ResidentialBusiness

Apple has become the third company to see its market capitalization top $4 trillion, underscoring its role as one of the leading publicly traded tech companies and making it the second most valuable company in the world. Shares of the company briefly topped $269.53 soon after trading began on Tuesday, putting it above the milestone. Apple was the first company to top $1 trillion, $2 trillion, and $3 trillion in market capitalization. But Nvidia beat it to the $4 trillion mark, on the back of surging investor interest in artificial intelligence. That company’s staggering chip sales have boosted its stock more than 400% since October 2023. Apple’s march to $4 trillion began in earnest on Oct. 20, when Loop Capital upgraded its rating from hold to buy, citing improving demand for the iPhone. In a note to investors, the firm wrote: “we are NOW at the front end of AAPL’s long-anticipated adoption cycle that suggests ongoing iPhone shipment expansion through CY2027.” The stock hit an all-time high following that upgrade. Nvidia seems to be the new market leader and on path to be the first to reach $5 trillion. But from the dizzying heights of Big Tech, things shift quickly. Microsoft, for example, was the second company to hit a market cap of $4 trillion, topping it on July 30, following a strong earnings beat. But it lost ground, sending its market cap lower than Apple’s for a period of time. (Microsoft surged above the milestone once more Tuesday as well.) Trillion-dollar milestones don’t have any specific value in and of themselves. They’re visible indicators, however, of which companies are growing at impressive rates (assuming those companies maintain the levels). The first company to ever be worth $1 trillion was Petrochina, which reached the valuation briefly on its first day of trading following its 2007 IPO. But that peak coincided with a Chinese stock-market bubble and was short lived. Today, PetroChina is worth roughly one quarter of that. Apple’s ascent to the $4 trillion club is a notable turnaround from earlier this year, when analysts were less bullish as the company struggled to keep up with its competitors. Apple also faced tariff-based manufacturing issues in China and India. Year to date, the company’s stock has climbed nearly 10%, however. And demand for the most recent iPhone showed that, despite the economic froth of this year, pervasive recessionary threats and tariff concerns, consumers are still willing to buy top-tier devices. (The high-end iPhone 17 Pro now starts at $1,099, $100 more than the previous year’s model.) Additionally, the base model of the iPhone 17 has been selling well in China, while the iPhone Air sold out when it went on sale in that country. Lead times for iPhone 17 orders are longer than they were a year ago as well, underscoring strong, continued consumer demand. What’s perhaps most remarkable about Apple making it into the $4-trillion club is that it has done so without a real artificial intelligence play. (Its AI efforts have, so far, not impressed anyone, including the company.) In January, Apple suspended its news summary notifications from Apple Intelligence, after users called out for making repeated mistakes. The company is expected to roll out a long-delayed AI-enhanced Siri in the spring of 2026, assuming it meets the company’s standards. That could be another catalyst for investors that gives Apple’s stock (and market cap) another boost. The takeaway of Apple crossing this milestone, though, is that, for investors and consumers, new hardware and improved features are, at the moment, even more important than AI. View the full article

Adobe has unveiled an innovative AI Assistant in Adobe Express, aimed at revolutionizing content creation for businesses of all sizes. This tool, launched during the Adobe MAX creativity conference, promises to streamline the design process, enabling users to transform ideas into visually appealing content quickly and effortlessly. The AI Assistant offers a conversational interface that allows users to create and edit designs simply by describing their vision. Whether you’re a seasoned designer or a business owner with no design background, this feature minimizes the learning curve associated with traditional design software. Users can seamlessly transition between using the AI Assistant and manual editing tools, adjusting elements like colors, fonts, and images without disrupting the overall design. Govind Balakrishnan, senior vice president and general manager of Adobe Express, emphasized the tool’s transformative potential, stating, “The new AI Assistant in Adobe Express is built to transform how you create. It works with you, removing obstacles, speeding up processes and providing inspiration.” This approach aims to lower the barriers to creativity, making it easier for small business owners to produce high-quality marketing materials that reflect their brand’s unique style. A recent Adobe survey revealed that over 81% of creators have utilized generative AI tools to produce content they couldn’t have otherwise created. This is particularly relevant for small businesses looking to enhance their marketing efforts without the resources to hire professional designers. The AI Assistant’s capabilities extend beyond basic editing. It can interpret vague requests and generate tailored designs, providing contextual prompts to guide users through the creative process. For instance, if a user asks the assistant to “Make this more tropical,” it can replace elements of the design with vibrant foliage and suggest color adjustments to match the new theme. This level of interaction empowers users to make informed decisions about their designs in real-time. Small business owners can leverage the AI Assistant to create marketing content, social media graphics, and promotional materials that stand out in a crowded marketplace. The tool’s ability to generate edits on any layer of a design without losing the integrity of existing elements allows for quick iterations and refinements, making it a valuable asset for businesses needing to produce content quickly. However, there are considerations to keep in mind. While the AI Assistant simplifies many aspects of design, small business owners should be aware of the potential challenges of relying on AI tools. The need for a stable internet connection and the possibility of encountering technical glitches could disrupt workflow. Additionally, while the AI can assist with creativity, it does not replace the nuanced understanding of brand identity that comes from a human designer. Businesses may still need to invest time in training employees to use the tool effectively and to ensure that the designs align with their brand messaging. The AI Assistant is currently available in beta on desktop for Adobe Express Premium customers, with plans for broader access in the future. Adobe’s approach to AI emphasizes its role as an enhancement to human creativity rather than a replacement. As Balakrishnan noted, the tool is designed to inspire and facilitate creativity while respecting creators’ rights. With the impending rollout of enterprise capabilities, small businesses can anticipate features like template locking and batch creation, enabling teams to produce consistent, on-brand content more efficiently. Feedback from early users indicates that these enhancements will make it easier for non-designers to create high-quality visuals, further democratizing access to professional design tools. As small business owners explore the potential of the AI Assistant in Adobe Express, they can look forward to a more accessible and less intimidating design experience. By harnessing this technology, businesses can enhance their marketing efforts, streamline content creation, and ultimately stand out in their respective markets. This article, "Adobe Launches AI Assistant in Express to Transform Creative Content Creation" was first published on Small Business Trends View the full article

Adobe has unveiled an innovative AI Assistant in Adobe Express, aimed at revolutionizing content creation for businesses of all sizes. This tool, launched during the Adobe MAX creativity conference, promises to streamline the design process, enabling users to transform ideas into visually appealing content quickly and effortlessly. The AI Assistant offers a conversational interface that allows users to create and edit designs simply by describing their vision. Whether you’re a seasoned designer or a business owner with no design background, this feature minimizes the learning curve associated with traditional design software. Users can seamlessly transition between using the AI Assistant and manual editing tools, adjusting elements like colors, fonts, and images without disrupting the overall design. Govind Balakrishnan, senior vice president and general manager of Adobe Express, emphasized the tool’s transformative potential, stating, “The new AI Assistant in Adobe Express is built to transform how you create. It works with you, removing obstacles, speeding up processes and providing inspiration.” This approach aims to lower the barriers to creativity, making it easier for small business owners to produce high-quality marketing materials that reflect their brand’s unique style. A recent Adobe survey revealed that over 81% of creators have utilized generative AI tools to produce content they couldn’t have otherwise created. This is particularly relevant for small businesses looking to enhance their marketing efforts without the resources to hire professional designers. The AI Assistant’s capabilities extend beyond basic editing. It can interpret vague requests and generate tailored designs, providing contextual prompts to guide users through the creative process. For instance, if a user asks the assistant to “Make this more tropical,” it can replace elements of the design with vibrant foliage and suggest color adjustments to match the new theme. This level of interaction empowers users to make informed decisions about their designs in real-time. Small business owners can leverage the AI Assistant to create marketing content, social media graphics, and promotional materials that stand out in a crowded marketplace. The tool’s ability to generate edits on any layer of a design without losing the integrity of existing elements allows for quick iterations and refinements, making it a valuable asset for businesses needing to produce content quickly. However, there are considerations to keep in mind. While the AI Assistant simplifies many aspects of design, small business owners should be aware of the potential challenges of relying on AI tools. The need for a stable internet connection and the possibility of encountering technical glitches could disrupt workflow. Additionally, while the AI can assist with creativity, it does not replace the nuanced understanding of brand identity that comes from a human designer. Businesses may still need to invest time in training employees to use the tool effectively and to ensure that the designs align with their brand messaging. The AI Assistant is currently available in beta on desktop for Adobe Express Premium customers, with plans for broader access in the future. Adobe’s approach to AI emphasizes its role as an enhancement to human creativity rather than a replacement. As Balakrishnan noted, the tool is designed to inspire and facilitate creativity while respecting creators’ rights. With the impending rollout of enterprise capabilities, small businesses can anticipate features like template locking and batch creation, enabling teams to produce consistent, on-brand content more efficiently. Feedback from early users indicates that these enhancements will make it easier for non-designers to create high-quality visuals, further democratizing access to professional design tools. As small business owners explore the potential of the AI Assistant in Adobe Express, they can look forward to a more accessible and less intimidating design experience. By harnessing this technology, businesses can enhance their marketing efforts, streamline content creation, and ultimately stand out in their respective markets. This article, "Adobe Launches AI Assistant in Express to Transform Creative Content Creation" was first published on Small Business Trends View the full article

Move comes after Israel accuses Palestinian militants of ceasefire violations over delayed return of bodies of hostagesView the full article

In many ways, renowned illusionist Rob Lake’s entire life has been building up to his Broadway debut in Rob Lake Magic with Special Guests The Muppets, which begins previews tonight at the Broadhurst Theatre. As a child growing up in Oklahoma, his parents exposed him to theater by taking him to touring shows. The education didn’t stop there. “When they took me to New York, my first Broadway shows were The Secret Garden, The Will Rogers Follies, and Beauty and the Beast, ” Lake tells Fast Company. “I was just so fortunate to be exposed to the arts quite often as a kid.” This early education included the Muppets and their films. “I wore those tapes out so many times. The Muppets Take Manhattan was my favorite,” Lake explains. This is especially fitting since Lake is now essentially living the plot of the 1984 film, which revolves around Kermit the Frog and friends and their madcap efforts to mount a musical on the Great White Way. “These characters, they’ve been part of my life for as long as I can remember. And I wouldn’t be in show business without them,” Lake says. “Kermit and the gang taught me what show business is, success is, how to follow your dreams and how to persevere. That’s not just a sound bite.” Where the magic happens Lake has great respect and reverence for Jim Henson and Walt Disney, childhood heroes of his. At age 10, a magic show in Branson, Missouri, would clarify his life trajectory and give him a clear goal—to become a world renowned illusionist. At just 42 years old, Lake has certainly accomplished that and more. He has performed to sold-out audiences in over 60 countries and made numerous television appearances. ABC dubbed him “one of the world’s top Illusionists” while NBC crowned him “the world’s greatest illusionist.” In 2008, he became the youngest person ever to be given the Merlin Award—as “International Stage Magician of the Year.” This is magic’s highest honor, similar to an actor winning an Oscar. Beyond performing, he worked as a creative consultant on multiple Broadway productions, such as Death Becomes Her. He also worked at Sesame Street Live, Walt Disney Imagineering, and as the creative consultant and illusion designer for Adele’s Las Vegas Residency at Caesars Palace. In 2018, he competed on America’s Got Talent. “One of the questionnaires where they’re trying to get your backstory asked you to name a celebrity that you’re similar to or you relate to,” Lake recalls. “And my response to that was Kermit the Frog.” Shortly after this, he met producer Joe Quenqua. (Lake, Quenqua, and Glass Half Full Productions all serve as producers on Rob Lake Magic with Special Guests The Muppets.) Quenqua, who previously worked for the Walt Disney Company, had Muppet connections. “When we discussed bringing Rob’s show to Broadway, we spoke about his early inspirations and what drove him to be a performer,” Quenqua says. “The Muppets were at the very top of this list.” After an introduction from Quenqua, all the pieces fell into place to have Lake join forces with Kermit and the gang. “The creativity and the vision and the idea for that came at the right time, the right place,” Lake says. “Just everything aligned perfectly when that happened.” “Surreal and humbling” Rob Lake Magic with Special Guests The Muppets officially opens on November 6 after beginning previews tonight. It will have a limited 12-week run. Both Lake and Quenqua are acutely aware that they are fulfilling a dream that the late Jim Henson didn’t live long enough to accomplish. “I’d had no idea until the documentary by Ron Howard that Jim had been wanting to get this to Broadway,” Lake revealed. “It really struck a chord with me, because when I saw that documentary, I had already been working on my show with the Muppets, and it just really hit me—the gravity and reverence of this.” Quenqua called fulfilling Henson’s legacy, “both surreal and humbling.” A good magician never reveals his tricks, especially not before opening night, but Lake was able to give some hints on what audiences may be able to expect. Lake has curated “my favorite illusions, the culmination of my entire life’s work, to be able to bring my best magic to Broadway.” These greatest hits represent years of work, trial and error, and perseverance. Adding the Muppets into his illusions was a fun challenge for Lake. “I think I was really well prepared just because of my childhood obsession with the Muppets,” he says. “I had a really good understanding of how they filmed and how they operated. I was able to design illusions that could incorporate my whole life’s memories, research, and studying of the process for them.” He took special care to incorporate their specific character traits into the show. “Magic is not about being tricked” Lake says his show is going to take the audience on a journey filled with “peaks and valleys and highs and lows.” He compared it to an orchestral piece with contrasting movements, saying “Not every part of my show is light and fun, and not every part of my show is mysterious and intense.” “For me, magic is not just about being tricked,” he added. “No one likes to be tricked. No one likes to be fooled. For me, magic is about creating wonder and enchantment: a scene, a world, an emotion and experience where anything can happen.” The Broadhurst, he says, offers the perfect backdrop for this magical 90-minute theatrical event: “It’s very intimate, even though it’s one of the largest theaters. Everyone will be able to see myself and Kermit really well.” When asked what he would want Jim Henson to notice about the show if he could come back and see it, Lake replied, “I would just want to make sure I did him proud. I would just want to make sure I took care of the world he created. And I would want him to know that the Muppets are as beloved and cherished and celebrated as they always have been.” Quenqua, meanwhile, would want Henson to know how hard Lake worked to honor his legacy: “I would hope that he sees how much love and reverence Rob has for him and all he created.” “I’ve been preparing for this moment my whole life,” Lake says, “before I even knew it.” View the full article

If I were to grade the five boxes across every Strategy Choice Cascade that I have ever seen, the How-to-Win (HTW) box would get the lowest grade—even lower than Enabling Management Systems, which is the least understood box. To remedy the weakness, I am dedicating this Playing to Win/Practitioner Insights (PTW/PI) to Why the How-to-Win Strategy Choice is So Hard: How to Overcome the Challenge. And as always, you can find all the previous PTW/PI here. Key feature of weak HTW choices I have talked extensively about the key weakness of HTW choices both in a previous piece in this series, From Laudable List to How to Really Win, and in my viral video, A Plan is Not a Strategy. The weakness is that the so-called HTW is in fact a list of initiatives, one that doesn’t pass the key test of strategy: Is the Opposite of Your Choice Stupid on its Face? That is, it is a set of things that are utterly sensible but don’t add up to a strategy that wins, and therefore won’t compel desired customer action. Considered another way, it is a list of pixels, not a portrait. This, by the way, is a core problem manifested in the popular strategy tool called the OGSM—which stands for Objectives, Goals, Strategy, and Measures. As I have discussed before in this series, P&G is known for its use of the OGSM for strategy and since I am known for my longtime involvement with P&G, people think that either OSGM is my tool, or I am a proponent of it. Neither is true. I had nothing to do with the development of the tool, and I find it not to be a tool for good strategy—especially for HTW. In the classic OGSM, the S is a list of initiatives, generally called “strategies”—a term I hate (which I explain in this piece)! I had to work hard (along with AG Lafley) at P&G to convert the S in OGSM to something useful—and related to strategy. Why is How-to-Win so weak? I think there are at least four reasons why HTW is so generically weak. Unhelpful Top-of-the-Cascade Choices Logically, Winning Aspiration (WA) and Where-to-Play (WTP) sit before HTW in the Strategy Choice Cascade. In this respect, they set the context for HTW—and they generally don’t set it particularly well. WA choices err in one of two unhelpful ways. First, WA is often unrealistic. We aspire to be the best IT company in world. We aspire to be the most innovative company in the world. For some companies, these may be fully realistic WAs for which there are entirely plausible HTWs. But for most, there is no plausible HTW for such an over-the-top WA, so whatever the company puts in its HTW box, it can’t match with the WA. For example, if you are a modestly sized company, chances are that you won’t be able to spend the resources necessary to be either the best IT or most innovative company in the world. Given the impossibility of the task, you will be lost in coming up with a robust HTW. The second error is a WA made up of vague, platitudinous statements. We aspire to be a caring company. We aspire to elevate the world’s consciousness. What do those even mean? These provide little or no context for the WTP/HTW choices that follow and are unhelpful to crafting a great HTW. With respect to WTP choices, they are unhelpful to HTW choices when they are unlinked—which is frequently the case. Far too typically, management contemplates WTP independently of HTW and picks the WTP that look most luscious—it is large, it is growing, it features high margins, etc. Unfortunately, that WTP inevitably looks luscious to many other competitors as well. Because of the intense competition for that luscious WTP, when it comes to determining a HTW for it, there simply isn’t one for the company in question. There are lots of how-to-play options available to play like one of the other enthusiastic participants—and one of these blah options becomes the misnamed “HTW.” This sort of thing often happens with “fighting brands.” The scenario is that a differentiated player doesn’t like the incursion of an effective low-cost player into its market that creates dramatic growth in the low-price segment of its market. So, it adds this segment to its WTP. But every single time I have seen this, the HTW is really a blah how-to-play—and an unprofitable one at that. It is harder than the other four questions You have wide latitude of what you say on your WA. You can say practically anything. Similarly, for WTP, you can pick anything because with few exceptions, no one can stop you from playing in a place of your choosing. Must-have Capabilities (MHC) are not terribly hard to identify when you have done the first three boxes—though if you haven’t done them well, you will end up identifying MHC that you are incapable of building. And similarly, once you have identified your MHC, it isn’t terribly challenging to identify the Enabling Management Systems (EMS) that you would have to put in place to build and maintain the MHC. But for HTW, there is a high bar. You must be superior to everyone else in your chosen WTP to have a genuine HTW. That means developing a plausible theory for how you will be competitively distinctive. How-to-play is easy because it is a low bar. HTW is hard because the definition is tighter and more challenging. Management delusion The fact that it is hard leads to delusion when it comes to HTW. My friend and colleague Michael Porter often remarked that the dream of many executives is to do the same as every other company but get superior results. Sadly, like Mike, I have seen this often. There is a relatively widespread belief that if a company does the same things as competitors but just tries harder, it will earn superior and attractive returns. It would be nice if that were true—but it just isn’t. The others try hard, too! Unhelpful supporting systems The systems outside the company that should support strong HTW choices don’t. The capital markets generally mete out greater punishments for unique choices that don’t work out well than they do for making no interesting choices whatsoever. They love blah sameness. Business schools don’t teach students how to generate creative strategy choices but rather how to analyze data as a managerial technocrat. And strategy consulting firms do very little real strategy anymore because it is a much smaller and less profitable business than overhead cost reduction, post-merger integration, and digital transformation. Net, there is very little either encouragement or support for high-quality HTW choices in strategy. What to do about it There are four things that you can do to improve the quality of your HTW choices. Recognize the playing field Internalize the reality that the supporting systems aren’t supportive. Don’t be discouraged by the reality. Recognize that the capital markets will be net negative, business schools unhelpful, and strategy consulting firms expensive and unhelpful. Recognize that you will have to build your skills with little outside help. This is the biggest reason that I write this series—to provide practical help when there is little out there to be found. And drop the delusion. Don’t waste precious time and resources on replicating competitors and hoping for terrific results. Such results aren’t just around the corner. Show restraint on the front end Don’t believe that you can lock and load on your WA before proceeding to the other choices. Just develop a general idea of what kind of WA would be interesting and inspiring and then park it for further work and refinement when you have considered the other four choices. Don’t ever make your WTP choice independently of HTW. I keep making this argument as strenuously as I can, including in this series—On the Inseparability of Where-to-Play and How-to-Win: Why Thinking about them Independently will Wreck your Strategy. The subtitle is not an exaggeration! Nonetheless, strategy teams still make lists of WTP and pick a luscious one before proceeding to HTW. As I have written previously in this series, there is lots of strategic leverage in WTP, but only if it is paired with a great HTW with each complementing the other perfectly. Buckle up for hard thinking Recognize that HTW is a tough task and buckle up. It doesn’t just pop out of a slew of analyses. And it isn’t the summation of a list of consensus initiatives. It is a theory of advantage: how we are going to perform sustainably better than competitors. It isn’t easy to create a unique new theory. So, it is unlikely that you will get it on your first iteration. It will be a journey and not a quick or easy one. Remember while you are on that journey that a winding road is a feature, not a bug—that is, it is a feature of the development of a HTW worth having. Search along multiple vectors Don’t jump quickly onto a single HTW theory. Source theories broadly and keep multiple theories in play. I have discussed three search vectors—analogies, trade-offs and anomalies—in a previous piece in this series. Search across all three for unique HTWs. Don’t worry at all if you haven’t got lots of data early on to support your theories. You don’t want to kill possibilities early. They need to be nurtured—and stress-tested ever more intensively over time using the Strategic Choice Structuring Process (laid out in the piece). Practitioner insights To be a great strategist, you need to master HTW. A strategy can’t be great without a great heart of strategy—the WTP/HTW combination—and of course that pair can’t be great without a uniquely powerful and well-matched HTW. Done poorly, HTW undermines strategy—making it into a blah playing to play. And frankly, life is too short for you to waste years of your worklife playing to play. HTW is the hardest part of strategy. Help yourself by treating it as such. Impatience isn’t helpful to you in creating a powerful HTW. Taking the necessary time is. Don’t undermine your effort by setting the bar low to make the task easier. Set the bar high at a theory of sustainable advantage. Go broad before narrowing. Iterate before settling. You can do this! View the full article

Improved standards of living are the foundation of modern democracy View the full article

Adobe has unveiled an impressive suite of AI tools and innovations within its Firefly creative studio, aiming to revolutionize how small businesses approach audio, video, and imaging projects. Announced at Adobe MAX, the world’s largest creativity conference, these enhancements promise to streamline the creative process and empower small business owners to produce professional-quality content with greater efficiency. Among the standout features is the new Generate Soundtrack tool, which allows users to create fully licensed audio tracks in seconds. This capability is particularly beneficial for small businesses that rely on unique soundscapes for marketing videos or social media content, eliminating the need for costly music licensing fees. Additionally, the Generate Speech tool enables creators to produce lifelike voiceovers in multiple languages, providing a versatile solution for businesses looking to reach diverse audiences. “Adobe Firefly supports your entire end-to-end creative process, from when you first explore ideas to when you bring them to the world with AI-powered video, audio, imaging, and design,” said Ely Greenfield, Adobe’s chief technology officer. This statement underscores a key selling point for small business owners: the ability to manage all aspects of content creation within a single platform, significantly reducing the time and resources typically required for production. The new Firefly video editor further enhances the platform’s capabilities, offering a timeline-based interface where users can generate, organize, and edit video clips with ease. This feature allows for precise editing and seamless integration of audio and visual elements, making it ideal for small businesses aiming to create engaging promotional materials without hiring external video production services. Firefly also introduces innovative AI ideation tools through Firefly Boards. This collaborative surface enables teams to brainstorm and visualize ideas rapidly. New features, such as the Rotate Object capability, allow users to manipulate 2D images into 3D formats, enhancing creative flexibility. For small businesses, this means improved collaboration and quicker concept development, fostering a more dynamic creative environment. Moreover, Adobe has expanded its ecosystem of partner models, incorporating technology from industry leaders like ElevenLabs and OpenAI. This integration provides users access to cutting-edge tools for image enhancement and voice generation, ensuring that small businesses can leverage the best technologies available to enhance their creative output. However, while these advancements present significant opportunities, small business owners should be mindful of potential challenges. The introduction of new AI tools often requires a learning curve, and businesses may need to invest time in training staff to maximize these tools’ potential. Additionally, as AI continues to evolve, staying updated on the latest features and best practices will be essential for leveraging these technologies effectively. Another consideration is the pricing model. While Adobe Firefly promises a range of AI capabilities, small businesses must evaluate whether the investment aligns with their budget and creative needs. Adobe is currently offering unlimited image and video generations for subscribers until December 1, which could provide an excellent opportunity for businesses to experiment with the tools without upfront costs. In summary, Adobe Firefly’s latest innovations represent a significant leap forward for small businesses seeking to enhance their creative processes. With tools designed to simplify audio and video production, as well as improve ideation and collaboration, small business owners can harness the power of AI to produce high-quality content efficiently. As they navigate this new landscape, the focus will be on balancing the adoption of these tools with the practicalities of training and cost management, ensuring that they can fully capitalize on the transformative potential of Adobe Firefly. This article, "Adobe Unveils Innovative Firefly AI Tools to Transform Creative Processes" was first published on Small Business Trends View the full article

Adobe has unveiled an impressive suite of AI tools and innovations within its Firefly creative studio, aiming to revolutionize how small businesses approach audio, video, and imaging projects. Announced at Adobe MAX, the world’s largest creativity conference, these enhancements promise to streamline the creative process and empower small business owners to produce professional-quality content with greater efficiency. Among the standout features is the new Generate Soundtrack tool, which allows users to create fully licensed audio tracks in seconds. This capability is particularly beneficial for small businesses that rely on unique soundscapes for marketing videos or social media content, eliminating the need for costly music licensing fees. Additionally, the Generate Speech tool enables creators to produce lifelike voiceovers in multiple languages, providing a versatile solution for businesses looking to reach diverse audiences. “Adobe Firefly supports your entire end-to-end creative process, from when you first explore ideas to when you bring them to the world with AI-powered video, audio, imaging, and design,” said Ely Greenfield, Adobe’s chief technology officer. This statement underscores a key selling point for small business owners: the ability to manage all aspects of content creation within a single platform, significantly reducing the time and resources typically required for production. The new Firefly video editor further enhances the platform’s capabilities, offering a timeline-based interface where users can generate, organize, and edit video clips with ease. This feature allows for precise editing and seamless integration of audio and visual elements, making it ideal for small businesses aiming to create engaging promotional materials without hiring external video production services. Firefly also introduces innovative AI ideation tools through Firefly Boards. This collaborative surface enables teams to brainstorm and visualize ideas rapidly. New features, such as the Rotate Object capability, allow users to manipulate 2D images into 3D formats, enhancing creative flexibility. For small businesses, this means improved collaboration and quicker concept development, fostering a more dynamic creative environment. Moreover, Adobe has expanded its ecosystem of partner models, incorporating technology from industry leaders like ElevenLabs and OpenAI. This integration provides users access to cutting-edge tools for image enhancement and voice generation, ensuring that small businesses can leverage the best technologies available to enhance their creative output. However, while these advancements present significant opportunities, small business owners should be mindful of potential challenges. The introduction of new AI tools often requires a learning curve, and businesses may need to invest time in training staff to maximize these tools’ potential. Additionally, as AI continues to evolve, staying updated on the latest features and best practices will be essential for leveraging these technologies effectively. Another consideration is the pricing model. While Adobe Firefly promises a range of AI capabilities, small businesses must evaluate whether the investment aligns with their budget and creative needs. Adobe is currently offering unlimited image and video generations for subscribers until December 1, which could provide an excellent opportunity for businesses to experiment with the tools without upfront costs. In summary, Adobe Firefly’s latest innovations represent a significant leap forward for small businesses seeking to enhance their creative processes. With tools designed to simplify audio and video production, as well as improve ideation and collaboration, small business owners can harness the power of AI to produce high-quality content efficiently. As they navigate this new landscape, the focus will be on balancing the adoption of these tools with the practicalities of training and cost management, ensuring that they can fully capitalize on the transformative potential of Adobe Firefly. This article, "Adobe Unveils Innovative Firefly AI Tools to Transform Creative Processes" was first published on Small Business Trends View the full article

Jira is a powerhouse for software development, but it’s rarely a central tool for other teams. Stakeholders typically spend more time looking at spreadsheets or slide decks than they do Jira issues. Team leads spend just as much time in Jira as in the tools everyone else uses. Developers spend almost no time in Jira, focusing their work on coding tools and repositories like GitHub. Now imagine getting all these people to collaborate on a software development project. That’s where Jira integrations come in. They standardize data from Jira in other tools, as well as feed your Jira issues with additional context from these other platforms. Here’s why you need a Jira integration, and a list of your options. Why you need Jira integrations for software development Software development involves a flurry of activity, constant updates, and close collaboration between multiple teams working in different tools. Jira is often the home base for organizing development work, planning sprints, and aligning on priorities. But it’s rarely where the actual development work happens (that’s usually in a tool like GitHub) or where stakeholders align on priority (that’s in a tool like Miro, if it happens in a tool at all). Without the right Jira integration, important context and updates get scattered to the four winds, with a team lead usually in charge of chasing bits of information down to keep their team and individual stakeholders in the loop. Integrations can centralize data in Jira and dispatch it where it’s needed most, meaning developers, team leads, stakeholders, and non-technical teams have everything they need no matter where they work. The right integration can save these teams hours of manual works and prevent project delays caused by lost context. That’s why the team at Cloudwerx uses Unito’s Jira integration, saving them over 2600 hours a year. Now let’s explore your options. 4 Jira integration options for software development There are dozens, if not hundreds, of Jira integration providers on the market, and exploring them all is beyond the scope of this guide. That said, these integrations can be broadly organized into the following four categories. Unito’s two-way Jira integration Unito’s Jira integration builds two-way relationships between Jira issues and work items in other tools, automatically updating fields as you work. It integrates Jira with over 60 other tools, empowering workflows across all business functions. Strengths 60+ integrations True two-way sync Deploys in days, not months Easy to use, even for non-technical users Best for Unlocking seamless collaboration across tools for software development teams. Want to see what Unito can do for your Jira projects? Get a custom demo and watch Unito sync data from Jira issues to other tools. Talk to sales Built-in Jira integrations Both Jira and other tools offer built-in integrations that allow you to bring teams in these tools together. Asana, for example, has a built-in integration with Jira that allows your software development team to work with teams that use Asana. Jira also has its own built-in integrations for tools like Slack, Teams, Google Sheets, and more. Strengths Often available at no extra cost Being built-in means you don’t need to learn how to use a third-party integration tool Typically support multiple tools through the same interface Trade-off Native integrations are usually more limited in functionality than dedicated integration solutions. They rarely offer a two-way sync, for example. Best for Teams with narrow integration needs, where a dedicated integration solution would be overkill. Automation platforms A wide range of automation platforms offer integrations for Jira and hundreds, if not thousands, of other tools. Most of these platforms use a “if-this-then-that” logic to automate specific actions based on triggers you define. This includes creating new work items, updating fields, or moving Jira issues across projects. Strengths Simple automations can support a wide range of tool pairings Setting up automations is typically simpler than other integration options Varying degrees of complexity can support even complicated workflows Trade-off While automation platforms support a wide range of tools, they’re quite limited in functionality. Replicating the performance of deeper integrations requires chaining multiple automations together. Best for Offloading a large amount of simple manual tasks. Manually exporting data While not quite an integration in its own right, this method is available with nearly any tool you need to pair with Jira. Smartsheet’s Data Shuttle for example, allows users to schedule data exports from Smartsheet, which can then be uploaded into Jira. There’s some manual work involved, but least the scheduling is handled for you. Strengths Little to no cost Exported files are compatible with most software tools No setup required Trade-off Beyond the manual work involved in this method, the data exports it’s created become outdated quickly. Best for Quickly getting data into another tool without setting up a dedicated integration. Integrate Jira the right way Data exports and native integrations might be the simplest to set up, but they can rarely support complex workflows or seamless collaboration. A true two-way sync like Unito’s integrations is the best option for teams to collaborate without compromise, from the tools they need, without losing a shred of context from anywhere else. Whether you’re shipping product updates back and forth between teams or integrating a full, end-to-end workflow, Unito has your back. Want to see what Unito can do for your Jira projects? Get a custom demo and watch Unito sync data from Jira issues to other tools. Talk to sales FAQ: Jira integration options What is a Jira integration? A Jira integration is a piece of software that connects Jira with other platforms, transferring data between them. Some integrations only push data in one direction, essentially automating data exports, while others sync data back and forth, standardizing work items across tools. What’s the difference between one-way and two-way Jira integrations? A one-way Jira integration can send information from Jira to another tool or from that other tool to Jira. It can’t handle both, unless you chain multiple integrations together (e.g., multiple trigger-based automations). A two-way Jira integration automatically syncs data back and forth between Jira and another tool without significant setup times or extra maintenance. Unito vs Zapier for Jira: Which is better? That depends on your needs. If you only need to automate simple tasks at scale, Zapier might be a better choice. But if you want true, seamless collaboration between Jira and other tools, supported by a two-way sync, then Unito is the integration solution you need. View the full article

Experts believe there is a risk that the European Commission may surrender to purely political motivations. The post German pro-Wi-Fi stakeholder groups ramp up arguments in battle for top of 6 GHz band appeared first on Wi-Fi NOW Global. View the full article

Multiple Twin Sisters Creamery cheese products have been recalled following an E. coli outbreak in Washington and Oregon. To date, two adults and one child have reported illnesses linked to the outbreak. On October 25, 2025, Twin Sisters Creamery recalled Whatcom Blue, Farmhouse, Peppercorn, and Mustard Seed varieties of its 2.5-pound round cheese wheels. The cheese wheels were sent to distributors in Washington and Oregon. Some products were further distributed to retail stores for repacking or sold as pre-cut, half-moon-shaped pieces. The products are made with raw, unpasteurized milk and may be contaminated with Shiga toxin-producing Escherichia coli (STEC) and Escherichia coli O103. Third-party testing of Farmhouse cheese samples confirmed the presence of E. coli O103. Whatcom Blue samples analyzed by the FDA and the Washington State Department of Agriculture tested positive for E. coli STEC. On October 26, 2025, Washington State-based food distributor Peterson Company recalled half-moon-shaped pieces of Farmhouse, Whatcom Blue, and Twin Sisters Creamery cheeses after Twin Sisters Creamery notified them of the three reported STEC infections. The FDA published the Twin Sisters Creamery and Peterson Company recall notices on October 27, 2025. Here’s what you need to know. FDA Which products are included in the recalls? The following Twin Sisters Creamery products have been recalled: 2.5-pound Whatcom Blue cheese wheels 2.5-pound Farmhouse cheese wheels 2.5-pound Peppercorn cheese wheels 2.5-pound Mustard Seed cheese wheels Roughly 5 to 6-ounce half-moon-shaped pieces of Whatcom Blue cheese Roughly 5 to 6-ounce half-moon-shaped pieces of Farmhouse cheese The 2.5-pound round cheese wheels were shipped to distributors in Washington and Oregon between July 27, 2025, and October 22, 2025. The cheese wheels may also have been further distributed to retail stores for repacking or sold as pre-cut, half-moon-shaped cheese pieces with different lot numbers and expiration dates. The recalled 2.5-pound round cheese wheels have the following batch codes: Batch Code 250527B Whatcom Blue Batch Code 250610B Whatcom Blue Batch Code 250618B Whatcom Blue Batch Code 250624B Whatcom Blue Batch Code 250603F Farmhouse Batch Code 250616B Farmhouse Batch Code 250603P Peppercorn Batch Code 250616M Mustard Seed The recalled half-moon-shaped cheese pieces were packaged in clear wrap and distributed to retailers and food businesses, including caterers, distributors, and restaurants, in Colorado, Idaho, Oregon, and Washington between August 14, 2025, and October 24, 2025. They have the following manufacturer codes printed or them or on a sticker: Item# 28855 Whatcom Blue – MFG Code 793511 Item# 28855 Whatcom Blue – MFG Code 781511 Item# 28855 Whatcom Blue – MFG Code 775511 Item# 28855 Whatcom Blue – MFG Code 761511 Item# 29608 Farmhouse – MFG Code 765511 Item# 29608 Farmhouse – MFG Code 752511 Item# 29608 Farmhouse – MFG Code 738511 Item# 29608 Farmhouse – MFG Code 726511 Do not consume the recalled products. Consumers who have purchased any of the recalled products should return them to the place of purchase for a full refund. If you have questions, call Twin Sisters Creamery at 360-656-5240 or Peterson Company at (800) 735-0313, extension 2101. Three infections linked to the E. coli outbreak There have been three reports of STEC infections caused by E. coli O103 to date, one in Oregon and two in Washington. One of the three reported infections involved a young child. An infected Oregon resident consumed Twin Sisters Creamery Farmhouse cheese before becoming ill. The Washington State Department of Health, Oregon Health Authority, and federal authorities are investigating the outbreak. E. coli can cause STEC infections You can get an STEC infection by eating foods contaminated by E. coli. Symptoms may include diarrhea, stomach cramps, or blood in the stool. Symptoms typically appear 1 to 10 days after exposure. The FDA recall notices explain that STEC infection can lead to Hemolytic Uremic Syndrome (HUS), which is a life-threatening condition that can cause kidney failure and have fatal complications. HUS is particularly dangerous for young children, elderly adults, and immunocompromised people. View the full article

A reader writes: I recently made it through to the final interview round for a job I was very excited about. I’ve been in my current position without a clear path to promotion long enough to have been eyeing the exits for a while, and finally I found myself in a hiring process that felt like it was going really well. I was meshing with all the people who I would be working with at this company. The conversations we had about the vision I would bring to their team also energized me in a way that my current work hasn’t in quite some time. The final interview ended up being scheduled on the same day as a company party at my current job. I thought that was great, because it gave me an excuse to come to the office looking more put together than usual without raising any suspicions. I was well-prepared going into the interview that morning, got great feedback from the panel of executives I spoke with, and left feeling confident that I had the position in the bag. In fact, I was so sure that I nailed this interview that I celebrated that evening by enjoying the unlimited white wine at the open bar a little (a lot) too much. I even rallied some coworkers to go to another bar once the office party ended, and I insisted on expensing their whiskey shots there. I am pretty sure, from what I remember, that I was a sloppy drunk. At one point someone told me that I was slurring my words, and I have a mortifying memory of excitedly sharing some salacious gossip that I normally never would have spread around. The next day, I was barely alive at work. Every time someone walked by my desk, I assume they could clock how bad of shape I was in. To add insult to hangover, the following week I was informed that I did not get that other position I had interviewed for. I had been so fixated on the prospect of being free from this job that I allowed myself to get over-sauced in front of a room full of people who I am now stuck interacting with for a lot longer than I’d anticipated. How do I move past the double embarrassment of getting drunker than I should have in front of my coworkers and not landing this other job when I was so convinced I had it all locked up? You can read my answer to this letter at New York Magazine today. Head over there to read it. The post I was a sloppy drunk at the company party appeared first on Ask a Manager. View the full article

At the forefront of generative AI innovation, Adobe has unveiled its latest offering, Adobe Firefly Foundry, designed to empower businesses with customized AI models tailored to their unique branding needs. Announced during the Adobe MAX conference, this initiative aims to address the growing demand for dynamic and impactful content creation while maintaining brand integrity. Adobe Firefly Foundry allows businesses to collaborate directly with Adobe experts to develop proprietary generative AI models. These models, trained on a company’s existing intellectual property, promise to enhance content production across various media types, including images, videos, audio, vectors, and 3D assets. By leveraging Adobe’s existing Firefly technology, businesses can streamline their creative processes and elevate customer engagement. “Adobe Firefly Foundry builds on years of Adobe innovation and expertise, spanning generative AI models for image, video, audio, vector and 3D, to help businesses solve today’s most complex content and media production challenges,” said Hannah Elsakr, vice president of GenAI New Business Ventures at Adobe. This statement underscores Adobe’s commitment to helping businesses navigate the complexities of content creation in a digitally-driven marketplace. Key Benefits for Small Businesses The introduction of Firefly Foundry holds several significant advantages for small business owners. First, the ability to develop bespoke generative AI models means that companies can produce content that accurately reflects their brand identity, thereby enhancing consistency across marketing channels. This is particularly crucial as the demand for content is projected to increase dramatically; an Adobe study indicates that marketers expect content needs to grow by more than five times within the next two years. Moreover, Firefly Foundry facilitates faster content delivery. By automating and streamlining the creation process, small businesses can respond more effectively to market trends and consumer demands. This efficiency is vital for maintaining a competitive edge in a landscape where timely and relevant content can influence customer loyalty and engagement. The seamless implementation process provided by Adobe further alleviates potential hurdles for small businesses. With a single platform for managing and deploying generative models, teams can focus on creativity rather than technical complexities. This organized approach also includes testing generated outputs, ensuring that businesses can maintain the quality and brand fidelity of their content. Co-innovation is another benefit that distinguishes Firefly Foundry. Adobe’s embedded experts will work alongside small businesses to tailor solutions that meet specific organizational needs. This collaborative effort can significantly enhance a company’s ability to drive growth and achieve measurable returns on their investments. Real-World Applications The applications of Adobe Firefly Foundry are vast. For example, small businesses in e-commerce can utilize customized AI models to generate product images and marketing materials that resonate with their target audience. Similarly, marketing agencies can leverage these tools to create diverse multimedia campaigns that maintain brand coherence across platforms. Additionally, industries such as entertainment and media can utilize Firefly Foundry to produce engaging promotional content that captures consumer attention. The flexibility of generating multimodal outputs means that businesses can cater to various digital channels, ensuring their messaging remains fresh and impactful. Potential Challenges to Consider While the benefits are substantial, small business owners should also be aware of potential challenges associated with integrating generative AI into their workflows. One concern may involve the initial investment in developing and implementing these customized AI models. Small businesses need to evaluate their budgets and determine the long-term value of such an investment. Furthermore, as with any AI application, there are considerations around data privacy and ethical use. Adobe emphasizes its commitment to responsible AI principles, but businesses will need to ensure that they are compliant with regulations and best practices in their own operations. The collaboration with Invoke, a generative media solution, signals Adobe’s intent to enhance creative production workflows further. This partnership may lead to more robust solutions that benefit small businesses seeking to harness the power of AI in their creative processes. As Adobe Firefly Foundry rolls out, small business owners stand to gain significant advantages in content production, brand consistency, and operational efficiency. By embracing these innovative tools, they can navigate the challenges of a rapidly evolving digital landscape, ultimately driving growth and enhancing customer experiences. This article, "Adobe Launches Firefly Foundry to Tailor Generative AI for Brands" was first published on Small Business Trends View the full article

At the forefront of generative AI innovation, Adobe has unveiled its latest offering, Adobe Firefly Foundry, designed to empower businesses with customized AI models tailored to their unique branding needs. Announced during the Adobe MAX conference, this initiative aims to address the growing demand for dynamic and impactful content creation while maintaining brand integrity. Adobe Firefly Foundry allows businesses to collaborate directly with Adobe experts to develop proprietary generative AI models. These models, trained on a company’s existing intellectual property, promise to enhance content production across various media types, including images, videos, audio, vectors, and 3D assets. By leveraging Adobe’s existing Firefly technology, businesses can streamline their creative processes and elevate customer engagement. “Adobe Firefly Foundry builds on years of Adobe innovation and expertise, spanning generative AI models for image, video, audio, vector and 3D, to help businesses solve today’s most complex content and media production challenges,” said Hannah Elsakr, vice president of GenAI New Business Ventures at Adobe. This statement underscores Adobe’s commitment to helping businesses navigate the complexities of content creation in a digitally-driven marketplace. Key Benefits for Small Businesses The introduction of Firefly Foundry holds several significant advantages for small business owners. First, the ability to develop bespoke generative AI models means that companies can produce content that accurately reflects their brand identity, thereby enhancing consistency across marketing channels. This is particularly crucial as the demand for content is projected to increase dramatically; an Adobe study indicates that marketers expect content needs to grow by more than five times within the next two years. Moreover, Firefly Foundry facilitates faster content delivery. By automating and streamlining the creation process, small businesses can respond more effectively to market trends and consumer demands. This efficiency is vital for maintaining a competitive edge in a landscape where timely and relevant content can influence customer loyalty and engagement. The seamless implementation process provided by Adobe further alleviates potential hurdles for small businesses. With a single platform for managing and deploying generative models, teams can focus on creativity rather than technical complexities. This organized approach also includes testing generated outputs, ensuring that businesses can maintain the quality and brand fidelity of their content. Co-innovation is another benefit that distinguishes Firefly Foundry. Adobe’s embedded experts will work alongside small businesses to tailor solutions that meet specific organizational needs. This collaborative effort can significantly enhance a company’s ability to drive growth and achieve measurable returns on their investments. Real-World Applications The applications of Adobe Firefly Foundry are vast. For example, small businesses in e-commerce can utilize customized AI models to generate product images and marketing materials that resonate with their target audience. Similarly, marketing agencies can leverage these tools to create diverse multimedia campaigns that maintain brand coherence across platforms. Additionally, industries such as entertainment and media can utilize Firefly Foundry to produce engaging promotional content that captures consumer attention. The flexibility of generating multimodal outputs means that businesses can cater to various digital channels, ensuring their messaging remains fresh and impactful. Potential Challenges to Consider While the benefits are substantial, small business owners should also be aware of potential challenges associated with integrating generative AI into their workflows. One concern may involve the initial investment in developing and implementing these customized AI models. Small businesses need to evaluate their budgets and determine the long-term value of such an investment. Furthermore, as with any AI application, there are considerations around data privacy and ethical use. Adobe emphasizes its commitment to responsible AI principles, but businesses will need to ensure that they are compliant with regulations and best practices in their own operations. The collaboration with Invoke, a generative media solution, signals Adobe’s intent to enhance creative production workflows further. This partnership may lead to more robust solutions that benefit small businesses seeking to harness the power of AI in their creative processes. As Adobe Firefly Foundry rolls out, small business owners stand to gain significant advantages in content production, brand consistency, and operational efficiency. By embracing these innovative tools, they can navigate the challenges of a rapidly evolving digital landscape, ultimately driving growth and enhancing customer experiences. This article, "Adobe Launches Firefly Foundry to Tailor Generative AI for Brands" was first published on Small Business Trends View the full article

Microsoft and OpenAI signed a deal extending Microsoft's rights to OpenAI models through 2032, confirming a 27% stake worth $135B The post Microsoft Locks In OpenAI Partnership Through 2032 appeared first on Search Engine Journal. View the full article

RoundPoint's corporate parent generated positive comprehensive income with the legal expense excluded and expanded its subservicing activity. View the full article

I'll say it: There are too many messaging apps out there. There's WhatsApp, Messenger, Snapchat, Discord, Signal, Telegram, and iMessage (if you're on iPhone), and that's just the dedicated chat apps. You might have to keep up with new messages on Instagram, TikTok, Threads, even Spotify. If I install one more app with a messaging feature, I'm going off the grid. As it happens, another non-chat app is joining this list. On Tuesday, Zillow—yes, Zillow—announced its app will also now support messaging. Starting today, you can send people messages in the app you use to look at houses you will most likely never actually buy. We live in interesting times, indeed. Of course, Zillow's goal here isn't to become the next WhatsApp. In fact, you can only choose to chat with one other person on Zillow—at least, that's the case for now. The idea of Zillow messaging is strictly to chat about listings you find through the app, without needing to leave Zillow to do so. The goal for most app developers is to keep users on the platform for as long as possible, so there's a cynical case to make here for Zillow trapping its users within the app. If you don't move to another chat app to talk about a listing, you're more likely to interact with additional houses on the app. But I actually see the logic here: If you're in a housing market with a lot of listings, you're probably firing off a number of them every day to interested parties—namely, whoever you're buying the house with. Keeping those conversations in the same app as those listings could be a smart way to keep track of all those houses, instead of the usual routine of "wait, which house was that? I can't find the text you sent me." And the fact that Zillow is limiting this experience to one chat partner at this time means you're not going to be DMing a number of people about houses in your area. This does seem designed for people who are trying to buy a house together to do so with a bit more convenience. How to try Zillow messagingThis feature is live as of this article. To get started, open Zillow on your smartphone or in your web browser. On the app, tap "Inbox;" on the web, click your profile in the top-right, then choose "Inbox." In order to start a chat, you need to invite the other person to join you. To do so, choose "Invite now," which will pull up a pop-up about the feature. This screen explains the invite link is good for 24 hours, and that you can only invite one person for now. Credit: Lifehacker Choose "Share invitation," and Zillow will let you share it wherever you'd like. You can copy the link, and paste it in another chat app, or choose a destination for Zillow to share the link to directly. View the full article

A line manager plays a central role in translating strategic goals into day-to-day action. They bridge senior leadership and frontline teams by directing work, removing obstacles and ensuring tasks are completed to standard. Strong communication and practical decision-making help the line manager keep teams focused, motivated and productive while meeting operational targets. Successful line managers balance people management with process oversight. They coach staff, monitor performance, allocate resources and support continuous improvement. This role requires both practical knowledge of the work and an ability to manage relationships across functions so teams deliver reliably and safely. What Is a Line Manager? A line manager is responsible for overseeing employees who directly contribute to an organization’s core operations. They manage day-to-day performance, assign tasks and ensure that targets are met within their team or department. The line manager acts as the link between senior leadership and frontline staff, translating strategy into practical actions. This role combines leadership, coordination and accountability to make sure the team delivers consistent results while maintaining standards of quality and safety. Line managers also support employee development, provide feedback and resolve operational challenges. They play a critical role in motivating teams, maintaining morale and ensuring communication flows smoothly across levels of the business. Because they are directly involved in the work, line managers often identify issues early and recommend improvements to increase efficiency and performance. Project management software provides line managers with the visibility and control needed to coordinate teams effectively. It allows them to plan workloads, track progress and monitor performance in real time. With centralized dashboards, tasks can be assigned, priorities updated and progress tracked without the need for manual spreadsheets. The software also streamlines communication by allowing teams to share updates, upload documents and collaborate within a single platform. This reduces administrative work and ensures that deadlines, budgets and quality standards are maintained consistently. ProjectManager offers everything a line manager needs to organize, monitor and improve team performance. Its multiple project views—including Gantt charts, task lists and kanban boards—give managers flexibility to plan and adjust work as needed. Real-time dashboards track key metrics like workload, progress and resource allocation, while AI Project Insights identifies potential delays and suggests corrective actions. Mobile access allows updates from the field, so data stays current wherever teams are working. Get started with ProjectManager today for free. /wp-content/uploads/2025/10/AI-Project-Insights-Lightmode-Dashboard-CTA.pngLearn more What Does a Line Manager Do? A line manager oversees the daily work of a team to ensure goals are met and standards are maintained. They assign tasks, set priorities and ensure that each team member understands their responsibilities. Acting as the bridge between senior management and frontline staff, the line manager translates business objectives into clear action plans and keeps operations running smoothly. They balance team needs with the wider goals of the organization, ensuring deadlines, budgets and quality targets are achieved. The role also involves coaching and developing employees, managing performance and resolving issues that affect productivity or morale. Line managers provide structure and accountability, ensuring that every part of the workflow aligns with company expectations. By staying close to day-to-day operations, they can identify challenges early and take corrective action before problems escalate. In short, a line manager leads the team that turns strategic plans into tangible results. Key Line Manager Responsibilities A line manager oversees core operational tasks and leads teams to deliver consistent results. Their responsibilities cover supervision, communication, planning and development to ensure day-to-day work aligns with company goals and performance standards. Supervise Daily Operations: Manage workflows, allocate tasks and monitor team output to ensure objectives are met efficiently and safely. Assign and Prioritize Work: Organize duties based on skill level, workload and project deadlines so resources are used effectively and goals stay on track. Support Employee Development: Coach team members, deliver constructive feedback and identify training needs that improve skills and performance. Monitor Performance: Track results through measurable targets and address underperformance quickly with clear action plans. Ensure Compliance: Uphold company policies, safety standards and regulatory requirements across all team activities. Manage Communication: Keep information flowing between staff and leadership to maintain transparency and alignment on priorities. Resolve Issues: Address conflicts or operational challenges promptly to maintain productivity and morale within the team. Control Resources: Oversee labor, equipment and materials to prevent waste and ensure everything needed for work is available when required. Maintain Documentation: Keep accurate records of attendance, performance reviews and key operational updates for accountability and reporting. Drive Continuous Improvement: Identify inefficiencies, suggest process enhancements and support changes that strengthen team output and reliability. Related: Project Manager Job Description (Free Copy+Paste Examples) Line Manager Skills A line manager needs a mix of leadership, organization and communication abilities to manage people and operations effectively. These skills ensure that teams stay productive and motivated while delivering consistent results that align with business goals. Leadership: Guide teams with confidence, make decisions under pressure and inspire consistent performance through clear direction and accountability. Delegation: Assign tasks according to individual strengths to balance workloads and promote efficiency across the team. Organizational skills: Plan schedules, manage priorities and maintain structure so work progresses smoothly and deadlines are met. Communication skills: Convey instructions clearly, listen actively and ensure feedback flows both upward and downward across the organization. Interpersonal skills: Build trust and cooperation within the team by understanding different personalities and maintaining a respectful environment. Workload and Resource Management: Balance available resources with demand to maintain productivity without overburdening staff or causing delays. Coaching and Mentoring: Support professional growth by guiding employees, recognizing achievements and providing constructive feedback that encourages improvement. /wp-content/uploads/2025/02/PM-101-eBook-banner-ad.jpg Line Manager Job Description Example With a better understanding of what a line manager is, let’s create a sample job description. This can be used by employers looking to hire a line manager. They can cut and paste, editing as needed to fit the particulars of the open position. However, it’s also useful for those looking to fill the line manager role, as it provides a detailed overview of the responsibilities and skills required. Job Title: Line Manager Location: [Insert Location] Reports To: Production/Operations Manager Job Summary We are seeking a proactive and motivated Line Manager to oversee daily operations on our production line. The successful candidate will lead a team of employees, ensuring that resources are effectively managed, workloads are balanced and production targets are consistently achieved. This role requires strong leadership, organizational ability and excellent communication to maintain high standards of quality, safety and efficiency. Key Responsibilities Provide clear direction and leadership to production line staff, fostering a collaborative and productive work environment. Delegate tasks and responsibilities appropriately to ensure balanced workloads and optimal use of resources. Plan, organize and oversee daily operations to meet production schedules and quality standards. Communicate goals, expectations and feedback effectively across the team and to management. Build strong working relationships with employees, encouraging open dialogue and teamwork. Monitor workload distribution and allocate resources to maximize efficiency and minimize downtime. Coach, mentor and develop team members, providing training opportunities and guidance to support their professional growth. Address and resolve performance or interpersonal issues in a fair and constructive manner. Ensure compliance with company policies, health & safety standards and regulatory requirements. Identify opportunities for process improvements and contribute to continuous improvement initiatives. Qualifications & Skills Proven experience in a supervisory or line management role, ideally within a manufacturing or operations environment. Strong leadership and decision-making skills. Excellent organizational and time management abilities. Effective communication and interpersonal skills with the ability to motivate and influence others. Demonstrated ability to manage workloads, resources and priorities under pressure. Skilled in coaching, mentoring and performance management. Knowledge of production processes, safety standards and quality control principles is a plus. Line Manager Salary The salary of a line manager can vary widely depending on location, industry, experience and company size. In the United States, the average annual salary for a line manager is approximately $114,264. Entry-level line managers typically earn around $85,711, while those in the top 10 percent can make up to $209,136. Industries such as financial services and telecommunications offer some of the highest compensation, with median salaries reaching $160,347 and $139,820, respectively. Retail and wholesale sectors tend to offer lower pay, with median salaries around $67,212. Leading employers in the US include Vanguard in financial services and Ericsson in telecommunications. Several factors influence a line manager’s salary. Experience is a key determinant, as more seasoned managers typically earn higher wages. The industry plays a major role, with sectors like financial services and telecommunications paying significantly more than others. Company size can affect compensation, with larger organizations often providing higher salaries and additional benefits. Geographic location also impacts earnings, with urban centers generally offering higher pay to match the cost of living. How ProjectManager Helps Line Managers ProjectManager has real-time dashboards and AI-powered reporting, giving line managers instant visibility into team performance and project progress. Managers can track key metrics such as task completion, workload distribution and milestone achievement. Customizable reports make it easy to share updates with stakeholders and adjust plans based on current data. By providing actionable insights and reducing manual tracking, ProjectManager enables line managers to make informed decisions and maintain control over projects. Watch our brief video below to learn more about how ProjectManager supports line managers. Robust Resource Allocation and Cost Tracking Tools ProjectManager offers line managers powerful tools to allocate resources and track costs accurately, such as workload charts and a team page. Managers can assign tasks based on skills, availability and workload, avoiding overstaffing or idle time. The platform also monitors budgets and expenses, allowing managers to identify potential cost overruns early. Timesheets can be updated anywhere with our mobile app, which also tracks labor costs. With these tools, line managers can balance labor, materials and equipment efficiently, ensuring projects are delivered on time and within budget./wp-content/uploads/2023/01/Team-Light-2554x1372-1.png Oversee Projects With Multiple Views ProjectManager makes it easier for line managers to oversee teams and projects by providing multiple work management views. Managers can see tasks as Gantt charts, kanban boards or lists, which allows them to plan, prioritize and adjust work efficiently. This flexibility helps line managers stay on top of deadlines, allocate resources effectively and monitor team progress in real time, keeping operations aligned with business objectives. /wp-content/uploads/2025/03/gantt-light-mode-screenshot-2025-compressed.png Watch a Video for Tips to Be a Good Line Manager Learn how to be a good manager by watching Jennifer Bridges, PMP, as she talks about the importance of seeking inspiration from those who have gone before you, avoiding misconceptions and listing the skills that will help you get ahead.  Related Operational Management Content For those who are looking to learn more about operational management, below are some of the more recent articles we’ve published on the subject. Operations Management: Key Functions, Roles and Skills How to Make an Operations Plan Operational Efficiency Improvement: Formula, Metrics & Examples Operational Excellence: Principles & Methodologies Operational Strategy: A Quick Guide The Importance of Operational Project Management for Businesses Operational Plan Template for Word (Free Download) ProjectManager is online project and portfolio management software that connects teams, whether they’re in the office or out in the field. They can share files, comment at the task level and stay updated with email and in-app notifications. Get started with ProjectManager today for free. The post Line Manager Job Description Example: Role, Responsibilities & Skills appeared first on ProjectManager. View the full article

Football season is in full swing, but these are such strange days that even of game day, Americans can no longer put their political differences aside to enjoy the savage ballet. Yes, the National Football League has once again become a flashpoint in the endless, maddening culture wars—and surprisingly, the NFL seems to be on the "woke" side of the board. Right now, there's a lot of misinformation being spread about the game, the league, and the personalities within. Here are some of the biggest I've encountered. Did Andy Reid refuse pledge to not attend the 2026 Super Bowl over a planned Charlie Kirk tribute?The questionable Facebook pages of both Kollam's Media and Together We Rise both recently claimed that Andy Reid, head coach of the Kansas City Chiefs, "ignited one of the most explosive controversies in sports history" when he refused to attend the 2026 Super Bowl because of a tribute to Charlie Kirk planned for the opening ceremonies. But that didn't happen. There are multiple levels of deception at work here. First, we have no reason to think that the NFL has planned its opening ceremonies this early, and if they have, there's no reason they would have shared them with Andy Reid anyway. So it follows that Reid did not preemptively announce a boycott of the 2026 Super Bowl, and there is no evidence of him doing so aside from those Facebook posts. It is true that Reid most likely won't be attending the Super Bowl this year: His team is currently battling the Raiders for third place in a four-team division. Did Dolly Parton, Alan Jackson, and George Strait refuse to perform a Charlie Kirk tribute at Super Bowl 2026?Together We Rise's Facebook page is evidently on the cutting edge of fake stories about the Super Bowl and Charlie Kirk, as another post there reports Alan Jackson, Dolly Parton, George Strait, Vince Gill, and Reba McEntire all declined to perform at the Super Bowl halftime show over a planned tribute to Charlie Kirk. But again, there is no known "tribute to Charlie Kirk" planned for the Super Bowl, and the performer for halftime is Bad Bunny anyway, meaning there's nothing for this random cadre of vaguely left-leaning country artists to boycott. Did Coca-Cola pull its sponsorship of the 2026 halftime show?Speaking of Bad Bunny, according to a Facebook post from PR Informa, Coca-Cola CEO James Quincey responded to the announcement of Bad Bunny's halftime gig by pledging, "I will end my sponsorship of the Super Bowl if they let Bad Bunny to perform at halftime." Quincey never said this, and Coca-Cola hasn't advertised during the Super Bowl since since 2020 anyway. All the advertising has been purchased already for the game, and no company has announced plans to pull out over Bad Bunny's performance, nor for any other reason. Did Carlos Santana object to Bad Bunny playing at the Super Bowl?Despite post circulating on social media suggesting music icon Carlos Santana objected to Bad Bunny playing the Super Bowl, it's just not true. Santana addressed the rumor on his own Facebook page, posting, "Fear is the flavor right now. Fear is what motivates ignorant people to put words in my mouth—saying that I didn’t want Bad Bunny to be represented at the Super Bowl. I never said that, nor would I ever.” Is the NFL considering pulling Bad Bunny's halftime show?When asked about the rumors that the NFL was considering pulling Bad Bunny from the 2026 halftime show, NFL Commissioner Roger Goodell made it clear the league stands behind Bad Bunny. "He’s one of the leading and most popular entertainers in the world," Goodell told ESPN. "I'm not sure we've ever selected an artist where we didn't have some blowback or criticism." Did Travis Kelce sue Karoline Leavitt, buy a diner for homeless people, and announce he impregnated Taylor Swift?Travis Kelce did not sue Karoline Leavitt, buy a diner for homeless people, or announce that he and Taylor Swift are having a child. He didn't donate his bonus to a homeless non-profit, threaten to "twist Elon Musk into a pretzel," or rent out Disneland for a day. Dude's just a football player, damn. That Kelce is a center for misinformation is clearly because he's among the highest profile players out there, he has a high-profile fiancée, and he doesn't completely hide his political views. Not that Kelce is anything like an activist, but having done a commercial encouraging people to get vaccinated is enough to put a celebrity in certain crosshairs. The Super Bowl is rigged in favor of...This is a preemptive debunking: We don't yet know who is going to be in the big game, but when we find out, there are bound to be conspiracy theories suggesting the game is being rigged in favor of one team, for whatever reason. But as far as we know, the Super Bowl hasn't been rigged in the past, and it probably won't be this time, either. Remember: Last season's pre-Super Bowl rumor was the game would be fixed in favor of The Chiefs, and it didn't exactly work out that way. Why is football suddenly so controversial?Maybe I'm looking at the past with astroturf-colored glasses, but football used to be something like a shared national pastime. Sure, there were a ton of false beliefs about the game out there, but they were things like, "The refs cheat," or "The Raiders are a lock." It didn't matter whether you were a Democrat or a Republican, we all laughed at the Jets. But like every other cultural event or institution, football is also being sorted into Team Red and Team Blue, neither of which has attractive jerseys. It's such a drag that we can’t just enjoy the circus without someone turning it into the next political crisis. View the full article

Do the math. You might be surprised. By Marc Rosenberg CPA Firm Mergers: Your Complete Guide Go PRO for members-only access to more Marc Rosenberg. View the full article

Do the math. You might be surprised. By Marc Rosenberg CPA Firm Mergers: Your Complete Guide Go PRO for members-only access to more Marc Rosenberg. View the full article

Do you know where your next money is coming from? By Martin Bissett Passport to Partnership Go PRO for members-only access to more Martin Bissett. View the full article

Do you know where your next money is coming from? By Martin Bissett Passport to Partnership Go PRO for members-only access to more Martin Bissett. View the full article

UnitedHealth on Tuesday raised its annual profit forecast and said it aims to grow in 2026, in a sign that the turnaround efforts under new CEO Stephen Hemsley were gaining steam. Shares of the company rose more than 5% in premarket trading after the company reported better-than-expected quarterly earnings as the U.S. health insurer kept medical costs in check. The company had set a far lower profit forecast in July after suspending its prior outlook in May, which had sent its shares reeling. The healthcare giant now sees 2025 adjusted profit per share to be at least $16.25, compared with its previous estimate of at least $16.00, and above analysts estimate of $16.20 per share, according to data compiled by LSEG. “We remain focused on strengthening performance and positioning for durable and accelerating growth in 2026 and beyond, and our results this quarter reflect solid execution toward that goal,” said newly returned CEO Hemsley. Hemsley, who was at the helm of the company from 2006 to 2017, has been working to regain investor and consumer trust in the wake of an unexpected surge in medical costs and Americans’ anger at the high price of health care. He was brought in earlier this year as part of a management shakeup and has since replaced several long-time executives. UnitedHealth said it continues to see elevated costs, which the industry has been struggling with for more than two years. For the third quarter ended September 30, the company’s medical loss ratio — the percentage of premiums spent on medical care — stood at 89.9%, in line with the company’s expectations. Insurers aim for a ratio close to around 80%. Analysts on average had expected the company to report a ratio of 89.87%. Shares of peers CVS Health, Humana and Elevance rose about 2% before the bell. UnitedHealth’s quarterly revenue at its Optum health services unit was flat year-over-year at $25.9 billion. Revenue at Optum Rx, UnitedHealth’s pharmacy benefit manager, rose 16% to $39.7 billion, partly helped by higher prescription volumes. On an adjusted basis, the company earned a profit of $2.92 per share for the quarter, beating analysts’ average estimate of $2.79. —Sriparna Roy and Sneha S K, Reuters View the full article