluating competitive data, forecasting revenue, installing reliable tracking, and offering industry insights. Ignite Visibility offers a wide range of services tailored to each business, including email marketing, Amazon marketing, search engine optimization, social media marketing, and more. They have achieved impressive results for their clients, including significant increases in organic traffic, impressions, and lead volume. Ignite Visibility values honesty, integrity, community involvement, and creating a positive corporate culture. They are committed to delivering measurable results and providing high-quality customer service. Frequently Asked Questions about Marketing Services What are marketing services? Marketing services encompass a wide range of strategies and tactics aimed at promoting businesses. These services can include SEO, social media marketing, email marketing, content creation, and more. Working with a marketing agency or service provider can help you reach target audiences, build brand awareness, and drive customer engagement. What role do digital marketing services play in a business? Digital marketing services play a crucial role in today’s digital-first business world. They leverage online platforms and tools to create effective marketing strategies, reach a wider audience, generate leads, and enhance brand visibility. These services are essential for businesses to stay competitive and achieve sustainable growth. How are marketing strategies tailored for individual businesses? Marketing strategies are meticulously crafted to suit the unique needs of each business. They consider factors like target audience, industry dynamics, and business objectives. Tailored approaches optimize resource allocation, maximize impact, and align marketing tactics with specific goals to achieve desired outcomes efficiently. How do I choose the right marketing service for my business? Selecting the right marketing service requires careful consideration. Key factors to evaluate include the provider’s industry experience, service offerings, success stories, and pricing structure. By assessing these factors, businesses can make informed decisions and find a marketing service that aligns with their goals and budget. Where can I find reliable marketing services for my business? Finding reliable marketing services is important for business success. Trusted sources include marketing agencies, freelancers, online platforms, and professional networks. These avenues offer a wide range of marketing services tailored to meet specific business needs efficiently and effectively. To avoid being burned by a marketing agency or freelancer, read reviews or ask for testimonials from past clients. This article, "You Should Outsource Marketing Services – Here’s Why" was first published on Small Business Trends View the full article