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Google has posted an update on the reviews bug we first reported on a week ago, that it later confirmed this past Monday and we saw a fix rolling out starting on Tuesday. The short, it is not yet fully fixed but it should be in the coming few days.View the full article

The Daytona 500 is one of the more challenging races on the NASCAR circuit. The speedway is long and narrow, forcing drivers to be more aggressive. And the weather in central Florida doesn’t always cooperate. During the 2024 event, a deluge of rain had forced a Monday conclusion. After 41 lead changes and with only eight laps to go, a crash involving half the field prompted a red flag and a 15-minute delay. At the end, another collision between leader Ross Chastain and Austin Cindric opened the door for William Byron to zip by and take the checkered flag. Byron’s win wasn’t a huge surprise—he’d notched 10 prior wins on the NASCAR circuit—but his backstory is unusual. He’s part of a new emerging generation of drivers who have learned much of the craft of high-speed racing online through iRacing, the premier esport for virtual, or “sim,” racing, where anyone can channel their inner Joey Logano and race in the glitziest virtual races in the world. Now 27, Byron became a NASCAR fan at the age of 6 when his father took him to a race in Virginia. A few years later, Byron heard an interview with Dale Earnhardt Jr. gushing about sim racing and “that’s what got me interested,” he says. “I felt like I could learn something.” William Byron, driver of the #24 Axalta Chevrolet, celebrates in the victory lane after winning the NASCAR Cup Series Daytona 500 at the Daytona International Speedway on February 19, 2024 in Daytona Beach, Florida. [Photo: Getty Images for NASCAR] iRacing at 12 Equipped with the necessary steering wheel, pedal, and a working PC, Byron began sim racing at age 12. He learned how to navigate tight turns, calculate angles, temper speed—all without the worry of real-life crashing. “It’s realistic enough to get started and see if you’re good at it,” he says. “It’s really similar to pickup basketball. A chance for people to compete in a way they probably wouldn’t have the opportunity to any other way.” After a year and a half, Byron began to enter local go-kart races. Eighteen months after that, he was racing legend cars, launching his career. Chelmsford, Massachusetts–based iRacing, cofounded by Boston Red Sox owner John Henry and motorsports simulator (and sometime racecar driver) Dave Kaemmer in 2008, is the biggest name in sim racing, with 150 employees and consistent double-digit annual growth. This past November, iRacing began collaborating with Microsoft to integrate AI technologies into its simulators. In partnership with the Tiffany of racing brands, NASCAR—a deal that dates to the year of iRacing’s debut—iRacing is changing the face of the sport: how up-and-coming drivers like Byron learn to drive, how cars are designed, how courses themselves are built, modified, and selected. [Photo: iRacing] Simulating excellence Simulators have altered the landscape of athletics, especially in more finely skilled competitions such as baseball and golf. But virtual racing may be having the biggest impact. iRacing’s brand partnerships, not only with NASCAR but also some of the sport’s most storied racetracks and automakers, have allowed the company to re-create a real-world race experience down to the hubcaps. NASCAR and iRacing are also using the technology to figure out where (and even if) it’s feasible to build new tracks, or how to best modify existing ones, an arrangement that has led directly to races on the short track inside the L.A. Coliseum and the streets of downtown Chicago. “I think the iRacing partnership was a little bit ahead of its time,” says Tim Clark, NASCAR’s executive vice president and chief brand officer. “If you go back to the beginning, we probably didn’t really know what to make of it. Was it a game? Entertainment? A training tool? And the answer is it was a little bit of all those things. It’s so unique, because you could influence a NASCAR fan of tomorrow, you could influence a NASCAR driver of tomorrow. I make this joke all the time. the Dallas Cowboys aren’t looking for their next quarterback on Madden, but you can scout the next driver of a NASCAR national series on iRacing.” Chicago Street Course [Photo: iRacing] NASCAR 25 “It’s like the experience of driving that race car in competition at any racetrack in the world, and gets you as close to reality without having to leave your home,” adds iRacing executive director Dale Earnhardt Jr., a 2021 NASCAR Hall of Fame inductee. “The tracks are scanned to perfection. Every bump, crack, crevice in a unique character about that racetrack is included.” Bonus: if you crash, no one ends up in a hospital. iRacing currently boasts more than 1.2 million unique accounts and more than 300,000 active members. Now comes its next chapter: the launch this fall of NASCAR 25, an attempt to Madden-ize iRacing’s offerings and take sim racing from niche obsession to mass market behemoth. It’s the company’s very first console title. Up until now, iRacers had to pony up for a steering wheel and pedal set (which can run as high as $600), in addition to having to race solely on a PC. Entering the console space—a landscape dominated by competitors like EA, Sony Interactive, and Nintendo—iRacing is betting that NASCAR 25 can deliver the verisimilitude of its online races via a console on a big screen TV, at a more consumer-friendly price point. While an annual membership in iRacing costs around $100, with additional fees if you want access to fancier cars and tracks, NASCAR 25 will allow drivers to start their engines on their trusty Xbox or PlayStation at a to-be-determined price point that should be similar to existing sports games. (Madden NFL 25 retails for $69.99.) “We want to make a NASCAR stock car drive like a real NASCAR stock car,” says Steve Myers, the executive vice president of iRacing. “There’s a reason only 40 guys in the world get to do it—because it’s hard.” [Photo: iRacing] From PC to console iRacing’s biggest asset has been the realism of its racing experience. Diehard fans now wonder if the console version can match the original. “Making the jump from the PC ecosystem to consoles is a big step, opening the door for more players to experience iRacing’s level or realism,” says Alberto Segovia, an amateur driver and prolific blogger on sim racing. “What intrigues me the most is how they’ll manage to balance that authenticity with the accessibility of a console game. But if anyone can pull it off, it’s iRacing.” For NASCAR, Clark says, the game represents an effort to “create fans on their terms. I think in years past, we may have taken a more selfish view of fandom, that you have to watch on TV or you have to buy a ticket and come to a racetrack. But if you’re fandom is getting on iRacing and participating in some of these races that way, I’m totally fine with that.” [Photo: iRacing] A league of its own? Therein lies other potential marketing gold to be mined, in the form of a televised TGL Golf–type virtual racing league (NASCAR dipped a toe in during the COVID lockdowns), or even a celebrity-laden, Cannonball Run–style special, with stars sliding into virtual race cars, ready to rev up. A lot will depend on just how much mass appeal NASCAR 25 can muster. “I want every fan of motorsport to be able to experience the anxiety of trying to qualify for race, the nerves and the butterflies of sitting on a starting grid before the engines fire, being in that nose-to-nose battle on the final lap, having to make that exact right decision in the right moment to win the race,” Earnhardt says. “That’s what they get to experience in iRacing. There’s no candy-coating, there’s no handholding. That’s the draw.” Byron, who still sim races offseason to “get the rust knocked off,” is excited for the launch, and he’ll be right there at the starting line. He still sim races under his own name. Does he win all the time? He laughs. “Usually.” View the full article

The flexibility and adaptability of Owl Labs' hybrid collaboration solutions allow them to be used in a variety of different settings and verticals, including local, state, and federal government agencies. We know that security and reliability are of utmost importance to our customers in the government sector, and we’re excited to announce that we now offer a solution to meet those needs: our TAA compliant Meeting Owl 4+. View the full article

The walk sign lights up, and you’re ready to step off the curb when you hear the blare of an ambulance siren—or the sound of kids screaming, or even some leaves rustling in the wind. How do you make a sensible decision about whether it’s safe to cross the street when your brain must instantaneously juggle conflicting and related sensory information? Those decisions are made in the prefrontal cortex. One of the last areas of the brain to mature, it’s responsible for moment-to-moment reactions. And although researchers have long studied how brain cells process mixed signals, the mechanism has largely remained a mystery. Finally, new research is providing some insight. Christopher Langdon and Tatiana Engel, neuroscientists at Princeton University, have come up with a mathematical framework to better explain the decision-making process. In a paper published this week in the journal Nature Neuroscience, the researchers lay out their technique—the latent circuit model—to understand how a large network of brain activity works, down to individual cells’ behavior within it. Back to that crosswalk example. “We want to understand how the prefrontal cortex is maintaining current goals while filtering out what’s relevant and irrelevant,” Langdon tells Fast Company. The goal of his and Engel’s research, then, was to understand how the prefrontal cortex filters the irrelevant stimuli, like the rustling leaves, while keeping top of mind what’s relevant, namely, crossing the street. (Another classic example of people trying to filter through conflicting information is the Stroop Color and Word Test, in which participants must discern the name of a color when it’s written in a different color of ink.) What the pair concluded is that the brain’s decision-making process, when there’s conflicting stimuli, isn’t driven by some novel or emergent solution in high-dimensional networks, but rather by classical mechanisms hidden inside of these networks, Langdon says. It’s as though a few nerve cell ringleaders are calling the shots and influencing decision-making. But can this information help us improve our own decision-making? Not necessarily. The prefrontal cortex is constantly juggling current goals while attempting to suppress other tendencies—say, scrolling the news when you should be working. “With a good prefrontal cortex that’s working well, you can suppress that tendency,” Langdon says. Relevancy for machine learning The Princeton researchers showed that big neural networks can be reduced by filtering out irrelevant information, so that we can better understand how smaller networks work. According to Langdon, this has broader implications, including for the development of large language models used in machine learning. Large language models may have an “enormous” number of parameters that are expensive to train and require a lot of energy to use, Langdon explains, so there’s a lot of focus on making them smaller by reducing the number of parameters in a way that will still yield the most salient results. “In spirit,” Langdon says, “that’s what we were doing here, but with a different model of neuroscience.” View the full article

Year-end performance reviews can be time-consuming. Yet the end and start of the year is when employees and managers are inundated with a heavy workload. Emotions range from elated to angst-ridden. After all, performance evaluations directly impact professional reputations, salary increases, bonuses, and promotions. The importance of revisiting objectives This reality begs the question of just how effective performance evaluations are and what employees can do to balance the scales. A recent SHRM study indicates that roughly 50% of companies employ traditional annual performance evaluation processes based on whether they achieve the goals that they set at the start of the year. A separate MIT study found that both employees and managers rarely review these same goals and objectives throughout the year. These objectives often lie dormant until they suddenly become the basis for high-stakes performance assessments, contributing to employee anxiety around year-end reviews. There are many negative implications of not revisiting objectives. Employees are less likely to know what their employers expect, which increases the likelihood of missing opportunities to course correct performance throughout the year. Those who don’t actively seek clarity regularly run the risk of missing opportunities for insights and coaching from either managers or mentors that might help them improve and meet unarticulated performance expectations. Reviewing objectives frequently also helps keep managers apprised of obstacles that surface over time. A recent SHRM study highlights that employees agree these are missed opportunities. Yet only 28% of companies have moved formal performance processes that adopt more frequent reviews of performance goals. This became a reality for Jennifer, a CTO at a health tech company. After an optimistic team goal setting offsite in February, unexpected regulatory challenges arose in August, derailing their initial plans. Forced to pivot and manage recurring crises, and with minimal interactions to update her traveling manager, Jennifer is headed into her performance discussion worried that her reviewer won’t take these obstacles and infrequent updates into consideration. Failing to meet expectations, especially due to uncontrollable circumstances, can feel threatening. However, it’s also an opportunity for reflection, perspective, learning and practicing better conversational hygiene around future performance. Here are three strategies to foolproof your performance review. Shift mindset to progress (rather than goal achievement) Busy leaders often struggle with binary views of progress, dismissing accomplishments that don’t fully meet original standards. The progress principle suggests that reflecting on smaller wins over shorter time frames can significantly enhance one’s sense of achievement and encourage forward movement when we feel stuck. By asking good questions, we learn a great deal about smaller accomplishments made throughout the year. For example: What outcomes were gained from Q1? How did those outcomes and learnings compound over time to bring new results later on? These questions dig deep to surface smaller wins people take for granted. Exploring the learning that came from smaller, progressive wins nearly always reveals something more significant. This exercise can serve to restore a sense of self-efficacy and motivation. If employees share their learnings intermittently with the managers, it can dissipate anticipatory anxiety before performance discussions. Initiating intermittent, informal check-ins with your manager doesn’t just provide a mechanism to insights into how performance is progressing. You can use this as an opportunity to discuss and review sudden priority shifts in work and help create mutual understanding of unanticipated roadblocks. Focus on reasons rather than excuses Initiating your own discussions about performance well before a scheduled review can be beneficial even if it feels uncomfortable. When individuals openly acknowledge their missteps without prompt, others are more likely to perceive them as responsible and trustworthy. External obstacles to goals always provide learning opportunities. It’s important to provide context when you’re discussing missed targets, but avoid explanations that sound like excuses. Instead, frame challenges with self-awareness, ownership and action plans for future improvements. Taking ownership demonstrates responsibility, builds trust and can also offer you a sense of relief before performance discussions. Use the opportunity to build a better relationship with your manager A recent study indicates that managers have an outsized impact on their employees’ well-being. Employees reported that the quality of their relationship with their manager accounts for up to 69% of their mental health, which is the same as a spouse or a partner. This is why I encourage clients to have more personal, genuine conversations with employees and managers. These discussions provide the opportunity for both parties to discuss mutual needs and discuss any misunderstandings without judgment. Recently, I offered to conduct year-end stakeholder feedback for a CEO client worried about the consequences of missing full performance on his goals. I’d gathered feedback just months before, but instincts told me to do so again. Board member feedback revealed the opposite—they were impressed with the CEO’s growth and progress, despite not fully meeting initial goals. They appreciated his improvements in previous problem areas and understood the market challenges. These insights prevented unnecessary anxiety about the upcoming review. Empathy also matters as managers as companies often evaluate them based on their team’s performance. This can be unfair when challenges arise beyond their direct control. Understanding this dynamic is important for both parties. Talking through it gets it out on the table. Knowing that performance outcomes impact so much, makes having sincere, honest conversations worth the effort. When employees and managers openly discuss progress and small wins frequently, it creates more opportunities for mutual support and adjust objectives for relevancy. Better yet, it’s the perfect opportunity to strengthen relationships while bringing the peace of mind for a fresh start to the year. View the full article

In many ways, architecture is the star of the 2024 film The Brutalist. Nominated for 10 Academy Awards, including Best Picture, the film follows decades of the life and work of László Tóth, an ingenious Bauhaus-trained Hungarian architect who survives the Holocaust and immigrates to the United States to pursue a new life. Cowritten and directed by Brady Corbet, it’s a fictional story with underpinnings of world and architectural history. The narrative centers around Tóth, played by Academy Award winner Adrien Brody, designing and building a monumental, brutalist-style community center and church-like space for a wealthy and mercurial client. That building, known in the film as the Institute, does not actually exist as a built project. So production designer Judy Becker had to design it for the film. The final building design showcases brutalism on a grand scale, with large and cascading rectilinear blocks of concrete topped with soaring towers. “The first thing Brady asked me to do, and this was well before official prep, was to design the Institute,” says Becker, whose production design is among the film’s Oscar nominations. The building is so essential to the story that how it looked ended up guiding the rest of the film’s production. Becker, not the fictional Tóth, is the true architect behind The Brutalist. [Photo: courtesy A24] Drawing from a personal passion Though not a trained architect, Becker drew from decades of interest in art and architecture—particularly the stark concrete modernism of the brutalist style—to bring the Institute to physical form. “The movie seemed kind of tailor-made for me because, for a very long time, I’ve been in love with brutalist architecture,” she says. “Way before there was a group of people that loved brutalist architecture, I loved it.” Becker’s architecture for The Brutalist was also inspired by the mid-century works of modernist architects trained at the Bauhaus, which the fictional Tóth attended before the outbreak of World War II and his imprisonment at the Buchenwald concentration camp. These biographical details in the script were some of the few aspects guiding the design of the Institute. [Photo: courtesy A24] Building an architectural connection to the film’s characters Two specific architectural details were also drawn directly from the script’s dialog: an aperture in the Institute’s roof and a central altar on which the aperture projects a cross at noon. Revealed in dialog only until the very end of the 3-hour-20-minute film, Becker’s design for the Institute also had to reflect an architectural connection to the two concentration camps where Tóth and his wife, separated during the war, were imprisoned. Much was open to Becker’s interpretation. [Image: courtesy A24] “I researched in great detail the architecture of the concentration camps and looked at overhead plans and aerial photographs, and also the interiors of the bunkers where the [people] were imprisoned,” says Becker. “It was very, very useful for me to do that. It was also very emotional, and let’s say stressful and draining, but important.” Her research also extended to the outbuildings of the concentration camps, including their crematoriums. “Personally, I intended the Institute to look like a gigantic crematorium that was passing as a church,” she says. [Image: courtesy A24] Some of these details appear only briefly, or obliquely, in the film. The most comprehensive view the audience is given of the building is a scale model used for a client review and a community meeting. The actual building is shown as a nascent construction site and later, as a nearly finished project. [Image: courtesy A24] Becker says filming the building was essential to the story, but a challenge to do without actually building it. What ended up in the film is a pastiche of the scale model, sets to show the construction site, and a combination of location shoots that included an abandoned grain silo and an underground reservoir in the city of Budapest. “It was a complicated process,” she says. Crafting original mid-century work for the Brutalist Becker’s role as production designer also involved more typical facets of the job, such as set design and location furnishing. But, unique to a film about an architect, she also had to put her mid-century design chops to work creating an avant-garde library space that appears early in the film, as well as Bauhaus-inspired furniture Tóth’s character creates shortly after arriving in the U.S. [Image: courtesy A24] “Most of the time, when I did additional research for those periods, it was to avoid imitating anyone,” Becker says. “I didn’t want what László designed to look like another designer.” [Photo: courtesy A24] Though Becker says her work as a production designer always involves getting inside the minds of the characters in the film, this project called on her to almost become the actual architect behind the architecture of The Brutalist. “I was really trying hard to make him original, make his work original,” Becker says. “Sometimes, I believe that he did exist! I talk about him as if he was a real person. But he only lives inside of me as a designer.” View the full article

When Dr. David Rabin told me how Apollo Sessions worked, my exact first thought was, “poppycock.” This was an app, he said, that would turn my iPhone into a healing device using the vibrations of the phone’s haptic engine. By stimulating the vagus nerve—a core component of the parasympathetic nervous system responsible for the body’s recovery and relaxation mechanisms—using certain frequencies, this iOS app would make me feel different. It works, he assured me. With trauma patients in clinical settings, he claimed. As someone who is skeptical about wundermedicine by default, I didn’t believe it. But as someone who has lived through a few years of a traumatic experience, I was curious. I wanted to try it. And I’m glad I did. [Image: Apollo Neuroscience]The science behind ApolloFor 20 years, Rabin has studied chronic stress, focusing on the effects of addiction and trauma on veterans, women, and children. Witnessing the limitations of medication in treating these conditions, he and his colleagues at the University of Pittsburgh Medical Center began exploring non-drug treatments. They discovered that various techniques, such as soothing touch, music, and talk therapy could induce a state of safety learning in the body, promoting recovery and reducing stress. This exploration led them to experiment with vibrations as a means to trigger the body’s natural relaxation response. “Just like music can calm your body or getting a hug can calm your body, we can send soothing vibrations that are like music composed for your touch receptor system in your body to trigger the safety nervous system,” Rabin explains. [Image: Apollo Neuroscience]These vibrations, akin to the calming rhythm of ocean waves or a cat’s purr, activate the vagus nerve. This is a key player in regulating the autonomic nervous system, which controls involuntary bodily functions such as heart rate, digestion, and respiration. By activating the vagus nerve, Apollo’s vibrations promote a shift towards the parasympathetic branch of the autonomic nervous system, responsible for rest and recovery. This shift counteracts the effects of chronic stress, which often keeps the body in a state of heightened arousal, leading to fatigue, anxiety, and difficulty concentrating. And since the vagus nerve can affect your state in different directions, if you manipulate the frequency of the vibration, you will trigger different physical responses. The team’s initial research focused on using this technology to help veterans cope with trauma. However, they soon realized the potential benefits for everyday stress and began testing it on themselves and others in real-world situations. The results were so remarkable that they caught them by surprise: improved sleep, better focus, increased energy, and reduced reliance on stimulants like coffee. Recognizing the transformative potential of this discovery, Rabin and his colleagues decided to keep testing and eventually founded Apollo Neuroscience, a company that packaged what they learned into Apollo Neuro, a consumer wearable that used a haptic engine and software to help anyone destress (it was a finalist in our World Changing Ideas Award 2021). According to Rabin, Apollo Neuro’s effectiveness is backed by rigorous scientific research. He claims that they have completed eight clinical double-blind, randomized placebo-controlled crossover trials, with more than 1,700 subjects. Three of them are published and five are currently accepted for publication or under peer review for publication in 2025, he says. The company also claims it has 13 more ongoing clinical trials at different hospitals. One of the reviewed studies he shared with me, published in the Journal of Rheumatology, demonstrates that the Apollo wearable device led to significant improvements in fatigue, reduced instances of Raynaud phenomenon (a condition affecting blood flow to extremities), and enhanced overall quality of life, including physical function, mood, sleep, and social participation. The study, which involved participants wearing the device for a minimum of 15 minutes daily for four weeks, showed that the technology was well-tolerated and used far beyond the requested time, with no adverse effects. The iPhone versionBuilding on the success of the wearable device, the company has now launched Apollo Sessions, an iPhone app that delivers a subset of the same therapeutic vibrations without the need for the wearable. The idea of using the always-stressful iPhone vibration for good may seem nuts, but according to Rabin, “Apollo Sessions takes the very device that often makes us feel overwhelmed and transforms it into a tool for calm and clarity.” Rabin—who is also executive director at The Board of Medicine—tells me that the company’s mission is to “create technology that heals humanity.” “We designed the wearable to prove that that was possible,” he says, “and it does [but] not everybody can afford a wearable.” That’s when they looked at the haptic engines in phones to see if it was possible to do the same. It worked for the iPhone, he says, but not for Android phones, because they don’t have the same level of access to the haptic capabilities of the hardware. While the Apollo Neuro device—which is worn on the wrist or ankle—has more advanced features thanks to a more powerful haptic engine with a wider range of vibration intensities and patterns, the Apollo Sessions app offers only a subset of these functions. “The iPhone Apollo Sessions app makes the core vibration technology accessible to everyone,” Rabin says. “The wearable has all these advanced AI and sleep benefits the phone does not have. The app focuses on providing daytime relaxation and stress relief, too.” [Image: Apollo Neuroscience]Apollo Sessions offers a range of vibration patterns. These “Vibes”—as the company calls them—are designed to ease you into different states. Whether you need a boost of energy with “Espresso Shot,” a calming embrace with “Hug,” or a moment of relaxation with “Relax,” Rabin says Apollo Sessions can do that for you. He recommended that I start with the Hug Vibe—which is free to try—by placing the phone on your chest for two to five minutes, preferably in airplane mode with “do not disturb” enabled, to fully immerse in the experience for that limited time. He also said that I could put it on my yoga mat while I meditate or on the mattress while I go to sleep. Does it actually work?I tried it a few times. And, despite my natural skepticism, it does work. Perhaps it was self-suggestion. Maybe it’s a placebo effect. But it did what it says it does, especially the calming vibes. So well, in fact, that I asked my own therapist and he explained to me all the science behind this and other similar therapies associated with vibration and rhythm. The Apollo Sessions app is free. You can try the Hug one for two minutes, which should be enough to feel an effect. Or you can subscribe for $9.99 per month to go deeper, unlocking unlimited access to sessions that offer six different Vibes. Rabin says that the plan is to keep expanding this library as their research finds out the effect of other frequencies and vibration patterns. View the full article

UK leader speaks to Ukrainian counterpart as world leaders meet at global security conference in MunichView the full article

If you operate an embroidery business, having the proper supplies is essential for your success. It’s important to locate dependable suppliers for everything from embroidery designs to threads and machines. In this article, you’ll find sources for all the embroidery supplies necessary to ensure your business runs efficiently. The Embroidery Market The embroidery market is projected to experience significant growth in the future. According to industry reports, the market is expected to expand at a compound annual growth rate (CAGR) of 10.02% during the forecast period, which will result in a market value of about $5.4 billion in the coming years. The growth can be attributed to the increasing demand for embroidery products in the quilting and stitching industries, which are expected to drive market growth going forward. Top Places to Buy Embroidery Supplies Whether you’re starting out or an experienced embroiderer, finding quality hand embroidery supplies is essential. Check out this list of top places to buy the best materials and fabrics for all your projects. Amazon If you’re looking for a one-stop shop, Amazon is your go-to place. Here, you can find everything from threads and needles to machines and designs. With a wide range of prices and good customer service, Amazon is a convenient option. Etsy Etsy is a great marketplace for unique and creative handmade items, including embroidery supplies. Whether you’re looking for intricate patterns or natural fibers, you’ll be able to find something special. eBay When it comes to finding affordable embroidery supplies, eBay is the place to go. With a large selection of items from different sellers, you can find good deals and a wide range of products. Be sure to check out the reviews before buying! Joann Joann has everything you need for embroidery projects, from pre-printed kits to all the tools and materials. With an extensive selection of fabrics, threads, and other supplies, you’re sure to find what you need online or in-store. AllStitch AllStitch sells wholesale embroidery supplies for commercial and home machines at low prices. They offer brand names like Madeira and Ginger, extensive embroidery blanks, excellent customer service, and free shipping options. LoveCrafts LoveCrafts offers a variety of embroidery supplies and cross-stitch materials to suit different budgets while promoting a worldwide community of crafters. LoveCrafts has expanded to include LoveKnitting and LoveCrochet as part of its offerings. Snuggly Monkey Snuggly Monkey sells quality craft supplies for modern stitchers, curated by Claudia Martinez. The shop supports independent designers, reduces plastic waste, and practices social giving. As a crafter herself, Martinez prioritizes enjoyable creative experiences through high-quality supplies. The Embroidery Store The Embroidery Store supplies commercial embroidery with a full range of embroidery products, including backings, stabilizers, thread, bobbins, needles, hoops, and accessories. They offer online purchasing, and new items are regularly added. Colman & Company Colman and Company provides top-notch embroidery supplies along with a selection of over 50,000 wholesale products and equipment tailored for customizers and decorators. They also have a new shipping and pick-up location in Clearwater, FL, for wholesale items in Florida. Embroidery Central Embroidery Central offers quality hand embroidery supplies like hoops, needles, threads, fabrics, and software for stitching success. Keep your sewing shelves stocked for present and future projects. Essential Embroidery Supply Embroidery is a popular form of sewing that adds intricate designs and patterns to a garment. To create beautiful embroidered pieces, you’ll need essential embroidery supplies. Here are the top four items you need: Cotton Thread Cotton thread is one of the most popular choices for embroidery. It’s widely available and comes in a vast range of colors. Cotton thread is known for its softness and matte finish, making it ideal for projects that require a natural or rustic look. It’s also relatively strong and easy to work with, which is great for beginners. Silk Thread Silk thread is prized for its lustrous sheen and smooth texture. It’s a bit more delicate and expensive compared to cotton, but it offers a level of elegance and depth of color that is unmatched. Silk thread is often used for high-end embroidery projects, such as historical reproductions or fine art embroidery. Rayon Thread Rayon thread is recognized for its vibrant, shiny look. As a synthetic substitute for silk, it provides a comparable luster at a lower cost. However, it can be somewhat slippery to handle and may not be as long-lasting as cotton or silk. Metallic Thread Metallic thread adds a unique sparkle to embroidery projects. It’s made from a synthetic core wrapped in a metallic foil. This thread can be a bit challenging to work with due to its stiffness and tendency to fray, but it’s perfect for adding a special touch to holiday decorations or ornate designs. Linen Fabric Linen fabric is a traditional choice for embroidery. It has a natural, rustic look and feel, with a slightly irregular weave that adds character to the finished piece. Linen is particularly well-suited to traditional embroidery styles like crewel. Aida Cloth Aida cloth is a cotton fabric characterized by its evenly spaced, visible weave. It’s particularly popular for cross-stitch projects because the open weave makes it easy to count stitches and achieve precise designs. Evenweave Fabrics Evenweave fabrics, such as lugana or jobelan, are made with an equal number of threads in both directions, creating a uniform appearance. These fabrics are preferred for counted thread techniques and offer a smoother finish compared to Aida cloth. Canvas Canvas, specifically needlepoint canvas, is a stiff, open-weave fabric. It’s used predominantly for needlepoint and tapestry work. The rigid structure of the canvas makes it ideal for designs that cover the entire surface. Felt Felt is a non-woven fabric that’s great for appliqué work in embroidery. It doesn’t fray, which makes it easy to cut into various shapes and sizes. Felt adds texture and depth to embroidery projects, making it a favorite for children’s crafts and decorative pieces. Beads and Sequins Beads and sequins can be added to embroidery projects for extra embellishment. They come in various shapes, sizes, and colors, allowing for a lot of creativity in design. Beads and sequins are often sewn onto the fabric alongside traditional stitching for a decorative effect. MaterialDescriptionPropertiesIdeal Use Cotton ThreadWidely available, comes in many colors, known for its softness and matte finish.Soft, Matte, Strong, Easy to Work WithProjects requiring a natural look, beginner-friendly Silk ThreadPrized for its lustrous sheen and smooth texture, often used for high-end projects.Lustrous, Smooth, Delicate, ElegantHigh-end embroidery, fine art, historical reproductions Rayon ThreadBright, glossy appearance, a synthetic alternative to silk, more affordable.Glossy, Bright, Synthetic, AffordableAffordable alternative for shiny finishes, decorative pieces Metallic ThreadMade from synthetic core and metallic foil, adds sparkle, can be challenging to work with.Sparkly, Stiff, Synthetic, ChallengingHoliday decorations, ornate designs, special touches Linen FabricNatural, rustic look with slightly irregular weave, suited for traditional styles like crewel.Natural, Rustic, Traditional, CharacterfulTraditional embroidery styles, such as crewel Aida ClothCotton fabric with evenly spaced weave, popular for cross-stitch due to ease of counting stitches.Evenly Spaced Weave, Easy to Count, CottonCross-stitch projects, precise designs Evenweave FabricsUniform appearance with an equal number of threads in both directions, smoother than Aida.Uniform, Smooth, Even Threads, Counted Thread TechniquesCounted thread techniques, projects needing a smoother finish CanvasStiff, open-weave fabric, used for needlepoint and tapestry, ideal for full-cover designs.Stiff, Open-Weave, Rigid, Full-CoverNeedlepoint, tapestry, designs covering entire surface FeltNon-woven, doesn't fray, great for appliqué, adds texture and depth to projects.Non-Woven, Textured, Versatile, Child-FriendlyAppliqué work, children's crafts, decorative pieces Beads and SequinsUsed for extra embellishment, available in various shapes and sizes, sewn onto fabric.Decorative, Varied Shapes/Sizes, Creative, Adds EmbellishmentExtra embellishment, decorative stitching Tools for Embroidery Businesses Embroidery businesses require specialized tools to produce high-quality stitched products. From embroidery machines to software, here are the top seven tools every embroidery business needs: Embroidery Needles Embroidery needles are specially designed with a long eye to make threading easier, particularly when using multiple strands of thread. The sizes vary, with smaller needles used for fine, detailed work and larger needles for heavier fabrics or threads. Choosing the right needle size and type (such as sharp or blunt tip) is crucial for the ease of stitching and the quality of the final work. Embroidery Hoops Embroidery hoops are used to keep the fabric taut while stitching. They consist of two rings; the fabric is placed over the smaller ring, and the larger ring is placed on top and tightened to hold the fabric in place. This tension helps in maintaining even stitches and prevents puckering of the fabric. Hoops come in various sizes and materials, such as wood or plastic. Scissors A good pair of sharp scissors is essential in embroidery for cutting threads neatly. Embroidery scissors are typically small with fine points, allowing for precision in cutting close to the fabric without snipping the stitches. Some embroiderers use separate scissors for fabric and threads to maintain sharpness. Transfer Tools Transfer tools, such as transfer pens, pencils, or carbon paper, are used to transfer designs onto the fabric. This step is essential for ensuring accuracy in following the embroidery pattern. The choice of transfer tool depends on the fabric type and the complexity of the design. Thimble A thimble is a small protective tool worn on the finger to help push the needle through the tough fabric. It prevents soreness and injury from repeated needle pricks. Thimbles are available in various materials like metal, leather, or rubber. Thread Organizer A thread organizer helps in managing different colors of threads, especially in complex designs with many shades. It prevents tangling and makes it easier to find the right color quickly. Magnifying Glass For intricate work, a magnifying glass can be incredibly helpful, especially for those with vision difficulties. It enlarges the work area, making it easier to see fine details and ensuring precision in stitches. Light Source Good lighting is essential in embroidery to prevent eye strain and to ensure color accuracy. A well-lit work area makes it easier to see the stitches and work for longer periods comfortably. Embroidery Machine Embroidery machines are the most important tool for any embroidery business that produces large volumes. Choose a machine that can handle a variety of fabrics and designs and that’s easy to use and maintain. Machine Embroidery Needles Machine embroidery needles are specifically crafted for use with embroidery machines, enabling the creation of accurate stitches. It’s important to select needles that are compatible with both your machine and the fabric you plan to use. Digitizing Software Digitizing software is essential for converting images and designs into stitch files that can be used by an embroidery machine. Look for software that’s easy to use and offers a wide range of features. Stabilizer A stabilizer is a must-have for embroidery businesses. It’s used to support fabric during stitching, and it helps prevent puckering, stretching, and distortion. Choose a stabilizer that’s compatible with your fabric and design. Thread Rack A thread rack is an essential tool for organizing embroidery thread. It keeps thread spools neat and easily accessible, and it can help prevent tangles and snarls. Heat Press Heat presses are an essential tool for applying heat transfers to garments. They allow you to create high-quality and long-lasting designs on a wide range of fabrics. ToolDescriptionUsageType Embroidery NeedlesSpecially designed with a long eye for easy threading, used for different fabric types and threads.Hand embroidery for various styles and materials.Hand Embroidery Embroidery HoopsConsists of two rings to keep fabric taut, aiding in even stitches and preventing puckering.Hand embroidery, particularly for even stitching and fabric management.Hand Embroidery ScissorsSmall, sharp scissors with fine points for precise cutting of threads without snipping stitches.Cutting threads and possibly fabric in all types of embroidery.General Transfer ToolsUsed for transferring designs onto fabric; includes pens, pencils, or carbon paper.Transferring patterns onto fabric in hand and machine embroidery.General ThimbleWorn on the finger to push the needle through tough fabric, preventing injury.Hand embroidery, especially when dealing with thick or tough fabrics.Hand Embroidery Thread OrganizerHelps manage different thread colors, preventing tangling and facilitating easy color selection.Thread management in both hand and machine embroidery.General Magnifying GlassEnlarges work area for precision in detailed work, especially beneficial for those with vision difficulties.Hand embroidery, especially for intricate designs.Hand Embroidery Light SourceProvides adequate lighting to prevent eye strain and ensure color accuracy during stitching.All types of embroidery to enhance visibility.General Embroidery MachineCrucial for businesses producing large volumes, suitable for various fabrics and designs.Commercial and high-volume embroidery projects.Machine Embroidery Machine Embroidery NeedlesDesigned for embroidery machines to create precise stitches; must be compatible with the machine.Machine embroidery for precise and consistent stitching.Machine Embroidery Digitizing SoftwareConverts images into stitch files for use by embroidery machines; features vary by software.Design preparation for machine embroidery.Machine Embroidery StabilizerSupports fabric during stitching to prevent puckering, stretching, and distortion.Essential for both hand and machine embroidery to maintain fabric quality.General Thread RackOrganizes thread spools, keeping them neat, accessible, and tangle-free.Organizing threads in machine and hand embroidery setups.General Heat PressUsed for applying heat transfers to garments, creating high-quality, long-lasting designs.Primarily used in commercial settings for applying designs to fabric.Machine Embroidery What Brand is Best for Embroidery Supplies? There is no one “best” brand for embroidery supplies as it depends on personal preference and the specific needs of the project. However, some popular and reliable brands include Sulky and Madeira. What’s the Best Source for Wholesale Embroidery Supplies? The best source for wholesale embroidery supplies varies. Options include Etsy, Amazon, EmbroideryDesigns.com, and eBay. Compare prices and quality for the best deal. Can You Make Money by Embroidering? Yes, you can make money by embroidering. Embroidery, with its unique blend of traditional craftsmanship and modern appeal, offers various avenues for generating income. The demand for personalized, handcrafted items has grown significantly, creating numerous opportunities for skilled embroiderers to monetize their craft. Here are some ways in which embroidery can be turned into a profitable business: Custom Embroidery Services: Offering custom embroidery services for individuals or businesses can be lucrative. This includes personalizing items like clothing, hats, bags, and linens with names, logos, or unique designs. Selling Handcrafted Embroidery Items: Creating and selling hand-embroidered items such as wall art, home decor, and clothing accessories can attract customers looking for unique, handmade products. Online marketplaces like Etsy or craft fairs are great platforms for selling these items. Embroidery Workshops and Classes: If you have a knack for teaching, conducting workshops or classes can be a great way to earn money. This can be done locally or online through video tutorials and webinars, catering to people interested in learning embroidery. Collaborating with Fashion Designers: Partnering with fashion designers to provide bespoke embroidery designs for their collections can be profitable. This can range from high-end, intricate designs to simpler, more casual styles. Corporate Contracts: Securing contracts with corporate clients for uniform embroidery can provide a steady source of income. Companies often look for services that can provide embroidered logos on employee uniforms, promotional clothing, and merchandise. Creating Embroidery Patterns and Kits: Another way to earn money is by designing and selling embroidery patterns and DIY kits. This option attracts fellow embroidery enthusiasts who are in search of new designs to experiment with. Online Sales of Embroidered Art: Selling embroidered art pieces through online platforms allows you to connect with a broader audience. This can feature intricate and artistic designs that are framed and ready for display. Customized Gifts and Souvenirs: Producing embroidered gifts and souvenirs for special occasions like weddings, anniversaries, or holidays can attract customers looking for personalized items. Consignment in Local Stores or Galleries: Placing your embroidered goods on consignment in local boutiques, craft stores, or galleries can help reach customers who appreciate artisanal work. Social Media and Online Marketing: Leveraging social media platforms to showcase your work can attract clients and help build a brand. This includes platforms like Instagram, Pinterest, and Facebook, where visually appealing crafts can gain significant attention. Overall, embroidery can indeed be a profitable venture, especially if you have a passion for the craft and a strategic approach to marketing your skills and products. The key to success lies in finding your niche, understanding your market, and continuously honing your embroidery skills to maintain high-quality and unique offerings. Read More: Where to Sell Wholesale Craft Supplies 50 Handmade Business Ideas You Can Start from Home 16 Craft Supply Storage Ideas Image: Envato Elements This article, "Places to Get Embroidery Supplies for Your Business" was first published on Small Business Trends View the full article

If you operate an embroidery business, having the proper supplies is essential for your success. It’s important to locate dependable suppliers for everything from embroidery designs to threads and machines. In this article, you’ll find sources for all the embroidery supplies necessary to ensure your business runs efficiently. The Embroidery Market The embroidery market is projected to experience significant growth in the future. According to industry reports, the market is expected to expand at a compound annual growth rate (CAGR) of 10.02% during the forecast period, which will result in a market value of about $5.4 billion in the coming years. The growth can be attributed to the increasing demand for embroidery products in the quilting and stitching industries, which are expected to drive market growth going forward. Top Places to Buy Embroidery Supplies Whether you’re starting out or an experienced embroiderer, finding quality hand embroidery supplies is essential. Check out this list of top places to buy the best materials and fabrics for all your projects. Amazon If you’re looking for a one-stop shop, Amazon is your go-to place. Here, you can find everything from threads and needles to machines and designs. With a wide range of prices and good customer service, Amazon is a convenient option. Etsy Etsy is a great marketplace for unique and creative handmade items, including embroidery supplies. Whether you’re looking for intricate patterns or natural fibers, you’ll be able to find something special. eBay When it comes to finding affordable embroidery supplies, eBay is the place to go. With a large selection of items from different sellers, you can find good deals and a wide range of products. Be sure to check out the reviews before buying! Joann Joann has everything you need for embroidery projects, from pre-printed kits to all the tools and materials. With an extensive selection of fabrics, threads, and other supplies, you’re sure to find what you need online or in-store. AllStitch AllStitch sells wholesale embroidery supplies for commercial and home machines at low prices. They offer brand names like Madeira and Ginger, extensive embroidery blanks, excellent customer service, and free shipping options. LoveCrafts LoveCrafts offers a variety of embroidery supplies and cross-stitch materials to suit different budgets while promoting a worldwide community of crafters. LoveCrafts has expanded to include LoveKnitting and LoveCrochet as part of its offerings. Snuggly Monkey Snuggly Monkey sells quality craft supplies for modern stitchers, curated by Claudia Martinez. The shop supports independent designers, reduces plastic waste, and practices social giving. As a crafter herself, Martinez prioritizes enjoyable creative experiences through high-quality supplies. The Embroidery Store The Embroidery Store supplies commercial embroidery with a full range of embroidery products, including backings, stabilizers, thread, bobbins, needles, hoops, and accessories. They offer online purchasing, and new items are regularly added. Colman & Company Colman and Company provides top-notch embroidery supplies along with a selection of over 50,000 wholesale products and equipment tailored for customizers and decorators. They also have a new shipping and pick-up location in Clearwater, FL, for wholesale items in Florida. Embroidery Central Embroidery Central offers quality hand embroidery supplies like hoops, needles, threads, fabrics, and software for stitching success. Keep your sewing shelves stocked for present and future projects. Essential Embroidery Supply Embroidery is a popular form of sewing that adds intricate designs and patterns to a garment. To create beautiful embroidered pieces, you’ll need essential embroidery supplies. Here are the top four items you need: Cotton Thread Cotton thread is one of the most popular choices for embroidery. It’s widely available and comes in a vast range of colors. Cotton thread is known for its softness and matte finish, making it ideal for projects that require a natural or rustic look. It’s also relatively strong and easy to work with, which is great for beginners. Silk Thread Silk thread is prized for its lustrous sheen and smooth texture. It’s a bit more delicate and expensive compared to cotton, but it offers a level of elegance and depth of color that is unmatched. Silk thread is often used for high-end embroidery projects, such as historical reproductions or fine art embroidery. Rayon Thread Rayon thread is recognized for its vibrant, shiny look. As a synthetic substitute for silk, it provides a comparable luster at a lower cost. However, it can be somewhat slippery to handle and may not be as long-lasting as cotton or silk. Metallic Thread Metallic thread adds a unique sparkle to embroidery projects. It’s made from a synthetic core wrapped in a metallic foil. This thread can be a bit challenging to work with due to its stiffness and tendency to fray, but it’s perfect for adding a special touch to holiday decorations or ornate designs. Linen Fabric Linen fabric is a traditional choice for embroidery. It has a natural, rustic look and feel, with a slightly irregular weave that adds character to the finished piece. Linen is particularly well-suited to traditional embroidery styles like crewel. Aida Cloth Aida cloth is a cotton fabric characterized by its evenly spaced, visible weave. It’s particularly popular for cross-stitch projects because the open weave makes it easy to count stitches and achieve precise designs. Evenweave Fabrics Evenweave fabrics, such as lugana or jobelan, are made with an equal number of threads in both directions, creating a uniform appearance. These fabrics are preferred for counted thread techniques and offer a smoother finish compared to Aida cloth. Canvas Canvas, specifically needlepoint canvas, is a stiff, open-weave fabric. It’s used predominantly for needlepoint and tapestry work. The rigid structure of the canvas makes it ideal for designs that cover the entire surface. Felt Felt is a non-woven fabric that’s great for appliqué work in embroidery. It doesn’t fray, which makes it easy to cut into various shapes and sizes. Felt adds texture and depth to embroidery projects, making it a favorite for children’s crafts and decorative pieces. Beads and Sequins Beads and sequins can be added to embroidery projects for extra embellishment. They come in various shapes, sizes, and colors, allowing for a lot of creativity in design. Beads and sequins are often sewn onto the fabric alongside traditional stitching for a decorative effect. MaterialDescriptionPropertiesIdeal Use Cotton ThreadWidely available, comes in many colors, known for its softness and matte finish.Soft, Matte, Strong, Easy to Work WithProjects requiring a natural look, beginner-friendly Silk ThreadPrized for its lustrous sheen and smooth texture, often used for high-end projects.Lustrous, Smooth, Delicate, ElegantHigh-end embroidery, fine art, historical reproductions Rayon ThreadBright, glossy appearance, a synthetic alternative to silk, more affordable.Glossy, Bright, Synthetic, AffordableAffordable alternative for shiny finishes, decorative pieces Metallic ThreadMade from synthetic core and metallic foil, adds sparkle, can be challenging to work with.Sparkly, Stiff, Synthetic, ChallengingHoliday decorations, ornate designs, special touches Linen FabricNatural, rustic look with slightly irregular weave, suited for traditional styles like crewel.Natural, Rustic, Traditional, CharacterfulTraditional embroidery styles, such as crewel Aida ClothCotton fabric with evenly spaced weave, popular for cross-stitch due to ease of counting stitches.Evenly Spaced Weave, Easy to Count, CottonCross-stitch projects, precise designs Evenweave FabricsUniform appearance with an equal number of threads in both directions, smoother than Aida.Uniform, Smooth, Even Threads, Counted Thread TechniquesCounted thread techniques, projects needing a smoother finish CanvasStiff, open-weave fabric, used for needlepoint and tapestry, ideal for full-cover designs.Stiff, Open-Weave, Rigid, Full-CoverNeedlepoint, tapestry, designs covering entire surface FeltNon-woven, doesn't fray, great for appliqué, adds texture and depth to projects.Non-Woven, Textured, Versatile, Child-FriendlyAppliqué work, children's crafts, decorative pieces Beads and SequinsUsed for extra embellishment, available in various shapes and sizes, sewn onto fabric.Decorative, Varied Shapes/Sizes, Creative, Adds EmbellishmentExtra embellishment, decorative stitching Tools for Embroidery Businesses Embroidery businesses require specialized tools to produce high-quality stitched products. From embroidery machines to software, here are the top seven tools every embroidery business needs: Embroidery Needles Embroidery needles are specially designed with a long eye to make threading easier, particularly when using multiple strands of thread. The sizes vary, with smaller needles used for fine, detailed work and larger needles for heavier fabrics or threads. Choosing the right needle size and type (such as sharp or blunt tip) is crucial for the ease of stitching and the quality of the final work. Embroidery Hoops Embroidery hoops are used to keep the fabric taut while stitching. They consist of two rings; the fabric is placed over the smaller ring, and the larger ring is placed on top and tightened to hold the fabric in place. This tension helps in maintaining even stitches and prevents puckering of the fabric. Hoops come in various sizes and materials, such as wood or plastic. Scissors A good pair of sharp scissors is essential in embroidery for cutting threads neatly. Embroidery scissors are typically small with fine points, allowing for precision in cutting close to the fabric without snipping the stitches. Some embroiderers use separate scissors for fabric and threads to maintain sharpness. Transfer Tools Transfer tools, such as transfer pens, pencils, or carbon paper, are used to transfer designs onto the fabric. This step is essential for ensuring accuracy in following the embroidery pattern. The choice of transfer tool depends on the fabric type and the complexity of the design. Thimble A thimble is a small protective tool worn on the finger to help push the needle through the tough fabric. It prevents soreness and injury from repeated needle pricks. Thimbles are available in various materials like metal, leather, or rubber. Thread Organizer A thread organizer helps in managing different colors of threads, especially in complex designs with many shades. It prevents tangling and makes it easier to find the right color quickly. Magnifying Glass For intricate work, a magnifying glass can be incredibly helpful, especially for those with vision difficulties. It enlarges the work area, making it easier to see fine details and ensuring precision in stitches. Light Source Good lighting is essential in embroidery to prevent eye strain and to ensure color accuracy. A well-lit work area makes it easier to see the stitches and work for longer periods comfortably. Embroidery Machine Embroidery machines are the most important tool for any embroidery business that produces large volumes. Choose a machine that can handle a variety of fabrics and designs and that’s easy to use and maintain. Machine Embroidery Needles Machine embroidery needles are specifically crafted for use with embroidery machines, enabling the creation of accurate stitches. It’s important to select needles that are compatible with both your machine and the fabric you plan to use. Digitizing Software Digitizing software is essential for converting images and designs into stitch files that can be used by an embroidery machine. Look for software that’s easy to use and offers a wide range of features. Stabilizer A stabilizer is a must-have for embroidery businesses. It’s used to support fabric during stitching, and it helps prevent puckering, stretching, and distortion. Choose a stabilizer that’s compatible with your fabric and design. Thread Rack A thread rack is an essential tool for organizing embroidery thread. It keeps thread spools neat and easily accessible, and it can help prevent tangles and snarls. Heat Press Heat presses are an essential tool for applying heat transfers to garments. They allow you to create high-quality and long-lasting designs on a wide range of fabrics. ToolDescriptionUsageType Embroidery NeedlesSpecially designed with a long eye for easy threading, used for different fabric types and threads.Hand embroidery for various styles and materials.Hand Embroidery Embroidery HoopsConsists of two rings to keep fabric taut, aiding in even stitches and preventing puckering.Hand embroidery, particularly for even stitching and fabric management.Hand Embroidery ScissorsSmall, sharp scissors with fine points for precise cutting of threads without snipping stitches.Cutting threads and possibly fabric in all types of embroidery.General Transfer ToolsUsed for transferring designs onto fabric; includes pens, pencils, or carbon paper.Transferring patterns onto fabric in hand and machine embroidery.General ThimbleWorn on the finger to push the needle through tough fabric, preventing injury.Hand embroidery, especially when dealing with thick or tough fabrics.Hand Embroidery Thread OrganizerHelps manage different thread colors, preventing tangling and facilitating easy color selection.Thread management in both hand and machine embroidery.General Magnifying GlassEnlarges work area for precision in detailed work, especially beneficial for those with vision difficulties.Hand embroidery, especially for intricate designs.Hand Embroidery Light SourceProvides adequate lighting to prevent eye strain and ensure color accuracy during stitching.All types of embroidery to enhance visibility.General Embroidery MachineCrucial for businesses producing large volumes, suitable for various fabrics and designs.Commercial and high-volume embroidery projects.Machine Embroidery Machine Embroidery NeedlesDesigned for embroidery machines to create precise stitches; must be compatible with the machine.Machine embroidery for precise and consistent stitching.Machine Embroidery Digitizing SoftwareConverts images into stitch files for use by embroidery machines; features vary by software.Design preparation for machine embroidery.Machine Embroidery StabilizerSupports fabric during stitching to prevent puckering, stretching, and distortion.Essential for both hand and machine embroidery to maintain fabric quality.General Thread RackOrganizes thread spools, keeping them neat, accessible, and tangle-free.Organizing threads in machine and hand embroidery setups.General Heat PressUsed for applying heat transfers to garments, creating high-quality, long-lasting designs.Primarily used in commercial settings for applying designs to fabric.Machine Embroidery What Brand is Best for Embroidery Supplies? There is no one “best” brand for embroidery supplies as it depends on personal preference and the specific needs of the project. However, some popular and reliable brands include Sulky and Madeira. What’s the Best Source for Wholesale Embroidery Supplies? The best source for wholesale embroidery supplies varies. Options include Etsy, Amazon, EmbroideryDesigns.com, and eBay. Compare prices and quality for the best deal. Can You Make Money by Embroidering? Yes, you can make money by embroidering. Embroidery, with its unique blend of traditional craftsmanship and modern appeal, offers various avenues for generating income. The demand for personalized, handcrafted items has grown significantly, creating numerous opportunities for skilled embroiderers to monetize their craft. Here are some ways in which embroidery can be turned into a profitable business: Custom Embroidery Services: Offering custom embroidery services for individuals or businesses can be lucrative. This includes personalizing items like clothing, hats, bags, and linens with names, logos, or unique designs. Selling Handcrafted Embroidery Items: Creating and selling hand-embroidered items such as wall art, home decor, and clothing accessories can attract customers looking for unique, handmade products. Online marketplaces like Etsy or craft fairs are great platforms for selling these items. Embroidery Workshops and Classes: If you have a knack for teaching, conducting workshops or classes can be a great way to earn money. This can be done locally or online through video tutorials and webinars, catering to people interested in learning embroidery. Collaborating with Fashion Designers: Partnering with fashion designers to provide bespoke embroidery designs for their collections can be profitable. This can range from high-end, intricate designs to simpler, more casual styles. Corporate Contracts: Securing contracts with corporate clients for uniform embroidery can provide a steady source of income. Companies often look for services that can provide embroidered logos on employee uniforms, promotional clothing, and merchandise. Creating Embroidery Patterns and Kits: Another way to earn money is by designing and selling embroidery patterns and DIY kits. This option attracts fellow embroidery enthusiasts who are in search of new designs to experiment with. Online Sales of Embroidered Art: Selling embroidered art pieces through online platforms allows you to connect with a broader audience. This can feature intricate and artistic designs that are framed and ready for display. Customized Gifts and Souvenirs: Producing embroidered gifts and souvenirs for special occasions like weddings, anniversaries, or holidays can attract customers looking for personalized items. Consignment in Local Stores or Galleries: Placing your embroidered goods on consignment in local boutiques, craft stores, or galleries can help reach customers who appreciate artisanal work. Social Media and Online Marketing: Leveraging social media platforms to showcase your work can attract clients and help build a brand. This includes platforms like Instagram, Pinterest, and Facebook, where visually appealing crafts can gain significant attention. Overall, embroidery can indeed be a profitable venture, especially if you have a passion for the craft and a strategic approach to marketing your skills and products. The key to success lies in finding your niche, understanding your market, and continuously honing your embroidery skills to maintain high-quality and unique offerings. Read More: Where to Sell Wholesale Craft Supplies 50 Handmade Business Ideas You Can Start from Home 16 Craft Supply Storage Ideas Image: Envato Elements This article, "Places to Get Embroidery Supplies for Your Business" was first published on Small Business Trends View the full article

KitchenAid just unveiled its “color of the year,” a retro, comforting Butter yellow. While most people are aware of Pantone’s color of the year program (hello, Mocha Mousse), fewer might be clued in to the fact that the beloved appliance company KitchenAid has been running its own version of the concept since 2017. Each year, KitchenAid picks a trendy new hue to outfit a line of its iconic stand mixers. In 2023, the pick was an electric pink Hibiscus, followed by a powdery Blue Salt in 2024. Now the company is all-in on its nostalgic buttery hue. The new mixer retails online for $499.99. [Photo: KitchenAid] A team of analysts from KitchenAid’s parent company, Whirlpool, work year-round to identify culturally relevant colors for new products. The color of the year program is a way to highlight that work—and, conveniently, it taps into the consumer demand for colorful cookware that has helped brands like Our Place and Le Creuset amass loyal followings. Brittni Pertijs is a color, material, and finish design manager at Whirlpool. She says her team has had their eye on yellow for color of the year since 2019, when mustard first started becoming a popular hue. “The main goal with the color of the year program is to look at the drivers of social cultural trends and filter those through the KitchenAid brand lens,” Pertijs says. “Then, we forecast how people may want to feel in the year of launch—in this case, those feelings were comfort and optimism. From there, we look at our color tracking to identify which tones seem to be emerging and which align best with interior design trends.” [Photo: KitchenAid] Butter yellow is an apt choice, given that the soft, retro hue is having something of a modern-day revival. Back in December, Pinterest predicted that 2025 would see a resurgence of youthful primary colors in interior design. In January, the platform spotlighted butter yellow as one of its five colors of the year, given that searches for “butter yellow” on the site were up 115%, while “butter yellow nails” saw interest spike by 1,835%. Pertijs’s team identified their perfect butter yellow shade by collecting a range of potential samples, including a vintage butter knife found in an antique shop. The final hue is somewhat brighter than plain butter, but it’s just right to evoke the warm and fuzzy feelings of your grandma’s 1960s-era kitchen. “Butter is so comforting, yet indulgent,” Pertijs says. “The soft color has just enough energy to spark that feeling of joy. We literally wrote a love letter to Butter as we were building our inspiration around this year’s selection.” View the full article

Personal brands play a big role in the cosmetics industry, especially with the rise of social media influencers and beauty gurus. These individuals often leverage their personal brand to launch their own cosmetic line, capitalizing on their loyal followers and unique aesthetic. Personal makeup brands can bring authenticity, relatability, and a strong connection to consumers, which are invaluable assets in the highly competitive cosmetics market. Read on for a guide on how to start a business in this exciting industry. The Cosmetics Industry Today The cosmetics industry in the US is robust, and the beauty industry is continuously evolving. The global beauty industry is driven by factors such as consumer demand for innovative products, increasing emphasis on self-care and personal grooming, and the influence of social media on beauty trends. With challenges like regulatory scrutiny and market saturation, the US cosmetics industry remains dynamic, with ample opportunities for new entrants to carve out their niche. Why Start Your Own Makeup Line? There are several compelling reasons to start a makeup line and establish a beauty brand, including: Passion for beauty and cosmetics: A number of entrepreneurs who embark on creating cosmetic lines are motivated by their deep appreciation for makeup and skincare products. Creative expression: Launching a makeup line in the cosmetics business allows individuals to express their creativity through product formulation, packaging design, and branding. Business opportunity: The makeup industry offers significant potential for profit and growth, especially with the right combination of innovation, quality, and marketing. Addressing unmet needs: Identifying gaps in the market or specific consumer pain points can inspire entrepreneurs to create unique products that fulfill those needs. Initial Steps to Starting a Makeup Line Developing a Business Plan for Your Makeup Line Creating a business plan for a makeup line is crucial among the essential building blocks for new businesses to succeed. This process includes several key components that establish the foundation for your business’s structure, strategy, and financial planning. Below is a detailed overview of each of these components: Conduct Market Research Look into common business structures and choose one that suits your business needs. Analyze current makeup industry trends to identify potential opportunities. Study consumer behavior to understand their preferences and needs. Evaluate competitors to identify their strengths, weaknesses, and market positioning. Identify gaps in the market that your makeup line can fill. Define Your Target Audience and Brand Identity Determine the demographics and psychographics of your ideal customer, such as age, gender, lifestyle, and beauty preferences. Develop a brand identity that appeals to your target audience, including your brand’s mission, values, and personality. Choose a brand name, logo, and design theme that reflects your brand identity and resonates with your target market. Outline Your Product Line Decide on the types of makeup products you will offer (e.g., foundations, lipsticks, eyeshadows). Define the formulations for your products, considering aspects like ingredients, benefits, and performance. Design packaging that aligns with your brand identity and appeals to your target audience while also being functional and sustainable. Develop pricing strategies that reflect the value of your products, considering factors like production costs, market positioning, and consumer willingness to pay. Create a Sales and Marketing Plan Identify the most effective sales channels for your makeup line, such as online platforms, retail partnerships, or direct sales. Develop a marketing strategy that includes a mix of digital marketing, social media, influencer collaborations, and traditional advertising to reach your target audience. Organize promotional activities, including product launches, events, and special offers, to spark interest and boost sales. Establish Operational and Logistical Processes Source high-quality suppliers for ingredients and packaging materials, prioritizing reliability, sustainability, and ethical practices. Choose manufacturing partners that can meet your quality standards, production needs, and timelines. Set up distribution channels to efficiently get your products to market, whether through direct-to-consumer shipping, retail partners, or distribution centers. Set Financial Projections and Budget Calculate your initial startup expenses, which should encompass product development, branding, legal fees, and inventory costs. Project ongoing expenses, such as manufacturing, marketing, staffing, and operational costs. Forecast sales based on market analysis, pricing strategies, and marketing efforts. Plan for contingencies by setting aside a budget for unexpected expenses. By carefully planning each of these elements, you can develop a thorough business plan that not only facilitates the launch of your makeup line but also fosters its growth and sustainability in the competitive beauty industry. Legal Considerations and Brand Protection for Makeup Lines Choose a unique and memorable brand name that is legally available for use and registration. Secure trademarks for your brand name, logos, and product names to protect your intellectual property. Comply with regulatory requirements for cosmetics labeling, ingredient disclosure, and product safety testing. Consider forming a legal entity, such as an LLC or corporation, to protect your personal assets and limit liability. Draft contracts and agreements with suppliers, manufacturers, distributors, and any other business partners. Funding Your Makeup Business Venture Assess your startup costs, including product development, manufacturing, branding, marketing, and distribution expenses. Consider various funding options, including personal savings, loans, investments from family and friends, crowdfunding, or venture capital. Think about bootstrapping or starting on a smaller scale to reduce initial financial risks and demonstrate the viability of your makeup line before looking for external funding. Create a detailed business plan along with financial projections to share with potential investors or lenders. Starting a Makeup Line: Step by Step These are foundational steps to consider when starting a makeup line, but each venture will have its unique challenges and requirements based on factors like product niche, target market, and business goals. Building Your Makeup Line Business Model Define your unique selling proposition (USP) and pricing strategy to differentiate your products in the market while ensuring profitability. Identifying Your Target Market in the Cosmetics Industry Conduct thorough market research to understand the demographics, psychographics, and purchasing behavior of your ideal customers, allowing you to tailor your products and marketing efforts accordingly. Sourcing Ingredients and Manufacturers Prioritize quality and consistency when sourcing ingredients and manufacturers, and consider factors like ethical sourcing, production capacity, and regulatory compliance. Exploring Private Label Options Evaluate private label options carefully, considering factors like product customization, minimum order quantities, lead times, and the level of control you want over product formulation and branding. Product Development and Testing Invest in rigorous product development and testing processes to ensure the safety, efficacy, and quality of your makeup products, including formulation testing, stability testing, and consumer trials. Creating Your Makeup Line Brand Create a cohesive brand identity that embodies your values, connects with your target audience, and distinguishes you from competitors. This identity should include elements such as your brand name, logo, packaging design, and messaging. Marketing and Selling Your Makeup Line Building an Online Presence for Your Cosmetics Line Utilize an e-commerce platform or website startup guide to create a visually appealing and user-friendly website for your cosmetics line, optimizing it for search engines and incorporating features like product descriptions, images, customer reviews, and secure payment options to enhance the online shopping experience for your customers. How Makeup Lines Can Leverage Social Media Leverage social media platforms such as Instagram, TikTok, and YouTube to showcase your makeup products through engaging content like tutorials, product reviews, behind-the-scenes glimpses, and user-generated content, fostering a sense of community and authenticity while driving brand awareness, engagement, and sales. Launching Your Makeup Line Generate buzz and excitement around your makeup line launch by implementing a strategic marketing plan that includes teaser campaigns, influencer partnerships, press releases, and social media promotion. Then, create a memorable launch event or online release that captures the attention of your target audience and drives initial sales momentum. StepKey Focus AreasObjectivesConsiderations Building Your Makeup Line Business Model- Unique Selling Proposition (USP) - Pricing strategy- Differentiate products - Ensure profitability- Market positioning - Cost analysis - Revenue projections Identifying Your Target Market- Demographics - Psychographics - Purchasing behavior- Tailor products and marketing - Enhance customer relevance- Market research methods - Customer segmentation - Competitor analysis Sourcing Ingredients and Manufacturers- Ingredient quality - Manufacturer reliability - Ethical sourcing- Maintain product quality and consistency - Ensure regulatory compliance- Supplier vetting - Production capacity - Supply chain management Exploring Private Label Options- Product customization - Minimum order quantities - Lead times- Determine level of brand control - Optimize cost and efficiency- Private label agreements - Branding limitations - Inventory management Product Development and Testing- Formulation testing - Stability testing - Consumer trials- Ensure safety, efficacy, and quality - Validate product appeal- Regulatory compliance - Testing protocols - Feedback collection Creating Your Makeup Line Brand- Brand identity - Packaging design - Brand messaging- Establish brand recognition - Resonate with target audience- Branding strategy - Design elements - Message consistency Marketing and Selling Your Makeup Line - Building an Online Presence- E-commerce platform - Website optimization - Customer experience- Enhance online shopping experience - Improve visibility and reach- SEO strategies - User interface design - Payment security - Leveraging Social Media- Content engagement - Community building - Brand awareness- Drive engagement and sales - Foster brand authenticity- Content strategy - Platform selection - Analytics monitoring Launching Your Makeup Line- Marketing plan - Influencer partnerships - Launch event- Generate buzz and initial sales momentum - Capture target audience attention- Promotional tactics - Event planning - Sales channels https://youtube.com/watch?v=4wRfRP4f7z8%3Fsi%3D22HsPM9YYxcBIXM6 FAQs: How to Start a Makeup Line How much does it cost to start a makeup line? The cost to start a makeup line can vary widely depending on factors such as product complexity, manufacturing processes, packaging design, branding, marketing efforts, and distribution channels. For example, developing a skin cream could require initial investments in formulation research, ingredient sourcing, manufacturing equipment, packaging materials, branding, regulatory compliance, and marketing. Costs for launching a single skincare product may range from a few thousand dollars to tens of thousands or more, depending on the quality and scale of the operation. What are the challenges of entering the makeup business? Some challenges of starting a makeup line include fierce competition in the cosmetics industry, high upfront costs for product development and manufacturing, stringent regulatory requirements for cosmetics labeling and safety testing, establishing brand credibility and consumer trust, securing retail distribution channels, and navigating market trends and shifts in consumer preferences. Can a small makeup line compete in the cosmetic industry? While the cosmetics industry is dominated by large established brands, small makeup lines can still compete by leveraging niche markets, focusing on product innovation and quality, building a strong brand identity and community engagement, utilizing digital marketing and social media channels to reach target audiences directly, offering personalized customer experiences, and cultivating strategic partnerships with retailers or influencers. How can a new makeup business compete with established beauty brands? Here’s a business startup checklist for makeup businesses that want to compete with larger brands: Identify a unique niche or target market that is underserved by larger brands. Emphasize product differentiation through innovative formulations, packaging, or branding. Prioritize quality and customer satisfaction to build loyalty and word-of-mouth referrals. Enhance your digital marketing strategies to boost online visibility and connect directly with consumers. Seek collaborations or partnerships with influencers, bloggers, or complementary brands to expand reach and credibility. Can you start a makeup business solely online? Yes, it is possible to start a makeup line solely as an online business. Launching a cosmetics brand online offers several advantages, including lower startup costs compared to establishing a physical retail presence, global reach and accessibility to a wider audience, flexibility in product offerings and marketing strategies, real-time customer feedback and analytics for informed decision-making, and the ability to scale and adapt quickly in response to market trends and consumer demand. However, it’s essential to invest in a user-friendly e-commerce platform, effective digital marketing strategies, and exceptional customer service to succeed in the competitive online landscape. Image: Envato Elements This article, "How to Start a Makeup Line" was first published on Small Business Trends View the full article

Personal brands play a big role in the cosmetics industry, especially with the rise of social media influencers and beauty gurus. These individuals often leverage their personal brand to launch their own cosmetic line, capitalizing on their loyal followers and unique aesthetic. Personal makeup brands can bring authenticity, relatability, and a strong connection to consumers, which are invaluable assets in the highly competitive cosmetics market. Read on for a guide on how to start a business in this exciting industry. The Cosmetics Industry Today The cosmetics industry in the US is robust, and the beauty industry is continuously evolving. The global beauty industry is driven by factors such as consumer demand for innovative products, increasing emphasis on self-care and personal grooming, and the influence of social media on beauty trends. With challenges like regulatory scrutiny and market saturation, the US cosmetics industry remains dynamic, with ample opportunities for new entrants to carve out their niche. Why Start Your Own Makeup Line? There are several compelling reasons to start a makeup line and establish a beauty brand, including: Passion for beauty and cosmetics: A number of entrepreneurs who embark on creating cosmetic lines are motivated by their deep appreciation for makeup and skincare products. Creative expression: Launching a makeup line in the cosmetics business allows individuals to express their creativity through product formulation, packaging design, and branding. Business opportunity: The makeup industry offers significant potential for profit and growth, especially with the right combination of innovation, quality, and marketing. Addressing unmet needs: Identifying gaps in the market or specific consumer pain points can inspire entrepreneurs to create unique products that fulfill those needs. Initial Steps to Starting a Makeup Line Developing a Business Plan for Your Makeup Line Creating a business plan for a makeup line is crucial among the essential building blocks for new businesses to succeed. This process includes several key components that establish the foundation for your business’s structure, strategy, and financial planning. Below is a detailed overview of each of these components: Conduct Market Research Look into common business structures and choose one that suits your business needs. Analyze current makeup industry trends to identify potential opportunities. Study consumer behavior to understand their preferences and needs. Evaluate competitors to identify their strengths, weaknesses, and market positioning. Identify gaps in the market that your makeup line can fill. Define Your Target Audience and Brand Identity Determine the demographics and psychographics of your ideal customer, such as age, gender, lifestyle, and beauty preferences. Develop a brand identity that appeals to your target audience, including your brand’s mission, values, and personality. Choose a brand name, logo, and design theme that reflects your brand identity and resonates with your target market. Outline Your Product Line Decide on the types of makeup products you will offer (e.g., foundations, lipsticks, eyeshadows). Define the formulations for your products, considering aspects like ingredients, benefits, and performance. Design packaging that aligns with your brand identity and appeals to your target audience while also being functional and sustainable. Develop pricing strategies that reflect the value of your products, considering factors like production costs, market positioning, and consumer willingness to pay. Create a Sales and Marketing Plan Identify the most effective sales channels for your makeup line, such as online platforms, retail partnerships, or direct sales. Develop a marketing strategy that includes a mix of digital marketing, social media, influencer collaborations, and traditional advertising to reach your target audience. Organize promotional activities, including product launches, events, and special offers, to spark interest and boost sales. Establish Operational and Logistical Processes Source high-quality suppliers for ingredients and packaging materials, prioritizing reliability, sustainability, and ethical practices. Choose manufacturing partners that can meet your quality standards, production needs, and timelines. Set up distribution channels to efficiently get your products to market, whether through direct-to-consumer shipping, retail partners, or distribution centers. Set Financial Projections and Budget Calculate your initial startup expenses, which should encompass product development, branding, legal fees, and inventory costs. Project ongoing expenses, such as manufacturing, marketing, staffing, and operational costs. Forecast sales based on market analysis, pricing strategies, and marketing efforts. Plan for contingencies by setting aside a budget for unexpected expenses. By carefully planning each of these elements, you can develop a thorough business plan that not only facilitates the launch of your makeup line but also fosters its growth and sustainability in the competitive beauty industry. Legal Considerations and Brand Protection for Makeup Lines Choose a unique and memorable brand name that is legally available for use and registration. Secure trademarks for your brand name, logos, and product names to protect your intellectual property. Comply with regulatory requirements for cosmetics labeling, ingredient disclosure, and product safety testing. Consider forming a legal entity, such as an LLC or corporation, to protect your personal assets and limit liability. Draft contracts and agreements with suppliers, manufacturers, distributors, and any other business partners. Funding Your Makeup Business Venture Assess your startup costs, including product development, manufacturing, branding, marketing, and distribution expenses. Consider various funding options, including personal savings, loans, investments from family and friends, crowdfunding, or venture capital. Think about bootstrapping or starting on a smaller scale to reduce initial financial risks and demonstrate the viability of your makeup line before looking for external funding. Create a detailed business plan along with financial projections to share with potential investors or lenders. Starting a Makeup Line: Step by Step These are foundational steps to consider when starting a makeup line, but each venture will have its unique challenges and requirements based on factors like product niche, target market, and business goals. Building Your Makeup Line Business Model Define your unique selling proposition (USP) and pricing strategy to differentiate your products in the market while ensuring profitability. Identifying Your Target Market in the Cosmetics Industry Conduct thorough market research to understand the demographics, psychographics, and purchasing behavior of your ideal customers, allowing you to tailor your products and marketing efforts accordingly. Sourcing Ingredients and Manufacturers Prioritize quality and consistency when sourcing ingredients and manufacturers, and consider factors like ethical sourcing, production capacity, and regulatory compliance. Exploring Private Label Options Evaluate private label options carefully, considering factors like product customization, minimum order quantities, lead times, and the level of control you want over product formulation and branding. Product Development and Testing Invest in rigorous product development and testing processes to ensure the safety, efficacy, and quality of your makeup products, including formulation testing, stability testing, and consumer trials. Creating Your Makeup Line Brand Create a cohesive brand identity that embodies your values, connects with your target audience, and distinguishes you from competitors. This identity should include elements such as your brand name, logo, packaging design, and messaging. Marketing and Selling Your Makeup Line Building an Online Presence for Your Cosmetics Line Utilize an e-commerce platform or website startup guide to create a visually appealing and user-friendly website for your cosmetics line, optimizing it for search engines and incorporating features like product descriptions, images, customer reviews, and secure payment options to enhance the online shopping experience for your customers. How Makeup Lines Can Leverage Social Media Leverage social media platforms such as Instagram, TikTok, and YouTube to showcase your makeup products through engaging content like tutorials, product reviews, behind-the-scenes glimpses, and user-generated content, fostering a sense of community and authenticity while driving brand awareness, engagement, and sales. Launching Your Makeup Line Generate buzz and excitement around your makeup line launch by implementing a strategic marketing plan that includes teaser campaigns, influencer partnerships, press releases, and social media promotion. Then, create a memorable launch event or online release that captures the attention of your target audience and drives initial sales momentum. StepKey Focus AreasObjectivesConsiderations Building Your Makeup Line Business Model- Unique Selling Proposition (USP) - Pricing strategy- Differentiate products - Ensure profitability- Market positioning - Cost analysis - Revenue projections Identifying Your Target Market- Demographics - Psychographics - Purchasing behavior- Tailor products and marketing - Enhance customer relevance- Market research methods - Customer segmentation - Competitor analysis Sourcing Ingredients and Manufacturers- Ingredient quality - Manufacturer reliability - Ethical sourcing- Maintain product quality and consistency - Ensure regulatory compliance- Supplier vetting - Production capacity - Supply chain management Exploring Private Label Options- Product customization - Minimum order quantities - Lead times- Determine level of brand control - Optimize cost and efficiency- Private label agreements - Branding limitations - Inventory management Product Development and Testing- Formulation testing - Stability testing - Consumer trials- Ensure safety, efficacy, and quality - Validate product appeal- Regulatory compliance - Testing protocols - Feedback collection Creating Your Makeup Line Brand- Brand identity - Packaging design - Brand messaging- Establish brand recognition - Resonate with target audience- Branding strategy - Design elements - Message consistency Marketing and Selling Your Makeup Line - Building an Online Presence- E-commerce platform - Website optimization - Customer experience- Enhance online shopping experience - Improve visibility and reach- SEO strategies - User interface design - Payment security - Leveraging Social Media- Content engagement - Community building - Brand awareness- Drive engagement and sales - Foster brand authenticity- Content strategy - Platform selection - Analytics monitoring Launching Your Makeup Line- Marketing plan - Influencer partnerships - Launch event- Generate buzz and initial sales momentum - Capture target audience attention- Promotional tactics - Event planning - Sales channels https://youtube.com/watch?v=4wRfRP4f7z8%3Fsi%3D22HsPM9YYxcBIXM6 FAQs: How to Start a Makeup Line How much does it cost to start a makeup line? The cost to start a makeup line can vary widely depending on factors such as product complexity, manufacturing processes, packaging design, branding, marketing efforts, and distribution channels. For example, developing a skin cream could require initial investments in formulation research, ingredient sourcing, manufacturing equipment, packaging materials, branding, regulatory compliance, and marketing. Costs for launching a single skincare product may range from a few thousand dollars to tens of thousands or more, depending on the quality and scale of the operation. What are the challenges of entering the makeup business? Some challenges of starting a makeup line include fierce competition in the cosmetics industry, high upfront costs for product development and manufacturing, stringent regulatory requirements for cosmetics labeling and safety testing, establishing brand credibility and consumer trust, securing retail distribution channels, and navigating market trends and shifts in consumer preferences. Can a small makeup line compete in the cosmetic industry? While the cosmetics industry is dominated by large established brands, small makeup lines can still compete by leveraging niche markets, focusing on product innovation and quality, building a strong brand identity and community engagement, utilizing digital marketing and social media channels to reach target audiences directly, offering personalized customer experiences, and cultivating strategic partnerships with retailers or influencers. How can a new makeup business compete with established beauty brands? Here’s a business startup checklist for makeup businesses that want to compete with larger brands: Identify a unique niche or target market that is underserved by larger brands. Emphasize product differentiation through innovative formulations, packaging, or branding. Prioritize quality and customer satisfaction to build loyalty and word-of-mouth referrals. Enhance your digital marketing strategies to boost online visibility and connect directly with consumers. Seek collaborations or partnerships with influencers, bloggers, or complementary brands to expand reach and credibility. Can you start a makeup business solely online? Yes, it is possible to start a makeup line solely as an online business. Launching a cosmetics brand online offers several advantages, including lower startup costs compared to establishing a physical retail presence, global reach and accessibility to a wider audience, flexibility in product offerings and marketing strategies, real-time customer feedback and analytics for informed decision-making, and the ability to scale and adapt quickly in response to market trends and consumer demand. However, it’s essential to invest in a user-friendly e-commerce platform, effective digital marketing strategies, and exceptional customer service to succeed in the competitive online landscape. Image: Envato Elements This article, "How to Start a Makeup Line" was first published on Small Business Trends View the full article

I once hired an executive—we’ll call her Alice—who elevated our company overnight. She helped shape our strategy, built a great team, and brought instant credibility to our brand. Our growth accelerated. The board respected her. The team loved her. I felt lucky to have her. But five years later, things had changed. Alice looked exhausted. She was short-tempered in meetings. One of her best people left. The team’s performance stalled. She wasn’t making obvious mistakes, but she was slowing the business down. Looking back, the signs were there, but I looked past them—like many CEOs do. When an executive has been a major contributor to success, it’s easy to let loyalty, optimism, or past achievements cloud your judgment. When I finally sat down with Alice and told her I thought it was time for a change, she seemed hurt—but also relieved. She knew it, too. The conversation was difficult but necessary. If you’re a CEO, this moment will come for you, too. Changing executives isn’t about whether someone is capable or not. More often, it’s about whether the executive who was right for yesterday is still right for tomorrow. The hardest part isn’t making the call when the numbers are bad, the team is frustrated, or the board is raising concerns. By then, the answer is obvious but the damage—to both the business and the individual—has already been done. The real challenge is recognizing the early warning signs before failure happens. Here are five signals to watch for: 1. They Hire for Yesterday, Not Tomorrow Great executives hire people who push them, challenge them, and bring new capabilities into the organization. But when an executive stops scaling, their hiring reflects it. Instead of bringing in talent that stretches the company’s future potential, they hire for what they already know—people with skill sets that made sense in the last stage of growth, not the next one. Even worse, they may avoid hiring people who are more experienced than they are, fearing they’ll be outshined. This is one of the subtlest but most telling signs that an executive isn’t evolving with the business. Strong leaders aren’t threatened by A-players; they seek them out. 2. They’re Getting Caught Flat-Footed Early in a company’s growth, a strong executive is ahead of the curve. They anticipate problems before they arise and see opportunities before the competition does. But as the company scales, things get more complex—market dynamics shift, operations grow more intricate, and leadership requires a different level of execution. An executive who once led with foresight can suddenly find themselves constantly reacting, caught off guard in ways they never were before. Often, it’s not that they’ve lost their strategic instincts—it’s that the business has entered a stage they’ve never navigated before, and their previous playbook no longer applies. 3. Their Team Doesn’t Know Where They’re Going A key role of any executive is ensuring their team understands the company’s strategy and how it translates into their function. In a small company, this is relatively straightforward—the strategy is narrow, and the CEO is often close to employees, reinforcing the vision directly. But as the company grows, that changes. The strategy becomes more complex, and executives—not the CEO—become responsible for making sure their teams understand how their work connects to the bigger picture. If employees seem unclear on the company’s direction or their role in it, it’s a sign that their leader isn’t effectively setting strategic clarity. And it’s not just about communication; it’s about an executive’s ability to process complexity, distill it into actionable priorities, and inspire alignment. 4. They Struggle to Translate Strategy into Execution Similarly, in a company’s early stages, translating strategy into action is relatively simple: The organization is smaller and the steps to execution are clear. But as the company grows, the gap between strategy and execution widens. Success requires more than just understanding company goals; it requires breaking them down into operational plans with clear milestones, defined ownership, and built-in accountability. An executive who once thrived in a lean, fast-moving environment may start to struggle as the organization becomes more complex. If they can no longer connect long-term strategy to day-to-day execution, teams lose focus, decisions get delayed, and momentum fades. 5. They’re in Nonstop Operational Meetings Great executives elevate themselves over time. They move from being operators to being leaders—setting direction, aligning the team, empowering their managers, and ensuring execution through others. But when an executive can’t scale, they get pulled deeper into the weeds. Instead of creating an environment where the strategy, expectations, and processes are in place for the team to operate, they’re stuck firefighting. If they’re constantly in meetings troubleshooting operational issues, solving tactical problems, or micromanaging details, it’s a sign that the business is running them—not the other way around. What Do You Do When You See These Signs? These are the warning signs I’ve learned to watch for, but spotting them doesn’t always mean an executive needs to go. If an executive is struggling to translate company strategy for their team, for example, it could be a sign that the strategy itself isn’t well-defined. And if they’re micromanaging, it may be a reflection of the expectations, culture, or tone set by the CEO. That’s why the first step should always be feedback and coaching. But if the same patterns persist despite candid conversations and support, waiting longer won’t fix the problem. It will just delay the inevitable. Companies don’t move backward. Some leaders recognize these gaps and rise to the challenge. Others don’t. And when they don’t, it’s not a failure—it’s simply that their strengths align with an earlier stage of the company’s journey, not where it’s headed next. Making an executive change is disruptive. It’s expensive. It can be risky. But failing to make a change is often exponentially more so. The CEOs who scale companies successfully are the ones who make these calls early—before the business, the team, or the results force their hand. When it comes to evolving the executive team, like many other areas of leadership, knowing what to do is rarely the hardest part. Knowing when to act is. View the full article

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Google’s John Mueller explained why Google Search Console sometimes shows URLs with hashtags in performance reports and why it’s not something to worry about in terms of what’s being indexed because it doesn’t reflect what Google is indexing. URLs With #Anchor Hashtags What John Mueller discussed in the Bluesky post is URLs with hashtags that look like this: https:example.com/example-url/#:~:text= URLs with hashtags show up in Google Search Console (GSC) could give the impression that the wrong URLs are being indexed by Google but according to John Mueller, that’s not the case. Some Reports Use Canonical URLs He wrote that some […] The post Google Reassures That #Anchor URLs In GSC Are Okay appeared first on Search Engine Journal. View the full article

This post was written by Alison Green and published on Ask a Manager. It’s four answers to four questions. Here we go… 1. Boss said, “Well, someone’s parents didn’t love them” about me In preparation for a team-building retreat, all employees in my department were asked to submit a baby photo for a “match the baby photo to the employee” icebreaker activity. The request for baby photos was framed as a requirement, not an opt-in request. I wasn’t able to get a baby photo because my mom is my only living family, and we are estranged. The request stirred up some *feelings* and left me feeling pretty crummy for a few days. I considered saying something to my boss about how this required activity might be a little rough for some people (for a variety of reasons!), but I decided to just be easy-going about it. Instead of a baby photo I submitted a cute baby animal picture instead. The actual retreat activity involved going through each photo individually on an overhead monitor with the group guessing who the photo belonged to. My boss was “emcee-ing” the activity with a running commentary on all the photos. My baby animal photo came up and my boss commented, “Well, someone’s parents didn’t love them” (!!!). The thing is, my boss is actually normally a really wonderful boss that I think very highly of! I know it was just a dumb off-the-cuff remark. But of course it still really hurt and has stuck with me. So my question is: should I say something to my boss? Mostly I just want to let it go. But it’s been eating away at me — I fear this is going to negatively impact the way I interact with my boss in the future. If I did say something, what would I even say? I’m sure my boss would be absolutely mortified and feel horrible if I revisit this with her. She should be mortified. That is an appropriate consequence for what she said, and it’s a fair consequence even if she is a lovely person who just had a brain blip in the moment and didn’t think about the ways that remark could land — not only for people estranged from family, but foster kids who don’t have photos from their childhood, people who experienced other trauma at that age and so their early years are not happy memories, and more. Even aside from her remark, this particular game is a bad idea to play at work for those reasons. You could say this to her: “I know you intended it to be a light-hearted comment, but it really bothered me. I don’t know if you realized how that game, and that remark, would be experienced by anyone who’s estranged from their family, or someone who grew up in foster care, or people from other rough situations. I know you’d never want to be hurtful, so I wanted to share how it landed with me.” It’s okay if she feels bad about it. Sometimes that’s how we learn lessons. 2. How do I work with a former manager I can’t stand? This is probably the pettiest question you’re getting from a federal worker right now, but: What is the absolute bare minimum of courtesy you can give to a coworker you’re now trapped in the office with since there’s no telework? For context, said coworker is my former supervisor, with whom I had such an incredibly bad relationship I got to move to another team as part of an EEO settlement. This was after she filed disciplinary charges against me, which prompted me to charge her with workplace harassment. All those proceedings are still ongoing, but she hasn’t been my supervisor for about a year. Anyway, it’s a small office and everyone knows everyone, and she and I are still in the same even smaller work unit, so I’m going to have to break my vow to never speak to her again. How can I prep so I can act professional with someone who made my life a misery for years? You do need to be civil, because it would be unprofessional not to — and that would reflect on you, not her, no matter how justified your dislike. You don’t need to socialize with her or initiate small talk, but if she says “hello” or “good morning” or similar, you need to return the greeting, and if she asks how your weekend was or otherwise initiates chat, you need to be courteous in responding. You don’t need to be warm, and you don’t need to answer with anything other than something bland and neutral, but you can’t freeze her out. A good litmus test to have in your head is: if someone who didn’t know anything about either of you or the history observed the interaction, would you appear rude or not? To mentally prepare for encountering her again, it might help to frame it for yourself as you being the bigger person: you will be civil to her because you are a professional person and she can’t change that about you, and also because you aren’t going to give her the power to make you look bad in front of others. 3. Lecturer said “fuck consent” about using AI for creative work After a decade working full-time in an office, I went back to school last year to finish my bachelor’s in art and design. In a lecture series class last week, a professional graphic designer straight-up told 200 college students that if they don’t use generative AI in their creative work, they will be irrelevant and essentially fail. He then went on to showcase professional work he and his company made using AI, and spoke about how a project that they wanted to make using only AI was “unfortunately” scrapped (for not complying with fair use laws — apparently the art they stole used was too distinctive). I am still in shock over the fact that a professional designer, with a successful company, admitted out loud with no shame that he uses AI to create the work he gets paid for. When I asked if he had any concerns about AI using artwork that has been illegally scraped from the internet, he said, and I quote, “Fuck consent.” And the professors backed him up! They said that AI is “just a tool, like a camera, or Adobe software,” and we have to “use our own moral compass” in deciding if we’ll use it or not. Astounding. For what it’s worth, I find the ethical and environmental effects of AI to be completely detrimental, and really have no respect for the lecturer or my professors in saying that these issues don’t actually matter. I’ve been pondering if I have any ethical standing to name-and-shame this company and creator, or create Google/Glassdoor reviews (anonymously). I want to, but I also wonder if using AI this casually in professional creative settings is becoming the norm. I’ve been telling everyone I know about this company, because holy crap, the blatant disregard and disrespect shown to the students who spoke up about the problems with AI was the most unprofessional thing I think I’ve ever seen. And if I were thinking of working with this graphic designer, I’d want to know if they were using AI for the work I’m paying them to create. Is this an absolutely wild urge? Am I completely out of line? I guess I’m just wanting a reality check because I feel like I have to do something to counteract the absolute insanity of the lecture. AI is becoming common in many settings, but that doesn’t mean that its use shouldn’t be disclosed to clients who presumably believe they’re paying for original and proprietary work, and it definitely doesn’t mean that artists who don’t use it will be irrelevant and fail (WTF?). Also, anyone who stands before a class of students and says “fuck consent” (on pretty much any issue I can think of, including this one) should be named and shamed, disavowed, and never invited to speak anywhere again. Your professors aren’t wrong that people have to “use their own moral compass” in deciding if they’ll use AI or not, but there are still many, many situations where its use would be objectively wrong (or even just prohibited). Maybe you can ask that your class bring in someone to speak to the counterpoint on this issue. 4. How to answer “can we contact your manager” when you have no contact information for them So my most recent, non-current job was a temporary government contract, we only spoke to our supervisors on company phones, and the contract has since been terminated and presumably most of the contractors have scattered to the four winds (very common with this type of contract). What should I put when future employers ask if they can contact a supervisor? Other than that, the most recent job I’m still at and the one before that I left about 10 years ago. So far I’ve been trying with old bosses who no longer work for my current company but there’s not many of them (and sadly, soon to be one less) so I feel like it seems a little sketch to have no recent contactable references When applications ask if they can contact a previous supervisor, they’re asking about your permission, not how easy it will be. Answering no risks being interpreted as “I left this company on bad terms” and/or “this manager will say bad things about me.” So you should answer yes, they have your permission. Whether or not they will succeed if they try is a different question. (However, if they’re asking your permission to contact a current manager, that’s a different question and it’s fine to say no to that; that’s common since people’s managers often don’t know that they’re looking.) More here: stop saying “no” when job applications ask “can we contact this manager?” View the full article

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Fiverr (NYSE: FVRR) has introduced new subscription plans for Fiverr Pro and launched a Team Account feature, marking a significant step in its upmarket expansion. The updates, part of Fiverr’s 2025 Winter Product Release, are designed to provide businesses and freelancers with greater flexibility, efficiency, and scalability. Fiverr’s new subscription-based Pro plans are structured to reward businesses as their order volume increases. These plans provide growing companies with enhanced tools and dedicated support to optimize their freelance hiring process. Fiverr Pro Essential – Tailored for businesses spending $1,000 or more annually, this plan offers vetted talent, hands-on hiring support, and team collaboration tools at no cost. Users receive benefits such as a satisfaction guarantee, free shortlisting, and a 25% discount on Fiverr’s expert sourcing service. Fiverr Pro Advanced – Designed for larger enterprises, this plan builds on Essential features and introduces seamless contract signing, worker classification audits, and background checks to ensure compliance. Subscribers also gain dedicated support and strategic consultation from a Business Success Manager. Team Account Enhances Freelancer and Business Collaboration Fiverr’s Team Account is a highly requested feature aimed at streamlining project management for businesses and independent professionals. The tool allows freelancers and agencies to collaborate under a unified account, helping them manage workloads, expand bandwidth, and communicate efficiently with clients. “The Fiverr we know today is a culmination of years of understanding what businesses and freelancers need to thrive,” said Micha Kaufman, CEO and Founder of Fiverr. “Over the years, Fiverr has become more than a marketplace for small digital services and is now the platform that the world’s largest companies use for complex projects. With new changes across the general marketplace and with Fiverr Pro, we’re excited to have designed a solution that not only encourages companies to scale and succeed with the best talent on the market but also gives more control to the freelancers and agencies looking to grow their business on the platform.” With the Fiverr Pro subscriptions and Team Account now available, businesses and professionals can leverage these tools to streamline workflows, enhance productivity, and maximize growth opportunities on the platform. This article, "Fiverr Expands Upmarket with New Subscription Plans and Team Collaboration Features" was first published on Small Business Trends View the full article