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If you follow any Gen Zers on social media, you may know they seem to abide by one piece of sage wisdom: Go big or go home. That much is certainly true when it comes to their wild prom-posals and sometimes scary-extravagant gender-reveal parties. And apparently, it also holds true for their Valentine’s Day celebrations. According to a new survey from CouponFollow, on average, Americans in relationships plan to spend around $155 on the day of love this year. But Gen Z? Gen Z wouldn’t be satisfied unless they were going above and beyond. The generation that seems to enjoy flashy celebrations will spend far more on cards, chocolates, and stuffed animals, budgeting $235 to make their special someone feel even more special. (We’re gonna go out on a limb here and guess that some of their epic Valentine’s Day antics will probably make it to TikTok, too.) When it comes to the older generations, they’re seriously skimping on love’s biggest day, at least comparatively speaking. Millennials will shell out a solid $176, and Gen Xers will spend a respectable $95. But baby boomers? They’ll only cough up about $53 for L-O-V-E love. There’s not just a generational gap when it comes to Valentine’s Day spending, but also a gender gap. According to the report, men are about twice as likely as women to feel financial pressure around the holiday. And that adds up, considering women expect their partners to spend 25% more on them. Still, it’s not all about big spending. Sentimentality always goes a long way. The survey revealed that most people (38%) want a gift that speaks to their heart, such as something handmade or personal. That’s good news, because one budget-friendly trend is taking off this year on TikTok: User Fabiola Reyes demonstrated how she made an adorable gift basket for under $20 in a post that has 5.8 million views at present, and dozens of others have posted similar how-to’s since then. Clearly, gifts that come from the heart matter the most on Valentine’s Day. But still, if you want to avoid a spat, you’d better not show up on February 14 empty-handed: The biggest red flags on the holiday, according to the survey, were giving your partner a re-gifted present or nothing at all. So, while you don’t have to go all in (like Gen Z), if you don’t want to be single by February 15, maybe don’t forget to throw a few dollars at romance! View the full article

“How high is this hike again?” I asked as I panted up the mountain trail, the top seeming so far off in the distance. “12,0000 feet,” our guide Efrain said cheerily as he and the others from the Amazonas Explorers office glided up the trail. “But it flattens out soon!” he added as a bit of encouragement. I was skeptical. When I first reached out to Amazonas regarding my Machu Picchu hike, I asked them to pick a route that was a little off the beaten path and could be done in a day. There are lots and lots to choose from in the Sacred Valley after all; the Incas built over 40,000 kilometers of roads through their empire, and many of them have become hiking trails. The full-day hike selected was less traveled than others and would take us to the archaeological site called Huchuy Qosqo (“Little Cusco” in Quechua). Starting an hour outside of Cusco in the small village of Taucca, it goes over some mountains, through abandoned villages and a delightful ravine full of Incan ruins, and winds over a ridge before getting to our final destination: Huchuy Qosqo. Beginning in the village, we hiked straight up to our first waypoint. We were at the highest altitude I had ever been in my life (higher than Machu Picchu), and, despite having been in the region for a week, I was feeling it, needing to take frequent breaks while I wheezed my way up the mountain. Thankfully, the sky was overcast and hid the sun while the gentle wind kept me cool. But the frequent stops only made it easier to appreciate the landscape around me. The higher we went, the better views we got of the land below and the mountains around us. At this altitude, not much grows, and the barren, arid landscape kind of reminded me of the plains of Wyoming and New Zealand’s Tongariro hike. Craggy mountains unfolded as far as the eye could see and below us were villages and farms. “The lake in front of the town is part of a hydroelectric dam,” Efrain said. “Most people here are farmers, mostly for the local market and potatoes. The bigger farms that export the food you buy in the States are elsewhere in the valley.” After the first trail marker (is really just a telephone pole marking our first stop), the trail flattened out a bit and I got into a deep conversation about food with Patrice, one of the Amazonas employees. She had a lived in the States, so we discussed the quality of food in Peru versus the United States. (She found the food in Peru better because it was less processed. It was hard to disagree.) “All the foods you call superfood and spend a lot of money on, we just call food. We’ve been eating it since Inca times.” As we made our way across the arid expanse, it grew more mountainous, though the trail followed what looked like the remnants of a ravine. The path began to gently slope downward, whereupon trees and flowers began to appear, as well as ancient Incan walls and foundations to building long since gone. Soon, we came across a mostly abandoned village made of collapsed mud structures and caved-in straw roofs. Villages like this are common throughout the region, where people live a subsistence lifestyle. But as young people move to the cities, they die off, and most of the structures are left in various states of disrepair. Efrain said there were only a few families left in this community. The only people we saw the entire time were two women in traditional attire herding some goats. At the end of the village, we came across what Efrain described as an old Incan guardhouse, where we stopped for lunch near a small waterfall and watched as the women’s goats grazed in front of us, all of us enjoying our respective meals. After we ate and had a lively discussion about Westerners coming to Peru for ayahuasca ceremonies — and how they don’t always incorporate the spiritual essence but just want to get high — we continued on through an ancient Incan doorway that led to the final part of our trek to Huchuy Qosqo. “This was probably a military guardhouse,” Efrain explained as we passed through it and descended a series of steps down into a canyon. “Structures like this were used to protect the people inside the canyon as well as keep track of their numbers to ensure they had enough food for everyone. The Incas were great counters and took detailed censuses to ensure the food supply.” As we followed the path and the small river that originated from our lunch-spot waterfall, I couldn’t help but be overwhelmed with joy. I was having the best day out of my entire trip to Peru. While Machu Picchu and the trek there were very special, this one felt much more so. The scenery was spectacular, I got a peek at rural life and traditional attire, and we were the only people on the trail, which made the trek feel extra special. Efrain pointed out age-old Incan stone terraces as we made our way along the trail, which eventually widened, giving us a view of the start of the Sacred Valley — which surprised me, because I had not noticed that the “canyon” we were walking through suddenly steeply dropped off. While I thought we were slowly descending to the base of the mountain, we were still thousands of feet above the valley floor! After gazing at the valley, we continued across the Incan terraces that lined the mountain walls toward Huchuy Qosqo. I’m always amazed at how they transformed this place, adding in underground watering paths, irrigation systems, and stairs to move between terraces. The food grown here would have fed the surrounding area as well as Huchuy Qosqo. We entered the ruined city through an old gate. Little is known about Huchuy Qosqo but, according to the records we do have, it was home to the Inca ruler Viracocha, who was exiled here after his youngest son, Pachacuti, won a decisive victory against people rebelling against his father. After the battle, Pachacuti declared himself king and his father spent the last of his days in Huchuy Qosqo, which was also one of the last settlements built with mud-covered stone walls (Pachacuti decided to start building the famed stone-wall Inca structures we are familiar with today). After the collapse of the Inca Empire, it was eventually raided and used by the Spanish, who destroyed most of the buildings in 1534. Like the rest of the trail, we were the only ones at the site besides the guards. We didn’t stay long, as the site wasn’t as impressive as the journey there, and I was tired and ready to head back to Cusco. We gathered our fellow hikers and started our descent down the mountain, through a series of steep switchbacks that did a number on my knees to the actual bottom of the canyon, where our driver picked us up. “What an incredible hike!” I exclaimed on the ride back. As I stared out the window at passing villages, I had a giant smile on my face. This hike was my favorite experience I had in Peru and, with only two days left in the country, I was content to leave feeling like I got to do something so special. How to Hike to Huchuy Qosqo You can go with a guide or on your own, though I wouldn’t advise the latter. While you can easily take a cab from Cusco to the starting point and grab a bus back at the end point, the trail is hard to find (and sometimes, especially at the beginning, it disappears) and there are absolutely no signs anywhere. Even at Huchuy Qosqo, there are no signs describing what you are looking at, the landscape, or the history of the ruins. If you want any context, you’ll need a guide. Like for Machu Picchu, I went with Amazonas Explorer. Note: Take sunscreen! I came back to my hotel burnt to a crisp. Lobsters aren’t even as red as I was. I forgot to put sunscreen on because it was cloudy and rainy and I didn’t feel the sun, but at this altitude, the UV is very strong and I paid the price for it. Don’t be like me! Book Your Trip to Peru: Logistical Tips and Tricks Book Your Flight Use Skyscanner to find a cheap flight. They are my favorite search engine because they search websites and airlines around the globe so you always know no stone is left unturned. Book Your Accommodation You can book your hostel with Hostelworld as they have the biggest inventory and best deals. If you want to stay somewhere other than a hostel, use Booking.com as they consistently return the cheapest rates for guesthouses and cheap hotels. If you’re looking for hostels in Cusco, here is a list of my favorites. Don’t Forget Travel Insurance Travel insurance will protect you against illness, injury, theft, and cancellations. It’s comprehensive protection in case anything goes wrong. I never go on a trip without it as I’ve had to use it many times in the past. My favorite companies that offer the best service and value are: Safety Wing (best for budget travelers) World Nomads (best for mid-range travelers) Insure My Trip (for those over 70) Medjet (for additional evacuation coverage) Looking for the Best Companies to Save Money With? Check out my resource page for the best companies to use when you travel. I list all the ones I use to save money when I’m on the road. They will save you money when you travel too. Want More Information on Peru? Be sure to visit my robust destination guide on Peru for even more planning tips! The post Hiking Off the Beaten Path to Huchuy Qosqo appeared first on Nomadic Matt's Travel Site. View the full article

A driver drove a car into a labor union demonstration in central Munich on Thursday, injuring 30 people including children, authorities said. Officials said it was believed to be an attack. The suspect, an Afghan asylum-seeker, was arrested. The incident follows a series of attacks involving immigrants in recent months that have pushed migration to the forefront of the campaign for Germany’s Feb. 23 election. Participants in a demonstration by the service workers’ union ver.di were walking along a street at about 10:30 a.m. when the suspect’s Mini Cooper overtook a police vehicle following the gathering, accelerated and plowed into the back of the group, police said. Officers arrested the suspect after firing a shot at the car, deputy police chief Christian Huber said. Some of the victims sustained serious injuries. The car, with a battered front and a shattered windshield, was lifted onto a tow truck late Thursday afternoon after investigators inspected it among debris including shoes. The suspect was a 24-year-old Afghan asylum-seeker, police said. Bavaria’s state interior minister, Joachim Herrmann, said said officials believe the protest was likely targeted at random. The state’s justice minister, Georg Eisenreich, said a prosecutors’ department that investigates extremism and terror was looking into the case. Police said the man, who they added lived in Munich and had a valid residence permit, was known to authorities from investigations in which he had been a witness because of a former job as a store detective. “We feel with the victims, we are praying for the victims — we hope very much that they all make it,” Bavarian governor Markus Söder told reporters at the scene. “It is suspected to be an attack — a lot points to that,” Söder added. Mayor Dieter Reiter said that children were among those injured. A string of recent attacks The Munich incident comes three weeks after a 2-year-old boy and a man were killed in a knife attack in Aschaffenburg, also in Bavaria. An Afghan whose asylum application was rejected was the suspect in that attack, which propelled migration to the center of the German election campaign. The Aschaffenburg attack followed knife attacks in Mannheim and Solingen last year in which the suspects were immigrants from Afghanistan and Syria, respectively — in the latter case, also a rejected asylum-seeker who was supposed to have left the country. In the December Christmas market car ramming in Magdeburg, the suspect was a Saudi doctor who previously had come to various regional authorities’ attention. Demands for political consequences Germany’s main opposition conservative bloc, in which Söder is a prominent figure, has demanded a tougher approach to irregular migration, calling for many more people to be turned back at the border and for an increase in deportations. Curbing migration is also a core issue for the far-right Alternative for Germany, which polls put in second place behind the conservatives. “This is more evidence that we can’t go from attack to attack and show dismay, thank police for their deployment,” Söder said. “This is not the first such act … We are determined that something must change in Germany, and quickly.” Alternative for Germany’s co-leader, Alice Weidel, posted on social network X: “Is this supposed to carry on forever? Migration turnaround now!” Center-left Chancellor Olaf Scholz’s government said it already has done a lot to reduce irregular migration, and that the opposition’s plans are incompatible with German and European Union law. Scholz described the latest incident as “a terrible attack.” “Anyone who commits crimes in Germany will not just be punished severely and have to go to prison, but must expect that he cannot continue his stay in Germany — and that also goes for countries that it is very difficult to send people back to,” he said. The chancellor noted that his government deported convicted criminals to Afghanistan on a flight in August and is working to do so again — “and not just once, but continually.” Herrmann said the Munich suspect’s asylum application apparently had been rejected but it hadn’t been possible to deport him. The Bavarian capital will see heavy security in the coming days because the three-day Munich Security Conference, an annual gathering of international foreign and security policy officials, opens on Friday. Herrmann said authorities do not believe the car ramming was connected to the conference, but they still need to determine the motive. —Geir Moulson, Associated Press Stefanie Dazio contributed to this report. View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Prime Day and Black Friday may get most of the internet sale fanfare, but as a deals writer, I can tell you that Woot quietly beats Amazon prices quite frequently. Right now, Woot (still an Amazon company, mind you) has an incredible sale on headphones and earbuds that beat Amazon prices by far, according to price tracking tools. Remember that Woot only ships to the 48 contiguous states in the U.S., and if you have Amazon Prime, you get free shipping; otherwise, it’ll be $6 to ship. This Woot sale on headphones goes on until Feb. 20 at 2:59 a.m. ET or until supplies last. Here are my favorite deals from the sale: Open-Ear, Bone Conduction Sport Headphones - with Headband - Sweat Resistant, Workout Headphones. SHOKZ OpenRun Pro 2 $129.99 at Woot $179.95 Save $49.96 Get Deal Get Deal $129.99 at Woot $179.95 Save $49.96 Noise Canceling Earbuds - Up to 31 Hour Battery Life with Charging Case - Bluetooth Headphones. Google Pixel Buds Pro $99.99 at Woot $199.99 Save $100.00 Get Deal Get Deal $99.99 at Woot $199.99 Save $100.00 Active Noise Cancelling True Wireless Earbuds - Enhanced Apple & Android Compatibility, Built-in Mic Beats Studio Buds + $99.99 at Woot $169.95 Save $69.96 Get Deal Get Deal $99.99 at Woot $169.95 Save $69.96 aptX Adaptive & 12mm Drivers, Bespoke Active Noise Cancelling Earbuds, 3 Built-in Mics, 15-Min Quick Bowers & Wilkins Pi6 $119.99 at Woot $249.00 Save $129.01 Get Deal Get Deal $119.99 at Woot $249.00 Save $129.01 In-Ear Headphones for Music and Calls with Passive Noise Cancellation, Touch Controls, Bass Boost, I Sennheiser CX $39.99 at Woot $129.95 Save $89.96 Get Deal Get Deal $39.99 at Woot $129.95 Save $89.96 Clear Calls w/Adaptive Noise Cancellation, 60h Battery Life, Customizable Sound & Lightweight. Sennheiser Momentum 4 $169.99 at Woot $379.95 Save $209.96 Get Deal Get Deal $169.99 at Woot $379.95 Save $209.96 SEE 3 MORE One of the most impressive deals is for the Shokz OpenRun Pro 2, which came out a few months ago and are excellent bone-conduction headphones for anyone looking to get that open-ear feel when working out outdoors. If you're interested in learning more about them, read my review. You can get them for $129.99 (originally $179.95), much cheaper than they have ever been on Amazon. Pixel users should consider the Google Pixel Buds Pro for $99.99 (originally $199.99) since they'll get the most out of them. They've aged well over the years despite the newer Pixel Buds Pro 2 coming out. They're cheaper than they are on Amazon. If you like Beats, the Beats Studio Buds + earbuds are just $99.99 (originally $169.95), an "excellent" pair of earbuds according to PCMag's review, and even better for Apple users. They're also cheaper than they've ever been on Amazon. Sennheiser doesn't get as much recognition as the previous brands, but those in the weeds know and rate them highly. The Sennheiser CX earbuds are "excellent" earbuds according to PCMag's review, and you can get them for just $39.99 (originally $129.95). An impressive discount and incredible value coming at less than half the price they are on Amazon. If you prefer headphones, the Sennheiser Momentum 4 are $169.99 (originally $379.95), much cheaper than Amazon. They're "excellent" headphones according to PCMag's review. If you're looking for newer earbuds still at a great price, consider the Bowers & Wilkins Pi6 which came out last August. You can get them for $119.99 (originally $249), much cheaper than Amazon. One of the best values audio-wise for the price on this list. Whichever one you choose from above, you're getting quality earbuds or headphones for a record-low price. View the full article

Danielle Sassoon resigns after office was told by justice department to abandon charges against Eric AdamsView the full article

Events are projects that must be planned, executed and tracked to be delivered successfully. Therefore, an event schedule is essential to ensure that all related tasks are organized and done within a predetermined timeframe. To have a successful event requires event scheduling, which means understanding the steps to creating one, what should be included and an event schedule template to lay it all out. For a more efficient and effective event, there’s also event scheduling software that we’ll get to later. What Is Event Scheduling? Event scheduling refers to the process of planning, organizing and coordinating the timing and logistics of an event. This involves determining when and where the event will take place, setting deadlines for different tasks, managing resources and ensuring that all the elements are in place to run smoothly on the day or days of the event. Effective event scheduling is critical for a successful event. That cannot be overstated. It helps avoid conflicts and makes everything run as planned. At least, that’s the ideal. Event scheduling is part of the larger event planning process, and plans have been known to change. One way to stay on top of those changes is by using event scheduling software. ProjectManager is award-winning project and portfolio management software perfect for planning, scheduling and managing events. One way we do this is by having multiple scheduling views. For example, the event planner can schedule tasks, resources, costs and more on robust Gantt charts. These fundamental scheduling tools can link all four types of task dependencies to avoid costly delays, filter for the critical path to identify essential tasks and set a baseline to track progress in real time. This schedule is then shared across all project views. That way, event teams can use the visual workflow of kanban boards or powerful task lists to organize their work, while progress automatically updates to the Gantt chart to keep the event planner updated. To keep stakeholders informed, they can use the calendar view for an overview of progress. Get started with ProjectManager today for free. /wp-content/uploads/2023/04/event-plan-gantt-chart-light-mode-CTA.jpgProjectManager’s Gantt chart helps manage event scheduling. Learn more Event Scheduling Steps Event scheduling involves a series of steps that guide the planning and organization of an event. These steps are crucial for ensuring the event runs smoothly and successfully. Here’s a short rundown of the typical event scheduling process. Define the Event Goals: Clarify the purpose and key outcomes you aim to achieve. Identify a Target Audience: Determine who your target attendees are and choose a suitable date. Outline the Event Agenda: List all activities, sessions and breaks needed. Set Time Allocations: Assign time slots to each activity, leaving room for transitions. Choose a Venue or Platform: Secure a location or virtual platform based on event needs. Coordinate with Stakeholders: Confirm schedules with speakers, performers or key participants. Utilize Scheduling Tools: Use software to organize and share the schedule. Communicate the Schedule: Share the finalized agenda with attendees and stakeholders. Test and Refine: Review for conflicts or gaps and adjust as necessary. Monitor and Adapt: Stay flexible to handle real-time changes during the event. What Is an Event Schedule? An event schedule and event scheduling are related concepts but differ in their focus and purpose. We’ve already explained what event scheduling is. An event schedule is a detailed timeline that outlines an event’s specific activities, sessions or elements. This includes the times at which they will occur. The event schedule serves as a blueprint for the event. It helps all participants and stakeholders know when and where things will happen. The event schedule is typically a document or a visual chart that provides clarity and organization for all involved in the event management process. The event schedule is the final, structured timeline that represents the scheduled activities during the event, rather than focusing on the process, which is what event scheduling does. /wp-content/uploads/2025/01/Event-schedule-template-featured-image.jpg Get your free Event Schedule Template Use this free Event Schedule Template for Excel to manage your projects better. Download Excel File What Should Be Included in an Event Schedule? An event schedule should include all the essential details to guide the event’s flow, so that all participants, staff and stakeholders are informed and prepared. Here’s a breakdown of what should be included: Event Name and Description List the title of the event and a brief description or purpose, so everyone understands the nature of the event. Date and Time Include the start date and time of the event as well as the end time or estimated conclusion. Also note time zones, if applicable for virtual or hybrid events across different regions. Venue/Location List the venue name, address and room assignments (if the event spans multiple locations). Don’t forget directions or a map to guide participants to the venue (for in-person events). There are also virtual events such as webinars don’t require a physical venue. Registration and Check-In Times A clear indication of when registration begins and when check-in closes. Any early bird registration times or deadlines if applicable. Session or Activity Schedule Add the titles of all the sessions, presentations, workshops or activities as well as the start and end times of each session or activity. This includes room or location details for each session. Detail the names of speakers, panelists or facilitators as well as any breaks (e.g., coffee breaks, lunch breaks) and their timings. Special Events or Highlights If the event includes keynotes, performances, awards ceremonies or special activities, these should be prominently listed with times and details. Meal and Break Times Add details for meals (breakfast, lunch, dinner) or refreshment breaks, with specific timing. If there are any buffet-style meals or seated meals, include how much time is allocated for each. Networking and Social Activities Any networking sessions or informal gatherings with time slots should be added as well as happy hours or social events, including location and timing. Transportation or Shuttle Information (If Applicable) List details on shuttle services, carpooling options or transportation schedules to and from the event venue. Emergency or Safety Information If needed, include emergency exits, first aid stations or specific safety protocols during the event (e.g., evacuation procedures). Contact Information Event organizer contact details for immediate assistance or questions during the event. Additional Notes Any other relevant details for the attendees, such as what to bring, dress code or special instructions. Time Buffer Consider a buffer period between sessions or activities in case things run behind or require adjustments. Event Schedule Example To better understand event scheduling, let’s imagine a real-life situation. This event schedule example is about customer service and team management basic tracing. It’s a one-day training designed to equip managers with essential skills in customer service excellence and foundational team management strategies. /wp-content/uploads/2025/01/Event-Schedule-Example.png It’s both an in-person event, at a downtown business center, and available for people who can’t attend a Zoom meeting, taking place on Jan. 20, from 8:30 am until 4:15 pm. The event coordinator is Lisa Carter and her contact information is on the event schedule template, illustrated above. The goals and objectives of the event are to enhance the manager’s understanding of customer service fundamentals and develop communication, conflict resolution and leadership skills while providing actionable tools for team management and productivity improvement. Finally, the dress code is business casual. Attendees should bring a notebook, pen and a laptop if attending virtually. Event Schedule Template For those who like the simple, straightforward and thorough example, we have a free event schedule template for Excel that can be downloaded right now. This is a fully customizable template, which means users who want to add something not included can easily do so. /wp-content/uploads/2025/01/Event-schedule-template-for-Excel-1600x559.png We added all the pertinent information needed for an event schedule. The top lists the destinations, an event description, where it is as well as other important information for attendees. Below that is a chart that details the time, activity, location and more. It’s a valuable free template for those putting on or attending an in-person or virtual event. ProjectManager Offers Robust Event Scheduling Tools A free event schedule template is great, mostly because it doesn’t cost anything. But you get what you pay for. While this event scheduling tool is fine to organize the event, it’s time-consuming. The static document has to be manually updated and it’s not collaborative, which means multiple versions could be circulating, and that can lead to confusion and worse. To avoid these issues, use event scheduling software. ProjectManager is an ideal tool to schedule and manage events. It’s online software, fully collaborative and has all the features needed to schedule, allocate resources and track progress and cost to deliver the event on time and within budget. Assign Event Planning Tasks and Allocate Resources The Gantt chart can organize all tasks, including start and end dates, for the event. These tasks can then be assigned resources, from human to nonhuman, and the related costs are also added. This helps estimate an accurate budget as well as send team members off with their marching orders. To better allocate human resources, when onboarding them our software sets their availability, including PTO, vacation and global holidays, including skill sets. Once assigned, event managers can view resource allocation on the color-coded workload page, which shows who’s overallocated or underutilized. Their workloads can be balanced from that page to keep everyone working at capacity while avoiding burnout. There’s also a team page that summarizes daily and weekly activities. It can be filtered by priority, progress and more. /wp-content/uploads/2023/01/Team-Light-2554x1372-1.png Monitor Event Costs In Real Time with Online Timesheets and Dashboards Once the event is scheduled, the real work is just beginning. Event planners have to track their teams and make sure they’re delivering as scheduled. One way to ensure that costs are aligned with the budget is by using our secure timesheets. They streamline payroll, of course, but also provide a window into labor costs. For a high-level overview of progress and performance, use the real-time dashboard or portfolio dashboard, if managing more than one event. Easy-to-read graphs and charts show live data that reflect time, cost, workload and more. It’s like an instant status report. For a real status report, or portfolio, variance, workload, timesheet and more reporting options, use our customizable reports. They can be filtered to go into detail or summarize progress and shared with stakeholders to keep them updated. /wp-content/uploads/2024/05/timesheet-lightmode-good-version-lots-of-tasks.png Related Event Management Content For those looking to read more about event management, below are some more recent articles we’ve published on the subject. There are links to more free templates, a step-by-step guide to planning events and much more. Free Event Planning Templates for Excel and Word How to Plan an Event: Event Planning Steps, Tips & Checklist Event Proposal Template for Word (Free Download) Gantt Chart for Event Planning (Free Excel Download) Event Budget Template for Excel (Free Download) How to Create an Event Budget ProjectManager is online project and portfolio management software that connects teams whether they are in the office or out in the field. They can share files, comment at the task level and stay up to date with email and in-app notifications. Join teams at Avis, Nestle and Siemens who use our software to deliver successful projects. Get started with ProjectManager today for free. The post Event Scheduling Basics: How to Make an Event Schedule appeared first on ProjectManager. View the full article

“Cutting the cord” has taken on a bit of a funny twist in the past few years, as every production company under the sun seems to want to make its own a la carte subscription service, and former cable alternatives have started offering what are essentially their own cable packages. Such is the way with YouTube TV, a separate subscription from YouTube Premium that allows users to stream live TV over the internet, but one that might soon be losing access to a few key channels. According to YouTube, the company is currently in negotiations with Paramount to keep offering channels including Nickelodeon, BET, Comedy Central MTV, VH1, and dang, even CBS and CBS Sports. Currently, YouTube TV costs a starting price of $70 a month for your first six months, followed by $83 a month after that, so that’s a fairly hefty loss for the pricey package. It’s unclear what exactly YouTube’s struggle is here, although the company says it’s “still in active conversations with Paramount” to keep these channels without raising prices on subscribers. YouTube has been upfront in saying it hasn’t “been successful yet,” though, and that if it doesn’t strike a deal by end-of-week, February 14 will be the day these channels leave the service. If that happens, subscribers will also lose access to any recordings they’ve already made from these channels, and will no longer be able to add-on packages including Paramount+ with Showtime or BET+. It’s not all doom and gloom, though. YouTube says that if it can’t reach a deal with Paramount and its "content is unavailable for an extended period of time,” it will give subscribers an $8 credit to subscribe to Paramount+ on their own. However, there’s currently no word on whether that credit will be recurring—I’ve reached out to YouTube and will update this article once I hear back. Even with the promise of a credit, though, the situation isn’t ideal. To me, part of the appeal of a pricey subscription like YouTube TV is being secure in the knowledge that you just have access to everything you could possibly want to watch and don’t need to juggle five or so a la carte subscriptions anymore. Losing Paramount channels, even if you’re then able to pay for Paramount+ on Google’s dime, is a bit of a thorn in the side of that plan. View the full article

Denny’s Corporation (NASDAQ: DENN) told investors it is closing another 30 restaurants, for a total of 180 closures combined in 2024 and 2025, while reporting fourth-quarter earnings on Wednesday. (It had previously said it would close a total of 150 locations.) The move is part of the restaurant chain’s plan to jumpstart its waning growth. Denny’s, like many fast-food and casual-dining chains, has been struggling in recent years due to inflation, changing customer habits, and skyrocketing food prices. It’s just one of many major chains to announce store closures recently, a list that includes TGI Fridays, Shake Shack, and Wendy’s as well. But Denny’s told Fast Company that, regarding the restaurants that will be closing, it is “unable to provide specific location information at this time.” Shares of Denny’s were down nearly 2% in midday trading Thursday and closed nearly 25% lower yesterday after it missed earnings expectations. Denny’s reported operating revenue of $114.7 million, down from $115.4 million last quarter; $52.4 million in sales, down from $54.0 million last quarter, and a net income of $6.8 million. Overall, Denny’s stock is down about 50% since a year ago. In its fourth-quarter-earnings release, the Spartanburg, South Carolina-based company said it closed 88 locations in 2024 and will shut another 70 to 90 locations in 2025. According to the company, many of the locations marked for closure are less profitable, have leases that are expiring, or are too old to be remodeled. However, some good news: Denny’s opened 14 franchised restaurants and renovated 23 locations last year. “We have made significant progress in our strategy to enhance the overall health of our flagship brand by accelerating the closure of lower-volume restaurants and completing 23 remodels, and also opened a record number of Keke’s Cafes while expanding into six new states,” CEO Kelli Valade said in an earnings statement. “Looking ahead to 2025, there is still work to be done within our brands, particularly as we navigate near-term-consumer sentiment that has been affected by macroeconomic factors.” View the full article

We may earn a commission from links on this page. Whenever a new friend comes over, one of the first things they say to me is that I am "so lucky" to have an exposed brick wall in my apartment. This is true, for the most part, because it's pretty and cozy and has that classic New York vibe. It's not entirely true that I'm lucky, though, because it's massive. It is about nine feet tall and 17 feet wide, which is a lot of brick to take care of. I don't know how (and I am too scared to try) to put nails in it, so beyond the one nail leftover from a previous tenant who was braver than I am, there's no way to hang any art, which leaves me with a ton of space to clean and deal with. What I've learned in my seven years of tending to this behemoth is that just because I can't see the dirt on the dark red bricks doesn't mean the wall is clean. On the contrary, the porous material collects a lot of grime and must be regularly dealt with. Here's how I clean my brick wall without damaging it. Salt and dish soap work well (with a caveat)Before you start cleaning the brick with any liquid or other agent, you should give it a quick vacuuming. Little crumbles of brick and mortar, plus dust and other debris, will come right off and it'll save you a lot of time when you get to scrubbing. I use my trusty Bissell Featherweight for this so I don't overburden the pads on my fancier vacuum. The first technique I like to use for brick cleaning is a paste made of plain salt and dish soap. I don't measure it, but rather pour some dish soap into a bowl, then add salt and stir it in until it forms a thick paste. From there, I slather it evenly across the section of wall I want to clean and let it sit for about 10 minutes. If you notice that your bricks get a white film on them, that's actually a form of salt itself, but this gritty paste is an easy way to remove it. The paste (middle) works well for cleaning, but leaves salt in pits and holes (right), so you need to dig it out. Credit: Lindsey Ellefson After the mixture has sat on there a while, I take a wet rag and wipe it down. You might want to put some newspaper or plastic tarp underneath the area where you're working, since a lot of the paste sloughs off. It's also smart to use a bucket of water to continually wet and rinse your rag. You're going to need it. The soap-and-salt mixture doesn't exactly come off easily. It sudses up, spreads around, and takes about three or four passes of the rag to fully disappear. You also need to be careful if you have pitting or gaps anywhere in the wall (like I do). The salt paste lodges in there and you'll need to dig it out. This is definitely a time-intensive process, but it does get the bricks nice and clean. Vinegar and water work, tooFor a quicker wipe-down, equal parts vinegar and water work just fine. You can mix it in a spray bottle, spritz it on, and wipe it off, or whip it up in a bucket and dampen a rag or sponge with it. The acidity dissolves dirt and makes it come off easily, so you'll see fast results. You still have to rinse everything down with plain water on a clean rag when you're done because if you leave it on the brick, it can dissolve or damage it. Ew: The vinegar technique removes a lot of dirt. Credit: Lindsey Ellefson Today, I added a few drops of dish soap just for some extra cleaning power. It worked great and, as I'd hoped, counteracted the stink of the vinegar a bit, but it's not necessary. This method really pulls dirt and grime off the wall, so be prepared with a heavy-duty cloth. This works better when you don't want to spend a long time scrubbing an abrasive, bubbly concoction off your wall. Do this every other month or so and save the salt and soap for a twice-a-year task. View the full article

Google has updated its Merchant listing structured data guidelines to add a new beta for member pricing priceType, aka validForMemberTier property. Google also clarified the active prices, sale prices, strikethrough prices with more examples and instructions. What Google said. Google added examples and instructions for using the priceType property and new beta validForMemberTier property to encode active prices, sale prices, strikethrough prices, and member prices in JSON-LD to the Merchant listing structured data guidelines, the search company announced. They did this to “make it easier for merchants to specify complex pricing through structured data and bring parity with price features in Merchant Center,” Google said. Member pricing. The member price is the price at which the product is offered to a member of a particular loyalty program. These prices are encoded using price specifications under the Offer object (with the exception of the active price, which can also be encoded at the offer level). The respective price specifications are identified by the price specification properties priceType and validForMemberTier, which must not be used together: Active prices have neither a priceType nor a validForMemberTier property. Strikethrough prices set the priceType property to StrikethroughPrice (for a transition period, ListPrice is also allowed) and cannot have a validForMemberTier property. Member prices are marked with a validForMemberTier property and cannot have a priceType property. Active price. The active price is the price at which the product is currently offered. Strikethrough price. The strikethrough price is the the price during a sale, the higher regular price at which the product is normally offered. It may be displayed as a struck-through price to draw attention to a lowered active price. Why we care. If you offer member loyalty pricing, then this beta is something you may want to give a try. If you want to better understand the various pricing types offered in this structured data, you should review the Merchant listing structured data guidelines again. View the full article

Google updates structured data guidelines, enabling merchants to showcase sale, member, and strikethrough pricing in search results. The post Google Updates Product Markup To Support Member Pricing & Sales appeared first on Search Engine Journal. View the full article

Amazon is apparently not happy being the face of e-commerce, so it’s planning to start wearing other companies’ hats, too. It's currently beta testing a feature in the Amazon app that will show you products Amazon doesn't actually sell; when you click on them while shopping, you'll be invited to leave the app to shop directly from the brand itself. “We’re now testing a new shopping experience in beta where we’ll show select products in our search results even if we don’t sell them in our store,” Amazon wrote in a blog. A gif demonstrating the feature suggests these products will be bunched together under a “Shop brand sites directly” banner, and will show an image and a price point. Clicking on one of them will trigger a warning that you’re leaving Amazon; clicking "continue" will take you directly to the website for the brand that makes the product, so you can finish your shopping there instead. While on that other brand’s website, Amazon Prime members may still be able to take advantage of their delivery and returns benefits, provided the store is part of the Buy with Prime program. It’s unclear why Amazon is making a point of sending people to shop from what is ostensibly its competition, or if it’ll receive any affiliate revenue for doing so. My guess is that this is an attempt to compete with Google Shopping. Currently, Google offers users dozens of buy links across different stores, each with different deals and sometimes with reviews attached, just for typing a product name into the search engine. Savvy shoppers can use Google to avoid Amazon entirely, while possibly getting a better idea of their buying options. In introducing links to alternate stores to Amazon, the company can evolve from simply an e-commerce giant into a general shopping search engine in its own right. Theoretically, this will incentivize buyers to stay in the Amazon ecosystem, or at least interact with it at some point in their shopping journey. Think of it like eating at a McDonald’s in a theme park—the park owners might have to split some revenue, but they get to keep you on property rather than having you leave to get lunch elsewhere. Reasoning aside, the change is no doubt likely to confuse some users as to where exactly they’re buying their items. Currently, it seems as if Amazon is rolling out this feature somewhat arbitrarily, as there doesn’t appear to be a way to sign up for it or get rid of it if you have it. Instead, the company notes that it’s “currently live for a subset of U.S. customers in the Amazon Shopping app on both iOS and Android,” with more U.S. users set to be added shortly. If you’d rather avoid the update, it does seem to currently be limited to Amazon's mobile apps, so you can continue to shop in your browser without encountering it. View the full article

This post was written by Alison Green and published on Ask a Manager. A reader writes: I’m in a quandary and really second-guessing a decision I made regarding an offer that was made to me a couple of weeks ago. I work for a company that makes, let’s say, teapots. I recently found out that Cersei, the director of a different teapot-making company, wants to fire her entire design team and hire me to head a brand new one. I would not only be responsible for leading the new team, but for hiring everyone in it. The complication: the current head of the to-be-fired team is my mentor of 20 years, Jaime. I found out about this when Cersei invited me to lunch and told me she would like to hire me. My initial response was that while I was flattered, I was worried about the turmoil it would create if I swooped in and took my mentor’s role without so much as a word to him. Cersei then told me that if it wasn’t me, it would be someone else, because she found Jaime difficult to work with and was just done. She also had problems with another person on his team, but liked a third. But she was prepared to clean house and start fresh with me. A little helpful background: Jaime basically paved the way for my career, and I owe him a lot. However, I am not surprised that Cersei is frustrated. He (and his colleague) have a reputation of being difficult and even toxic. I have seen them blackball people for minor perceived slights, and it’s pretty awful. As a result I have significantly distanced myself from them. I retain a friendly, if surface-level, relationship with Jaime, but his colleague and I have had no contact for years. Straightforward? Maybe, but Cersei also has a reputation — for exactly what she is trying to do right now. She is infamous for working with people and then dropping them without a word of notice, with new hires already in place. She even has a nickname in our industry: “Cersei Fires Everyone” or “CFE.” (It’s not really this, but if I told you the real one I’d out myself.) After some seriously agonized thinking I turned the role down, though I didn’t tell Cersei why. I gave a sort of “sorry, I thought I could do this but it turns out it’s not the right time” half-truth, which maybe is a cowardly way out. The truth is there is too much potential drama for me to want to go near this situation with a 10-foot pole. I also don’t need the work. I’m happily employed, and I like my current company. But now I’m second-guessing myself. Cersei is a Big Boss in my industry, and it would benefit my career to work for her. I’m also asking myself if she really is in the wrong. I mean, people are within their rights to fire employees who are difficult to work with. She will have to hire someone. Am I stupid for turning down a potentially huge career boost? Do I need a thicker skin? Though I am not close to Jaime anymore and will not make excuses for his toxic behavior, I do still feel like I owe him the respect of not taking his job out from under him. On the other hand, it’s almost certain he would not give me the same consideration. Am I overthinking all of this? Finally, I feel really upset about the third colleague, who Cersei supposedly likes but is prepared to axe with the rest of the team. I know him personally and he is a wonderful, lovely human being. I have thought about coming to him with this information. In fact, it’s crossed my mind that it would be fair to let the entire team know what’s about to happen—but I keep stopping myself because I am worried I’ll just make things worse, and I frankly don’t trust my mentor or his colleague not to create a huge problem and/or take it out on me. I understand that it’s Cersei’s responsibility to warn them, not mine — but if she continues her usual M.O., she won’t. I feel terrible knowing about this and doing nothing. What should I do? Anyone who’s working for someone who has the industry nickname “Cersei Fires Everyone” already knows their job isn’t stable. So please relieve yourself of the pressure to somehow tell Jaime or his colleague that Cersei wants to fire their team. That would be true in any case, but it’s especially true when you don’t trust them not to take it out on you. This isn’t yours to fix for them. As for second-guessing whether you should have accepted Cersei’s offer … stop second-guessing! Maybe it would have benefited your career to have worked for her, but there are all sorts of things you can do to benefit your career that don’t come with a side order of “and you could lose your job without warning at any minute, and you won’t even get the courtesy of feedback so you can see it coming.” Cersei doesn’t sound like someone you should want to work for. Given all that, the question of whether it would be wrong to accept Jaime’s job after he’s fired is moot, since you made the right call regardless. If this were a different set of facts where Cersei was a great boss and you weren’t sure if you should accept the job that a mentor of 20 years who paved the way for your career just got fired from … well, I’d be asking what you knew about Jaime and how he was likely to respond to that news. Some mentors would be absolutely fine with a mentee stepping in the job they were just fired from (especially if they were well aware of their boss’s habit of cycling through employees and figured their own time there was limited anyway) and would be horrified to be the reason you turned it down, and others would take it as a significant betrayal. So you’d need to know how Jaime was likely to see it. His reacting badly wouldn’t necessarily mean you shouldn’t take the job, but you’d want to be realistic about how it was likely to affect that relationship and factor it into your thinking. However, you have serious ethical issues with how Jaime operates and you’ve distanced yourself from him, which changes the calculus of how accepting the job might impact your relationship. But again, that’s a different set of facts. In the actual set of facts, none of this matters because you shouldn’t work for Cersei anyway. View the full article

Southeast homeowners affected by the storms last fall submitted a combined over 78,500 flood insurance claims to the National Flood Insurance Program. View the full article

North American banks face heightened anti-money laundering scrutiny and a few related variables will determine whether or not this leads to more mortgage sales. View the full article

The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. There’s only one problem: it doesn’t fit with the way real humans engage with information on today’s internet. With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—we now know the better framework for marketers to embrace is the spiderweb. Sign up today to join Search Engine Land and Ryan Brock for this live event and learn how to shift your thinking around your organic content strategy to create the kind of networked Pillar content that drives positive user experience and fast page one rankings. View the full article

Stock exchange head says shock of new US administration is forcing competitiveness gap to be tackledView the full article

Move by SoftBank-owned chip designer threatens to upend the balance of power in the $700bn semiconductor industryView the full article

A $1 billion assessment announced Tuesday for California's FAIR Plan, the state-mandated insurer of last resort, is expected to drive up premiums as companies will likely pass some of the costs onto homeowners. View the full article

Several channels owned by Paramount Global, including CBS, Comedy Central, Nickelodeon, and MTV, could go dark on YouTube TV this week if a contract renewal cannot be reached between the two companies. YouTube TV, a subsidiary of Google, announced in a statement that it is working hard to reach a fair agreement that allows it to keep Paramount channels without raising prices for subscribers. It had not yet been successful in “good-faith” negotiations. What will happen if a new contract isn’t reached? After February 13, all Paramount content, including CBS and CBS Sports, will be removed from YouTube TV. Subscribers will also not be able to access previous recordings from these channels or add-on services, including Paramount+ with Showtime and BET+, according to the statement from YouTube. The company also announced that if an agreement is not reached, it will offer subscribers an $8 credit. “We’re still in active conversations with Paramount and are hopeful we can come to an agreement to keep their content available on YouTube TV,” said the YouTube team. What has Paramount said about this? Paramount said on a special webpage that it had made a series of offers that were good for all customers, though YouTube TV could not agree on the terms. “YouTube TV is attempting to pressure Paramount to agree to unfavorable and one-sided terms,” said Paramount on the webpage. “YouTube TV is prioritizing their own interests over a fair agreement.” The deal that Paramount proposed would continue the relationship between the companies, enabling them to give streamers access to its networks at a fair price, according to Paramount. This dispute comes a month after YouTube TV raised the prices of its basic package to $82.99 per month. The service has around eight million subscribers and is the most popular internet-based pay-TV service, surpassing competitors like DirecTV Stream and Fubo, according to CNN. Sports fans who use YouTube TV could be especially affected, as access to CBS would be cut just as March Madness is soon to begin. Selection Sunday is March 16, and the NCAA tournament starts March 20. Why does this sound familiar? Carriage disputes have long plagued the pay-TV business, with traditional cable subscribers often experiencing service disruptions as media companies and distributors squabble over costs. As streaming services have moved to replicate the cable bundle in recent years, they have sometimes found themselves in the same boat. YouTube previously clashed with Disney in 2021 when it was time for a contract renewal. The problem was caused after Disney thought YouTube wasn’t paying enough for its content. Disney’s channels disappeared on the service for two days before a contract renewal was reached. How can I find out which channels are in jeopardy? If a contract cannot be reached by Thursday, Paramount has provided this list of channels, based on zip code, that subscribers could potentially lose. View the full article

It’s not just eggs—all the basics we need to live our lives are getting more expensive, including the energy we use to run our appliances, heat our homes, and do just about everything else. The average monthly cost for electricity and gas is already over $200, so when your utility bill spikes, it’s often a cause for panic. After all, you can only do so much to cut down on your usage. If you’re looking for ways to manage your utility bills, there is one option worth investigating. Check with your local utility company to see if it offers what’s known as a Time of Use (TOU) plan. While these plans require some adjustment and a healthy dose of personal discipline, they also the possibility of saving real money on your utility bills. What’s a Time of Use utility plan?Although a typical utility bill presents a flat rate for your usage, electricity demand varies greatly depending on the time of day. When demand is high (usually between 5 p.m. and 9 p.m., when people are getting home from work, firing up all their appliances, and warming up/cooling down the house) it’s more challenging for your utility company to provide sufficient energy. When demand is lower, it’s easier to generate enough energy to meet demand, so a TOU plan is designed to encourage customers to migrate their usage to off-peak hours by charging them a lower rate during those times. Electricity will cost more during peak hoursIt's critical to not e that most TOU plans will charge you a higher rate during peak hours—higher, that is, than the regular rate you'd pay without a TOU plan. If you go with a TOU plan, you'll not only not save money unless you commit to using less energy when demand is high, you'll potentially lose money. The savings can be significantIf your utility company offers a TOU plan (not all do), this can lead to significant savings; although the exact amount you can shave off your utility bill will vary depending on the actual rates and your usage, you can potentially save up to 40% off your energy bill. But it will take some effort. How to save with a Time of Use utility planThe key thing about opting into a TOU plan is that you have to shift much of your energy use to those off-peak hours to see any benefit. The “off peak” hours that are cheaper under a TOU plan are set by the utility—you can’t pick and choose when you get the lower rate. You'll have to adapt your lifestyle to fit the plan in order to save money. That means running appliances like dishwashers, washing machines, and vacuums late at night. If you own an electric vehicle, you’ll have to charge it after peak hours. And you’ll need to adjust your thermostat so your HVAC system doesn’t run full-blast during peak hours. While it might seem totally do-able to start doing laundry and vacuuming the house at 10 p.m., keep in mind you have to maintain this schedule shift for the long haul. If you lose your motivation after a few weeks and go back to a more convenient one, you won’t get the cheaper rate—as noted, you might even pay more than you would have if you hadn’t opted into a TOU plan in the first place. Consider also the fact that you will be using at least some electricity during peak hours, and you’ll likely be paying a higher rate for it. You have to be able to shift enough of your usage into the off-peak periods to really save money, which means it's probably not going to work out if you work remotely or are a big homebody. How to find a Time of Use utility planIf you think a TOU plan might work for you, you can contact your current energy supplier to find out if they offer one. You can also check the U.S. Department of Energy’s website, which maintains a listing of utilities that offer some version of TOU on a state by state basis. Just because a program is listed, however, doesn’t mean it’s active: Some utilities have designated opt-in periods, and some are temporary and may not be accepting new customers, so you’ll have to contact the listed utility directly to discuss your options. View the full article

Mobile marketing statistics offer invaluable insights for crafting impactful mobile marketing strategies in the rapidly evolving digital landscape. With comprehensive mobile marketing statistics, this guide provides insights into the power of mobile advertising. The importance of these statistics cannot be overstated, as they offer a clear look at the most important mobile marketing tips and emerging growth strategies. The Rising Importance of Mobile Marketing The ascendancy of mobile marketing is a testament to the ubiquity of mobile devices in our daily lives. With over 5 billion unique mobile phone users worldwide, the integration of mobile apps into marketing strategies has become not just advantageous but essential. Mobile marketing statistics reveal a staggering engagement rate, with users checking their devices 63 times daily on average. This constant connectivity offers marketers an unprecedented opportunity to reach audiences where they are most attentive. Consequently, a robust mobile marketing strategy is no longer a luxury—it’s a cornerstone of modern business, driving growth and fostering intimate connections with consumers at every swipe, tap, and scroll. Mobile Device and Mobile Phone Usage and Penetration Rates 5.35 billion people are using the internet, which represents 66.2 percent of the global population. Internet users have increased by 1.8 percent, with 97 million new users coming online for the first time recently. An estimated 56% of global internet traffic will originate from mobile devices, while desktops will contribute 39%. The remaining 5% of global internet traffic will be attributed to emerging technologies like smart TVs and IoT devices. Mobile devices accounted for 49.78% of all web visits, while desktops made up the remaining 50.22%. Over one year, mobile users’ share increased by 5%. Mobile phones generate 60.66% of website traffic, while desktops and tablets account for 39.34%. 55% of page views come from mobile phones. More than half of all video views come from mobile devices. Phone-based CPCs cost 24% less than desktops while having a 40% higher CTR. Mobile Marketing Effectiveness Mobile advertising spending has reached a record of 327.1 billion U.S. dollars worldwide. This figure marked an increase of 17.2 percent compared to the previous year. According to recent data, spending is projected to reach nearly 399.6 billion. Most marketers reported that mobile devices were responsible for more than half of their annual traffic. The average website has a bounce rate of 37% and an SEO click-through rate of 13%. 70% of marketers believe that A/B testing is essential to boost conversion rates. 40% of consumers are seen to abandon their carts if an app isn’t mobile-friendly. There are over 3.5 million apps in the Google Play Store. Google accounts for over 95% of global mobile search market share. Mobile Marketing Statistics: Consumer Behavior and Preferences 88% of mobile time is spent on apps. 40% of consumers will abandon their carts if your app isn’t mobile-friendly. 48% of customers say if a website or app isn’t mobile-friendly, it’s a clear indication that the business doesn’t car. 88% of online shoppers won’t return to a site after a bad user experience. The number of mobile users will reach 292 million next year. First-time app installation globally will touch 183.7 billion. 21% of Millennials open an app 50+ times per day. Mobile Browsing and App Usage on Mobile Devices Mobile app downloads worldwide over recent years (in billions). Number of mobile app downloads worldwide over a specified period by segment (in million downloads). Number of Apple App Store and Google Play mobile app downloads worldwide over a recent period (in billions). Mobile app downloads worldwide over a recent period (in billions). Mobile app usage is projected to grow at a CAGR of 20% over the upcoming years. The number of mobile users will reach 292 million next year. The click-through rate (CTR) for in-app ads is 0.56% globally, compared to the 0.23% that mobile web ads see. 88% of mobile time is spent on apps. The average American checks their phone 262 times per day. In recent times, in-app advertising reached a whopping $201 billion. Consumer Preferences for Mobile Ads on Mobile Phones Global mobile ad spending reached $362 billion, representing an 8% increase compared to the prior period, fueled by revenue from short-form video and video-sharing apps. Mobile ad spending is projected to reach $402 billion, reflecting an 11% increase compared to the previous period. The global revenue of customer experience personalization and optimization software is expected to exceed 9.5 billion U.S. dollars in the near future. Many companies are already spending more than half of their budgets on personalization efforts today. According to 90% of top marketers, personalization plays a crucial role in enhancing business profitability. Personalization is appreciated by 69 percent of customers as long as it is based on data they have explicitly shared with a business. 80% of consumers will share personal data in exchange for deals or offers. 74% of eCommerce companies have a website personalization program. The recommendation engine market size is expected to reach $12 billion in the near future. SMS Marketing Statistics 87% of businesses that text report their digital marketing is successful. 91% of business owners and marketing managers say they see higher conversion rates with integrated marketing campaigns that include SMS. Most businesses have an average SMS marketing click-through rate between 21 and 35%. Customer satisfaction surveys and customer service are the primary reasons why businesses are using SMS marketing. SMS Marketing Adoption and Effectiveness 80% of businesses use SMS marketing software to text their customers. Nearly 70% of businesses are expected to increase their SMS marketing budgets in the near future. Businesses that text customers are 683% more likely to report digital marketing success than businesses that don’t use text messaging. SMS Marketing Best Practices The average opt-out rate for businesses is between 1 and 2%. Businesses say that 11-20% of their revenue can be attributed to SMS marketing. 81% of consumers check their text notifications within just five minutes of receiving a text. Mobile Advertising Formats and Trends The global in-app advertising market is projected to reach $352.70 billion in the near future. Digital video advertising is anticipated to draw $80.1 billion in global spending, with projections indicating that this expenditure will rise to $120 billion in the coming years. Digital video ad spending has reached nearly $176.63 billion. Predictions indicate that TikTok will surpass Facebook and Instagram as the most popular social platform for marketing videos. Mobile Video Advertising Statistics The global native advertising market is anticipated to surpass $100 billion. The United States continues to lead in digital video ad spending, with China and the United Kingdom following in second and third place, respectively. Predictions indicate that TikTok will surpass Facebook and Instagram as the most popular social platform for marketing videos. Native Ads and In-App Advertising Statistics The global native advertising market is anticipated to reach $402.33 billion in the near future. Native ads are viewed 53% more frequently than traditional display ads. Native ads generate an 18% higher lift in purchase intent and a 9% lift in brand affinity responses as compared to banner ads. The click-through rate (CTR) for native ads is 0.16% on desktop and 0.38% on mobile, which is a significant feat compared to 0.11% for traditional banner ads. Editorial sites are trusted by 75% of customers, whereas only 54% trust social media. Additionally, the audience tends to have greater confidence in native ads on editorial sites (68%) compared to those on social media (55%). The Future of Mobile Marketing As we gaze into the horizon of mobile marketing, the future seems poised for transformative growth, driven by mobile usage statistics that underscore the centrality of mobile devices in consumer lives. The industry is bracing for a surge in mobile traffic and mobile searches, with predictions that mobile ad spend will skyrocket, eclipsing traditional advertising mediums. Innovations in mobile apps and mobile ads are expected to become more personalized, interactive, and seamlessly integrated into user experiences. The data paints a clear picture: businesses that adapt to these trends, fortifying their mobile marketing strategy with data-driven insights, will not only survive but thrive in the competitive digital ecosystem of tomorrow. Emerging Mobile Marketing Trends The landscape of mobile marketing is undergoing significant transformations, driven by the evolving ways in which consumers use their mobile devices. As we delve into this dynamic field, several key trends stand out for their potential to reshape how brands engage with audiences through mobile platforms: Augmented Reality (AR) Integration: AR technology is becoming increasingly prevalent in mobile marketing, offering interactive and immersive experiences directly from users’ smartphones. This can range from virtual try-ons for products like glasses and makeup to interactive games that bring brand characters to life in the user’s environment. Artificial Intelligence (AI) Advancements: AI is playing a crucial role in personalizing user experiences on mobile devices. Through machine learning algorithms, mobile apps can deliver personalized content, product recommendations, and even predictive search functionalities, enhancing user engagement and satisfaction. Location-Based Marketing (LBM): Utilizing GPS and other location-sensing technologies, LBM delivers advertisements and content that are relevant to the user’s current location. This could include special offers from nearby stores, local event promotions, or location-specific app functionalities. Voice Search Optimization: With the growing use of voice assistants on mobile devices, optimizing for voice search is becoming increasingly important. This involves ensuring that content is easily discoverable and accurately interpreted by voice search algorithms, facilitating a seamless user experience. Mobile Commerce (M-Commerce) Enhancement: With an increasing number of consumers using their mobile devices for shopping, brands are enhancing their mobile sites and apps to improve e-commerce. This involves implementing streamlined checkout processes, integrating mobile payment options, and providing personalized shopping experiences. 5G Technology Impact: The rollout of 5G is set to significantly boost mobile marketing capabilities by enabling faster load times, higher quality video streaming, and more reliable connections. This can enhance mobile ad delivery and engagement, particularly for data-intensive formats like video and interactive content. Social Media Shopping Features: Social platforms and influencer marketing agencies are increasingly integrating shopping functionalities, allowing users to make purchases directly through the app. This blurs the lines between social media browsing and online shopping, creating new opportunities for targeted mobile marketing campaigns. Sustainability and Ethical Marketing: Consumers are becoming more conscious of environmental and ethical issues, leading to a rise in brands emphasizing sustainability in their mobile marketing. This can include promoting eco-friendly products, sustainable practices, or charitable initiatives within mobile content and ads. These trends emphasize the swift advancements in mobile marketing, highlighting the necessity of utilizing new technologies and consumer insights to develop engaging, effective, and personalized mobile experiences. As these trends progress, they will significantly influence the future of mobile marketing, prompting brands to embrace more sophisticated and user-focused strategies. TrendKey FeaturesBenefitsPotential Challenges Augmented Reality (AR)Interactive experiences through mobile devicesHighly engaging; enhances product visualizationRequires advanced tech; can be resource-intensive Artificial Intelligence (AI)Personalization through learning user behaviorsIncreases engagement and user satisfactionPrivacy concerns; complexity of AI systems Location-Based Marketing (LBM)Ads/content based on user's geographical locationHighly targeted; contextually relevantPrivacy issues; reliance on location data accuracy Voice Search OptimizationOptimizing content for voice search algorithmsFacilitates ease of use; enhances accessibilityAdapting content for voice queries can be complex Mobile Commerce (M-Commerce)Streamlined mobile shopping experiencesConvenience; increased sales potentialSecurity concerns; mobile platform optimization 5G TechnologyFaster load times and higher quality streamingEnhanced user experience; improved ad deliveryInfrastructure and coverage limitations Social Media Shopping FeaturesDirect shopping options within social media platformsSeamless shopping experience; increased conversionsPlatform dependency; constant feature updates Sustainability and Ethical MarketingPromoting eco-friendly practices and productsPositive brand image; customer loyaltyAuthenticity scrutiny; may limit audience reach The Role of Innovation in Mobile Marketing Innovation in mobile marketing is not just about staying current; it’s about leading the charge in a world dominated by smartphone usage statistics. The fusion of new technologies, platforms, and strategies is reshaping the realm of mobile advertising, making relevant mobile marketing statistics more crucial than ever. As mobile statistics continue to show an upward trend in device penetration and usage time, marketers are compelled to innovate or risk obsolescence. From leveraging data analytics for personalized ad experiences to exploring the potential of 5G networks for instant connectivity, innovation is the driving force that propels mobile marketing statistics into new frontiers of customer engagement and business growth. https://youtube.com/watch?v=7Xi7sC-JZaI%3Fsi%3D7QZHVhJrs_wdnfGS FAQs: Mobile Marketing Statistics Why is mobile marketing becoming more important for businesses? Mobile marketing is on the rise due to the pervasive use of mobile devices globally. With over 5 billion unique mobile phone users worldwide, leveraging mobile apps for marketing has become essential. Our mobile marketing statistics reveal that users check their devices 63 times daily on average, offering a prime opportunity for businesses to engage with their target audience effectively. What are the most effective mobile marketing channels and strategies? The effectiveness of mobile marketing channels and strategies can differ, but our data indicates that personalized advertising, especially via mobile apps, produces substantial results. Furthermore, incorporating augmented reality (AR) and artificial intelligence (AI) into mobile marketing initiatives can boost engagement and increase conversions. How does SMS marketing fit into the overall mobile marketing landscape? SMS marketing remains a relevant and effective tool in the mobile marketing landscape. Our statistics show that 87% of businesses using text messaging report successful digital marketing outcomes. SMS marketing is particularly impactful for customer satisfaction surveys, customer service, and integrated marketing campaigns. How do mobile marketing strategies differ for B2B and B2C businesses? Mobile marketing strategies can differ significantly for B2B and B2C businesses based on their target audience and objectives. Not tailoring your strategy to your specific type of business and industry is among the top mobile marketing mistakes a business can make. While B2C businesses may focus more on engaging content through mobile apps and social media, B2B businesses might prioritize lead generation and relationship-building through personalized email campaigns and professional networking apps. What are the key performance indicators (KPIs) for mobile marketing campaigns? Key performance indicators (KPIs) for mobile marketing campaigns include app downloads, click-through rates (CTR), conversion rates, customer engagement metrics, and mobile marketing ROI. Monitoring these metrics allows businesses to assess the effectiveness of their mobile marketing efforts and make data-driven decisions. What are the best tools and platforms for managing mobile marketing campaigns? Several tools and platforms are available for managing mobile marketing campaigns, including mobile advertising platforms, SMS marketing software, analytics tools, and customer relationship management (CRM) systems. Choosing the right tools depends on specific campaign objectives, target audience, and budget constraints. Image: Envato Elements This article, "Mobile Marketing Statistics: Unlocking the Power of Mobile Advertising" was first published on Small Business Trends View the full article

Mobile marketing statistics offer invaluable insights for crafting impactful mobile marketing strategies in the rapidly evolving digital landscape. With comprehensive mobile marketing statistics, this guide provides insights into the power of mobile advertising. The importance of these statistics cannot be overstated, as they offer a clear look at the most important mobile marketing tips and emerging growth strategies. The Rising Importance of Mobile Marketing The ascendancy of mobile marketing is a testament to the ubiquity of mobile devices in our daily lives. With over 5 billion unique mobile phone users worldwide, the integration of mobile apps into marketing strategies has become not just advantageous but essential. Mobile marketing statistics reveal a staggering engagement rate, with users checking their devices 63 times daily on average. This constant connectivity offers marketers an unprecedented opportunity to reach audiences where they are most attentive. Consequently, a robust mobile marketing strategy is no longer a luxury—it’s a cornerstone of modern business, driving growth and fostering intimate connections with consumers at every swipe, tap, and scroll. Mobile Device and Mobile Phone Usage and Penetration Rates 5.35 billion people are using the internet, which represents 66.2 percent of the global population. Internet users have increased by 1.8 percent, with 97 million new users coming online for the first time recently. An estimated 56% of global internet traffic will originate from mobile devices, while desktops will contribute 39%. The remaining 5% of global internet traffic will be attributed to emerging technologies like smart TVs and IoT devices. Mobile devices accounted for 49.78% of all web visits, while desktops made up the remaining 50.22%. Over one year, mobile users’ share increased by 5%. Mobile phones generate 60.66% of website traffic, while desktops and tablets account for 39.34%. 55% of page views come from mobile phones. More than half of all video views come from mobile devices. Phone-based CPCs cost 24% less than desktops while having a 40% higher CTR. Mobile Marketing Effectiveness Mobile advertising spending has reached a record of 327.1 billion U.S. dollars worldwide. This figure marked an increase of 17.2 percent compared to the previous year. According to recent data, spending is projected to reach nearly 399.6 billion. Most marketers reported that mobile devices were responsible for more than half of their annual traffic. The average website has a bounce rate of 37% and an SEO click-through rate of 13%. 70% of marketers believe that A/B testing is essential to boost conversion rates. 40% of consumers are seen to abandon their carts if an app isn’t mobile-friendly. There are over 3.5 million apps in the Google Play Store. Google accounts for over 95% of global mobile search market share. Mobile Marketing Statistics: Consumer Behavior and Preferences 88% of mobile time is spent on apps. 40% of consumers will abandon their carts if your app isn’t mobile-friendly. 48% of customers say if a website or app isn’t mobile-friendly, it’s a clear indication that the business doesn’t car. 88% of online shoppers won’t return to a site after a bad user experience. The number of mobile users will reach 292 million next year. First-time app installation globally will touch 183.7 billion. 21% of Millennials open an app 50+ times per day. Mobile Browsing and App Usage on Mobile Devices Mobile app downloads worldwide over recent years (in billions). Number of mobile app downloads worldwide over a specified period by segment (in million downloads). Number of Apple App Store and Google Play mobile app downloads worldwide over a recent period (in billions). Mobile app downloads worldwide over a recent period (in billions). Mobile app usage is projected to grow at a CAGR of 20% over the upcoming years. The number of mobile users will reach 292 million next year. The click-through rate (CTR) for in-app ads is 0.56% globally, compared to the 0.23% that mobile web ads see. 88% of mobile time is spent on apps. The average American checks their phone 262 times per day. In recent times, in-app advertising reached a whopping $201 billion. Consumer Preferences for Mobile Ads on Mobile Phones Global mobile ad spending reached $362 billion, representing an 8% increase compared to the prior period, fueled by revenue from short-form video and video-sharing apps. Mobile ad spending is projected to reach $402 billion, reflecting an 11% increase compared to the previous period. The global revenue of customer experience personalization and optimization software is expected to exceed 9.5 billion U.S. dollars in the near future. Many companies are already spending more than half of their budgets on personalization efforts today. According to 90% of top marketers, personalization plays a crucial role in enhancing business profitability. Personalization is appreciated by 69 percent of customers as long as it is based on data they have explicitly shared with a business. 80% of consumers will share personal data in exchange for deals or offers. 74% of eCommerce companies have a website personalization program. The recommendation engine market size is expected to reach $12 billion in the near future. SMS Marketing Statistics 87% of businesses that text report their digital marketing is successful. 91% of business owners and marketing managers say they see higher conversion rates with integrated marketing campaigns that include SMS. Most businesses have an average SMS marketing click-through rate between 21 and 35%. Customer satisfaction surveys and customer service are the primary reasons why businesses are using SMS marketing. SMS Marketing Adoption and Effectiveness 80% of businesses use SMS marketing software to text their customers. Nearly 70% of businesses are expected to increase their SMS marketing budgets in the near future. Businesses that text customers are 683% more likely to report digital marketing success than businesses that don’t use text messaging. SMS Marketing Best Practices The average opt-out rate for businesses is between 1 and 2%. Businesses say that 11-20% of their revenue can be attributed to SMS marketing. 81% of consumers check their text notifications within just five minutes of receiving a text. Mobile Advertising Formats and Trends The global in-app advertising market is projected to reach $352.70 billion in the near future. Digital video advertising is anticipated to draw $80.1 billion in global spending, with projections indicating that this expenditure will rise to $120 billion in the coming years. Digital video ad spending has reached nearly $176.63 billion. Predictions indicate that TikTok will surpass Facebook and Instagram as the most popular social platform for marketing videos. Mobile Video Advertising Statistics The global native advertising market is anticipated to surpass $100 billion. The United States continues to lead in digital video ad spending, with China and the United Kingdom following in second and third place, respectively. Predictions indicate that TikTok will surpass Facebook and Instagram as the most popular social platform for marketing videos. Native Ads and In-App Advertising Statistics The global native advertising market is anticipated to reach $402.33 billion in the near future. Native ads are viewed 53% more frequently than traditional display ads. Native ads generate an 18% higher lift in purchase intent and a 9% lift in brand affinity responses as compared to banner ads. The click-through rate (CTR) for native ads is 0.16% on desktop and 0.38% on mobile, which is a significant feat compared to 0.11% for traditional banner ads. Editorial sites are trusted by 75% of customers, whereas only 54% trust social media. Additionally, the audience tends to have greater confidence in native ads on editorial sites (68%) compared to those on social media (55%). The Future of Mobile Marketing As we gaze into the horizon of mobile marketing, the future seems poised for transformative growth, driven by mobile usage statistics that underscore the centrality of mobile devices in consumer lives. The industry is bracing for a surge in mobile traffic and mobile searches, with predictions that mobile ad spend will skyrocket, eclipsing traditional advertising mediums. Innovations in mobile apps and mobile ads are expected to become more personalized, interactive, and seamlessly integrated into user experiences. The data paints a clear picture: businesses that adapt to these trends, fortifying their mobile marketing strategy with data-driven insights, will not only survive but thrive in the competitive digital ecosystem of tomorrow. Emerging Mobile Marketing Trends The landscape of mobile marketing is undergoing significant transformations, driven by the evolving ways in which consumers use their mobile devices. As we delve into this dynamic field, several key trends stand out for their potential to reshape how brands engage with audiences through mobile platforms: Augmented Reality (AR) Integration: AR technology is becoming increasingly prevalent in mobile marketing, offering interactive and immersive experiences directly from users’ smartphones. This can range from virtual try-ons for products like glasses and makeup to interactive games that bring brand characters to life in the user’s environment. Artificial Intelligence (AI) Advancements: AI is playing a crucial role in personalizing user experiences on mobile devices. Through machine learning algorithms, mobile apps can deliver personalized content, product recommendations, and even predictive search functionalities, enhancing user engagement and satisfaction. Location-Based Marketing (LBM): Utilizing GPS and other location-sensing technologies, LBM delivers advertisements and content that are relevant to the user’s current location. This could include special offers from nearby stores, local event promotions, or location-specific app functionalities. Voice Search Optimization: With the growing use of voice assistants on mobile devices, optimizing for voice search is becoming increasingly important. This involves ensuring that content is easily discoverable and accurately interpreted by voice search algorithms, facilitating a seamless user experience. Mobile Commerce (M-Commerce) Enhancement: With an increasing number of consumers using their mobile devices for shopping, brands are enhancing their mobile sites and apps to improve e-commerce. This involves implementing streamlined checkout processes, integrating mobile payment options, and providing personalized shopping experiences. 5G Technology Impact: The rollout of 5G is set to significantly boost mobile marketing capabilities by enabling faster load times, higher quality video streaming, and more reliable connections. This can enhance mobile ad delivery and engagement, particularly for data-intensive formats like video and interactive content. Social Media Shopping Features: Social platforms and influencer marketing agencies are increasingly integrating shopping functionalities, allowing users to make purchases directly through the app. This blurs the lines between social media browsing and online shopping, creating new opportunities for targeted mobile marketing campaigns. Sustainability and Ethical Marketing: Consumers are becoming more conscious of environmental and ethical issues, leading to a rise in brands emphasizing sustainability in their mobile marketing. This can include promoting eco-friendly products, sustainable practices, or charitable initiatives within mobile content and ads. These trends emphasize the swift advancements in mobile marketing, highlighting the necessity of utilizing new technologies and consumer insights to develop engaging, effective, and personalized mobile experiences. As these trends progress, they will significantly influence the future of mobile marketing, prompting brands to embrace more sophisticated and user-focused strategies. TrendKey FeaturesBenefitsPotential Challenges Augmented Reality (AR)Interactive experiences through mobile devicesHighly engaging; enhances product visualizationRequires advanced tech; can be resource-intensive Artificial Intelligence (AI)Personalization through learning user behaviorsIncreases engagement and user satisfactionPrivacy concerns; complexity of AI systems Location-Based Marketing (LBM)Ads/content based on user's geographical locationHighly targeted; contextually relevantPrivacy issues; reliance on location data accuracy Voice Search OptimizationOptimizing content for voice search algorithmsFacilitates ease of use; enhances accessibilityAdapting content for voice queries can be complex Mobile Commerce (M-Commerce)Streamlined mobile shopping experiencesConvenience; increased sales potentialSecurity concerns; mobile platform optimization 5G TechnologyFaster load times and higher quality streamingEnhanced user experience; improved ad deliveryInfrastructure and coverage limitations Social Media Shopping FeaturesDirect shopping options within social media platformsSeamless shopping experience; increased conversionsPlatform dependency; constant feature updates Sustainability and Ethical MarketingPromoting eco-friendly practices and productsPositive brand image; customer loyaltyAuthenticity scrutiny; may limit audience reach The Role of Innovation in Mobile Marketing Innovation in mobile marketing is not just about staying current; it’s about leading the charge in a world dominated by smartphone usage statistics. The fusion of new technologies, platforms, and strategies is reshaping the realm of mobile advertising, making relevant mobile marketing statistics more crucial than ever. As mobile statistics continue to show an upward trend in device penetration and usage time, marketers are compelled to innovate or risk obsolescence. From leveraging data analytics for personalized ad experiences to exploring the potential of 5G networks for instant connectivity, innovation is the driving force that propels mobile marketing statistics into new frontiers of customer engagement and business growth. https://youtube.com/watch?v=7Xi7sC-JZaI%3Fsi%3D7QZHVhJrs_wdnfGS FAQs: Mobile Marketing Statistics Why is mobile marketing becoming more important for businesses? Mobile marketing is on the rise due to the pervasive use of mobile devices globally. With over 5 billion unique mobile phone users worldwide, leveraging mobile apps for marketing has become essential. Our mobile marketing statistics reveal that users check their devices 63 times daily on average, offering a prime opportunity for businesses to engage with their target audience effectively. What are the most effective mobile marketing channels and strategies? The effectiveness of mobile marketing channels and strategies can differ, but our data indicates that personalized advertising, especially via mobile apps, produces substantial results. Furthermore, incorporating augmented reality (AR) and artificial intelligence (AI) into mobile marketing initiatives can boost engagement and increase conversions. How does SMS marketing fit into the overall mobile marketing landscape? SMS marketing remains a relevant and effective tool in the mobile marketing landscape. Our statistics show that 87% of businesses using text messaging report successful digital marketing outcomes. SMS marketing is particularly impactful for customer satisfaction surveys, customer service, and integrated marketing campaigns. How do mobile marketing strategies differ for B2B and B2C businesses? Mobile marketing strategies can differ significantly for B2B and B2C businesses based on their target audience and objectives. Not tailoring your strategy to your specific type of business and industry is among the top mobile marketing mistakes a business can make. While B2C businesses may focus more on engaging content through mobile apps and social media, B2B businesses might prioritize lead generation and relationship-building through personalized email campaigns and professional networking apps. What are the key performance indicators (KPIs) for mobile marketing campaigns? Key performance indicators (KPIs) for mobile marketing campaigns include app downloads, click-through rates (CTR), conversion rates, customer engagement metrics, and mobile marketing ROI. Monitoring these metrics allows businesses to assess the effectiveness of their mobile marketing efforts and make data-driven decisions. What are the best tools and platforms for managing mobile marketing campaigns? Several tools and platforms are available for managing mobile marketing campaigns, including mobile advertising platforms, SMS marketing software, analytics tools, and customer relationship management (CRM) systems. Choosing the right tools depends on specific campaign objectives, target audience, and budget constraints. Image: Envato Elements This article, "Mobile Marketing Statistics: Unlocking the Power of Mobile Advertising" was first published on Small Business Trends View the full article

While Freddie Mac's weekly survey showed 30-year rates falling, other indicators paint a mixed picture for mortgage lenders and borrowers. View the full article

Google released comprehensive answers to the most frequent questions about Performance Max, based on feedback from webinars, advertiser roundtables, and account team interactions. The big picture. Performance Max has become a central piece of Google’s advertising ecosystem, but marketers have expressed concerns about its “black box” nature and effectiveness across different business goals. Why we care. As advertisers grapple with Google’s AI-powered Performance Max campaigns, the company addresses crucial questions about transparency, lead quality, and campaign optimization. Key concerns addressed: Channel-level reporting transparency Lead quality optimization Brand safety and guidelines Campaign structure best practices Branded query control Creative requirements, including video assets Customer acquisition vs. remarketing Geographic targeting Integration with Demand Gen campaigns Between the lines. The FAQ release suggests Google is actively working to address advertiser skepticism while maintaining the AI-driven approach that powers Performance Max. What’s next. Google indicates this is an evolving document, with plans to add more FAQs based on continued advertiser feedback and platform updates. Bottom line. While Performance Max remains a powerful tool for cross-channel advertising, Google acknowledges the need for greater clarity and control to help advertisers maximize their results. Go deeper. Advertisers can check back regularly for updated responses as Google continues to expand its FAQ documentation. View the full article